Million Dollar Smile

What Million Dollar Smile does

Aldaya Dental & Implants, doing business as Million Dollar Smile (millsmile.com), is a single-location private dental practice headquartered at 3737 Moraga Ave B-307 in San Diego, California. Founded by Dr. Robair Aldaya, DDS in 2007 — with Dr. Aldaya practicing dentistry in San Diego since 1995 — the practice delivers a comprehensive service portfolio spanning preventive family dentistry, restorative care (crowns, bridges, root canals, fillings, dentures), cosmetic dentistry (porcelain veneers, professional Zoom whitening, dental bonding, smile makeovers), orthodontics (Invisalign), full-scope dental implantology (single implants, All-on-4, All-on-6, implant-supported dentures, zygomatic implants, bone grafting, sinus lifts), three levels of sedation dentistry (nitrous oxide, oral conscious sedation, IV sedation), and same-day emergency dental care. A notable operational capability is that Dr. Aldaya performs both implant placement and restoration entirely in-house, eliminating external referrals and enabling seamless treatment coordination across surgical and restorative phases.

The underlying technology stack is conventional for a modern dental practice: digital X-ray imaging for low-radiation diagnosis and treatment planning, tooth-colored composite resin materials for single-visit restorations, and advanced implant systems (All-on-4, All-on-6, zygomatic) for full-arch reconstruction. The practice generates revenue primarily through fee-for-service clinical procedures, with pricing spanning from a $99 new-patient exam package to $3,000-$5,000 single implants and $15,000-$50,000+ full-arch restorations. Insurance reimbursement flows through in-network agreements with Cigna, Delta Dental, Aetna, Humana, Guardian, and MetLife, with the practice filing claims on behalf of patients; CareCredit and similar third-party financing providers enable $150-$450/month payment plans that raise treatment acceptance on higher-ticket work. Cosmetic procedures (veneers, whitening) and elective implants are predominantly out-of-pocket, representing higher-margin revenue.

Customer acquisition is sales-led, relying on an SEO-optimized website targeting San Diego dental keywords, a strong Google Business Profile (4.9 stars across 180+ reviews, 97% self-reported satisfaction), patient testimonials, word-of-mouth, and phone-based conversion. The practice serves five primary segments — families with children, cosmetic enhancement seekers, tooth-replacement patients, dental-anxiety patients, and emergency dental patients — across multiple San Diego communities including Clairemont, Linda Vista, Kearny Mesa, Pacific Beach, La Jolla, University City, and Bay Park. Distribution is exclusively through the single physical office, with all services delivered in person by Dr. Aldaya and support staff during standard weekday hours plus Saturday-closed weekends.

Name

Million Dollar Smile

Legal name

Aldaya Dental & Implants

Website

https://millsmile.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Aldaya Dental & Implants (DBA Million Dollar Smile) is a single-location San Diego dental practice founded by Dr. Robair Aldaya, DDS, offering preventive, cosmetic, restorative, Invisalign, sedation, and in-house full-arch implant services to families and individual patients across the San Diego County market.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Dental Implant Placement (Surgical Implantology) (HLABACAE), Dental Implant Surgery & Bone Grafting (HLABAEAB), Implant Prosthodontics (Implant-Supported Restorations) (HLABAFAC), Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty) (HLABAEAA)

Keywords

• Dental implant services
• Cosmetic dentistry
• Family dental care
• Orthodontic treatment
• Restorative dentistry

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Dental Services: Fee-for-service dental care encompassing preventive, restorative, and cosmetic procedures. Revenue is generated through one-time procedures (fillings, crowns, extractions, root canals, implants) and ongoing preventive care (cleanings, exams). The practice accepts most major dental insurance plans and offers financing through third-party providers. New patient acquisition is driven by a $99 promotional exam that introduces patients to the full range of services.
2. Cosmetic and Elective Procedures: High-margin elective procedures including porcelain veneers ($900-$2,500/tooth), professional teeth whitening ($300-$500), and smile makeovers. These procedures are typically paid out-of-pocket as insurance coverage for purely cosmetic treatments is limited. The practice offers free whitening for new patients as a customer acquisition tool.
3. Dental Implants and Full-Arch Solutions: Comprehensive implant services ranging from single implants ($3,000-$5,000) to full-arch solutions (All-on-4 from $15,000, All-on-6 from $18,000, implant-supported dentures from $8,000). These represent the highest-value revenue streams with extended treatment timelines.
4. Financing and Payment Plans: Partnership with third-party financing providers (CareCredit and others) enables monthly payment plans ranging from $150-$450/month for various treatments. Financing revenue is generated through patient installment payments, improving treatment acceptance rates for high-value procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Aldaya Dental & Implants operates a single-location dental practice in San Diego delivering comprehensive family, cosmetic, restorative, orthodontic, and implant dental services to individual patients. Offerings range from preventive cleanings and pediatric care to advanced procedures including All-on-4/All-on-6/zygomatic implants, Invisalign, porcelain veneers, Zoom whitening, and full-arch restorations, with Dr. Aldaya performing implant surgery and restoration entirely in-house.

