Milwaukee Lutheran High School

What Milwaukee Lutheran High School does

Milwaukee Lutheran Middle & High School is a private, non-profit, Christ-centered educational institution headquartered on a 27-acre suburban campus at 9700 West Grantosa Drive in Milwaukee, Wisconsin. Founded in 1903 and operated under the Lutheran High School Association of Greater Milwaukee (LHSAGM), the school serves approximately 1,200 students split between 850 in-person learners and 250 students in the Milwaukee Lutheran Virtual Campus, with a new middle school (grades 6-8) launching in 2026-27. It is twice recognized as a National Blue Ribbon School, reports a 99% graduation rate, and operates the Red Knight Institute — a set of nine specialized academies (Honors, Free Enterprise, Technical Education, Art, Urban Education, Health Sciences, Public Service, College Exploration, Career Exploration) backed by 75+ elective courses and a 32,000 sq ft metals lab. The school also fields 18+ WIAA athletic teams and robust fine arts programs (five choirs, seven bands, theater), and serves a diverse urban student body including students supported by Title 1 services and a Transition Special Education Program.

The school's underlying technology stack is a set of standard K-12 administrative platforms: Skyward for student information, Microsoft 365 (via myapps.microsoft.com) for student productivity, Finalsite for enrollment, Blackbaud for donation processing, eFunds for activity payments, FACTS for financial aid management, VIP for photos, Jostens for yearbooks, Lands' End for uniforms, and GoBound for athletics scheduling. The Virtual Campus, established in 2022, functions as a separate online learning channel with year-round enrollment. No proprietary AI/ML systems, mobile apps, or public APIs are offered.

The business model is a not-for-profit, tuition-and-donation hybrid. Annual tuition for 2025-26 is $13,100, but 99% of students receive financial aid, with the gap closed through Wisconsin state Choice Programs (MPCP, WPCP, SNSP), the donor-funded Red Knight Fund, and a Special Needs Scholarship Program. Auxiliary revenue streams include an annual gala (raising $600,000+ in the most recent year), a capital campaign for middle school expansion, athletic sponsorships ($250-$4,000+ tiers), and ancillary services such as an estate planning program ($500, valued at $3,000+) offered through the WeTeachTruth Foundation. Go-to-market is sales-led via rolling admissions, with shadow days, open houses, placement testing, and online application through the Finalsite platform. Primary customer segments are middle and high school students in the Milwaukee metro, income-qualified Wisconsin families accessing Choice Programs, career-focused students pursuing trades/healthcare/business, and students with mild-to-moderate disabilities.

Name

Milwaukee Lutheran High School

Legal name

Milwaukee Lutheran Middle and High School

Website

https://milwaukeelutheran.org

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

51–100 employees

Short description

Milwaukee Lutheran Middle & High School is a private, non-profit Christ-centered K-12 institution in Milwaukee, Wisconsin, serving ~1,200 students (in-person and virtual) in grades 6-12 through nine specialized academies, funded by tuition, Wisconsin state Choice Programs, and donations.

Ownership category

akta.pro rank

Product category

Private K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Homeschool Programs & Online Curriculum Schools (EDAJADAJ)

Keywords

• Private school education
• Christ-centered secondary education
• College preparatory curriculum
• Specialized academy programs
• Middle and high school

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition Revenue: Annual tuition of $13,100 for the 2025-26 school year serves as the primary revenue stream. As a not-for-profit organization, tuition pricing is set based on donations and cost to deliver educational services.
2. Wisconsin Private School Choice Programs (MPCP & WPCP): State of Wisconsin tuition assistance programs where qualifying families have tuition partially or fully funded by the state. Milwaukee Lutheran participates in the Milwaukee Parental Choice Program (MPCP) and Wisconsin Parental Choice Program (WPCP).
3. Donor-Funded Financial Aid: Annual donations to the Red Knight Fund support financial aid awards that roll over for all 4 years. Families apply via FACTS platform.
4. Special Needs Scholarship Program (SNSP): State-funded program providing full tuition coverage for students with current or recent IEPs, with limited seats available annually.
5. Estate Planning Services: Affordable estate planning program offered to school families, alumni, and friends through the WeTeachTruth Foundation. Program valued at $3,000+ offered for $500.
6. Capital Campaign Donations: Capital campaign for middle school building expansion including donations for Phase 1 relocation of school offices, new classrooms, and secure entry vestibule.
7. Athletic Sponsorships & Advertising: Sponsorship tiers ranging from $250-$4,000+ for advertising at athletic events, including facility signage, program ads, and game announcements. Levels: Premier ($4,000+), Gold ($3,000-$3,900), Silver ($2,000-$2,900), Bronze ($1,000-$1,900), Single Sport Ad ($500-$1,000), Timeout Shout Out ($250-$500).
8. Annual Gala & Auction: Annual fundraising dinner auction event. In the prior year, 550+ attended, 210+ items were auctioned, and over $600,000 was raised for scholarships and financial aid.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Milwaukee Lutheran Middle & High School is a Christ-centered private school providing college preparatory education for students in grades 6-12. The school delivers in-person instruction at a 27-acre suburban Milwaukee campus serving 850 in-person students and operates a Virtual Campus serving 250 online learners, with nine specialized academies under the Red Knight Institute, 18+ WIAA athletic teams, fine arts programs, and academic intervention services.

