Midvliet

What Midvliet does

Midvliet is a non-profit local media broadcaster founded around 1990 and headquartered in Leidschendam, Zuid-Holland, Netherlands, serving the Leidschendam-Voorburg municipality and surrounding communities including Stompwijk and Wassenaar. The organization operates a dual-platform offering: Midvliet Radio, distributed via 107.2 FM, DAB+ channel 5C, and digital cable channels on Ziggo, KPN, XS4All, and Odido; and Midvliet Televisie, distributed via Ziggo channel 41, KPN channel 1489, and Odido channel 877. Both are also accessible through live streaming on the midvliet.nl website and an iOS mobile application. The broadcaster produces hyperlocal programming including the flagship news bulletin 'Midvliet Actueel', the municipal-affairs podcast 'Column burgemeester Vroom', the local-politics podcast 'KiesLokaal', the regional business program 'Baanbreker', and a portfolio of music and lifestyle shows (Muziekboeket, De Vinylclub, Jazzmatazz, Popcorn Corner, Club Madnezz, Hollands Allerlei).

The underlying technology stack is conventional broadcast infrastructure — terrestrial radio frequency, digital audio broadcasting, cable television carriage, and complementary internet streaming and podcast distribution — with no proprietary AI, data, or software platform disclosed. Content production is supported by a team of 12 employees and the organization distributes across seven social media channels (Facebook, X, Instagram, YouTube, TikTok, Bluesky, LinkedIn) plus a video-on-demand catch-up service ('Uitzending Gemist').

Midvliet's business model is two-fold: (1) advertising revenue from local SMBs purchasing airtime and digital placements across radio, television, and online channels (specific rates and pricing tiers are not publicly disclosed), and (2) implied community/public broadcasting support for delivering local-interest programming to the Leidschendam-Voorburg region. The primary customer segments are local residents seeking hyperlocal news, sports, and cultural content that national and regional outlets do not provide, and local businesses seeking access to that concentrated municipal audience.

Name

Midvliet

Legal name

Midvliet

Website

https://midvliet.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Midvliet is a non-profit Dutch local broadcaster founded around 1990, operating radio, television, and digital channels to deliver hyperlocal news and programming to the Leidschendam-Voorburg municipality and surrounding communities, monetized through local SMB advertising and implied public broadcasting support.

Ownership category

akta.pro rank

Product category

Local Broadcasting

NAICS

Radio Broadcasting Stations (51611), Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

Keywords

• Local broadcasting
• Community radio
• Regional television
• Local news
• Public broadcaster

Headquarters

HQ city

Leidschendam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising: Local businesses can advertise on Midvliet's radio, television, and digital platforms. The station has a dedicated advertising section ('adverteren') on their website indicating commercial revenue generation through local business advertising partnerships.
2. Community Broadcasting License: As a local public broadcaster, Midvliet likely receives some form of government or community funding support for providing public interest programming to the Leidschendam-Voorburg region.

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Midvliet is a local media organization operating a community radio station (107.2 FM, DAB+ channel 5C) and local television channel (distributed via Ziggo, KPN, and Odido cable networks) for the Leidschendam-Voorburg region in South Holland, Netherlands. The broadcaster produces original local programming including news, current affairs, cultural features, and music shows, and distributes content via live streaming on its website, a podcast platform, and an iOS mobile app.

Product overview

Midvliet is a local media organization providing radio and television broadcasting services for the Leidschendam-Voorburg region in the Netherlands. The company operates a dual-platform offering consisting of Midvliet Radio (broadcasting via FM, DAB+, and digital cable/digital platforms with live streaming) and Midvliet Televisie (local TV via cable and streaming). The media portfolio includes original programming such as Midvliet Actueel (flagship news), Baanbreker (business entrepreneurship), Weekend Kompas (magazine), and specialized music programs including De Vinylclub, Jazzmatazz, and Muziekboeket. Additional offerings include podcast content (KiesLokaal, Column burgemeester Vroom) and a video-on-demand Uitzending Gemist service. The organization celebrated its 35th anniversary in 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Midvliet Actueel: News program featuring interviews and current affairs coverage
• Midvliet TV
• Baanbreker
• Weekend Kompas
• Muziekboeket
• Hollands Allerlei
• De Vinylclub
• Jazzmatazz
• Popcorn Corner

