Jeopardy!

What Jeopardy! does

Jeopardy! is an American television quiz show franchise operated by Jeopardy Productions, Inc., a wholly-owned subsidiary of Sony Pictures Entertainment, and broadcast from Sony Pictures Studios in Culver City, California. Created by Merv Griffin and premiered in 1964, the franchise is now in its 42nd season and has been hosted by Alex Trebek (1984–2020) and subsequently by Ken Jennings with Mayim Bialik. The core product is a syndicated daily game show built on a category-and-dollar-value board with Daily Doubles, Final Jeopardy!, an electronic contestant buzzer system, and a game board display (physical set plus digital overlays); supplemental technical components include the official website, JeoparDATA statistical tracking, and the MyJeopardy! user account platform.

Name

Jeopardy!

Legal name

Jeopardy Productions, Inc.

Website

https://jeopardy.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Jeopardy! is a 60-year-old American quiz show franchise owned by Sony Pictures Entertainment, producing the flagship syndicated daily show alongside Netflix and Disney+ spin-offs, mobile and Alexa games, podcasts, merchandise, and live events for mass broadcast audiences and trivia enthusiasts.

Ownership category

akta.pro rank

Product category

Television Quiz Show Entertainment

NAICS

Hobby, Toy, and Game Retailers (45912), Hobby, Toy, and Game Retailers (459120)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Board Game & Puzzle Specialty Retailers (CRALALAA)

akta.pro secondary industry

Gaming Collectibles, Merchandise & Toys Retail (CRACAFAI)

Keywords

• Game show production
• Syndicated television
• Trivia entertainment
• Quiz show franchise
• Interactive digital games

Headquarters

HQ city

Culver City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Television Advertising and Sponsorship: Jeopardy! generates primary revenue through TV advertising during syndicated broadcast. The show features branded integrations and commercial partnerships. Sponsors include companies like Moderna (Second Chance competition sponsor).
2. Streaming Rights and Licensing: The show licenses its content to streaming platforms including Hulu, Peacock, Netflix, and Disney+ (for ESPN Jeopardy!), generating revenue through content licensing agreements.
3. Merchandise and Shop Sales: The J! Store sells official Jeopardy! merchandise including apparel, accessories, and collectibles through the official website and Amazon storefront.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jeopardy! is a long-running American television quiz show franchise (in its 42nd season as of 2025) produced by Jeopardy Productions, Inc., a subsidiary of Sony Pictures Entertainment. The company produces and distributes the flagship syndicated quiz show and spin-off series (Pop Culture Jeopardy!, ESPN Jeopardy!, Celebrity Jeopardy!), licenses content to streaming platforms, operates interactive digital games (J!6, Infinite Final Jeopardy!, Jeopardy! World Tour mobile app), sells branded merchandise through the J! Store, and runs live events and tournaments offering contestants cash prizes.

Product overview

Jeopardy! is an American television quiz show produced by Sony Pictures Television, now in its 42nd season. The core offering is the broadcast TV game show, but the company has expanded into a multi-platform entertainment portfolio. The digital ecosystem includes J!6 (online daily game), J!6 Alexa (voice assistant integration), Infinite Final Jeopardy!, and the Jeopardy! World Tour mobile app. Content distribution spans multiple streaming platforms including Hulu, Peacock, Netflix, Disney+, and Crave. The company operates spin-off series including Pop Culture Jeopardy! and ESPN Jeopardy!, along with tournaments like the Tournament of Champions, Second Chance Competition, and Celebrity Jeopardy!. Supporting offerings include the Inside Jeopardy! podcast (via TuneIn), JeoparDATA statistics tracking, MyJeopardy! user accounts, and the J! Store merchandise shop. The company also runs the Jeopardy! Bar League social program and offers free printable party decorations.

Differentiator

Problem solved

Functional benefit

Brands

• Pop Culture Jeopardy!: A spin-off of the classic quiz show focusing on pop culture topics, streaming on Netflix.
• ESPN Jeopardy!
• Jeopardy! World Tour

