MIGRA Gemeinnützige Wohnungsges.m.b.H.

What MIGRA Gemeinnützige Wohnungsges.m.b.H. does

MIGRA Gemeinnützige Wohnungsges.m.b.H. is a Vienna-based, non-profit housing association (gemeinnützige Bauvereinigung) founded in 1951 and headquartered in Vienna's 2nd district (Leopoldstadt) since 1984. The company develops, owns, and manages approximately 7,730 residential units (as of 2019) across 14 Vienna districts plus a foothold in Lower Austria (Stetten, St. Pölten-Radlberg), accounting for roughly 4% of Vienna's subsidized housing production. Its core product portfolio spans Smart-Wohnungen (compact subsidized units), geförderte Mietwohnungen (city-subsidized rentals with income limits), freifinanzierte Mietwohnungen (market-rate rentals), freifinanzierte Eigentumswohnungen (ownership apartments), furnished temporary apartments under the "Mein Wien-Apartment" brand, parking facilities, and commercial/office space, delivered across 57+ completed projects.

MIGRA operates a strictly direct, provisionsfreie (commission-free) go-to-market model via migra.at and an in-house Service Center portal where prospective tenants register, build search profiles, and receive automatic email alerts when matching properties become available. Revenue is generated through recurring residential and commercial rents, parking fees (€37–€143/month), one-time ownership-unit sales, and contract-based furnished apartment management; pricing is regulated by Vienna's Wohnbauförderung framework for subsidized units. The company functions as both developer (Bauträger) and long-term building association, with on-site caretakers (HausbetreuerInnen) and a small corporate team (~6 staff).

Ownership is split between the state-backed Fonds für temporäres Wohnen in Wien / Mein Wien-Apartment (60% majority), ARWAG Holding-Aktiengesellschaft (25%), and UBG-Unternehmensbeteiligungsgesellschaft (15%); MIGRA also operates a wholly-owned subsidiary, place2live (founded 2017), and pursues projects through joint ventures with HEIMBAU, WOGEM, and EBG. Operational scope includes social-integration housing with Projekt Integrationshaus and senior services with Volkshilfe, plus student housing operated by STUWO at the Arsenal site.

Name

MIGRA Gemeinnützige Wohnungsges.m.b.H.

Legal name

MIGRA Gemeinnützige Wohnungsges.m.b.H.

Website

https://migra.at

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1–10 employees

Short description

MIGRA Gemeinnützige Wohnungsges.m.b.H. is a Vienna-based non-profit housing association that develops, owns, and manages approximately 7,730 subsidized and market-rate residential units across Vienna and Lower Austria, serving individual tenants, families, seniors, and ownership buyers through a direct, commission-free distribution model.

Ownership category

akta.pro rank

Product category

Affordable Housing / Residential Real Estate

NAICS

Real Estate Property Managers (53131), Lessors of Real Estate (5311), Accommodation (721)

SIC

Real Estate Agents & Managers (For Others) (6531), Lessors Of Real Property, Nec (6519)

akta.pro primary industry

Multi-Unit STR / Aparthotel Management (BPAJAIAC)

akta.pro secondary industries

Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG), Employee Relocation & Temporary Assignment Housing (THAMAHAA), Insurance / Disaster Temporary Housing (ALE, Claims Housing) (THAMAHAC)

Keywords

• Affordable housing development
• Subsidized rental apartments
• Non-profit housing association
• Residential property management
• Real estate development

