Mike's Towing & Recovery

What Mike's Towing & Recovery does

Mike's Towing & Recovery is a family-owned, private vehicle services company headquartered in Bridgewater, New Jersey, with a secondary facility in Branchburg, NJ. Founded in 1980 by Mike Sena as a single-person auto repair shop, the company has grown over 45 years into a multi-division operator with approximately 40 employees and a fleet of roughly 50 specialized units. It is led by founder-owner Mike Sena, with his two children now working in the business, signaling a generational succession in progress.

The company operates three core service divisions: towing and recovery (light, medium, and heavy-duty towing using 50-ton and 65-ton rotators, plus roadside assistance such as jump starts, lockouts, and tire changes); fuel delivery under the Mike's Fuel Delivery brand (off-road diesel, gasoline, and kerosene to construction, generator, farm, and healthcare customers across the Tri-State area); and equipment transport (nationwide heavy-haul using Landoll, RGN, step-deck, refrigerated, and box trailers). Adjacent capabilities include a 10-bay automotive and truck repair shop with NJ state inspection certification (Mike's Auto Service), knuckle boom crane services for precision lifting, 24/7 environmental cleanup of automotive fluids via partnerships with hazmat teams, and vehicle impound services from its two NJ locations.

The business model is transactional and dispatch-based: 24/7 phone-driven sales, per-service unit pricing, and relationship-led customer acquisition anchored by contracts with 35+ police departments and word-of-mouth. Technology footprint is limited to GPS fleet tracking on all trucks and trailers. The company has no institutional investors, no funded rounds, no acquisitions, and no public listing. Geographic concentration is in Somerset County and Central New Jersey, with extended reach into North/South Jersey, Pennsylvania, New York, and nationwide for heavy equipment transport.

Name

Mike's Towing & Recovery

Legal name

Mike's Towing & Recovery

Website

https://mikestowing.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Mike's Towing & Recovery is a family-owned Bridgewater, NJ provider of 24/7 towing, recovery, fuel delivery, equipment transport, and automotive repair services, serving individual motorists, commercial fleets, and 35+ police departments across Central New Jersey with a 50-unit fleet.

Ownership category

akta.pro rank

Product category

Towing and Recovery Services

NAICS

Motor Vehicle Towing (48841), Motor Vehicle Towing (488410)

SIC

Services-Automotive Repair, Services & Parking (7500), Trucking (No Local) (4213)

akta.pro primary industry

Towing, Recovery & Vehicle Removal Services (TLAJAJAC)

akta.pro secondary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

Keywords

• Heavy duty towing
• Vehicle recovery services
• Emergency roadside assistance
• Equipment transportation
• Automotive repair services

Headquarters

HQ city

Bridgewater, New Jersey

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Towing and Recovery Services: Core revenue stream from light, medium, and heavy-duty towing, accident recovery, and roadside assistance services. Billed per service call based on vehicle type and service required.
2. Fuel Delivery Services: Off-road diesel fuel delivery and emergency fuel delivery services for construction equipment, generators, commercial accounts, and residential customers.
3. Automotive and Truck Repair: State inspection, re-inspection, emissions repairs, and general automotive/truck repair services. Includes routine maintenance and diesel specialist services.
4. Equipment Transport Division: Nationwide transport services for heavy equipment, generators, and freight using specialized trailers including Landoll, RGN, step-deck, and box trailers.
5. Environmental Cleanup Services: Hazardous material cleanup including diesel fuel, oil, anti-freeze, and hydraulic fluid removal after accidents or spills.
6. Knuckle Boom Crane Services: Specialized crane services for loading, unloading, and precise placement of heavy items in restricted spaces.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Mike's Towing & Recovery is a family-owned towing, recovery, and vehicle services company operating 24/7 from Bridgewater and Branchburg, New Jersey. It provides light, medium, and heavy-duty towing, accident recovery, roadside assistance, off-road and emergency fuel delivery, automotive and truck repair with state inspection, heavy equipment transport, knuckle boom crane lifting, and environmental cleanup of automotive fluids.

