Mainstay Senior Living
Mainstay Senior Living is a privately held Florida-based operator of 40+ senior living communities across the Southeastern US, offering Independent Living, Assisted Living, Memory Care, and Skilled Nursing services through a vertically integrated owner-operator model.
- Company typePrivate
- Founded2017
- HeadquartersAuburndale, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Mainstay Senior Living does
Mainstay Senior Living is a privately held, Florida-based operator of senior living communities founded in 2017. The company owns and operates more than 40 communities across Florida, Georgia, North Carolina, South Carolina, and Tennessee, offering four care levels — Independent Living, Assisted Living, Memory Care, and Skilled Nursing — to senior adults and their families. Each community is delivered and operated under a vertically integrated model that the company says spans planning, design, procurement, construction, marketing, recruitment, and operations management, intended to generate cost efficiencies versus non-integrated peers.
The company's go-to-market is direct-to-consumer: prospective residents identify communities through the corporate website's community finder and engage directly with each property. The 40+ communities operate under retained legacy brands (e.g., Ansley, Grace Manor, Wellington Manor, Sunabella), suggesting an acquisition-led growth playbook rather than ground-up development. A centralized Service Center team supports community leaders across the portfolio, and a regional management structure covers Georgia, South Carolina/North Carolina, and Skilled Nursing Facilities. Revenue is generated through recurring resident payments for housing and care services; pricing is not publicly disclosed and varies by location, care level, and unit type. Payment infrastructure uses Stripe with Apple Pay and Google Pay for any online transactions, and the company website runs on QikCMS.
The leadership team is led by CEO Louis Garrard, with Tod Petty as Chief Investment Officer and Catherine Fussell as VP of Revenue Cycle Management, alongside regional directors of operations and sales across the footprint. The company has no disclosed parent, no disclosed outside institutional investors, and no disclosed funding rounds, acquisitions, or financial history, operating as an independent, founder/management-controlled private entity with 501-1,000 employees. No AI/ML capabilities, mobile applications, or proprietary technology products beyond the vertical integration playbook are evident from the available data.
Mainstay Senior Living firmographics
Firmographics- Name
- Mainstay Senior Living
- Legal name
- Mainstay Senior Living
- Website
- https://mainstayseniorliving.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mainstay Senior Living is a privately held Florida-based operator of 40+ senior living communities across the Southeastern US, offering Independent Living, Assisted Living, Memory Care, and Skilled Nursing services through a vertically integrated owner-operator model.
- Ownership category
- akta.pro rank
Mainstay Senior Living industry classification
Industry- Product category
- Senior Living and Elder Care Services
- NAICS
- Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)
- akta.pro primary industry
- Senior Living Property Management (BPAJAGAI)
- akta.pro secondary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
Keywords
Where Mainstay Senior Living is headquartered
LocationHeadquarters
- HQ city
- Auburndale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mainstay Senior Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Senior Living Services: Mainstay Senior Living generates revenue through providing housing and care services to senior adults. Residents pay for Independent Living, Assisted Living, Memory Care, and Skilled Nursing services at the company's communities. The company also operates a Service Center team that equips community leaders across the senior housing healthcare ecosystem.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Mainstay Senior Living product offering
Product offeringCore offering
Mainstay Senior Living owns and operates more than 40 senior living communities across the Southeastern United States, providing Independent Living, Assisted Living, Memory Care, and Skilled Nursing services to senior adults. The company uses proprietary vertical integrations spanning planning, design, procurement, construction, marketing, recruitment, and operations management to develop, acquire, and grow its communities, delivering what it describes as comfortably elegant, distinctively southern, constantly attentive care environments.
Product overview
Mainstay Senior Living operates a portfolio of more than 40 senior living communities across Florida, Georgia, North Carolina, South Carolina, and Tennessee. The company offers four core service lines: Independent Living (highrises, villas, penthouses with amenities), Assisted Living (24/7 care with independence focus), Memory Care (specialized Alzheimer’s and dementia care with structured environments), and Skilled-Nursing Care (rehabilitation, wellness, and long-term care). The company uses a vertically integrated operational model spanning planning, design, procurement, construction, marketing, recruitment, and operations management to deliver what it describes as “comfortably elegant, distinctively southern” senior living environments focused on holistic health and family relationships.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living
- Assisted Living
- Memory Care
- Skilled-Nursing Care
Companies that use Mainstay Senior Living
Customer profileSegments1 record
Ideal customer profiles1 record
Mainstay Senior Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Mainstay Senior Living partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Mainstay Senior Living competitors and assessment
Company assessmentBroad incumbents
- Life Care Services (LCS): Large third-party manager/operator of senior living communities including CCRCs nationwide; comparable in service-line breadth and operations-management capability, with deeper institutional scale.
