Miedema Accountants

What Miedema Accountants does

Miedema Accountants B.V. is a privately held, family-controlled Dutch accounting and business advisory firm headquartered at Martiniplein 12 in Sneek, Friesland. Founded in 2006 by Andries Miedema (whose career in accountancy dates to 1974), the firm operates as a maatschap (Dutch partnership) with Andries and three of his children (Janet, Siebe, and Cathalijn) as partners, supported by a team of approximately 18-19 professionals as of 2024 (up from 6 employees at founding).

The firm delivers a unified three-pillar service portfolio to MKB (Dutch SMB) clients and private individuals: (1) Accountancy — financial administration, annual accounts, online bookkeeping via the AFAS Online platform, and specialist services such as business valuations and industry benchmarking; (2) Business Advisory — legal, tax-legal, management, and commercial consulting; and (3) Personnel Services — HR/policy support, payroll administration, and occupational health (Arbo) advisory. Its technology stack is built on the third-party AFAS Online client portal, digital dossiers for record-keeping, and remote-access support tools; no proprietary platforms or AI capabilities are disclosed.

The business model is time-based professional services billing (honorarium tied to hours and costs, with 14-day payment terms), with no recurring SaaS, subscription, or success-based fees. Go-to-market is direct, relationship-driven, and locally anchored in Sneek and the wider Friesland region, relying primarily on the firm's website, news/vacancy postings, and word-of-mouth referrals within the regional SMB community. The firm holds NBA and SRA professional affiliations, complies with AVG (Dutch GDPR), and has pursued one tuck-in acquisition (Administratiekantoor Pander, 2018-2019). Revenue is not publicly disclosed.

Name

Miedema Accountants

Legal name

Miedema Accountants B.V.

Website

https://miedema.ac

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Miedema Accountants is a family-owned Dutch accounting and business advisory firm in Sneek, Friesland, serving SMB clients (MKB) and individuals with accountancy, tax, legal, management, and payroll services delivered by a team of roughly 18-19 professionals.

Ownership category

akta.pro rank

Product category

Accounting and Business Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Administrative Management and General Management Consulting Services (541611), Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Financial Planning & Analysis Support (Budgeting, Forecasting, Management Reporting) (BPAAAGAJ)

akta.pro secondary industries

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL), Labor Relations & Employment Practice Advisory (BPAHAGAK)

Keywords

• Accounting services
• Financial administration
• Tax advisory
• Payroll administration
• Business advisory

Headquarters

HQ city

Sneek

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Services - Time-Based Billing: Services billed based on time spent and costs incurred. Honorarium is not dependent on results unless otherwise agreed. Travel time and accommodation costs are billed separately.
2. Accountancy Services: Financial administration, annual accounts, online bookkeeping, and other accounting services for businesses and individuals
3. Business Advisory Services: Legal advice, fiscal-legal advice, management consulting, and commercial consulting services
4. Personnel Services: HR administration, payroll services, and occupational health advisory services

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Miedema Accountants is a regional Dutch accountancy and advisory firm that delivers outsourced financial administration, annual accounts, and online bookkeeping; legal, tax-legal, management, and commercial business advisory; and personnel services including HR support, payroll administration, and occupational health advisory. Services are delivered primarily to MKB (SMB) clients and private individuals in the Sneek/Friesland region, using the AFAS Online platform and digital client dossiers for 24/7 access to client records.

