Mile High Sports

Mile High Sports is a Colorado-focused digital sports media company covering Denver professional and college teams via a WordPress website, mobile apps, and a podcast network, monetizing through sportsbook and DFS affiliate marketing.

Company typePrivate
Founded2022
HeadquartersGreenwood Village, Colorado, United States
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

What Mile High Sports does

Mile High Sports is a Colorado-focused digital sports media company headquartered in Greenwood Village, Colorado. It operates a content platform covering the Denver Broncos (NFL), Colorado Avalanche (NHL), Denver Nuggets (NBA), Colorado Rockies (MLB), Colorado Rapids (MLS), Colorado Buffaloes, and Colorado State Rams, producing news articles, opinion pieces, game previews, and player analysis. The technology stack is a WordPress-based content management system complemented by native iOS and Android mobile applications and a multi-show podcast network distributed through Bleav and Spreaker. The company also operates related properties including DenverStiffs.com, HockeyMountainHigh.com, ColoradoPreps.com, and MileHighLife.com, forming an ecosystem of Colorado-targeted media verticals.

Mile High Sports firmographics

Firmographics

Name: Mile High Sports
Legal name: Mile High Sports
Website: https://milehighsports.com
Company type: Private
Founded year: 2022
Operating status: Operating
Headcount range: 11–50 employees
Short description: Mile High Sports is a Colorado-focused digital sports media company covering Denver professional and college teams via a WordPress website, mobile apps, and a podcast network, monetizing through sportsbook and DFS affiliate marketing.
Ownership category
akta.pro rank

Where Mile High Sports is headquartered

Location

Headquarters

HQ city: Greenwood Village, Colorado
HQ country: United States
HQ region: North America

Markets served

Mile High Sports business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

Sportsbook Affiliate Marketing: The site earns commissions through promotional codes and affiliate links for major sports betting operators including DraftKings, FanDuel, bet365, BetMGM, Caesars, Fanatics, theScore Bet, BetRivers, and Hard Rock Bet. Each sportsbook promo code section drives user sign-ups to partnered sportsbooks.
Display Advertising: Banner advertisements and sponsored content placements throughout the website, including sportsbook brand integrations and promotional banners.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Mile High Sports product offering

Product offering

Core offering

Mile High Sports is a Colorado-focused digital sports media company that publishes team-specific news, opinions, videos, and podcasts covering the Denver Broncos, Colorado Avalanche, Denver Nuggets, Colorado Rockies, Colorado Rapids, CU Buffaloes, and CSU Rams. Its core offering is free, advertising- and affiliate-supported editorial content delivered through a WordPress website, native iOS and Android mobile apps, a podcast network, and social media channels.

Product overview

Mile High Sports is a Colorado sports media company operating a unified digital platform that combines sports news coverage, podcasts, mobile applications, and sports betting content. The core product is the Mile High Sports Website (milehighsports.com) which serves as the central hub for team-specific coverage of Denver Broncos (NFL), Denver Nuggets (NBA), Colorado Rockies (MLB), Colorado Avalanche (NHL), Colorado Rapids (MLS), CU Buffaloes, and CSU Rams. The company distributes content through native iOS and Android mobile apps and operates the MHS Podcast Network featuring team-specific shows. Additionally, the company operates complementary verticals covering sports betting promo codes, daily fantasy sports apps, and prediction markets.

Differentiator

Problem solved

Functional benefit

Brands

MHS Podcast Network: Podcast network featuring team-specific podcasts including Pickaxe and Roll (Nuggets), Good Morning Broncos, Orange Crush, The Drew Goodman Podcast, and 20th & Blake (Rockies).

Products and services

Mile High Sports Website The main digital news platform providing Colorado sports news, opinions, videos, and podcasts covering professional teams (Broncos, Avalanche, Nuggets, Rockies, Rapids) and college teams (Buffaloes, Rams).
MHS iOS App

Companies that use Mile High Sports

Customer profile

Segments1 record

Ideal customer profiles1 record

Mile High Sports technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Mile High Sports partnerships and signals

Strategic signal

Partnerships

15 partnerships are on record, tiered core, major and minor.

