Place2live

What Place2live does

Place2live is an independent Danish real estate brokerage founded in 1974, operating three physical branches across North Zealand: a flagship office in Hillerød (Søndre Jernbanevej 16B), the original 1998 branch in Helsinge (Vestergade 1), and a Gilleleje branch (Gilleleje Hovedgade 11) added to extend coverage across Gribskov municipality. The firm sells and lists residential property including villas, owner-occupied apartments, holiday homes, townhouses, country estates, and year-round building plots, serving both buyers and sellers in its catchment area. It differentiates by being explicitly independent of banks and mortgage institutions, claiming the #1 Trustpilot ranking among Danish estate agents, and offering direct agent telephone access seven days per week rather than a call-center routing model.

The firm does not operate a proprietary technology platform. Its digital footprint consists of a property-listing website with photography, floor plans, videos, maps, and open-house scheduling; an online free valuation (salgsvurdering) request form used as a seller lead-capture tool; and a buyer registry (køberkartotek) where prospective buyers define search criteria and receive automated notifications when matching listings appear. Property marketing is augmented through professional video production delivered via an external video content bureau and distributed through Instagram and the website, alongside physical in-store property exhibitions at each high-foot-traffic branch. Each branch carries dedicated licensed MDE agents and shared corporate staff including the responsible owner (Ansvarlig Indehaver), a Concept & Development Chief, and a Marketing lead, totaling roughly 12 personnel across the network.

The business model is purely transactional: Place2live earns commission on completed residential sales, with no subscription, recurring, or SaaS revenue streams. Pricing is quote-based and not publicly disclosed; the free valuation is positioned as a customer acquisition service. Distribution is anchored in branch-based direct sales supplemented by self-serve inbound channels (lead form and buyer registry). The firm is privately held with no external investment, parent company, or subsidiaries disclosed, and operates under two CVR entities (36039868 for Hillerød; 38139584 shared by Helsinge and Gilleleje).

Name

Place2live

Legal name

Place2live

Website

https://place2live.dk

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Place2live is an independent, bank-unaffiliated Danish residential real estate brokerage founded in 1974, operating three physical branches in North Zealand (Hillerød, Helsinge, Gilleleje) and serving individual buyers and sellers of villas, apartments, holiday homes, and land through commission-based transactions.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Residential real estate brokerage
• Property sales services
• Property valuation
• Buyer registry
• Independent estate agent

Headquarters

HQ city

Hillerød

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Real estate commission on property sales: Place2live earns commission fees on completed residential property sales and purchases. As an independent estate agent, the company charges fees for valuation assessments, listing services, marketing, and transaction facilitation. Revenue is transactional and tied directly to completed property deals rather than recurring subscriptions.

Pricing tiers

Distribution channels4 records

Marketing channels4 records

Core offering

Place2live is an independent Danish real estate brokerage that handles the full residential property sales process from initial valuation through marketing, viewings, negotiations, and closing. The firm also offers free property valuations (salgsvurdering) and a buyer registry (køberkartotek) service that matches prospective buyers to listed properties. Services cover villas, condominiums, holiday homes, townhouses, country estates, and building plots in North Zealand.

Product overview

Place2live is a traditional independent real estate brokerage established in 1974, operating as a network of physical branch offices across North Zealand, Denmark. The company offers a unified property sales service centered on residential transactions, with no software platform or digital product. Core offerings include property sales brokerage, free property valuations, and a buyer registry system. Property types marketed include villas, condominiums, holiday homes, townhouses, country estates, and building plots. The company differentiates through independent operations (not bank-owned), digital marketing services including video property presentations, and availability extended to evenings and weekends.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Properties reportedly sold within 1 week after professional marketing and digital setup (individual case reports, not company-wide average)
• +1 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Video content creation bureauminorStrategic or Co-development Partnerplace2live partners with one of the leading video content creation agencies to produce professional property presentation videos for listings. The internal marketing team collaborates with this partner to create video content that is shared via Instagram and the website.
• Skovhus ArkitekterminorStrategic or Co-development PartnerThe Skovhus Arkitekter firm is referenced as the architect behind the Kulturhavnen development in Gilleleje, where one of place2live's listed properties (Peter Fjelstrups Vej 4) is located. This is an indirect partnership through co-marketing of a new development project.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Nybolig: Major Danish residential brokerage chain owned by Nykredit, competing for the same independent homeowners and buyers as Place2live. Its bank-affiliated model represents the structural alternative to Place2live's independent positioning.
• Engel & Völkers Denmark: International premium residential brokerage with Danish operations covering villas, country estates, and waterfront properties—the same higher-ticket segments Place2live lists in Gribskov and North Zealand.
• EDC Danmark: One of Denmark's largest full-service residential estate agency chains operating a multi-branch physical model similar to Place2live. Targets the same residential buyer/seller segments nationwide, providing a direct like-for-like comparison on chain strategy and commission revenue.
• Danbolig: Large Denmark-wide residential real estate chain also owned by Nykredit. Competes head-on with Place2live in the villa, condo, and holiday home segments across Danish suburban markets.
• RealMæglerne: Denmark-wide independent residential real estate chain that, like Place2live, positions itself outside bank ownership. Provides a directly comparable peer on the independent, relationship-led broker model.
• Estate Mæglere: Danish residential real estate brokerage group with branch operations across the country. Offers full-service sales, valuation, and buyer-matching services comparable to Place2live's core workflow.
• Home (Home Erhverv): Danish residential and holiday home brokerage chain with a multi-branch physical and digital presence. Targets the same mid-market Danish homeowner demographic as Place2live, including second-home buyers along the North Zealand coast.
• RE/MAX Denmark: Franchise-based residential real estate network operating in Denmark. Competes for the same independent agent value proposition as Place2live, including seller valuation services and a multi-branch local model.

Others

• Boligsiden: Denmark's primary residential property listing portal aggregating broker-supplied inventory. Not a direct competitor to Place2live's service, but a critical distribution and pricing-discovery channel shaping the wider brokerage ecosystem Place2live operates in.

Broad incumbents

• Coldwell Banker Denmark: Global brokerage brand with Danish franchise activity in the residential segment. A broader incumbent with the same end-customer (Danish home buyers and sellers) but typically positioned in larger markets than Place2live's North Zealand focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reel/DRzV5OPjeWB
• Facebookfacebook.com/place2livehilleroed
• LinkedInlinkedin.com/company/place2live

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Place2live