Product overview

Miedema Accountants is a Dutch accounting and business advisory firm based in Sneek offering a unified portfolio of services organized into three main categories: Accountancy (Financial Administration, Annual Accounts, Online Bookkeeping, Other Accounting Services), Business Advisory (Legal, Tax-Legal, Management, and Commercial Consulting), and Personnel Services (HR/Payroll Administration, Personnel & Organization, Working Conditions). The firm uses Afas Online as its online bookkeeping platform for client services and provides a customer portal for account access. Services are designed for SMB (MKB) and private individuals, delivered through a team of approximately 18-19 professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Financiële administratie (Financial Administration) Outsourced financial administration services including setup, periodic maintenance, and financial analysis for businesses seeking efficient operations and organizational insight.
• Jaarrekening (Annual Accounts) Preparation of annual accounts in basic and extensive variants, including compilation, review, and analysis of solvency, liquidity, and profitability for clients or firm-administered records.
• Online boekhouden (Online Bookkeeping) Cloud-based online accounting tool allowing clients to access their administration anytime, anywhere via desktop, tablet, or mobile, with accountants able to monitor and advise on business opportunities.
• Overige accountancydiensten (Other Accounting Services) Specialist accounting services including business valuations and industry comparisons, with accountants providing guidance on trends and developments within the client's industry.
• Juridisch advies (Legal Advice) Legal advisory covering business formation, employment matters, contracts, rental agreements, and risk assessment, including terms and conditions, environmental law, fraud, labor law, and real estate.
• Fiscaal-juridisch advies (Tax-Legal Advice) Tax-legal advisory including pension planning, tax advantage optimization, legal structure analysis (BV, partnership), and tax filing preparation for income, VAT, and corporate taxes.
• Managementadvies (Management Consulting) Strategic and operational management advisory covering legal entity structure, mergers, reorganizations, acquisitions, sales, and interim management services.
• Commercieel advies (Commercial Advice) Commercial advisory focused on identifying and exploiting commercial opportunities for clients, including analysis of business strengths and weaknesses with support from the firm's network.
• Personeel en organisatie (Personnel and Organization) HR advisory and support for personnel and organization policy, including recruitment and selection services, employment contract drafting, and support during termination procedures and reorganizations.
• Salarisadministratie (Payroll Administration) Payroll processing service handling salary calculations, pension contributions, tax filings, and ensuring compliance with changing regulations and CAO requirements.
• Arbeidsomstandigheden (Working Conditions/Arbo) Advisory and support services for occupational health and safety policy setup and improvement, helping clients comply with Dutch labor law and Arbo regulations.

Quantifiable outcome

• Long-term customer retention since 2008

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• NBA (Nederlandse Beroepsorganisatie van Accountants)coreOthersProfessional body affiliation for accountants. Company adheres to professional regulations (Beroepsregelgeving) as required by NBA membership. Assurance engagements are handled in compliance with NBA standards.
• SRA (Samenvattende Register Accountants)coreOthersProfessional network of registered accountants. Affiliation provides access to professional standards and quality control frameworks.
• Wierenga & De Graaf Werving | Selectie | LoopbaanontwikkelingminorChannel Partner/ Reseller/ DistributorExclusive recruitment partnership for vacancy fillings. The firm exclusively uses this agency for hiring accountants and administrative staff.
• WefabricminorGTM or Marketing PartnerWebsite development and digital marketing partner providing online presence services. Customer testimonial from Wefabric founder Leo Flapper.

Scale indicators2 records

Recent moves8 records

Expansion highlights4 records

Emerging players

• Accountable: Dutch digital-first accounting and tax platform targeting freelancers, SMBs and individuals with a fully online experience. Represents the tech-enabled competitive threat to traditional regional firms like Miedema in the same client segment.

Direct peers

• Countus: Dutch regional accounting and advisory firm serving entrepreneurs, SMBs and the agricultural sector. Closely comparable to Miedema in the integrated accountancy-plus-advisory-plus-payroll offering for Dutch SMBs.
• Alfa Accountants: Dutch accountancy and advisory organization with strong presence in Friesland and the northern Netherlands, focused on SMB and agri clients. Comparable to Miedema in regional concentration, target segment, and full-service accountancy model.
• Flynth: Large Dutch regional accounting and advisory firm serving SMBs and agri-business across multiple provinces. Highly comparable to Miedema in service mix (accounting, tax, HR/payroll, advisory) and SMB/individual target market, but at significantly greater scale.
• Accon AVM: Dutch accounting and consultancy firm focused on SMBs, entrepreneurs and the agricultural sector, with offices in the northern Netherlands. Directly comparable to Miedema in client base, service portfolio (accounting, tax, HR), and regional Dutch orientation.
• HLB Witlox Van den Boomen: Dutch member of the HLB international accounting network, providing accountancy, tax and advisory services to Dutch SMBs. Comparable to Miedema in client base, services and SRA-style professional positioning.

Broad incumbents

• Baker Tilly Netherlands: Mid-tier Dutch accounting and advisory firm with full SMB-to-mid-market service portfolio. Comparable service mix to Miedema but at materially larger scale and broader geographic coverage.
• BDO Netherlands: Top-5 Dutch accounting and advisory network with full accountancy, tax and consulting services. Overlaps with Miedema in serving Dutch SMBs, but operates at national scale and across mid-market and corporate clients as well.
• Mazars Netherlands: International accounting and advisory firm with a Dutch practice offering audit, tax and consulting. Overlaps with Miedema in the SMB and SME advisory market, but at much greater scale and with broader service breadth.
• KPMG Netherlands (SMB / mid-market practice): Big-4 firm with a Dutch practice serving mid-market and SMB clients with audit, tax and advisory. Janet Miedema's prior employment at KPMG illustrates the talent-flow overlap, and KPMG represents a credible competitor and acquirer of regional Dutch accounting talent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/miedema-accountants

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miedema Accountants