Products and services

• Midvliet Radio Local radio broadcasting service delivering news, music, and community programming to listeners in the Leidschendam-Voorburg region, distributed across FM, DAB+, cable, and online streaming channels.
• Midvliet Televisie Local television broadcasting service delivering news, current affairs, cultural, and entertainment programming to viewers in the Leidschendam-Voorburg region, distributed via cable providers and online streaming with video-on-demand.
• Midvliet Podcasts On-demand podcast service offering audio content including local politics coverage (KiesLokaal), mayor's columns (Column burgemeester Vroom), interviews (Midvliet Actueel Interviews, Weekend Kompas Interviews), and special series like 80 Jaar Vrijheid.
• Uitzending Gemist Video-on-demand catch-up service allowing viewers to watch previously aired Midvliet television programs and segments, including Midvliet Actueel, Baanbreker, Weekend Kompas, and other local programming.
• Midvliet iOS App Mobile application available on the Apple App Store providing access to Midvliet's radio, television, and podcast content for users in the Netherlands.
• Midvliet Live Streaming Internet-based live streaming service for both Midvliet Radio and Midvliet Televisie, accessible globally through the Midvliet website and mobile app, extending the station's reach beyond traditional broadcast coverage.
• Advertising Opportunities Commercial advertising placements available to local businesses across Midvliet's radio, television, and digital platforms, enabling regional advertisers to reach the Leidschendam-Voorburg community audience.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• L1 (Limburg): Provincial broadcaster for Limburg producing radio, TV, and online news content. Closely comparable Dutch public-broadcaster operating model covering a defined geographic region.
• Omroep West: Regional public broadcaster for the broader South Holland province, which includes Leidschendam-Voorburg in its coverage area. Overlaps with Midvliet on regional news and competes for the same local advertising and audience attention at a larger scale.
• Omroep Brabant: Provincial broadcaster for North Brabant delivering radio, TV, and online news across multiple municipalities. Operates the same Dutch regional public-broadcaster model as the system Midvliet sits within.
• RTV Drenthe: Provincial broadcaster for Drenthe offering radio, TV, and digital news services. Same Dutch regional public-broadcaster structure as Midvliet, scaled to a single province with similar multi-platform distribution.
• Omroep Gelderland: Provincial broadcaster for Gelderland with radio, TV, and digital news operations serving multiple municipalities. Closely analogous Dutch regional broadcaster model to what Midvliet operates, but at a much larger geographic scale.
• RTV Utrecht: Provincial broadcaster for Utrecht operating radio, TV, and digital channels with local news across multiple municipalities. Same Dutch local/regional broadcasting structure as Midvliet, at provincial scale.
• RTV Rijnmond: Regional broadcaster for the Rotterdam-Rijnmond area in South Holland. Offers multi-platform local/regional news, radio, and TV in the same province as Midvliet and competes for regional advertisers and viewers.
• NH Media (NH Nieuws): Regional broadcaster for North Holland operating TV, radio, and digital platforms with local news coverage across multiple municipalities. Comparable in multi-platform local/regional broadcasting model, though at a larger provincial scale.

Direct peers

• WOS (Westlandse Omroep Stichting): Local community broadcaster serving the adjacent Westland municipality in South Holland. Operates radio, TV, and online channels at a similar small scale, making it the closest direct comparable to Midvliet in terms of scope, audience size, and operational model.
• AT5: Amsterdam's dedicated local broadcaster producing hyperlocal news, TV, and online content for a single municipality. Highly comparable operating concept to Midvliet, scaled to a much larger urban audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Midvliet
• YouTubeyoutube.com/c/Midvliet1072
• Facebookfacebook.com/Midvliet
• LinkedInlinkedin.com/company/midvliet
• Instagraminstagram.com/midvliet/?hl=nl
• TikToktiktok.com/@midvliet?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midvliet