BetRivers

What BetRivers does

BetRivers is a direct-to-consumer online sportsbook and casino brand operated by Rush Street Interactive (NYSE: RSI), a publicly traded Delaware-incorporated company founded in 2016. The platform offers real-money sports betting (pre-game, live in-game, same-game parlays, player props), online casino games (slots, table games, live dealer), and the iRush Rewards loyalty program with 0.67%-1.2% tiered cashback. Its technology stack centers on a real-time odds engine achieving 1.4-second odds refresh rates for live betting, a GameCast View interface, integrated live sports streaming, and a Bonus Bank system for personalized bonus accumulation; the platform is accessible via web, iOS, and Android apps.

The business model is transactional: revenue is earned through a hold/vig of approximately 4.5-5% on sports betting handle and transaction fees on online casino wagers, supplemented by a usage-based loyalty cashback mechanic. BetRivers serves adult individual consumers (21+) in regulated U.S. states (16 states including PA, NJ, MI, IL, CO, VA, CT, WV) and is expanding into Canada, with Alberta pre-registration launched in February 2026 ahead of the province's regulated iGaming market launch. The brand is differentiated operationally by its 1X playthrough bonus (lowest in the industry per company claims), Mastercard Send withdrawals averaging 47 minutes, and Venmo support among a small group of major U.S. sportsbooks. Its parent reported $924 million in FY2024 revenue (+34% YoY) and achieved its first profitable quarter at scale with $39 million adjusted EBITDA in Q4 2024.

Name

BetRivers

Legal name

RSI VA, LLC

Website

https://betrivers.ca

Company type

Public

Founded year

2016

Operating status

Operating

Short description

BetRivers is a direct-to-consumer online sportsbook and casino brand operated by Rush Street Interactive (NYSE: RSI), serving adult bettors across 16 U.S. states and expanding into Canada with sports betting, casino games, and the iRush Rewards loyalty program.

Ownership category

akta.pro rank

Product category

Online Sports Betting & Casino

NAICS

Other Gambling Industries (713290), Casinos (except Casino Hotels) (71321)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)

Keywords

• Online sports betting
• Online casino gaming
• Live in-play wagering
• Mobile sportsbook app
• Casino loyalty rewards

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Sports Betting Handle/Commission: Take a percentage of total wagers placed on sporting events. Revenue generated from the hold/ vig built into betting odds (approximately 4.5-5%).
2. Online Casino Gaming: Revenue from online casino games including slots, table games, and live dealer games available in regulated states (CT, MI, NJ, PA, WV).
3. iRush Rewards Loyalty Program: Cashback rewards ranging from 0.67% to 1.2% on all bets placed, generating player retention revenue while offering loyalty incentives.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

BetRivers operates a direct-to-consumer online sportsbook and online casino platform offering real-money wagering on professional and collegiate sports (pre-game, live in-game, same-game parlays, and player props) and real-money casino gaming (slots, table games, live dealer games). The platform is delivered through web and native iOS/Android apps in 16 regulated U.S. states with expansion into Alberta, Canada, and includes the tiered iRush Rewards loyalty program with cashback on wagers.

Product overview

BetRivers is an online sports betting and casino platform operated by Rush Street Interactive (RSI), available across 16 U.S. states and expanding into Canada. The product portfolio consists of BetRivers Sportsbook (core sports betting with live betting, parlays, and player props), BetRivers Online Casino (real-money casino games in regulated states), and the iRush Rewards loyalty program (0.67-1.2% cashback via tiered loyalty levels). State-specific versions like Virginia and Alberta (pre-registration) provide localized offerings. The platform supports web and native mobile apps (iOS/Android) with features including GameCast View, live sports streaming, daily promotions, and 1X playthrough bonuses.

Differentiator

Problem solved

Functional benefit

Products and services

• BetRivers Sportsbook Online sports betting platform offering live in-game betting, pre-game wagers, same-game parlays, and player props across 16 U.S. states. Includes GameCast View real-time visualization, live odds updates with ~1.4-second refresh, integrated live sports streaming, and daily promotions. Targeted at adult consumers (21+) physically located in regulated jurisdictions.
• BetRivers Online Casino Real-money online casino offering slots, table games, and live dealer games in regulated U.S. states (Connecticut, Michigan, New Jersey, Pennsylvania, West Virginia). Available through the same BetRivers web platform and mobile apps as the sportsbook for adult consumers in licensed jurisdictions.
• iRush Rewards Tiered loyalty and cashback program for BetRivers users offering 0.67% to 1.2% cashback on all bets placed, with higher loyalty tiers increasing bonus earning power. Rewards accumulate in the user's Bonus Bank and can be redeemed for continued play. Available to all registered BetRivers customers.

Quantifiable outcome

• 47-minute average withdrawal time via Mastercard Send
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• CBC/Radio-CanadacoreGTM or Marketing Partner · 6 February 2026BetRivers is the exclusive sports betting and online gaming partner for CBC/Radio-Canada's broadcast of the Milano Cortina 2026 Winter Olympics. This marks BetRivers' third Olympic collaboration with CBC, positioning the brand as the exclusive sports betting partner for the broadcaster. RSI highlights Canada as a priority growth market with strong momentum since entering Ontario in 2022.
• Alberta Gaming Commission (Anticipated)coreStrategic or Co-development PartnerBetRivers has launched a pre-registration page for Alberta players ahead of the province's anticipated regulated iGaming market launch. Alberta will become the second Canadian province, after Ontario, to launch regulated online casino and sports betting, projected to generate CAD $100 million in annual tax revenue.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Caesars Sportsbook: Caesars Entertainment's online sportsbook and casino product; competes directly with BetRivers in regulated U.S. states with a combined casino + sportsbook offering.
• DraftKings: Largest pure-play U.S. online sportsbook and iGaming operator with sportsbook and casino offerings across regulated states — directly comparable product and market overlap with BetRivers.
• BetMGM: MGM Resorts and Entain joint venture; offers online sportsbook and casino in U.S. states, leveraging MGM's land-based database — competing in the same iGaming vertical as BetRivers.
• Hard Rock Bet: Seminole Tribe's online sportsbook operating in U.S. states; competes in regulated OSB with land-based casino cross-promotion advantages parallel to those BetMGM and Caesars enjoy.
• ESPN BET (Penn Entertainment): Penn Entertainment's online sportsbook rebranded with ESPN media integration; competes with BetRivers in regulated U.S. states with strong sports-brand adjacency.
• Bally Bet: Bally's Corporation's online sportsbook and casino product; competes in regulated U.S. states with omnichannel casino-rooted brand similar to MGM/Caesars peer set.
• FanDuel: Leading U.S. online sportsbook owned by Flutter Entertainment; offers sports betting, casino, and live betting in regulated states — head-to-head competitor with overlapping product suite.
• Betway (Super Group): International online sportsbook and casino brand operated by Super Group; offers comparable iGaming product across regulated markets with direct overlap in sportsbook and casino categories.
• theScore Bet (Penn Entertainment): Penn Entertainment's Canadian online sportsbook operating in Ontario with strong Canadian media brand recognition; directly competes with BetRivers in Canada and is the most relevant peer for Alberta expansion.

Broad incumbents

• Bet365: Global sports betting and casino operator with U.S. presence; much larger international incumbent offering sportsbook and casino across multiple jurisdictions — overlapping product with broader scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BetRiversCAN
• YouTubeyoutube.com/@BetRiversNetwork
• Instagraminstagram.com/betrivers
• TikToktiktok.com/@betrivers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BetRivers