MIHAN industrial group

What MIHAN industrial group does

MIHAN Industrial Group (گروه صنعتی میهن) is a privately-held Iranian food conglomerate founded in 1354 Solar Hijri (approximately 1975-1976 CE) by Hajj Ebrahim (Ayob) Paydari in Tehran. The company began as a small family ice cream operation and has grown into what it describes as Iran's largest food industry holding, with 52 years of operating history. It produces and distributes three core product families: dairy products (122 SKUs across yogurt, cheese, milk, cream, doogh, butter, desserts, kashk, and breakfast items), ice cream (184 SKUs across 30 subcategories including premium sub-brands Mirex and Prima, family-sized Roya, traditional Marash, protein-enriched Fit, and 3D-shaped novelty formats), and beverages under the Fruitland brand (juices and nectars). The company serves the mass-market Iranian household consumer segment through a nationwide network of branches and representatives supplying retail stores and supermarkets.

The business is vertically integrated from livestock to packaging, owning approximately 40,000 dairy cattle and operating three large production facilities: a 3.6-hectare ice cream factory, a 37-hectare dairy city, and an 18-hectare Panda Mihan facility (total ~58.6 hectares). Core technology includes ESL (Extended Shelf Life) milk sterilization and integrated quality control processes. The product portfolio spans 20+ sub-brands covering diverse consumer occasions and price points, from premium to family to traditional to health-positioned (Fit protein ice cream). Distribution is conducted exclusively within Iran through retail channels; no international markets are served.

The revenue model is direct-to-consumer via retail: one-time sales of branded consumer goods through supermarkets, general stores, and the company's own branch network. Marketing is conducted via Instagram organic social, the Mihan Magazine blog, recipe content, and promotional sweepstakes under the Chater Khoshbakhti umbrella brand. Pricing is not publicly disclosed. The company is founder/family-controlled, has no public listing, no external institutional investors or private equity backing, and no disclosed M&A activity. Operating subsidiaries include Chater Khoshbakhti (promotions/gifting) and Mihan Talent (HR/talent acquisition). No revenue figures, funding rounds, or financial statements are publicly available in the source material.

Name

MIHAN industrial group

Legal name

صنایع شیر میهن (Mihan Dairy Industries)

Website

https://mihan-food.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MIHAN Industrial Group is Iran's largest privately-held food conglomerate, producing dairy, ice cream, and beverages under multiple sub-brands for Iranian households via three factories and 40,000 dairy cattle.

Ownership category

akta.pro rank

Product category

Dairy, ice cream, and beverage manufacturing

NAICS

Dairy Product (except Dried or Canned) Merchant Wholesalers (424430)

SIC

Dairy Products (2020), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fermented Drinkable Dairy (Lassi, Ayran, Doogh, Chaas/Buttermilk Drinks) (AFAHAIAB)

akta.pro secondary industries

Dairy-Based Beverage Production (Milk Drinks, Yogurt Drinks, Lassi) (AFAFABAJ), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF)

Keywords

• Dairy product manufacturing
• Ice cream manufacturing
• Fruit juice production
• Consumer packaged foods
• Food retail distribution

Headquarters

HQ city

Islamshahr, Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Dairy Products Sales: Sale of dairy products including milk, yogurt, cheese, butter, cream, doogh, desserts, kashk, and breakfast products through retail channels across Iran.
2. Ice Cream Sales: Sale of ice cream products under multiple sub-brands including Mirax, Prima, Roya, Fruttare, and many others through retail channels.
3. Beverage Sales: Sale of beverages and juices under the Fruitland brand including nectars and drinks in various flavors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MIHAN sells dairy products, ice cream, and Fruitland juices and beverages to Iranian household consumers. Its products are distributed through retail stores, supermarkets, nationwide branches, and representatives across Iran, with product sales forming the stated revenue model.

Product overview

MIHAN Industrial Group is Iran's largest food holding company with 52+ years of history, offering three main product families: (1) Dairy Products (لبنیات) with 122 products across yogurt, cheese, milk, cream, doogh, butter, desserts, kashk, and breakfast items; (2) Ice Cream Products (بستنی) with 184 products across 30 subcategories featuring sub-brands like Mirex (premium cones and waffle products), Prima (premium bars), Carnilo (cone with biscuit pieces), Roya (family-sized pints), Marash (traditional chewy), Fit (protein-enriched), and innovative 3D-shaped ice creams; and (3) Fruitland (فروتلند) beverages including nectars and juices. The company operates three major factories and maintains 40,000 dairy cattle for milk supply, positioning itself as a comprehensive food industry conglomerate.

