Mill Creek Manor Senior Living

What Mill Creek Manor Senior Living does

Mill Creek Manor Senior Living is a single-site senior living community located at 651 Polo Road in Columbia, South Carolina, operated by regional parent company Mainstay Senior Living. The community serves three resident segments: Independent Living for active seniors seeking maintenance-free community living, Assisted Living for seniors requiring help with daily tasks while maintaining independence, and Memory Care for residents with Alzheimer's and other cognitive conditions. Physical infrastructure includes Studio and Two-Bedroom suite configurations with safety features such as individual temperature control, private bathrooms, emergency pull cords, and grab bars, supported by amenities including 24/7 awake care staff, restaurant-style dining, medication management, housekeeping, salon services, and a daily social activities calendar.

The business operates on a subscription-based monthly fee model with pricing customized per resident based on care level, apartment size, and applicable Medicaid/Medicare coverage. A dedicated Family Advisor works with prospective families to build individualized care and pricing packages. GTM is sales-led and locally focused: prospective residents and families are driven to schedule in-person community tours via the company website, phone outreach (1 (803) 788-9555), and Facebook, with the website built on the QikCMS platform and payments processed through Stripe. The community holds South Carolina assisted living license CRC-2174 and is led by Executive Director Aleshia Jenkins.

The underlying technology footprint is modest and conventional: a QikCMS-powered marketing website with Stripe payment processing, Google Maps integration for location services, and standard social login options. There is no proprietary technology platform, no AI/ML capability, no public API, and no mobile application. Distribution is exclusively direct-to-consumer within the Columbia, SC metropolitan market, with no enterprise or institutional customer base and no disclosed plans for additional sites or geographic expansion.

Name

Mill Creek Manor Senior Living

Legal name

Mill Creek Manor

Website

https://millcreekmanorseniorliving.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mill Creek Manor Senior Living is a single-site senior living community in Columbia, SC, operated by Mainstay Senior Living, offering Independent Living, Assisted Living, and Memory Care services on a subscription-based monthly fee model to local seniors and their families.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities (623311)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADACAD

Continuing Care Retirement Communities (CCRC) with Memory Care

Healthcare & Life Sciences/Elder Care & Long-Term Care/Memory Care (Dementia/Alzheimer’s) Communities

SECONDARYHLADAAAA

Market-Rate Independent Living (Private Pay) Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADABAF

Small Residential Care Homes (RCFE/Board & Care)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Senior living services
• Assisted living community
• Memory care facility
• Independent living residence
• Continuum of care seniors

Headquarters

HQ city

Columbia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Senior Living Residential Services: Monthly residential fees for senior living services including independent living, assisted living, and memory care. Pricing varies based on the resident's specific needs, apartment size, and whether Medicaid/Medicare can be used. The revenue model is subscription-based with recurring monthly payments that cover housing, meals, care services, and amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mill Creek Manor is a single-location senior living community in Columbia, SC that delivers Independent Living, Assisted Living, and Memory Care services on a recurring monthly subscription basis. The community sells apartment suites (Studio and Two-Bedroom), restaurant-style meals, 24/7 awake care, medication management, housekeeping, salon services, daily social activities, and medical appointment assistance bundled into individualized care packages.

Product overview

Mill Creek Manor is a senior living community offering three interconnected care levels: Independent Living for active seniors seeking community without full-time care needs, Assisted Living for those requiring daily task support while maintaining independence, and Memory Care for residents with Alzheimer's and cognitive conditions. The community is located in Columbia, SC, surrounded by Sesquicentennial Park. Residents can transition between care levels as needs increase without leaving the community. Supporting services include furnished apartments/suites with safety features, daily dining services, social activities, housekeeping, transportation assistance, and 24/7 care staff availability.

Differentiator

Problem solved

Functional benefit

Products and services

• Independent Living

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• Mainstay Senior LivingcoreOthersMainstay Senior Living is the regional owner and operator of Mill Creek Manor. The community is owned and managed by Mainstay Senior Living, distinguishing it from corporations or senior care conglomerates. This ownership structure enables a family-focused environment with warm, inviting accommodations and care where residents are celebrated.

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Five Star Senior Living: National operator of Independent Living, Assisted Living, and Memory Care communities across the US. Closely comparable in care-level mix and target demographic to Mill Creek Manor's offering.
• Sunrise Senior Living: Established senior living operator with strong memory care focus and a similar continuum-of-care model. Comparable service lines to Mill Creek Manor but operating at national scale with a premium-positioned brand.
• Enlivant: Senior living operator focused on Assisted Living and Memory Care communities across multiple states. Directly comparable in memory care service line and assisted living operations to Mill Creek Manor's offering.
• Brookdale Senior Living: Largest US senior living operator with hundreds of IL/AL/Memory Care communities nationwide. Comparable in offering the same three care levels Mill Creek Manor provides, but at vastly greater scale and as a publicly-traded incumbent.
• National HealthCare Corporation: Healthcare and senior living services provider with skilled nursing and assisted living operations. Comparable in residential care delivery model, though with more of a clinical/skilled nursing orientation than Mill Creek Manor.
• Atria Senior Living: Major multi-state operator of Independent Living, Assisted Living, and Memory Care communities. Directly comparable product mix to Mill Creek Manor, with much larger scale and a corporate brand identity.
• Senior Lifestyle: Regional-to-national senior living operator with IL, AL, and memory care communities. Comparable three-tier service model and similar target customer segment as Mill Creek Manor.
• The Arbor Company: Multi-state senior living operator with Independent Living, Assisted Living, and Memory Care communities. Comparable care continuum offering and similar resident demographic focus as Mill Creek Manor.

Regional players

• Sonata Senior Living: Regional senior living operator offering IL, AL, and memory care communities with a similar family-oriented positioning. Comparable in scale and service mix to Mill Creek Manor, though operating in different geographies.

Direct peers

• Mainstay Senior Living: Parent company and operator of Mill Creek Manor. Most directly comparable peer given identical ownership model, regional operating approach, and likely similar service configurations across its community portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/millcreekmanorseniorliving
• LinkedInlinkedin.com/company/mill-creek-manor-senior-living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mill Creek Manor Senior Living