Mifuma

What Mifuma does

Mifuma is the animal-feed brand of Mischfutter Werke Mannheim GmbH, a privately held German compound-feed manufacturer headquartered at Otto-Hahn-Straße 40 in Mannheim. The company produces compound and specialty feeds for more than 15 animal categories — including pedigree rabbits, pedigree and commercial poultry, racing and pedigree pigeons, horses, dogs, cats, cattle, sheep, pigs, fish (carp and trout), rodents, and ornamental birds — offered in both bagged (Sackware) and loose (lose Ware) formats, with many lines available in conventional, Non-GMO (VLOG-certified since 2015), and organic (Bio) qualities. The Mifuma brand was established around 2012, building on a parent entity that has produced feed for over 50 years; production takes place at the Mannheim headquarters and three additional sites.

The underlying technology is species- and life-stage-specific feed formulation, supported by in-house R&D cooperation with universities such as Fachhochschule Bingen (notably on a 5mm coarse-grind pellet for rabbit dental health), proprietary retained-sample batch traceability, and quality seals including VLOG 'Ohne Gentechnik' (Non-GMO) and QS. Differentiated product features include grain-free and molasses-free horse muesli for metabolically sensitive horses, and animal-protein supplements such as Insect Power for racing pigeons. A dedicated pigeon-consulting service, run by top breeder Robert Maß, provides expert advisory to customers.

Mifuma generates revenue primarily by selling feed through an exclusive specialized dealer (Fachhandel) network across Germany and the DACH region, supplemented by a small direct online shop (mifuma-shop.de) for selected small-pack and specialty products. Pricing is not publicly disclosed and is communicated via recommended retail price lists to dealers. The customer base is fragmented across hobby breeders, exhibition animal keepers, commercial livestock farmers, and pet owners, with limited concentration risk. The company also operates a free breeder loyalty program (Mifuma Club) and a points-based rewards shop (Prämien-Shop), and supports breeding associations with show packages and event sponsorship.

Name

Mifuma

Legal name

Mischfutter Werke Mannheim GmbH

Website

https://mifuma.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Mifuma is a German compound animal-feed manufacturer producing species-specific feeds for 15+ animal categories across livestock, hobby, and companion animals, sold primarily through an exclusive specialized dealer network in the DACH region, with VLOG Non-GMO and Bio-certified product lines.

Ownership category

akta.pro rank

Headquarters

HQ city

Mannheim

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Compound & Specialty Animal Feed Sales: Mifuma generates revenue by manufacturing and selling compound feeds and specialty feed products for a wide range of animal species (rabbits, poultry, pigeons, horses, dogs, cattle, cats, birds, fish, pigs, rodents, sheep). Products are sold in both bagged (Sackware) and loose (lose Ware) form through an exclusive dealer network and a limited direct online shop.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mifuma manufactures and sells compound and specialty animal feed products for livestock, hobby, and companion animals across 14+ species (pigeons, dogs, cats, horses, rabbits, poultry, cattle, pigs, sheep, fish, rodents, birds, pedigree pigeons, and pedigree rabbits). Products are offered in conventional, VLOG-certified Non-GMO, and organic qualities, and are distributed primarily through a specialized dealer network in Germany and via a proprietary online shop.

Product overview

Mifuma is a compound feed manufacturer producing high-quality animal feed for farm, companion, and hobby animals. The product portfolio encompasses 15 distinct animal feed categories: pigeons (Brieftauben), dogs (Hunde), cats (Katzen), rodents (Nager), horses (Pferde), pedigree poultry (Rassegeflügel), pedigree rabbits (Rassekaninchen), pedigree pigeons (Rassetauben), birds (Vögel), cattle (Rinder), sheep (Schafe), pigs (Schweine), commercial poultry (Wirtschaftsgeflügel), and fish (Fische). The offerings include both complete feeds (Alleinfutter) and supplementary feeds (Ergänzungsfutter), with many products available in conventional, 'Without Genetic Engineering' (Ohne Gentechnik/VLOG certified), and organic (Bio) qualities. Specialized sub-brands include the Mifuma Club loyalty program, Mifuma Prämien-Shop rewards platform, and the Little Mifuma artistic photography series. Products are distributed through specialist dealers, dealer networks, and a proprietary online shop (mifuma-shop.de). The company also provides species-specific consultation services, including dedicated pigeon feeding advice from expert Robert Maaß.

