Mildura Toyota

What Mildura Toyota does

Mildura Toyota is an authorized Toyota retail dealership operating from a single site at the corner of Seventh Street and Etiwanda Avenue in Mildura, Victoria, Australia. The dealership is part of the Peter Kittle Motor Company group, a multi-entity Australian automotive conglomerate that also operates Toyota dealerships and related automotive businesses across several states. Under its franchise agreement with Toyota Motor Corporation Australia Limited, Mildura Toyota sells the full Toyota range — passenger cars (Yaris, Corolla, Camry, GR86, GR Supra, GR Corolla, GR Yaris), SUVs and 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and commercial vehicles (HiLux, LandCruiser 70, HiAce, Tundra, Coaster) — alongside Toyota Certified Pre-Owned vehicles, demonstrator units, and trade-ins including non-Toyota marques.

The dealership operates a Toyota Genuine Service workshop staffed by Toyota-trained technicians using OEM parts, with capped price servicing for the first three to five years of vehicle ownership and a 5-year unlimited km warranty extendable to 7 years under logbook servicing. Adjacent revenue streams include Toyota Genuine Parts and accessories retail, Toyota Finance Australia products (Toyota Personalised Repayments, Full-Service Lease, Toyota Access guaranteed future value, Finance for Farmers), Toyota Insurance intermediation, and fleet sales for business and agribusiness customers. The business is also a participant in the OneToyota network, the Hybrid HV Battery Recycling Program, and holds Supply Nation Indigenous business certification.

Mildura Toyota's customer base is overwhelmingly retail and regional, comprising individual consumers, families, and farmers across the Sunraysia region of north-west Victoria, with a smaller fleet and pre-owned buyer segment. Pricing is not publicly disclosed on the website; customers must enquire online, by phone, or in-person for vehicle pricing, while service pricing is quoted at booking. The dealership lists only 7 direct employees, with corporate, marketing, and back-office functions supported by the Peter Kittle Motor Company parent group. The company carries no public financial disclosures and is privately held.

Name

Mildura Toyota

Legal name

Peter Kittle Motor Company (comprising Alice Car Centre Pty Ltd ACN 008 173 411, Eyre Dealership Pty Ltd ACN 122 526 078, PKMC Adelaide Pty Ltd ACN 620 982 694, SA Progress No. 1 Pty Limited ACN 602 258 695, Sandam Pty Ltd ACN 008 262 619, YVT Automotive Group Pty Ltd ACN 673 621 086, and PKMC East Coast Pty Limited ACN 620 982 747)

Website

https://milduratoyota.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mildura Toyota is an authorized Toyota dealership in Mildura, Victoria, selling new Toyota vehicles, pre-owned cars, and offering service, parts, finance, and insurance to retail consumers, fleet customers, and agribusiness buyers across the Sunraysia region. It operates as part of the Peter Kittle Motor Company group.

Ownership category

akta.pro rank

Headquarters

HQ city

Mildura

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. New Vehicle Sales: Sales of new Toyota vehicles including passenger cars (Yaris, Corolla, Camry, GR models), SUVs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, Fortuner, Kluger, LandCruiser Prado, LandCruiser 300), and commercial vehicles (HiLux, LandCruiser 70, HiAce, Tundra, Coaster). Revenue is one-time per transaction with varying margins by model.
2. Pre-Owned Vehicle Sales: Sales of pre-owned vehicles including Toyota Certified Pre-Owned vehicles with warranty, demonstrator vehicles, and trade-in vehicles. Also sells non-Toyota pre-owned vehicles.
3. Vehicle Service and Repairs: Toyota Genuine Service providing scheduled maintenance, repairs, and logbook servicing using Toyota-trained technicians and genuine parts. Capped price servicing available for first 3-5 years of vehicle ownership.
4. Parts and Accessories: Sales of Toyota Genuine Parts including brake components, filters, batteries, spark plugs, and accessories such as roof racks, tow bars, and weather shields. Parts sold over counter and fitted during service.
5. Finance and Insurance: Provides Toyota Personalised Repayments, Full-Service Lease, Used Car Finance, Toyota Access (guaranteed future value product), car insurance through Toyota Insurance, and Finance for Farmers specialized products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Mildura Toyota is an authorized Toyota dealership that sells new Toyota passenger, SUV, and commercial vehicles, as well as pre-owned and Toyota Certified Pre-Owned vehicles. It provides manufacturer-backed servicing, genuine parts and accessories, vehicle finance and insurance, fleet sales, and battery recycling services to retail and business customers in the Mildura region of north-west Victoria.

