Midtowne Meadows Health & Rehab

What Midtowne Meadows Health & Rehab does

Midtowne Meadows Health & Rehab is a privately held, locally owned 120-bed skilled nursing facility located at 110 Dylan Way in Midlothian, Texas, founded in 2023 and operated by Gracen Hawley and her family. It delivers short-term rehabilitation and long-term nursing care, supplemented by memory care, palliative and hospice services, and specialty programs including Fast Track Ortho, Stroke Recovery, Cardiac Rehabilitation, Fall Prevention, and Post-Surgical Rehabilitation. The facility distinguishes itself operationally by employing its own in-house physical, occupational, and speech therapy team rather than contracting through third parties, with therapy delivered up to seven days per week and an average short-term length of stay of 17 days, which the company states is below the national average.

The clinical model is supported by 24/7 RN, LVN, CNA, and Certified Medication Aide coverage, on-site physician services through Key Medical Group, 24/7 pain management access via Paragon Pain Group, and additional consulting relationships with Moody Brain and Spine and Pulmonics Plus. Ancillary services include dietary management with customized menus, complementary transportation, an on-site pharmacy, beauty salon, chaplain services, and an in-house activity director. The facility accepts Medicare, Medicaid, Blue Cross Blue Shield, United Healthcare, Wellmed, and Aetna, with private pay options for long-term residents.

Revenue is generated from per-diem skilled nursing reimbursement, therapy service billing, and ancillary clinical and support fees, with patients acquired primarily through hospital discharge referrals, insurance network placement, and community word-of-mouth. The facility carries a Quality Business Awards USA 'Best Nursing Home' recognition (overall quality score exceeding 95%), a deficiency-free state survey, and an Ellis County winner designation. A sister property, Highland Meadows Health & Rehab, operates in Rockwall, Texas, under the same family ownership group.

Name

Midtowne Meadows Health & Rehab

Legal name

Midtowne Meadows Health & Rehab

Website

https://midtownemeadowshealth.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Midtowne Meadows Health & Rehab is a privately held, family-owned 120-bed skilled nursing facility in Midlothian, Texas, founded in 2023. It provides short-term rehabilitation and long-term nursing care to seniors, accepting Medicare, Medicaid, and major commercial insurance plans.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA)

akta.pro secondary industries

Long-Term Care Rehabilitation Centers (HLAFAFAD), Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)

Keywords

• Skilled nursing care
• Rehabilitation therapy services
• Long-term care
• Post-acute rehabilitation
• Memory care services

Headquarters

HQ city

Midlothian

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Skilled Nursing Care Services: Revenue generated from providing 24/7 nursing care services including RNs, LVNs, Certified Nursing Assistants, and Certified Medication Aides for both short-term rehab patients and long-term residents.
2. Rehabilitation Therapy Services: Revenue from physical, occupational, and speech therapy services provided to short-term rehab patients (average 17-day stay) and outpatient therapy clients.
3. Insurance Reimbursement: Payment received from Medicare, Medicaid, and private insurance plans including Blue Cross Blue Shield, United Healthcare, Wellmed, and Aetna for covered patient care services.
4. Private Pay Services: Direct payment from patients for long-term care services, with options for semi-private or private rooms based on availability.
5. Onsite Physician Services: Revenue from physician oversight and consulting services provided 7 days per week through Key Medical Group and consulting specialists.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Midtowne Meadows Health & Rehab operates a 120-bed skilled nursing facility in Midlothian, Texas, providing short-term inpatient rehabilitation (physical, occupational, and speech therapy, average 17-day stay) and 24/7 long-term nursing care (RNs, LVNs, CNAs, Certified Medication Aides). The facility supplements core care with specialized clinical programs (orthopedic, stroke, cardiac, post-surgical, wound care, pain management, palliative), on-site physician coverage, pharmacy, dietary, and complimentary transportation services.

Product overview

Midtowne Meadows Health & Rehab is a 120-bed locally owned and operated skilled nursing facility in Midlothian, Texas offering a unified portfolio of healthcare services centered on short-term rehabilitation and long-term nursing care. The core offerings consist of Short-Term Rehabilitation (delivered through in-house Physical, Occupational, and Speech Therapy available 7 days/week) and Long-Term Nursing Care (24/7 RN, LVN, CNA staffing). These are supported by specialized programs including Fast Track Ortho, Stroke Recovery, Cardiac Rehabilitation, Post-Surgical Rehabilitation, and Fall Prevention, plus clinical services such as Wound Care Management, Pain Management, Palliative Care, and On-Site Physician Care. Support services include Dietary Services with customized meal plans, Transportation, and Additional Services encompassing an in-house pharmacy, lab, beauty salon, daily activities program, chaplain services, and hospice care. The facility employs its own therapy staff rather than using contracted services, and accepts Medicare, Medicaid, and private insurance plans including Blue Cross Blue Shield, United Healthcare, and Wellmed.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-Term Rehabilitation Comprehensive inpatient rehabilitation program with in-house physical, occupational, and speech therapy available 7 days/week for up to 3 hours/day, targeting post-surgical, post-hospitalization, and injury recovery patients with an average length of stay of 15-17 days and goal of returning home independently.
• Long-Term Nursing Care 24/7 quality compassionate nursing care including RNs, LVNs, Certified Nursing Assistants, and Certified Medication Aides for long-term residents requiring ongoing support with daily activities and medical management.
• Outpatient Therapy Outpatient physical, occupational, and speech therapy services for patients who have been discharged from the inpatient stay and continue rehabilitation on an outpatient basis, delivered by in-house licensed therapists.
• Fast Track Ortho Specialized orthopedic rehabilitation program focused on rapid recovery following joint surgery, with concentrated therapy up to 7 days/week and several hours/day, designed to return patients to independent living quickly.
• Stroke Recovery Program Comprehensive stroke rehabilitation program helping patients regain function, mobility, and independence following stroke, delivered by the in-house therapy team.
• Cardiac Rehabilitation Cardiac recovery program supporting patients recovering from heart-related conditions and surgeries through supervised therapy and clinical monitoring.
• Fall Prevention Program Fall prevention therapy program that improves patient balance, mobility, and safety awareness to reduce fall risk, particularly for elderly and post-surgical patients.
• Post-Surgical Rehabilitation Post-surgical rehabilitation program designed to reduce pain and speed healing following joint or other surgery, using ice/heat therapy, manual therapy, electrical stimulation, ultrasound, and exercise.
• Wound Care Management Specialized wound care services with consulting physicians available for wound care management for short-term and long-term residents.
• Pain Management Pain management services available 24/7 through Paragon Pain Group including Dr. JP Benavides DO, Norberto Vargas MD, Erica Rush NP, Faith Nwawuba NP, and Jennifer Pauli NP.
• Palliative Care Program Palliative program providing comfort care for patients with serious illness, including General Inpatient Hospice Services, delivered through nursing care.
• On-Site Physician Care On-site physician services available 7 days a week through Key Medical Group (Dr. Arze, PA Lakeisha Bohannan, PA Jon Nuss), plus consulting specialists in pulmonary care, pain management, wound care, infectious disease, and psychiatric services.
• Dietary Services In-house dietician and dietary staff providing customized diet plans including diabetic care, cardiac/heart-healthy plans, vegetarian menus, and pureed/mechanical soft diets, with different menu options daily and 24/7 menu availability.
• Transportation Services Complementary transportation services for follow-up doctor appointments and hospital discharge transport, including regular outings and field trips for residents.
• Memory Care Services Specialized memory care services for residents with dementia, Alzheimer's disease, and other memory-related conditions, with specially trained staff and supportive environments.

