Mike Larson Media
Mike Larson Media is a Napa Valley-based, founder-owned production company delivering still photography, motion films, and aerial cinematography for luxury wine and experience brands, including ongoing retainer content engagements with premium estates.
- Company typePrivate
- Founded1997
- HeadquartersSt. Helena, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Mike Larson Media does
Mike Larson Media is a Napa Valley-based, founder-owned production company operating as a division of Mike Larson, Inc. It delivers full-service still photography, motion films, and aerial cinematography for luxury wine and experience brands, with founder Mike Larson serving as Creative Director, Photographer, Filmmaker, and Producer. The firm is organized around an end-to-end workflow spanning concept branding, art direction and pre-production, on-site capture (including DJI drone work), post-production, multi-channel reformatting, asset cataloging, and ongoing blog/SEO content. Its client roster is concentrated in premium Napa and global wine estates (Paul Hobbs, Clos Du Val, Knights Bridge, Davis Estates, Brasswood, Museion Napa, Rutherford Hill, AXR, The Setting Wines, Viansa, West Shore), with adjacent hospitality work (Harvest Inn) and historical engagements with Apple c-suite executives.
The business combines project-based custom production with ongoing content retainer engagements, supported by direct-to-brand and direct-to-agency sales motions. Pricing is custom-quoted per project and is not publicly disclosed. The company markets through its portfolio website, client referrals, and the social/SEO content it produces for clients, and claims content production across 23 countries since inception in 1997. Headcount is reported at approximately 7, with no external funding, subsidiaries, patents, or certifications disclosed in source materials. Legal entity is Mike Larson, Inc., domiciled in California, USA.
Mike Larson Media firmographics
Firmographics- Name
- Mike Larson Media
- Legal name
- Mike Larson, Inc.
- Website
- https://mikelarsonmedia.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mike Larson Media is a Napa Valley-based, founder-owned production company delivering still photography, motion films, and aerial cinematography for luxury wine and experience brands, including ongoing retainer content engagements with premium estates.
- Ownership category
- akta.pro rank
Mike Larson Media industry classification
Industry- Product category
- Commercial Photography and Videography Services
- NAICS
- Motion Picture and Video Production (51211), Commercial Photography (541922)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Video Production & Post-Production (BPAFAIAB)
- akta.pro secondary industries
- Photography & Photo Production (BPAFAIAF), Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM)
Keywords
Where Mike Larson Media is headquartered
LocationHeadquarters
- HQ city
- St. Helena
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mike Larson Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Custom Production Services: Project-based professional services for still photography, motion films, and integrated content campaigns. Clients range from small brands seeking project work to larger agencies and brands requiring ongoing content capture. Services include concept branding, production, and post-production tailored to each client's needs.
- Ongoing Content Retainer: Recurring engagement model for clients requiring seasonal, monthly, or annual content shoots. Includes planning shot lists, executing still and motion capture, and providing continuous content supply for websites, social media, and marketing channels.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Mike Larson Media product offering
Product offeringCore offering
Mike Larson Media is a Napa Valley-based full-service production company that creates still photography, motion films, and aerial/drone cinematography for luxury wine and experience brands. The company manages end-to-end production workflows from concept branding and art direction through pre-production, on-location capture, post-production retouching and reformatting, and ongoing content retainer delivery for multi-channel marketing use.
Product overview
Mike Larson Media operates as a full-service production company offering a unified content creation platform centered on still photography and motion film production for luxury experience brands. The core offering comprises Still Photography and Motion Films & Reels, supported by specialized Aerial Photography services. Additional service modules include Concept Branding, Art Direction & Pre Production, Post Production, Ongoing Content Creation, Project Management, and Blog Post Management—all integrated into a comprehensive workflow from strategy through final deliverables. The company specializes in serving luxury wine and hospitality brands, primarily in Napa Valley, with a focus on creating distinctive visual storytelling content.