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Residential Rental Income: MIGRA generates primary revenue from renting out subsidized (gefördert) and free-financed (freifinanziert) apartments and residential units in Vienna and surrounding areas. Rental income includes monthly rent payments from tenants in various housing projects.
2. Condominium Sales (Eigentumswohnungen): MIGRA sells free-financed ownership apartments (freifinanzierte Eigentumswohnungen) to eligible buyers, generating one-time purchase revenue.
3. Commercial Space Rental: Rental income from commercial spaces including offices, retail units, and storage facilities integrated within residential buildings.
4. Parking Space Rental: Revenue from renting garages, parking spaces, and motorcycle parking spots in various Vienna districts, with monthly rents ranging from €37 to €142.
5. Furnished Apartment Management: MIGRA manages furnished temporary housing apartments through 'Mein Wien-Apartment' subsidiary, providing fully furnished units in multiple Vienna districts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MIGRA is a non-profit housing developer and property manager in Vienna that develops, rents, and sells subsidized (gefördert) and free-financed (freifinanziert) residential apartments, including Smart-Wohnungen, ownership apartments (Eigentumswohnungen), furnished temporary apartments via the 'Mein Wien-Apartment' subsidiary, and ancillary commercial spaces (offices, retail, parking). The company manages approximately 7,730 housing units across 57+ projects in Vienna and Lower Austria.

Product overview

MIGRA Gemeinnützige Wohnungsges.m.b.H. is a non-profit housing association (Bauträger) operating since 1951 in Vienna, offering a portfolio of housing products under the 'Wohnen. Fühlen. Leben.' motto. The core product portfolio consists of Smart-Wohnungen (compact subsidized apartments), Geförderte Mietwohnungen (city-subsidized rental units), Freifinanzierte Mietwohnungen (privately financed rentals), and Freifinanzierte Eigentumswohnungen (ownership apartments). Additional offerings include Möblierte Apartments managed via the Mein Wien-Apartment partner program, Garagen & Parkplätze (parking facilities), and Büros und Geschäftsflächen (commercial spaces). The Service-Center serves as an integrated customer platform enabling search profiles, property inquiries, document management, and building communication. As a developer-led organization, MIGRA also undertakes Neubauprojekte (new construction projects) in Vienna and surrounding areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart-Wohnungen Compact, optimally designed subsidized rental apartments with income-based eligibility, targeted at young families, couples, single parents, and singles seeking affordable housing in Vienna.
• Geförderte Mietwohnungen City-subsidized rental apartments with income limits and state funding, available through the Austrian Wohnbauinitiative program.
• Freifinanzierte Mietwohnungen Privately financed rental apartments without income restrictions or government subsidies, offering more flexibility in tenant selection.
• Freifinanzierte Eigentumswohnungen Privately financed apartments for purchase/ownership without subsidy restrictions, targeting buyers seeking unrestricted property acquisition.
• Möblierte Apartments (Mein Wien-Apartment) Fully furnished temporary apartments managed by 'Mein Wien-Apartment' partner, available rent-free without commission in various Vienna districts, offered on an indefinite basis.
• Garagen & Parkplätze Garage and parking space rentals in residential projects across Vienna, offered commission-free with standard security deposits. Monthly rents range from €37 (motorcycle) to €143 (garage).
• Büros und Geschäftsflächen Commercial office and business space rentals for entrepreneurs and businesses in Vienna and surrounding areas.