Differentiator

Problem solved

Functional benefit

Brands

• میرکس (Mirex): Premium ice cream brand featuring high-spiral and specialty formats such as sotmak.
• پریما (Prima)
• پریمارس (Primars)
• فروتلند (Fruitland)
• ماینکرفت (Minecraft)
• لاوتلا (Lovetella)
• ماراش (Marash)
• لوماک (Lumak)
• کارنیلو (Carnilo)
• کارنیتا (Carnitta)
• نونی (Nooni)
• فیت (Fit)
• رویا (Roya)
• سمفونی (Symphony)
• ساندی (Sundae)
• سوربت (Sorbet)
• فروتاره (Fruttare)
• ترش اسکری (Torsh Scary)
• آیس مک (Ice Mac)
• آیس جامپ (Ice Jump)
• چتر خوشبختی (Chater Khoshbakhti)
• میهن تلنت (Mihan Talent)

Products and services

• Dairy Products (لبنیات) Fresh dairy products including yogurt, cheese, milk, cream, doogh (ayran), butter, desserts, kashk (whey), and breakfast items; the catalog lists 122 products across 9 subcategories.
• Ice Cream Products (بستنی) Ice cream products under multiple sub-brands including Mirex, Prima, Carnilo, Roya, Fruttare, Nooni, Lumak, and specialty lines such as 3D-shaped ice creams and catering sizes; the catalog lists 184 products across 30 subcategories.
• Fruitland (فروتلند) Fruit juices and beverages under the Fruitland brand, offering nectars, juices, and flavored drinks in sizes including 200cc and 1-liter formats.
• Mirex (میرکس) Premium ice cream sub-brand featuring spiral cones and Sotmak wafer products in flavors including saffron, melon, and fruit varieties.
• Prima (پریما) Premium ice cream bar series including Prima Festival, with flavors such as banana, cookies, double chocolate, Dubai-chocolate-inspired, gold, mixed berry, praline, and vanilla.
• Carnilo (کارنیلو) Ice cream cones featuring vanilla, chocolate, and caramel flavors with biscuit pieces and chocolate sauce.
• Roya (رویا) Family-sized ice cream pints in flavors including butter, golden chocolate, golden coffee, chocolate, coffee, mango, melon, and saffron.
• Marash (ماراش) Traditional chewy ice cream with a stretchy texture and distinctive traditional flavor.
• Fit (فیت) Protein-enriched ice cream with 15% added protein in chocolate and vanilla flavors.
• 3D Ice Creams (بستنی‌های سه‌بعدی) 3D-shaped ice creams designed to resemble real fruits, including peach, Rafaello coconut chocolate, Rafaello hazelnut chocolate, strawberry, red grape, and mango.
• ESL Milk (شیر ESL) Extended Shelf Life sterilized milk products available in full-fat, low-fat, cocoa, and lactose-free varieties in 950ml packaging.
• Torsh Scary (ترش اسکری) Extra-sour frozen ice candy line with high acidity intensity, featuring lemon-kiwi-blueberry and red-fruit-passion-fruit combinations.
• Fruttare (فروتاره) Frozen ice candy series including Moshaki (rocket) shapes and Taki (stick) formats, with flavors such as black plum, lemon-faloodeh, orange, pineapple, mixed berries, blueberry, sour cherry, and wild plum.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Khater Khoobshidari (چتر خوشبختی)minorOthersRelated umbrella brand under Mihan Industrial Group

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Müller: German dairy and ice cream manufacturer with strong presence in fermented dairy, dairy desserts, and branded ice cream. Comparable as a multi-category dairy/ice cream company with established branded portfolio and specialty product lines.
• Lactalis: World's largest dairy company producing cheese, milk, butter, yogurt, and dairy ingredients across multiple geographies. Comparable as a global multi-category dairy incumbent with private ownership, though more focused on cheese and ingredients than ice cream/dairy beverages.
• Unilever (Ice Cream): Global consumer goods company that operated major ice cream brands (Wall's, Magnum, Ben & Jerry's, Breyers) before its recent ice cream division separation. Comparable as a multi-category ice cream and dairy beverages incumbent with global brand portfolio.
• Danone: Global dairy and plant-based food leader with category leadership in yogurt, fermented dairy, and beverages. Directly relevant for benchmarking dairy category management and fermented dairy expertise, though its Iran footprint is limited.
• Nestlé Iran: Iranian operations of global food giant Nestlé, producing dairy products, ice cream, beverages, confectionery, and culinary products. Competes with MIHAN in dairy, ice cream, and beverages as part of a much broader global portfolio.

Regional players

• Almarai: Saudi Arabia-based Middle East dairy giant and vertically integrated food company. Comparable in scale, vertical integration model (own dairy farms plus processing), and product breadth to MIHAN, but operating primarily across different Middle East geographies.

Direct peers

• Kalleh Dairy Company: Major privately-held Iranian dairy manufacturer producing milk, yogurt, cheese, butter, cream, juices, and dairy desserts. Closely comparable to MIHAN in private ownership structure, product portfolio breadth, and Iranian household brand positioning.
• Pegah Dairy Industries: Iran's largest state-affiliated dairy company producing pasteurized milk, yogurt, cheese, butter, cream, and dairy-based beverages. Directly comparable to MIHAN as a multi-product Iranian dairy manufacturer with nationwide distribution and similar household-anchor positioning.
• Choopan Dairy: Iranian dairy producer with nationwide distribution and a portfolio spanning milk, yogurt, and dairy products. Comparable to MIHAN as a domestic multi-product dairy manufacturer serving Iranian households across regions.
• Tip Top Ice Cream: Iranian ice cream brand offering a range of novelty and family-pack frozen dessert products. Directly competes with MIHAN's ice cream portfolio (Mirex, Prima, Fruttare, Carnilo) in the Iranian frozen dessert market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mihan_food_official
• LinkedInlinkedin.com/company/mihanfood

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIHAN industrial group