Product overview

Mildura Toyota is an authorized Toyota car dealership offering a comprehensive automotive portfolio. The core offering consists of new Toyota vehicles across three categories: Passenger Cars (Yaris, Corolla, Camry, GR models), SUVs & 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, Fortuner, Kluger, LandCruiser), and Utes & Vans (HiLux, LandCruiser 70, HiAce, Tundra, Coaster). Supporting services include Toyota Certified Pre-Owned vehicle sales, Toyota Genuine Service and parts, finance & insurance products, fleet services, and sustainability programs. Toyota's technology platforms including Hybrid Electric vehicles (HEVs and PHEVs), Toyota Connected Services with Digital Key and remote features, and the myToyota Connect mobile app complement the vehicle offerings. The company also participates in the Hybrid HV Battery Recycling Program for environmental sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• New Toyota Passenger Cars New Toyota passenger cars sold to retail and fleet customers, covering small (Yaris), small-medium (Corolla), mid-size (Camry), and high-performance GR-badged sports models. Available through in-dealership sales, online enquiry, and test drive booking.
• New Toyota SUVs & 4WDs New Toyota SUVs and 4WDs sold to retail and fleet customers, ranging from compact crossovers (Yaris Cross, Corolla Cross, C-HR) to mid-size family SUVs (RAV4, Kluger), off-road flagships (LandCruiser Prado, LandCruiser 300, Fortuner), and the battery-electric bZ4X.
• New Toyota Utes & Vans New Toyota commercial utes and vans sold to retail, business, and fleet customers for work, agribusiness, and transport use, including the HiLux ute, LandCruiser 70 workhorse, HiAce van, Tundra pickup, and Coaster bus.
• Pre-Owned Vehicles Used vehicle sales program offering Toyota Certified Pre-Owned vehicles with warranty, demonstrator models, and trade-in vehicles of Toyota and other brands. Customers can also sell their car via the Sell My Car service.
• Toyota Genuine Service Scheduled vehicle maintenance, logbook servicing, and repairs performed by Toyota-trained technicians using Toyota Genuine Parts. Includes capped-price servicing for the first 3-5 years and supports warranty extension for vehicle owners.
• Toyota Genuine Parts & Accessories Over-the-counter and fitted sale of Toyota Genuine Parts and accessories for vehicle maintenance, repair, and personalization, backed by Toyota warranty and including Toyota Genuine Batteries developed in partnership with Century Yuasa.
• Toyota Finance & Insurance Vehicle finance and insurance products facilitated through Toyota Finance Australia and Toyota Insurance, including personal repayments, full-service lease, Toyota Access guaranteed future value, used car finance, comprehensive car insurance, and Finance for Farmers.
• Fleet Sales Services Fleet vehicle sales and management solutions for business, agribusiness, and commercial customers, including bulk purchasing support and specialized finance arrangements through the dealership's dedicated fleet department.
• Hybrid HV Battery Recycling Program Environmental program for end-of-life hybrid battery returns offering a $100 cash rebate per returned battery and a $500 discount on replacement batteries, diverting 98%+ of materials from landfill.