Product overview

Milwaukee Lutheran Middle & High School is a Christ-centered educational institution offering a comprehensive college preparatory curriculum for students in grades 6-12. The school operates a main in-person campus serving approximately 850 students and a Virtual Campus serving 250 online learners. The Red Knight Institute provides specialized academy pathways including Honors Academy, Free Enterprise Academy, Technical Education Academy, Art Academy, Urban Education Academy, Health Sciences Academy, Public Service Academy, College Exploration Academy, and Career Exploration Academy. The school also offers Academic Intervention Services for specialized support, Red Knight Athletics with 18+ sports teams, and a Fine Arts Program encompassing band, choir, and theater. An expanding middle school program is launching in 2026-27 to serve grades 6-8.

Differentiator

Problem solved

Functional benefit

Products and services

• Middle & High School Education Christ-centered college preparatory educational program for students in grades 6-12, serving over 1,200 students with a 99% graduation rate, accelerated middle school program, AP/Honors/Dual Credit courses, and 75+ elective courses.
• Milwaukee Lutheran Virtual Campus Online education program established in 2022 serving approximately 250 enrolled students with virtual learning options for middle and high school, with year-round enrollment available and priority seating for in-person learning.
• Red Knight Institute (Nine Academies) High school leadership program divided into nine academies (Honors, Free Enterprise, Technical Education, Art, Urban Education, Health Sciences, Public Service, College Exploration, and Career Exploration) designed to identify and enhance students' talents through specialized pathways with 165+ elective courses and a 32,000 sq ft Metals Lab.
• William A. Raabe Honors Academy Advanced education track offering honors courses, college tours, standardized test preparation, and AP/Dual Credit courses for college-bound students.
• Free Enterprise Academy Business and entrepreneurship program covering economics, personal finance, accounting, marketing, and hands-on business experience with connection to Lutheran Printing Services.
• Technical Education Academy Trade skills program teaching CNC machine experience, welding, carpentry, and other high-demand trades with MSSC certifications for workforce readiness.
• Art Academy Visual arts program with courses in drawing, painting, ceramics, and digital art, including studio partnerships and professional portfolio development.
• Urban Education Academy Educator preparation program with hands-on experiences through the Center for Urban Teaching and university partnerships, teaching immersion programs, and scholarship guidance.
• Health Sciences Academy Healthcare pathway with advanced coursework in biology, chemistry, and anatomy for students pursuing nursing, medicine, or other health-related careers.
• Public Service Academy Community service career exploration program covering government, military, law enforcement, and emergency response with exposure to police aide, EMT, and ROTC programs.
• College Exploration Academy College preparation program with flexible academic planning for students still determining their major and future educational path.
• Career Exploration Academy Workforce preparation program with hands-on skills in cosmetology, culinary arts, small business, and trades for students planning to enter the workforce after graduation.
• Academic Intervention Services Personalized Christ-centered academic support including Transition Special Education Program for students with mild to moderate disabilities and Title 1 reading and math support services.
• Red Knight Athletics WIAA and Woodland Conference athletics program offering over 18 high school sports teams, middle school intramurals, and youth club sports, with state-of-the-art facilities including a 40,000 sq ft fieldhouse.
• Fine Arts Program Christ-centered fine arts offerings including choir (5 choirs), band (7 bands), theater (10+ performances annually), and visual arts with out-of-state tours.
• Youth Programs (Jr. Red Knights) Youth development including Jr. Red Knights club sports (basketball, football), summer programs for skill development, and elementary band for middle school students.