Quantifiable outcome

• Average length of stay of 17 days for rehab patients, well below national average
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Midlothian Bible Church - Seasoned by GraceminorGTM or Marketing Partner · 1 January 2023Church outreach program that volunteers 4-5 days per week, providing modified church services with prayer, hymn singing, and devotional for residents. Group has grown from 6 to 25 attendees.
• Key Medical GroupcoreStrategic or Co-development PartnerPrimary medical team providing doctors and physician assistants on-call 24 hours a day, 7 days a week. Includes Dr. Arze, PA Lakeisha Bohannan, and PA Jon Nuss for ongoing patient care oversight.
• Paragon Pain GroupcoreStrategic or Co-development PartnerPain management specialists providing 24/7 access to pain management services. Includes JP Benavides DO, Norberto Vargas MD, Erica Rush NP, Faith Nwawuba NP, and Jennifer Pauli NP.
• Moody Brain and SpineminorStrategic or Co-development PartnerNeurology specialists used for neurology needs and brain/spine-related patient care.
• Pulmonics PlusminorStrategic or Co-development PartnerPulmonology specialists providing pulmonary care services for patients with respiratory conditions.
• Dr. Tony BuicoreStrategic or Co-development PartnerMedical Director and Physical Medicine and Rehabilitation Specialist, board certified Physiatrist/Geriatric Medicine specialist. Has been caring for residents since 2015, providing comprehensive medical care for elderly and aging patients.
• Highland Meadows Health & RehabminorOthersSister property in Rockwall, TX that was also named Best Nursing Home in their local community by Quality Business Awards USA.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ensign Group: Operates a large portfolio of skilled nursing and post-acute care facilities across the U.S. with an operating model emphasizing local leadership and quality metrics — closely aligned with Midtowne Meadows' in-house therapy and quality-driven positioning.
• Genesis HealthCare: Major U.S. operator of skilled nursing and assisted/senior living facilities. Directly comparable in offering post-acute rehabilitation, long-term care, and physician/therapy services to a similar patient population.
• National HealthCare Corporation: Operates skilled nursing facilities and assisted living communities, primarily in the Southeast. Comparable business model combining short-term rehab and long-term care with diversified payor mix.
• PACS Group: One of the largest skilled nursing operators in the U.S., with a roll-up of SNFs across multiple states. Directly comparable as a multi-facility SNF operator pursuing similar patient mix and Medicare reimbursement dynamics.

Broad incumbents

• Brookdale Senior Living: Largest senior living operator in the U.S. with assisted living and memory care. Adjacent rather than direct — covers the resident population Midtowne Meadows serves but in a non-clinical setting.
• Encompass Health: Largest operator of inpatient rehabilitation hospitals in the U.S. Comparable in rehabilitation therapy delivery and stroke/orthopedic specialty programs, but operates IRFs rather than SNFs.
• Select Medical: Operates critical illness recovery hospitals, inpatient rehab hospitals, and outpatient rehab clinics. Comparable post-acute care mix with overlap in physical/occupational/speech therapy service lines.

Others

• Welltower: Major healthcare REIT with significant senior housing and post-acute care exposure. Relevant as an infrastructure/investment peer in the senior care real estate ecosystem adjacent to Midtowne Meadows' operations.
• Sabra Health Care REIT: Healthcare REIT whose portfolio includes skilled nursing and senior housing facilities. Comparable as a capital partner / property owner in the SNF real estate ecosystem where Midtowne Meadows operates.

Emerging players

• PAM Health: Post-acute care and inpatient rehabilitation hospital operator. Overlaps with Midtowne Meadows on rehabilitation services and Medicare reimbursement, though PAM is hospital-based rather than SNF-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MidtowneMeadowsHealth
• Instagraminstagram.com/midtownemeadowshealth
• LinkedInlinkedin.com/company/midtownemeadowshealth

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midtowne Meadows Health & Rehab