Product overview

Aldaya Dental & Implants is a single-location dental practice in San Diego, CA offering a comprehensive range of dental services under one roof. The practice is led by Dr. Robair Aldaya, DDS, who has been serving patients since 1995 and founded the practice in 2007. Services span five main categories: (1) Dental Implants including single implants, All-on-4, All-on-6, and Zygomatic implants for various bone loss scenarios; (2) Restorative dentistry including crowns, bridges, root canals, fillings, and dentures (traditional full/partial/immediate and implant-supported); (3) Cosmetic dentistry including porcelain veneers, dental bonding, professional teeth whitening, and smile makeovers; (4) Orthodontics including Invisalign clear aligner treatment; and (5) General/family dentistry including cleanings, exams, pediatric dentistry, emergency dental care, and dental sedation for anxious patients. Dr. Aldaya performs implant placement and restoration entirely in-house, and the practice accepts most major dental insurance plans with financing options available.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Titanium implant posts that replace missing tooth roots, topped with custom crowns for permanent tooth replacement. Placed and restored in-house by Dr. Aldaya.
• All-on-4 Implants
• All-on-6 Implants
• Zygomatic Implants
• Implant-Supported Dentures
• Bone Grafting
• Dentures
• Dental Bridges
• Dental Crowns
• Root Canal Therapy
• Dental Fillings
• Pediatric Dentistry
• Emergency Dental Care
• Dental Sedation
• Invisalign
• Porcelain Veneers
• Teeth Whitening
• Smile Makeover
• Dental Bonding
• General Dentistry

Quantifiable outcome

• 97% patient satisfaction rate across 180+ Google reviews
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Cigna DentalminorOthersMajor dental insurance provider. Aldaya Dental & Implants accepts Cigna dental insurance plans and files claims on behalf of patients.
• Delta DentalminorOthersMajor dental insurance provider. Aldaya Dental & Implants accepts Delta Dental insurance plans and files claims on behalf of patients.
• Aetna DentalminorOthersMajor dental insurance provider. Aldaya Dental & Implants accepts Aetna dental insurance plans and files claims on behalf of patients.
• Humana DentalminorOthersMajor dental insurance provider. Aldaya Dental & Implants accepts Humana dental insurance plans and files claims on behalf of patients.
• Guardian DentalminorOthersMajor dental insurance provider. Aldaya Dental & Implants accepts Guardian dental insurance plans and files claims on behalf of patients.
• MetLife DentalminorOthersMajor dental insurance provider. Aldaya Dental & Implants accepts MetLife dental insurance plans and files claims on behalf of patients.
• Wisdom Dental MarketingminorImplementation/ SI/ Consulting PartnerWebsite development and dental marketing agency credited for website design. Listed as website developer in footer.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Invisalign (Align Technology): Manufacturer of the Invisalign clear aligner system that Aldaya offers to patients. Not a direct competitor but a critical product partner and ecosystem participant whose technology underpins one of Aldaya's service lines.
• CareCredit (Synchrony Financial): Healthcare financing provider and Aldaya's core financing partner for high-ticket procedures. Adjacent infrastructure rather than a competitor, but a material enabler of the practice's treatment acceptance model.

Emerging players

• MB2 Dental: Doctor-owned dental partnership network supporting independent practices with non-clinical operations. Provides a peer comparability point for the independent practice model and a potential strategic affiliation path for Aldaya.

Broad incumbents

• Coast Dental: DSO-affiliated group practice offering general, cosmetic, and specialty dental services across multiple states. Comparable service breadth and insurance-driven model; competes primarily via scale and marketing.
• Aspen Dental: Large DSO-affiliated group practice offering general dentistry, implants, dentures, and clear aligners across the U.S. Overlaps with Aldaya's broad service portfolio but with national scale, in-house lab, and managed marketing.
• Sonrava Health (Western Dental): Multi-specialty DSO with strong California presence offering general dentistry, implants, orthodontics, and oral surgery. Operates in San Diego County, making it a direct regional competitor to Aldaya's catchment area.
• Heartland Dental: Largest U.S. dental support organization supporting general and specialty dental practices nationwide. Comparable broad-service dental offering; key contrast is multi-location scale versus Aldaya's single-site model.
• Pacific Dental Services: DSO supporting general dentistry and specialty practices including implants and orthodontics. Overlaps with Aldaya's service mix and insurance-driven GTM; structurally different in scale, technology, and centralization.

Direct peers

• Affordable Dentures & Implants: National chain specializing in dentures and dental implants with same-day service. Directly comparable on the implant-supported denture and full-arch service lines that are a key revenue stream for Aldaya.
• ClearChoice Dental Implant Centers: National specialty chain focused on full-arch dental implants (All-on-4 and similar). Comparable to Aldaya's implant placement and full-arch restoration offering, though operating at DSO scale rather than as a single owner-operated practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/million-dollar-smile

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Million Dollar Smile