Mikado.biz

What Mikado.biz does

Mikado.biz is a privately held UX/UI and branding design studio headquartered in Bengaluru, India, with a satellite office in Campbelltown, Australia. The firm operates with a 22-person team and delivers professional services across four pillars: Insight Strategy (research, user journey mapping, competitor analysis, heuristic analysis, usability testing, design audits), Experience Design (information architecture, wireframing, prototyping, UI/UX, interaction design, motion graphics), Platform Engineering (web, mobile, front-end, back-end, CRM, and e-commerce development), and Brand Expression (brand strategy, logo design, digital marketing, packaging, video/animation). It combines research, design, and engineering under a single studio roof, allowing unified cross-platform delivery across mobile, web, wearables (WatchOS), and car infotainment (CarPlay, Android Auto).

The studio's go-to-market is consultative and project-based, anchored by an enterprise client roster that includes JPMorgan, Amazon, Intel, Flipkart, Swiggy, UberEats, TVS, and Blackbuck, alongside startup and growth-stage engagements for Rapido, QikCharge, Nubian Queen, Meliston, Onstudioz, Gapblue (Gnie), Iquanti, and Being Social. Pricing is not publicly disclosed and engagements are initiated through a 'Request a Quote' call-to-action, consistent with custom project-based billing. Revenue is generated through professional services fees on design and development projects, with documented client outcomes including a 600%+ annual growth claim for Rapido following its brand identity redesign and a 30% sales lift for Nubian Queen after packaging redesign.

The company is independently operated with no disclosed institutional investors, parent company, subsidiaries, or funding rounds. Marketing relies on a portfolio of case studies, SEO-optimized service pages, social media presence, and prominent display of enterprise client logos to drive inbound leads. Recent service additions include generative AI-enabled product delivery, evidenced by a GenAI-powered Progressive Web App developed for Gapblue at Gitex 2024.

Name

Mikado.biz

Legal name

Mikado

Website

https://mikado.biz

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mikado.biz is a 22-person Bengaluru-based UX/UI, branding, and digital product studio delivering research, design, and engineering services to enterprise clients (JPMorgan, Amazon, Intel, Flipkart, Swiggy) and startups via project-based engagements.

Ownership category

akta.pro rank

Product category

UI/UX Design Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising (7310)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

Keywords

• UI UX design services
• Branding and identity
• Web development agency
• Mobile app design
• Design research consulting

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Design and Branding Services: Project-based professional services revenue generated through UI/UX design, brand identity, packaging design, logo design, graphic design, and motion graphics engagements with enterprise and mid-market clients.
2. Web and App Development Services: Custom web development, mobile app development, e-commerce development, and CRM development services billed on a project or milestone basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mikado.biz is a UX/UI and branding studio that delivers research-driven design, experience design, platform engineering, and brand expression services on a project basis. The studio serves enterprise and growth-stage clients with custom digital product design, mobile and web development, e-commerce solutions, and brand identity work. Engagements are consultative and quote-based, with deliverables spanning usability research, UI/UX design, full-stack development, and packaging/branding collateral.

Product overview

Mikado.biz is a UX/UI and branding studio offering a comprehensive suite of design and development services organized into four main pillars: Insight Strategy (research-driven analysis including user journey mapping, competitor analysis, usability testing, and design audits), Experience Design (UI/UX design covering information architecture, wireframing, prototyping, interface design, interaction design, and motion graphics), Platform Engineering (web, mobile, front-end, back-end, CRM, and custom application development), and Brand Expression (brand strategy, digital marketing, logo design, graphic design, video/animation, and packaging design). The company operates as a project-based studio rather than a software product company, delivering customized design solutions across industries including EV mobility, transportation, beauty, media, non-profit, and IT services.

Differentiator

Problem solved

Functional benefit

Products and services

• Insight Strategy Research-driven analysis service covering markets, users, and opportunities. Includes user journey mapping, competitor analysis, heuristic analysis, usability testing, design audits, emerging trends, product strategy, and quantitative/qualitative research to guide business decisions. Sold as a standalone engagement to enterprises and growth-stage clients.
• Experience Design UI/UX design service delivering intuitive, functional, and cohesive digital experiences. Includes information architecture, ideation and wireframes, rapid prototyping, illustrations and iconography, interface design (UI), interaction design (IxD), experience design (UX), and motion graphics. Sold as a standalone engagement to enterprises and growth-stage clients.
• Platform Engineering Custom development service building scalable, secure digital platforms and systems. Covers web development, mobile app development, front-end development, back-end development, CRM development, e-commerce platforms, and custom applications using React, Angular, Vue.js, Node.js, Python, .NET, PHP, Flutter, React Native, WordPress, Shopify, and Magento. Sold as a standalone engagement to enterprises and growth-stage clients.
• Brand Expression Branding service shaping clear brand identities, messaging, and creative systems. Includes brand strategy and identity, digital marketing, branding collaterals, logo design, graphic design, product video and animation, and packaging design. Sold as a standalone engagement to enterprises, growth-stage companies, and consumer brands.

Quantifiable outcome

• 600%+ increase in annual growth for Rapido following brand identity redesign
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Designit: Global design consultancy (part of Wipro) delivering experience design, branding, and digital product work to global enterprises. Comparable end-to-end service model.
• IDEO: Iconic global design innovation firm offering UX research, product design, and branding services to enterprise clients. Directly comparable to Mikado across the same core services, though much larger and broader in geographic reach.
• Lollypop Design: Bengaluru-based UX/UI and product design studio serving startups and enterprises across web and mobile. Closely matches Mikado by geography, service mix, and price point for mid-market clients.
• Elephant Design: India-based brand, packaging, and graphic design studio serving consumer and enterprise clients. Directly comparable in branding and packaging design offerings for the India market.
• NetBramha Studios: India-based digital product design studio providing UX research, UI design, and product strategy to global enterprise clients. Direct peer in scale, geography, and service portfolio.
• Frog Design (frog): Global design transformation firm (now part of Capgemini Invent) delivering research, product design, and digital experience work for Fortune 500 clients. Directly comparable on service scope and enterprise client type.
• Clay Global: Global design and engineering firm delivering UX, product design, and software development for enterprise clients. Comparable full-stack UX + dev model serving similar enterprise buyer profiles.
• Y Media Labs: Former India-based UX design and digital engineering agency that joined Globant; comparable in offering UX/UI design paired with application development for global enterprise clients.

Broad incumbents

• Pivotal Labs: Software consultancy (now part of VMware Tanzu) combining design and custom software development for enterprise digital transformation. Adjacent peer with deeper engineering focus.
• Thoughtworks: Global technology consultancy with a dedicated experience design practice covering UX research, product design, and software delivery. Broader incumbent operating at greater scale with design as part of a wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mikado-design-studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mikado.biz