- Atria Senior Living: Large privately held senior living operator with a national footprint and similar IL/AL/Memory Care offering; comparable premium positioning and direct overlap on continuum-of-care strategy.
- Brookdale Senior Living: The largest US senior living operator (NYSE: BKD), providing the full IL/AL/MC/SNF continuum nationwide; serves as the broad incumbent benchmark for scale, pricing, and operating model.
Emerging players
- Sonida Senior Living: Smaller publicly traded senior living operator (NYSE: SNDA) pursuing a roll-up strategy of independent and assisted living communities; comparable M&A-driven growth playbook at a smaller scale.
Direct peers
- Sunrise Senior Living: Established premium senior living operator offering IL, AL, and Memory Care across multiple states; comparable continuum-of-care model and emphasis on upscale, hospitality-driven environments.
- National HealthCare Corporation: NYSE-listed operator of skilled nursing, assisted living, and memory care communities with significant Southeastern US concentration (NYSE: NHC); closely comparable on SNF/AL mix and regional footprint.
- Pegasus Senior Living: Privately held senior living operator focused on the Southeastern US with multi-service communities; similar private, regionally concentrated operator profile with comparable community count.
- Discovery Senior Living: Privately held multi-state senior living operator with a comparable mix of Independent Living, Assisted Living, and Memory Care across the Southeastern US; closest direct comp on scale, geography, and operating model.
- The Arbor Company: Privately held senior living operator offering Independent Living, Assisted Living, and Memory Care across multiple states; closely comparable private-operator profile with multi-service communities.
- Five Star Senior Living: Multi-state operator of Independent Living, Assisted Living, and Memory Care communities; comparable service mix and community count, providing a direct benchmark for operating economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mainstay Senior Living compliance and trust
Trust signalCompliance1 record
Mainstay Senior Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mainstay Senior Living leadership team
Management profileNumber of profiles
Profiles12 records
Mainstay Senior Living subsidiaries and ownership
Company hierarchySubsidiaries47 records
Mainstay Senior Living funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mainstay Senior Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mainstay Senior Living
What does Mainstay Senior Living do?
Mainstay Senior Living owns and operates more than 40 senior living communities across the Southeastern United States, providing Independent Living, Assisted Living, Memory Care, and Skilled Nursing services to senior adults. The company uses proprietary vertical integrations spanning planning, design, procurement, construction, marketing, recruitment, and operations management to develop, acquire, and grow its communities, delivering what it describes as comfortably elegant, distinctively southern, constantly attentive care environments.
Is Mainstay Senior Living a public or private company?
Mainstay Senior Living is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mainstay Senior Living founded?
Mainstay Senior Living was founded in 2017. It employs 501 to 1,000 people.
Where is Mainstay Senior Living based?
Mainstay Senior Living is headquartered in Auburndale, United States, in the North America region.
How does Mainstay Senior Living make money?
One revenue line is on record: senior Living Services.
Who are Mainstay Senior Living's main competitors?
Broad incumbents on record are Life Care Services (LCS), Atria Senior Living and Brookdale Senior Living. Sonida Senior Living is listed as an emerging player. Direct peers are Sunrise Senior Living, National HealthCare Corporation, Pegasus Senior Living, Discovery Senior Living, The Arbor Company and Five Star Senior Living.
Does Mainstay Senior Living have an API?
No public API is recorded for Mainstay Senior Living.
What industry is Mainstay Senior Living in?
Mainstay Senior Living's product category is Senior Living and Elder Care Services. Its primary akta.pro industry code is BPAJAGAI, Senior Living Property Management, with a secondary code of HLADAAAC, Luxury/Resort-Style Independent Living Communities. Its NAICS code is 62331 and its SIC code is 8050.