Products and services

• Jeopardy! (Main TV Show) The flagship American syndicated quiz show featuring trivia competition across categories, with contestants responding in the form of questions. Currently in its 42nd season and broadcast daily to millions of viewers.
• Pop Culture Jeopardy! Spin-off game show focused exclusively on pop culture trivia topics, streaming on Netflix.
• ESPN Jeopardy! Sports-themed spin-off of the classic quiz show featuring Joe Buck as host, premiering on Disney+ and Hulu.
• Celebrity Jeopardy! Celebrity edition of the quiz show featuring famous contestants competing in the standard Jeopardy! format.
• Tournament of Champions Annual competition featuring top-performing contestants from the season competing for the championship title and additional prize money.
• Jeopardy! Invitational Tournament Competition featuring past Jeopardy! champions not currently in the regular tournament rotation.
• Second Chance Competition Competition providing contestants who narrowly missed becoming champions another opportunity to compete.
• J!6 (Online Daily Game) Online Jeopardy! game featuring extra clues written for each category, playable daily at jeopardy.com.
• J!6 Alexa Amazon Alexa skill enabling voice-based Jeopardy! gameplay through Alexa-enabled devices.
• Infinite Final Jeopardy! Endless Final Jeopardy! game with procedurally generated clues playable online.
• Jeopardy! World Tour Mobile trivia game app available on iOS and Android devices.
• Jeopardy! Bar League Program allowing bars and venues to host Jeopardy!-themed viewing parties and competitions.
• JeoparDAY! Annual celebration event for the Jeopardy! franchise.
• J! Store Official merchandise store offering Jeopardy!-branded apparel, accessories, and collectibles.
• JeoparDATA (Daily Box Scores) Statistical tracking and data analysis feature showing contestant performance metrics, daily box scores, and historical records.
• Inside Jeopardy! Podcast Official podcast covering everything Jeopardy! including news, behind-the-scenes content, and interviews, distributed via TuneIn.
• New York Times Clue of the Day Daily trivia clue featured in partnership with the New York Times.

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered major, minor and core.

• Disney+ and HulumajorChannel Partner/ Reseller/ Distributor · 31 July 2026ESPN Jeopardy!, a sports-themed version of the quiz show, premieres on Disney+ and Hulu on July 31, expanding the franchise's streaming presence on Disney's platforms.
• NetflixmajorChannel Partner/ Reseller/ Distributor · 1 January 2024Netflix streams Pop Culture Jeopardy!, a spin-off format focused on pop culture trivia categories.
• ModernaminorGTM or Marketing Partner · 1 January 2022Moderna served as the sponsor for the Jeopardy! Second Chance Season 38 competition, supporting the tournament format that gives former contestants a second opportunity.
• Sony Pictures EntertainmentcoreStrategic or Co-development PartnerJeopardy! is owned and produced by Jeopardy Productions, Inc., a subsidiary of Sony Pictures Entertainment. Sony handles production, distribution, and brand management of the franchise.
• HulumajorChannel Partner/ Reseller/ DistributorHulu serves as a streaming home for Jeopardy! episodes, typically offering new episodes within 7 days of broadcast.
• PeacockmajorChannel Partner/ Reseller/ DistributorNBCUniversal's streaming platform streams current Jeopardy! episodes as part of its programming lineup.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Game Show Network (GSN): Game Show Network is a cable/satellite channel dedicated to game shows and trivia programming. It aggregates and distributes competing quiz-trivia content and serves the same audience as Jeopardy!.
• Trivial Pursuit (Mattel): Trivial Pursuit is a mass-market trivia board game brand owned by Mattel. It occupies the consumer trivia category adjacent to Jeopardy!'s broadcast trivia franchise and could be a competitor or partner for trivia-themed products.

Emerging players

• Sporcle: Sporcle is an online trivia platform offering thousands of user-generated quizzes. It competes with Jeopardy!'s digital products (J!6, Jeopardy! World Tour) for the home trivia player and offers a similar daily-play experience.
• HQ Trivia: HQ Trivia was a mobile-first live trivia game show with cash prizes. While its trajectory has been uneven, it pioneered the live mobile trivia format that overlaps with Jeopardy!'s digital and broadcast trivia franchise.

Direct peers

• The Chase (Game Show): The Chase is a quiz show built around trivia competition against a professional 'Chaser,' giving it a closely aligned format and audience to Jeopardy!. It is broadcast on GSN and syndicated in major markets.
• Who Wants to Be a Millionaire: Who Wants to Be a Millionaire is a trivia/quiz-based game show with a similar premium prize structure and format. It directly competes with Jeopardy! for trivia-loving audiences and has been syndicated in the same daily format.
• Celebrity Wheel of Fortune / Celebrity Family Feud: Celebrity editions of the syndicated quiz/game show format, directly comparable to Celebrity Jeopardy!. They share the same primetime celebrity spin-off model that Jeopardy! has adopted.
• Wheel of Fortune: Wheel of Fortune is the closest direct peer to Jeopardy! — both are long-running Sony Pictures Television-produced syndicated daily game shows broadcast on local affiliate stations. They share distribution channels, audience demographics, and the syndicated game show revenue model.
• Family Feud: Family Feud is a long-running syndicated game show by Fremantle that competes directly with Jeopardy! in the same time slots and audience segment. Both rely on the same broadcast syndication model and joint-station pairing.

Regional players

• Kaun Banega Crorepati (Indian Jeopardy!): Kaun Banega Crorepati is the Indian adaptation of the Who Wants to Be a Millionaire format that targets audiences in the same trivia-cash-prize space as Jeopardy!. It is a regional peer operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jeopardy
• YouTubeyoutube.com/user/jeopardy
• Facebookfacebook.com/Jeopardy
• Instagraminstagram.com/jeopardy
• TikToktiktok.com/@jeopardy
• LinkedInlinkedin.com/company/jeopardy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Jeopardy!