Product overview

Mike's Towing & Recovery operates as a service-based company offering a comprehensive suite of vehicle-related services under three main divisions: towing and recovery (including heavy-duty rotators, roadside assistance, and vehicle impound), automotive repair (Mike's Auto Service with 10-bay facility and state inspection capabilities), and fuel delivery (Mike's Fuel Delivery for diesel, gasoline, and kerosene). Additional specialized services include equipment transport using Landoll and RGN trailers, knuckle boom crane operations for precision lifting, and 24/7 environmental cleanup of automotive fluids. The company maintains a fleet of approximately 50 units and operates from two New Jersey locations in Bridgewater and Branchburg, serving Somerset County, Central New Jersey, and the broader Tri-State area with nationwide transport capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Mike's Towing & Recovery 24/7 core towing and recovery service offering light, medium, and heavy-duty towing, accident recovery, roadside assistance (jump starts, lockouts, tire changes, battery service), and vehicle impound, working with over 35 police departments in New Jersey.
• Mike's Auto Service Automotive and truck repair service with a 10-bay repair shop, NJ state inspection facility, emissions repairs, front-end alignment, and diesel specialists; offers local pick-up/delivery, evening drop-off, and guaranteed work on all makes and models.
• Mike's Fuel Delivery Off-road and emergency fuel delivery of diesel, gasoline, and kerosene to construction equipment, generators, farms, commercial accounts, nursing homes, and medical facilities across the Tri-State area with 24/7 availability.
• Equipment Transport Division Nationwide heavy equipment and freight transportation using Landoll, RGN, step-deck, refrigerated, and box trailers for machinery, generators, and oversized loads.
• Knuckle Boom Crane Services Specialized crane service for precision lifting and placement of heavy items such as marble, steel, landscaping materials, HVAC units, hot tubs, furniture, transformers, and construction equipment in restricted or low-clearance spaces.
• Environmental Cleanup Services 24/7 environmental remediation of diesel fuel, oil, anti-freeze, and hydraulic fluid from accident scenes, working with hazmat teams for proper disposal and regulatory compliance.
• Vehicle Impound Services Vehicle storage and impound services at two New Jersey locations with documented release procedures for owners, insurance companies, and authorized parties including release forms from police departments.

Quantifiable outcome

• 45+ years of continuous operation since 1980
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Various Hazmat TeamssupportingOthersMike's Environmental Clean-Up division works with various hazardous materials teams to ensure proper cleanup and disposal of fuel, oil, anti-freeze, and hydraulic fluid after accidents or spills. These partnerships enable comprehensive environmental cleanup services.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AAA (American Automobile Association) Roadside Services: National membership-based roadside assistance provider offering towing, lockout, and battery services; comparable to Mike's because it is one of the largest demand aggregators for motor vehicle towing in the US, anchoring the customer-side of the same value chain Mike's serves.
• Agero: Provider of roadside assistance networks and connected-vehicle services used by major auto manufacturers and insurers; comparable to Mike's because it sits between the consumer/insurer demand source and the tow operators in the field, shaping routing decisions for the same incident types Mike's responds to.
• Coach-Net / Nation Motor Club: Roadside assistance and towing network for RV, travel, and automotive club members; comparable to Mike's because it sources and routes demand for motor vehicle towing and related services, including heavy-duty work in some programs.
• Goodyear Tire & Rubber (Roadside / Dealer Network Towing): Tire and auto service company with dealer-network and roadside offerings that touch towing and emergency services; comparable to Mike's because its dealer network and roadside partnerships compete for some of the same light-duty and consumer towing demand that Mike's addresses, even if not a direct tow operator in every case.

Emerging players

• Urgent.ly: Roadside assistance and towing platform serving insurance, OEM, and fleet customers with digital dispatch; comparable to Mike's because it competes for the same insurance-driven and consumer-driven towing volume, with a software-driven model versus Mike's operator-driven model.
• HONK Technologies: Digital roadside assistance platform connecting stranded motorists with nearby tow operators; comparable to Mike's because it is reshaping the dispatch and pricing layer of the same motor vehicle towing services Mike's provides, particularly for insurance and fleet demand.

Direct peers

• Sage Towing & Recovery: Mid-Atlantic regional towing and recovery operator offering light, medium, and heavy-duty towing plus roadside services; comparable to Mike's because it competes for similar municipal, commercial, and consumer towing volume in overlapping Northeast geographies.
• George's Towing & Recovery: Long-standing family-style towing and recovery operator in the Mid-Atlantic region; comparable to Mike's because it offers a similar mix of towing, recovery, and roadside services to overlapping municipal and consumer customers in the Northeast.
• Suburban Towing: Regional towing and recovery company serving the NJ/PA area with similar light to heavy-duty capabilities; comparable to Mike's because it competes head-to-head for the same police rotation, accident response, and commercial fleet work in Central NJ and the broader Mid-Atlantic market.
• R&H Towing: Regional NJ-based towing and recovery company providing light, medium, and heavy-duty services to commercial and municipal customers; comparable to Mike's because it competes for the same Somerset County / Central NJ police, fleet, and consumer towing volume.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mike-s-towing-recovery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mike's Towing & Recovery