Mike's Deli, Chelsea, MI

What Mike's Deli, Chelsea, MI does

Mike's Deli is a single-location, independently operated family-owned deli restaurant in Chelsea, Michigan (114 W. Middle St.), serving made-to-order sandwiches and casual-dining items to local residents and families. Operations are constrained to approximately 20 hours per week (Tuesday–Saturday, 11am–3pm), indicating a small, community-embedded establishment rather than a scaled foodservice operator.

The business runs on a low-technology stack anchored by a ChowNow-powered ordering infrastructure: a ChowNow web ordering portal, a native iOS app (App Store ID 595520526), and an Android app (com.chownow.mikesdeli), supplemented by phone orders and walk-in traffic. The website and digital storefront are built on GoDaddy's website builder, and customer engagement is conducted through a Facebook page that doubles as a recruitment channel. There is no proprietary technology, no API surface, no disclosed integrations beyond ChowNow, and no internal data or AI/ML systems.

The revenue model is straightforward transaction-based food sales across three channels — in-person counter sales, mobile-app orders, and online orders — all monetized at the menu-item level. No wholesale, catering, franchise, or subscription revenue streams are disclosed, and pricing is not publicly posted. The company has 12 employees, no disclosed ownership structure, no funding history, and no parent company, consistent with a founder/family-operated lifestyle business serving a single local market in Michigan, USA.

Name

Mike's Deli, Chelsea, MI

Legal name

Mike's Deli

Website

https://mikesinchelsea.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mike's Deli is a single-location, family-owned deli in Chelsea, Michigan, serving made-to-order sandwiches to local residents via a walk-in storefront and ChowNow-powered mobile and online ordering channels.

Ownership category

akta.pro rank

Product category

Casual Dining / Deli Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro industry

PRIMARYTHAFABAG

Sandwiches & Wraps Fast Casual

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYCRAHAGAF

Delis & Sandwich Specialty Stores

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Deli restaurant services
• Sandwich shop
• Casual dining
• Mobile food ordering
• Prepared food retail

Headquarters

HQ city

Chelsea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. In-person food sales: Traditional brick-and-mortar deli sales where customers visit the physical location at 114 W. Middle St. Chelsea, MI during operating hours to purchase sandwiches and food items
2. Mobile app orders: Orders placed through the iPhone and Android mobile applications, likely processed through ChowNow platform integration
3. Online orders: Orders placed through the website ordering system powered by ChowNow at ordering.chownow.com

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Mike's Deli is a single-location, family-owned neighborhood deli in Chelsea, Michigan that sells made-to-order sandwiches and casual dining food items from its storefront at 114 W. Middle St. The business supplements walk-in service with phone orders and digital ordering through iPhone and Android mobile apps plus a ChowNow-powered online ordering portal.

Product overview

Mike's Deli is a single-location family-owned deli restaurant offering made-to-order sandwiches and casual dining. The business operates from a physical location at 114 W. Middle St. Chelsea, MI, with supplemental online and mobile ordering capabilities through dedicated iOS and Android applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Mike's Deli Restaurant Services A family-owned deli restaurant in Chelsea, MI offering made-to-order sandwiches (including the signature 'stingray on the grill' item) and casual dining for walk-in customers during Tuesday through Saturday operating hours, with supplemental phone, mobile-app, and online ordering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ChowNowcoreTechnology or IntegrationChowNow provides the online ordering platform infrastructure for Mike's Deli, enabling customers to place orders through their website (ordering.chownow.com) and powering the mobile applications for both iPhone and Android devices. This partnership provides the technology backbone for digital ordering operations.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Capriotti's Sandwich Shop: Growing sub and sandwich chain with proprietary recipes and a community-focused brand. Comparable model of made-to-order deli sandwiches with local-store identity.
• Potbelly Sandwich Shop: Fast-casual chain specializing in made-to-order sandwiches with a small dine-in footprint. Closest comparable in terms of made-to-order deli-style sandwich model and casual dining experience.
• Penn Station East Coast Subs: Regional sub chain serving made-to-order hot and cold submarine sandwiches. Directly comparable product and quick-service format, with a similar neighborhood deli feel.
• Zingerman's Deli: Iconic independent specialty deli in Ann Arbor, Michigan, serving made-to-order sandwiches and prepared foods. Closest comparable as an independent, community-anchored deli operating in the same Michigan market with a similar product focus.

Others

• ChowNow: Direct-to-consumer online ordering platform provider for independent restaurants. Not a competitor but a direct technology partner powering Mike's Deli's mobile apps and online ordering infrastructure.

Broad incumbents

• Jersey Mike's Subs: National submarine sandwich chain with thousands of locations. Directly comparable product category (made-to-order deli sandwiches) but vastly larger scale and franchise-driven footprint.
• Jimmy John's: National chain focused on freaky fast delivery and carryout of sub-style sandwiches. Comparable menu and counter-service format, with much larger footprint and delivery infrastructure.
• Firehouse Subs: National sandwich chain offering hot and cold sub-style sandwiches. Comparable product category and quick-service model, though national brand and scale dwarf Mike's single location.
• Panera Bread: Large fast-casual chain featuring sandwiches, soups, and salads with dine-in and digital ordering. Comparable in product mix and multi-channel ordering, but at vastly greater scale.
• Subway: Largest global submarine sandwich chain. Closest product-line overlap with Mike's Deli's make-to-order sandwiches, but operates at global scale with fundamentally different economics.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/mike's-deli-chelsea-mi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike's Deli, Chelsea, MI