Differentiator
Problem solved
Functional benefit
Products and services
- Still Photography
- Motion Films & Reels Full-service motion video production including brand films, documentaries, sizzle reels, social media content (15-60 second Instagram films/reels), harvest documentaries, and event coverage for luxury wine and experience brands.
- Aerial Photography & Videography Drone-based aerial photography and videography services capturing aerial footage of vineyards, winery properties, and estates using DJI drone systems.
Companies that use Mike Larson Media
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Mike Larson Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mike Larson Media partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Mike Larson Media competitors and assessment
Company assessmentBroad incumbents
- Anonymous Content: Global production company producing feature films, episodic content, and high-end commercial/branded work. Comparable as a broader incumbent operating in the same premium branded video and storytelling space.
- MJZ: Major commercial production company representing directors and producing global brand campaigns. Comparable as a higher-scale commercial content production incumbent in the same premium branded content category.
- B-Reel: Creative production and technology company producing branded content, campaigns, and interactive experiences for premium global brands. Comparable as an established creative production incumbent in branded content.
Direct peers
- Radical Media: Independent production company producing commercial films, branded content, and documentary-style storytelling for global brands. Comparable in full-service branded video and motion production for premium client rosters.
- Optimist: Boutique creative and content production studio building brand films, campaigns, and integrated content for premium and lifestyle clients. Directly comparable as a small, talent-led production partner serving luxury brand marketing teams.
- Bullion Productions: Boutique production company producing branded films, lifestyle content, and campaign work for premium consumer brands. Comparable in scale and creative-led service model targeting luxury and lifestyle clients.
- Prettybird: Boutique commercial production company producing branded content, films, and photography for premium consumer and lifestyle brands. Comparable as a small, creative-led shop serving luxury and lifestyle clients with integrated content capabilities.
- Hero Cinema: Boutique commercial and branded content production studio delivering campaigns and storytelling for premium brands. Comparable as a small creative production firm serving enterprise marketing teams across video and still content.
- Tool of North America: Commercial production company directing branded films, commercials, and content for premium brands. Comparable as a boutique commercial content partner producing high-end stills, motion, and integrated campaigns.
Regional players
- Wineglass Communications: Wine industry-specialized marketing and PR agency working with Napa and Sonoma estates on branding, content, and communications. Comparable as a vertical-specialist partner serving the same luxury wine client base in Northern California.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mike Larson Media social profiles
Digital presenceMike Larson Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mike Larson Media leadership team
Management profileNumber of profiles
Profiles1 record
Mike Larson Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mike Larson Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mike Larson Media
What does Mike Larson Media do?
Mike Larson Media is a Napa Valley-based full-service production company that creates still photography, motion films, and aerial/drone cinematography for luxury wine and experience brands. The company manages end-to-end production workflows from concept branding and art direction through pre-production, on-location capture, post-production retouching and reformatting, and ongoing content retainer delivery for multi-channel marketing use.
Is Mike Larson Media a public or private company?
Mike Larson Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mike Larson Media founded?
Mike Larson Media was founded in 1997. It employs 1 to 10 people.
Where is Mike Larson Media based?
Mike Larson Media is headquartered in St. Helena, United States, in the North America region.
How does Mike Larson Media make money?
Two revenue lines are on record. Custom Production Services are the primary driver. The others are ongoing Content Retainer.
Who are Mike Larson Media's main competitors?
Broad incumbents on record are Anonymous Content, MJZ and B-Reel. Direct peers are Radical Media, Optimist, Bullion Productions, Prettybird, Hero Cinema and Tool of North America. Wineglass Communications is listed as a regional player.
Does Mike Larson Media have an API?
No public API is recorded for Mike Larson Media.
What industry is Mike Larson Media in?
Mike Larson Media's product category is Commercial Photography and Videography Services. Its primary akta.pro industry code is BPAFAIAB, Video Production & Post-Production, with a secondary code of BPAFAIAF, Photography & Photo Production. Its NAICS code is 51211 and its SIC code is 7812.