DraftKings SportsbookcoreGTM or Marketing PartnerAffiliate marketing partnership featuring DraftKings promo codes and welcome bonus promotions. Mile High Sports receives commissions for users who sign up through promotional links. DraftKings offers a Bet $5, Get $150 bonus for new users.
FanDuel SportsbookcoreGTM or Marketing PartnerAffiliate partnership promoting FanDuel sports betting platform with Bet $5 Daily, Get Up To $1,000 in Bet Resets welcome offer. Mile High Sports earns affiliate commissions for referred users.
bet365 SportsbookcoreGTM or Marketing PartnerMarketing partnership featuring bet365 promo code MHS365. New users can claim Bet $10, Get $150 bonus. Site receives affiliate revenue for referred sign-ups.
BetMGM SportsbookmajorGTM or Marketing PartnerAffiliate partnership with BetMGM featuring promo code MHS1500 for up to $1,500 first bet offer. Commissions earned for user referrals.
Caesars SportsbookmajorGTM or Marketing PartnerMarketing partnership featuring Caesars promo code MHSDYW. New users can claim Bet $1, Double Your Winnings on first 10 bets offer. Affiliate revenue generated from referred customers.
Fanatics SportsbookmajorGTM or Marketing PartnerAffiliate partnership with Fanatics Sportsbook offering up to $1,000 in matched FanCash for new users. Site earns commissions for referred sign-ups.
theScore BetminorGTM or Marketing PartnerAffiliate partnership for theScore Bet sportsbook featuring $1,000 first bet reset offer. Promo code LEHIGH required.
BetRivers SportsbookminorGTM or Marketing PartnerMarketing partnership featuring BetRivers Colorado with $250 deposit bonus. Site receives affiliate commissions.
Hard Rock BetminorGTM or Marketing PartnerAffiliate partnership for Hard Rock Bet sportsbook offering Bet $5, Get $150 in bonus bets. No promo code required.
DenverStiffs.comminorOthersAssociated Denver Nuggets-focused sports website under the Mile High Sports network of properties.
HockeyMountainHigh.comminorOthersAssociated Colorado Avalanche-focused sports website under the Mile High Sports network of properties.
ColoradoPreps.comminorOthersAssociated Colorado high school/prep sports website under the Mile High Sports network of properties.
MileHighLife.comminorOthersAssociated lifestyle content website under the Mile High Sports network of properties.
Bleav Podcast NetworkminorChannel Partner/ Reseller/ DistributorPodcast distribution partnership. Shows including The Broncos Podcast with Troy Renck, 20th & Blake, and others are distributed through the Bleav podcast network.
Spreaker Podcast PlatformminorChannel Partner/ Reseller/ DistributorPodcast hosting and distribution partnership. Shows including Broncos Blitz, Let's Talk Broncos, Pickaxe and Roll, and Rinkside with Aarif Deen are distributed through Spreaker.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Mile High Sports competitors and assessment

Company assessment

Direct peers

The Athletic: Subscription digital sports media company with deep team-specific coverage. Comparable in audience proposition (in-depth local-team coverage) though differentiated by a paid subscription model versus MHS's free, affiliate-supported approach.
Bleacher Report: Digital-first sports media publisher covering all major US leagues with team-specific vertical content. Comparable to Mile High Sports in operating a content-driven, multi-team digital sports brand monetized through ads and content partnerships.
Action Network: Digital sports betting media and odds-content platform owned by Better Collective. Direct comparable because it monetizes primarily through sportsbook affiliate partnerships, betting picks, and editorial coverage of US sports — the same core model as Mile High Sports.
SB Nation (Vox Media): Network of team-specific sports blogs and editorial verticals under Vox Media. Closely comparable to Mile High Sports's structure of multiple team-focused properties aggregated under a regional/national media brand.
Rotoworld (NBC Sports): Sports content platform focused on fantasy sports and betting analysis. Comparable to the DFS and betting-content verticals Mile High Sports maintains around fantasy and prediction markets.
Covers.com: Long-running sports betting media and odds-comparison site. Directly comparable to Mile High Sports in using team- and sport-specific editorial content to drive sportsbook affiliate revenue and display advertising.
Yardbarker: Network of team-specific sports blogs and content verticals. Closely comparable to Mile High Sports's structure of operating multiple vertical sports sites with shared infrastructure and digital monetization.
VSiN (Vegas Sports Information Network): Sports betting media brand producing editorial content, podcasts, and video around odds and handicapping. Comparable to Mile High Sports as a content-led sports betting media company with heavy affiliate and sponsorship monetization.

Broad incumbents

Sports Illustrated: Large, established national sports media brand operating across digital, print, and betting content. A broader incumbent competitor with overlap in team coverage, betting editorial, and podcast/video distribution.

Emerging players

DraftKings Playbook: Operator-owned sports betting content and editorial hub from DraftKings. Comparable because it competes directly for sports betting affiliate traffic and editorial attention with independent publishers like Mile High Sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Mile High Sports financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mile High Sports leadership team

Management profile

Number of profiles

Mile High Sports funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mile High Sports M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mile High Sports

What does Mile High Sports do?

When was Mile High Sports founded?

Mile High Sports was founded in 2022. It employs 11 to 50 people.

Where is Mile High Sports based?

Mile High Sports is headquartered in Greenwood Village, Colorado, United States, in the North America region.

How does Mile High Sports make money?

Two revenue lines are on record. Sportsbook Affiliate Marketing is the primary driver. The others are display Advertising.

Who are Mile High Sports's main competitors?

Direct peers on record are The Athletic, Bleacher Report, Action Network, SB Nation (Vox Media), Rotoworld (NBC Sports), Covers.com, Yardbarker and VSiN (Vegas Sports Information Network). Sports Illustrated is listed as a broad incumbent. DraftKings Playbook is listed as an emerging player.

Does Mile High Sports have an API?

No public API is recorded for Mile High Sports.