Quantifiable outcome

• MIGRA accounts for approximately 4% of Vienna's subsidized housing production

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• place2livecoreOthers · 1 January 2017Wholly-owned subsidiary founded in 2017, operating independently in the housing market. Provides additional housing management and development services separate from MIGRA's core non-profit housing operations.
• WOGEMcoreStrategic or Co-development PartnerProject development partner for major housing projects including Wohnanlage Nordbahnhof III (247 units) and Unterradlberg 'Hübscher Wohnen' (100 units). Joint venture partner in non-profit housing development.
• EBG (Errichtungs- und Baugenossenschaft)coreStrategic or Co-development PartnerCo-development partner for Unterradlberg 'Hübscher Wohnen' project with 100 free-financed apartments. Partners with highest quality standards in residential development.
• HEIMBAU (Gemeinnützige Wohnungsgenossenschaft)coreStrategic or Co-development Partner50% partnership with HEIMBAU for 'Wohnen SMART plus' project (179 apartments) in Simmering. Winner of developer competition (Bauträger-Wettbewerb) in July 2012.
• STUWO Gemeinnützige Studentenwohnbau AGcoreChannel Partner/ Reseller/ DistributorOperator of student dormitory (210 units) developed by MIGRA at 'Wohnen beim Arsenal' project. STUWO provides student housing management services.
• Projekt IntegrationshauscoreImplementation/ SI/ Consulting PartnerSocial integration partner at 'Interkulturelles Wohnen' project. Operates two community spaces—one for multilingual housing/integration support and one for refugee counseling. 30 apartments reserved for recognized refugees with EU-equivalent status. Includes 8-person social-pedagogical shared apartment.
• VolkshilfecoreImplementation/ SI/ Consulting PartnerSocial services provider operating senior care support center and tutoring center on ground floor of 'In der Wiesen Ost' project (116 units) in Liesing district.
• Zuwanderer-FondsminorChannel Partner/ Reseller/ DistributorJoint project at Baumgasse 60 with immigrant support housing fund. Shared underground garage and integrated development with MIGRA's residential building.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Gesiba (Gemeinnützige Siedlungs- und Bauaktiengesellschaft): Austrian gemeinnützige Bauvereinigung headquartered in Vienna, developing and managing subsidised and free-financed rental housing under WGG. Directly comparable to MIGRA in legal form, business model, and product mix, but materially larger in scale.
• WOGEM (Wohnbaugenossenschaft Morgen): Austrian non-profit housing cooperative and MIGRA JV partner on Nordbahnhof III (247 units). Operates the same gemeinnützig model with comparable product mix and target tenants.
• ARWAG Holding-Aktiengesellschaft: Vienna non-profit housing association and 25% MIGRA shareholder; co-develops schemes including Cumberlandstraße and Langer Anger. Same WGG framework, similar product mix (subsidised rentals, Eigentumswohnungen, commercial).
• EBG (Errichtungs- und Baugenossenschaft): Austrian gemeinnützige Bauvereinigung and MIGRA JV partner on Unterradlberg 'Hübscher Wohnen' (100 units). Operates identical non-profit development and management model under WGG, making it a directly comparable peer.
• HEIMBAU Gemeinnützige Wohnungsgenossenschaft: Vienna-based non-profit housing cooperative; 50% MIGRA JV partner on the Wohnen SMART plus scheme in Simmering. Operates the same WGG-regulated model and customer segments as MIGRA.
• Sozialbau AG: Large Austrian non-profit housing developer (gemeinnützige Bauvereinigung) active in Vienna and Lower Austria, building subsidised, SMART, and free-financed apartments. Closely comparable legal structure and customer base to MIGRA.
• WBV-GPA Wohnbauvereinigung für Privatangestellte: Austrian non-profit housing association offering subsidised and free-financed apartments, traditionally serving GPA-affiliated white-collar workers but open to broader tenants. Same WGG-regulated business model as MIGRA.

Regional players

• Neue Heimat Tirol: Largest Austrian non-profit housing developer by units managed (~30,000+), operating primarily in Tirol rather than Vienna. Same legal form and business model as MIGRA but does not directly compete in the same geography.

Emerging players

• STUWO Gemeinnützige Studentenwohnbau AG: Austrian non-profit student housing developer; operates the 210-unit dorm MIGRA built at Wohnen beim Arsenal. Same WGG-regulated gemeinnützig model but specialised in a narrower student-housing niche rather than general residential.

Broad incumbents

• Wiener Wohnen: City of Vienna-owned municipal housing operator managing roughly 220,000+ units in Vienna. Significantly larger than MIGRA but serves the same subsidised rental customer base and competes for the same municipal development pipeline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Migra.Wien
• LinkedInlinkedin.com/company/migra-wien

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIGRA Gemeinnützige Wohnungsges.m.b.H.