Quantifiable outcome

• 5-year/unlimited km warranty extendable to 7 years with logbook servicing
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Toyota Motor Corporation Australia LimitedcoreStrategic or Co-development PartnerMildura Toyota is an authorized Toyota dealer operating under franchise agreement with Toyota Motor Corporation Australia Limited (TMCA). TMCA provides vehicles, parts, warranty support, technical training, marketing materials, and access to Toyota Connected Services technology.
• Peter Kittle Motor CompanycoreStrategic or Co-development PartnerMildura Toyota is part of the Peter Kittle Motor Company group of dealerships. The parent company provides corporate support, group purchasing power, shared services, and operational oversight. The group includes multiple Toyota dealerships and related automotive businesses across Australia.
• OneToyota NetworkcoreStrategic or Co-development PartnerMildura Toyota participates in the OneToyota network comprising authorized Toyota dealers, Toyota Motor Corporation Australia Limited, Toyota Finance Australia Limited, Aioi Nissay Dowa Insurance (Toyota Insurance), and Toyota Western Australia. The network enables integrated customer experiences, shared data, and coordinated marketing and services.
• Toyota Finance Australia LimitedcoreChannel Partner/ Reseller/ DistributorToyota Finance provides automotive financing products offered at the dealership including Toyota Personalised Repayments, Full-Service Lease, and Toyota Access guaranteed future value products. Dealership staff facilitate finance applications on behalf of Toyota Finance.
• Toyota Insurance (Aioi Nissay Dowa Insurance)majorChannel Partner/ Reseller/ DistributorToyota Insurance products are offered through the dealership for comprehensive motor vehicle insurance. Dealership facilitates insurance quotes and applications as an authorized intermediary.
• Supply NationminorOthersMildura Toyota holds Supply Nation certification as an Indigenous business supplier, demonstrating commitment to Indigenous economic development and procurement.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Bapcor Limited: Australia's largest aftermarket automotive parts distributor, supplying parts to workshops, fleet operators, and retailers. Operates in the parts and accessories ecosystem that complements — rather than directly competes with — franchised dealership service operations like Mildura Toyota.
• AMA Group Limited: ASX-listed operator of collision repair and vehicle servicing centres across Australia. Adjacent service ecosystem player to dealerships, addressing post-accident repair needs that intersect with dealership service offerings.

Broad incumbents

• Lithia Motors, Inc. Largest automotive retailer in the United States with global operations, offering new and used vehicle sales, finance, service, and parts. Broad incumbent reference for the franchised auto retail model at massive scale.
• Sonic Automotive, Inc. US-based Fortune 500 automotive retailer operating franchised dealerships and pre-owned vehicle stores. Comparable franchised new and used vehicle retail model with EchoPark used vehicle standalone brand paralleling Toyota's Certified Pre-Owned program.
• AutoNation, Inc. One of the largest US automotive retailers, operating over 200 new vehicle franchises plus used vehicle, finance, and service operations. Comparable franchised dealership business model with broader geographic and brand portfolio.
• Inchcape plc: London-listed global automotive distributor and retailer with operations across multiple continents. Operates a hybrid distribution-and-retail model in select markets, offering a broader incumbent comparison point for OEM-aligned vehicle sales.
• Group 1 Automotive, Inc. US and UK-based automotive retailer operating over 200 franchises and pre-owned vehicle operations. Broad incumbent comparable for franchised dealership operations including Toyota franchises in multiple geographies.

Direct peers

• Eagers Automotive Limited: Australia and New Zealand's largest automotive retailer, operating over 200 dealerships including multiple Toyota franchises. Operates the same OEM-franchised retail model as Mildura Toyota but at much greater scale across passenger, commercial, and luxury brands.
• Autosports Group Limited: ASX-listed Australian automotive retailer operating luxury and volume-brand dealerships across Sydney and NSW. Closely comparable business model as a multi-brand franchise dealer group selling new vehicles, pre-owned, service, and finance products.
• Peter Warren Automotive Holdings Limited: ASX-listed regional automotive dealer group operating multiple franchises across southwest Sydney and NSW. Highly comparable operating model as a regional multi-brand retailer with similar revenue mix of new, used, service, and parts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mildura Toyota