Who Wants To Be a Millionaire

What Who Wants To Be a Millionaire does

Who Wants To Be a Millionaire is a U.S. prime-time television quiz show property that has aired on ABC since 1999. The format, originally developed by David Briggs and Mike Whitehill at Celador Productions and now owned by RTL Group through its 2waytraffic subsidiary, features a single contestant answering increasingly difficult multiple-choice questions for progressively larger cash prizes, culminating in a top prize of $1 million. The current U.S. iteration is hosted by Jimmy Kimmel and has pivoted to a celebrity-edition structure in which celebrity contestants play for charitable causes rather than personal winnings. Distribution is linear (ABC broadcast television) plus on-demand (ABC.com and Hulu), all within the Walt Disney Company ecosystem. The underlying format technology is straightforward: a game engine, contestant microphones/locks, audience card systems, and studio lighting/audio — no proprietary AI, machine learning, or data platform. Production is run by a lean team of approximately 21 employees, consistent with a single prime-time production unit.

Name

Who Wants To Be a Millionaire

Website

https://millionairetv.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Who Wants To Be a Millionaire is a U.S. prime-time television quiz show airing on ABC and Hulu, hosted by Jimmy Kimmel. The RTL Group-owned format features celebrity contestants playing for charity, monetized through Disney's linear and streaming advertising inventory.

Ownership category

akta.pro rank

Product category

Television Game Show

akta.pro primary industry

Celebrity & Influencer Talent Booking (HSACAHAE)

akta.pro secondary industry

Gala Dinners & Fundraising Events (Nonprofit/CSR) (MPAGAHAE)

Keywords

• Trivia game show
• Television entertainment
• Celebrity game show
• Broadcast programming
• Charity fundraising

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels2 records

Marketing channels3 records

Core offering

Who Wants To Be A Millionaire is a television trivia game show in which pairs of celebrity contestants compete to win up to $1 million for the charity of their choice. The U.S. version is hosted by Jimmy Kimmel and is broadcast on the ABC network and made available for streaming on Hulu and ABC.com. The show is produced as a celebrity edition format, with Season 5 scheduled to premiere on July 22, 2026.

Product overview

Who Wants To Be A Millionaire is a single television game show product that airs on ABC network and streams on Hulu. The show features celebrity contestants competing in pairs to win $1 million for charitable causes, with Jimmy Kimmel as host. The show is distributed through traditional broadcast (ABC) and streaming platforms (Hulu, ABC.com).

Differentiator

Problem solved

Functional benefit

Products and services

• Who Wants To Be A Millionaire (TV Show) Celebrity edition of the classic trivia game show where pairs of celebrity contestants compete to win $1 million for the charity of their choice. Hosted by Jimmy Kimmel, broadcast on ABC and streamed on Hulu and ABC.com.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• HulucoreChannel Partner/ Reseller/ DistributorHulu serves as a streaming distribution partner for Who Wants To Be A Millionaire, making full episodes available to Hulu subscribers. The show is promoted on Hulu's platform interface with direct streaming links.

Recent moves5 records

Expansion highlights3 records

Direct peers

• Celebrity Wheel of Fortune: ABC prime-time celebrity game show; same network, same audience, same celebrity-driven format approach.
• Press Your Luck: ABC prime-time game show; occupies comparable schedule slots and competes for the same family/prime-time audience.
• Celebrity Jeopardy!: ABC prime-time trivia game show with celebrity contestants; competes for the same trivia-game-show audience and shares the celebrity-charity hook.
• Jeopardy! Masters: ABC prime-time trivia tournament featuring elite contestants; directly competes for the trivia-game-show audience within the same ABC ecosystem.
• Celebrity Family Feud: ABC prime-time celebrity game show also featuring celebrities competing for charity/money; directly comparable in format, network slot, and audience demographic.
• The Chase (US): Trivia game show format featuring contestants competing against a professional quizzer; shares the trivia-competition genre and ABC broadcast DNA with WWTBAM.

Broad incumbents

• Fremantle: Global production/distribution company owning multiple game show formats including The Chase and Family Feud; a peer at the format-IP-ownership layer relevant to WWTBAM's Celador/RTL-owned IP.
• Sony Pictures Television (Jeopardy!/Wheel of Fortune franchise): Owns and produces the Jeopardy! and Wheel of Fortune franchise IPs; the major format-rights holder in the same trivia-game-show category as WWTBAM.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/who-wants-to-be-a-millionaire

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Who Wants To Be a Millionaire