Millwood Plumbing

What Millwood Plumbing does

Millwood Plumbing is a family-owned plumbing service provider headquartered in Cartersville, Georgia, founded in 1994. The company delivers residential and light-commercial plumbing services across a 50-mile service radius covering the Metro Atlanta area. Its core offerings include general plumbing repair, water heater services, sewer and drain cleaning, leak detection, gas line services, and 24/7 emergency plumbing. The company has expanded its technical surface through a partnership with NuFlow to offer trenchless pipe rehabilitation and provides TV sewer line camera inspection as a diagnostic service. Operations are run with a small team of approximately eight employees under family ownership, with no institutional investors disclosed.

The business model is direct-to-consumer, fee-for-service pricing on a per-job basis, supplemented by targeted discount programs including $20 off the next service and 10% off for military personnel, first responders, and seniors. Lead generation relies on local brand reputation, Trustindex-verified 4.5+ star reviews, and an emerging digital marketing layer via NEXT Digital (engaged 2025). There is no recurring-contract pricing model disclosed; revenue is transactional and tied to job volume within the service radius.

From a technology standpoint, the company deploys standard plumbing trade tooling and diagnostic equipment (sewer camera/TV inspection units), with specialized trenchless rehabilitation hardware accessed through the NuFlow partnership rather than owned in-house. There is no proprietary software platform, AI/ML capability, or data product disclosed. The competitive position rests on local brand trust built over three decades, geographic density within the defined service area, and the ability to offer specialized services (trenchless, emergency) that smaller competitors without scale cannot easily replicate.

Name

Millwood Plumbing

Legal name

Millwood Plumbing, Inc.

Website

https://millwoodplumbing.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Millwood Plumbing is a family-owned plumbing service company founded in 1994 in Cartersville, Georgia, serving residential and commercial customers across the Metro Atlanta area with general plumbing, water heater, sewer, leak detection, trenchless pipe rehabilitation, and 24/7 emergency services.

Ownership category

akta.pro rank

Product category

Plumbing Services

NAICS

Plumbing, Heating, and Air-Conditioning Contractors (23822)

SIC

Sanitary Services (4950)

akta.pro primary industry

Minor Plumbing Repairs (Leaks, Faucets, Toilets, Drains) (HSAGAAAC)

akta.pro secondary industries

Sewer Line Cleaning & Root Removal (HSAOABAC), Drain Cleaning (Residential) (HSAOABAA), Kitchen Plumbing & Fixture Installation (HSAPAAAF)

Keywords

• Residential plumbing services
• Commercial plumbing repair
• Sewer and drain services
• Emergency plumbing support
• Trenchless pipe rehabilitation

Headquarters

HQ city

Cartersville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Plumbing Services Revenue: Fee-for-service plumbing services including residential plumbing, commercial plumbing, sewer services, drain piping repair, and emergency plumbing. Revenue is generated through one-time service calls and larger plumbing projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Millwood Plumbing delivers residential and commercial plumbing services across Cartersville, GA and a 50-mile radius. Core offerings include residential plumbing repair and installation (leaky faucets, water heaters), commercial plumbing maintenance, sewer line and drain piping repair, 24/7 emergency plumbing, TV sewer line inspection, and NuFlow trenchless pipe rehabilitation delivered through a partnership.

Product overview

Millwood Plumbing offers a unified portfolio of plumbing services for both residential and commercial customers. Their core service lines include Residential Plumbing (repairs, installations, water heaters), Commercial Plumbing (enterprise-scale services), Sewer Services & Drain Piping Repair, and Emergency Plumbing available around the clock. Through a partnership with NuFlow, they additionally offer cutting-edge pipe restoration solutions. A TV sewer line inspection service is also available for diagnostic purposes. The company operates Monday–Friday 7:00 AM to 5:00 PM, serving Cartersville, GA and a 50-mile radius including Bartow, Cobb, and Fulton counties and Metro Atlanta.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Strong customer loyalty with many repeat customers who have relied on services for years
• +1 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NuFlowcoreStrategic or Co-development PartnerMillwood Plumbing has partnered with NuFlow to bring cutting-edge plumbing solutions to their customers. NuFlow provides trenchless pipe rehabilitation technology that allows for pipe repair without extensive excavation, ensuring the highest quality service for customers needing pipe repair solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Benjamin Franklin Plumbing: National franchised plumbing brand with Atlanta-area operators. Comparable because they offer the same residential/emergency plumbing service mix and compete in the same suburban Atlanta geography with branded marketing.
• Mr. Rooter Plumbing: Neighborly-branded national plumbing franchise operating across Metro Atlanta. Comparable as a direct competitor for residential and commercial plumbing service contracts in the same Northwest Georgia region, with stronger marketing infrastructure.
• Roto-Rooter: National plumbing and drain services franchise with strong Metro Atlanta presence. Comparable because they directly compete for residential drain, sewer, and emergency plumbing work in the same Cartersville/Atlanta service area, but at much larger scale with call-center-driven dispatch.

Direct peers

• R.S. Andrews Plumbing: Established local plumbing service company serving the broader Atlanta metro. Comparable because they offer the same residential and commercial plumbing, sewer, and emergency service mix in overlapping NW Atlanta / Cobb County geography.
• Atlanta Plumbing & Drain: Metro Atlanta plumbing and drain cleaning company. Comparable as a direct competitor focused on residential plumbing, drain cleaning, and sewer services in the same regional market.
• A-Total Plumbing: Independent residential and commercial plumbing service provider operating in the greater Atlanta area. Comparable as a direct small-to-mid competitor offering similar plumbing, drain, and sewer services.
• Mr. Plumber (Metro Atlanta): Locally branded plumbing services provider serving Metro Atlanta and NW Georgia. Comparable as a direct competitor with overlapping residential plumbing, drain cleaning, and emergency service offerings in the same 50-mile radius.
• Mitchell's Plumbing: Locally owned plumbing contractor serving Cartersville, Acworth, and surrounding NW Georgia counties. Closely comparable given identical geography, similar residential/commercial mix, and similar scale of operation.

Others

• NuFlow Technologies: Trenchless pipe rehabilitation technology licensor and Millwood's named partner. Comparable as a strategic enabling partner rather than a competitor — relevant because NuFlow's network economics and contractor enablement shape Millwood's premium service line.

Regional players

• Casteel Heating, Cooling, Plumbing & Electrical: Multi-trade home services provider in the greater Atlanta region. Comparable because they bundle plumbing with other home services, representing an integrated-services competitor model that Millwood could evolve toward.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/millwoodplumbing
• LinkedInlinkedin.com/company/millwood-plumbing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millwood Plumbing