Differentiator

Problem solved

Functional benefit

Products and services

• Mifuma Brieftaubenfutter (Racing Pigeon Feed) Specialized grain mixtures and supplements for racing pigeons, balanced for racing season, molting, and young pigeon phases. Includes Reise Light, Aktiv Perle, and Insect Power.
• Mifuma Hundefutter (Dog Feed) Complete feed for dogs across life stages (puppy, sport dog, senior) including grain-free premium options and Pur Premium for sensitive dogs.
• Mifuma Katzenfutter (Cat Feed) Complete feed for cats with carbohydrates, vitamins, proteins, and minerals composed according to age-related requirements for optimal nutrient supply.
• Mifuma Nagerfutter (Rodent Feed) Colorful mixes for dwarf rabbits, guinea pigs, hamsters, and chinchillas with selected grains, seeds, and vegetables providing vitamins, minerals, and trace elements. Includes Plus, Knusper-Müsli, and Kräuter-Blüten-Mix.
• Mifuma Pferdefutter (Horse Feed) Species- and performance-appropriate feeding including high-quality muesli, pellets, and supplements. Includes Müsli Getreidefrei (grain-free), Heucobs, Linamix, and horse treats in various flavors.
• Mifuma Rassegeflügelfutter (Pedigree Poultry Feed) Complete and supplementary feed with positive influence on plumage and egg quantity/quality. Includes Kükenstarter Premium, Kükenaufzucht Premium, and Junghennen Premium. Much of the range is Non-GMO or organic quality.
• Mifuma Rassekaninchenfutter (Pedigree Rabbit Feed) Feed concepts developed in close cooperation with experts for excellent condition, shiny coat, and good health. Suitable for breeding, rearing, and show season. Includes Balance, Kräuter, Linamix, and Mini varieties.
• Mifuma Rassetaubenfutter (Pedigree Pigeon Feed) Need-based nutrition with balanced nutrients and trace elements to support desired breed characteristics in pedigree pigeons.
• Mifuma Vogelfutter (Ornamental Bird Feed) Feed for ornamental birds including high-quality seeds, selected grains, and nuts for well-balanced nutrition for budgerigars, parrots, and other birds.
• Mifuma Rinderfutter (Cattle Feed) Performance-oriented feeding for dairy cattle, calves, and fattening bulls with operation-specific mixtures considering forage quality, feeding technology, and performance level.
• Mifuma Schaffutter (Sheep Feed) High-quality sheep and lamb feed as dietary supplement, well-vitaminized and mineralized. Products include Schaffutter, Lämmerkorn, and Lamm Spezial. Contains no copper that could negatively affect sheep health.
• Mifuma Schweinefutter (Pig Feed) Products for healthy, productive sows, vital piglets, and high finishing performance, adapted to animal life phases, genetics, and operational situations.
• Mifuma Wirtschaftsgeflügelfutter (Commercial Poultry Feed) Mixed feeds and concepts supporting economic poultry production for meat and eggs. Includes LS Gold, LE Gold NK, and LS Pro NK for laying hens, plus feeds for pullet rearing, broiler, and turkey production. Available in organic and Non-GMO certified quality.
• Mifuma Fischfutter (Fish Feed) Balanced fish feeds for carp and trout pond farming. All carp feeds are Non-GMO/VLOG certified.
• Mifuma Erdbeer-Leckerli (Strawberry Horse Treats) Grain-free horse treats with real strawberry featuring a pleasantly fruity strawberry aroma and sugar-free recipe with carefully selected ingredients including linseed, alfalfa, peas, and sunflower.
• Mifuma Prämien-Shop (Rewards Shop) Online platform where customers collect bonus points from feed bags and redeem them for rewards including blankets, towels, bowls, sweatshirts, and other merchandise.

Quantifiable outcome

• Feed supports high racing performance in pigeon sport — demonstrated by top breeders (Robert Maaß, Alfred Berger, Heinz Bindacz) using Mifuma feed in competition.
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

One partnership is on record.

• IT Advise & Systems GmbHminorOthersMifuma has appointed a Data Protection Officer through IT Advise & Systems GmbH, located in Hünxe, Germany. The DPO is reachable at [email protected].

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Sano – Premium Pet Food: German premium pet food brand (BARF/raw and complete feed) competing in the higher-margin dog/cat niche that Mifuma also addresses with its premium dog food line launched in 2023.

Broad incumbents

• AGRAVIS Raiffeisen: Major German agricultural cooperative and feed manufacturer with deep wholesale/dealer penetration. Overlaps with Mifuma in livestock feed (cattle, pigs, poultry) and competes on VLOG-certified lines, but operates at materially greater scale across agronomy inputs.
• ForFarmers: European feed heavyweight with German operations (ForFarmers Germany, including compound feed brands). Comparable as a multi-species compound feed producer serving commercial livestock farmers through dealer/feed-mill networks across Europe.
• Mars Petfood (Royal Canin / Pedigree / Whiskas): Global pet-food major with deep dog and cat categories. Comparable only in the pet food sub-portion of Mifuma's portfolio; represents the scale competitor Mifuma faces in cat/dog segments where its premium positioning must hold against mass-market brands.

Direct peers

• Höveler Spezialfutter: Specialized German horse-feed manufacturer with strong hobby/sport equine positioning. Closely comparable to Mifuma's equine and specialty-species range and shares the German Fachhandel channel model.
• Rothkötter Mischfutterwerk: German family-run compound feed manufacturer producing livestock and poultry feeds under similar dealer-distributed, multi-species model. Comparable mid-sized German feed peer with analogous VLOG and quality-certification positioning.
• Deutsche Tiernahrung Cremer: One of the largest compound feed producers in Germany (deuka and Nordkraft brands). Directly comparable as a multi-species livestock and pet feed manufacturer operating through German dealer networks with similar VLOG/Non-GMO positioning.
• Mühlengruppe Mühle Gladen / Paul's Mühle: Independent German mill and feed producer (Paul's Mühle, Mühle Gladen) selling through own online shops and dealers. Comparable as a mid-sized, family-run compound-feed competitor with hobby/hobby-keeper product overlap and similar online/dealer distribution.
• BEWITAL petfood: German family-owned pet food manufacturer (bewi, agri+ animal nutrition) producing premium dog, cat, and specialty feeds. Comparable in species breadth, premium positioning, and family-owned German manufacturing roots.
• Eggersmann Tierfutter: German family-owned compound feed producer (part of the Eggersmann group) serving horses, small animals, and livestock through Fachhandel. Directly comparable as a regional, family-run competitor with strong hobby/breed segment overlap (especially equine and small pets).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mifuma
• Instagraminstagram.com/mifuma
• LinkedInlinkedin.com/company/mifuma

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mifuma