Quantifiable outcome

• 99% graduation rate
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Free Enterprise Academy (FEA)coreStrategic or Co-development Partner · 20 May 2025Lutheran Printing Services joined the Free Enterprise Academy in May 2025, expanding career exploration opportunities for students in business, entrepreneurship, and economic principles through hands-on business experience.
• Lutheran High School Association of Greater Milwaukee (LHSAGM)coreStrategic or Co-development PartnerLHSAGM acts as steward for the school, providing vision, funding, accountability, and operational efficiencies. It is a collective of churches of the Lutheran Church-Missouri Synod (LCMS). The school is also branded as part of the WeTeachTruth schools network. LHSAGM CEO Cole Braun oversees operations.
• Milwaukee Rescue MissioncoreStrategic or Co-development PartnerEach Monday, Milwaukee Lutheran students volunteer at the Milwaukee Rescue Mission, preparing meals and serving those in need. For over 10 years, nearly 400 students have participated in this community service initiative, sharing their faith through meaningful service.
• Milwaukee Public Schools (Title 1)minorOthersMilwaukee Lutheran receives Title 1 services through Milwaukee Public Schools to support students in achieving academic success. Freshmen benefit from specialized reading, math, and counseling support, while older students can continue receiving assistance through Title 1 academic skills classes.
• ATK MinistriesminorStrategic or Co-development PartnerChristian hip-hop and rap ensemble (ATK Ministries) offered as a choir program, providing students opportunities to explore contemporary Christian music and performance arts.
• Center for Urban TeachingminorStrategic or Co-development PartnerPartnership within the Urban Education Academy providing hands-on experiences and university partnerships to prepare students as educators through teaching immersion programs and scholarship guidance.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Heritage Christian School: Christian K-12 school in the greater Milwaukee/Wisconsin area. Comparable as a private faith-based college-prep school with similar tuition, choice-program participation, and extracurricular programming targeting Wisconsin families.
• Wisconsin Lutheran High School: Wisconsin Synod Lutheran high school located in Milwaukee, WI, offering college-preparatory Christ-centered education for grades 9-12. Most directly comparable peer — same city, same denomination, same grade band, and overlapping tuition-assistance model.
• Catholic Memorial High School: Catholic college-prep high school for boys located in Waukesha, WI (Milwaukee metro). Comparable as a private faith-based college-prep school with similar athletic programs, Choice Program participation, and tuition structure.
• Brookfield Academy: Independent, non-sectarian college-prep school serving PreK-12 in the Milwaukee suburb of Brookfield. Comparable as a private college-preparatory school competing for the same suburban Milwaukee families with a similar academic profile.
• Fox Valley Lutheran High School: Wisconsin Synod Lutheran high school in Appleton, WI. Comparable as a denominational Lutheran college-prep high school with similar academy programming, Choice Program participation, and tuition-assistance model targeting Wisconsin families.
• Pius XI Catholic High School: Co-educational Catholic college-prep high school in Milwaukee, WI. Comparable as a private faith-based college-prep high school competing for the same metro families, with similar extracurricular breadth and college-counseling focus.
• Lakeside Lutheran High School: Wisconsin Synod Lutheran high school in Oostburg, WI. Comparable as a denominational Lutheran college-prep high school with similar academy-style programming, athletics, and Wisconsin Choice Program participation.
• Marquette University High School: Jesuit Catholic college-prep high school for boys in Milwaukee, WI. Comparable as a private religious college-prep high school serving the same metro market with similar tuition-assistance programs and AP/honors offerings.

Emerging players

• Stride (K12 Inc): National operator of online K-12 learning programs and tuition-free online public schools. Comparable as a competing online/virtual K-12 delivery model — relevant overlap with Milwaukee Lutheran's 250-student Virtual Campus offering.
• Connections Academy: National online K-12 public school operator supporting full-time and part-time virtual learners. Comparable as a competing virtual K-12 platform relevant to Milwaukee Lutheran's expanding Virtual Campus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaNODl9H_Yp28F-Q3TpxN7w
• Facebookfacebook.com/MilwaukeeLutheranHighSchool
• Instagraminstagram.com/goredknights
• LinkedInlinkedin.com/school/milwaukee-lutheran-high-school-72

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Milwaukee Lutheran High School