Schlossmann Subaru City of Milwaukee

What Schlossmann Subaru City of Milwaukee does

Schlossmann Subaru City of Milwaukee is a privately held, authorized Subaru franchise dealership operating a single retail location at 4640 S 27th St in Milwaukee, Wisconsin. Founded in 2008 as part of the Schlossmann Auto Group, the dealership is self-described as the largest Subaru dealer in the Milwaukee market. The company sells new Subaru vehicles across the full OEM lineup including compact and midsize SUVs (Crosstrek, Forester, Outback, Ascent, plus new 2026 nameplates Trailseeker and Uncharted), sedans (Impreza, Legacy), performance models (WRX, BRZ), the all-electric Solterra, and multiple Wilderness and Hybrid variants. In parallel it sells used vehicles, Subaru Certified Pre-Owned inventory passing a 152-point inspection, OEM parts and accessories, and operates a service department staffed by factory-trained technicians.

The business operates a multi-revenue-stream model combining one-time new and used vehicle sales with recurring service and parts revenue, finance and lease origination (including Capital One pre-qualification and credit-tiered packages), trade-in acquisition (Subaru Trade Up Advantage, Guaranteed Trade-In Program), and back-end F&I products. Go-to-market is direct-to-consumer via the physical dealership plus an online storefront enabling inventory search, test drive scheduling, financing applications, and trade valuation. Marketing spans local SEO across approximately ten surrounding Wisconsin communities, content/blog marketing, Facebook and Twitter presence, and email. Customer segments include individual buyers, families, educators, healthcare workers, military personnel, and first-time/college-grad buyers, each addressed through dedicated Subaru VIP incentive programs. Service differentiation is supported by complimentary car wash, pickup and delivery, and an Uber ride partnership during maintenance visits. Recent strategic emphasis includes an EV/Hybrid hub to support the Solterra and forthcoming hybrid variants, positioning the dealership for the OEM's electrification roadmap.

Name

Schlossmann Subaru City of Milwaukee

Legal name

Schlossmann Subaru City of Milwaukee

Website

https://milwaukeesubarucity.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Schlossmann Subaru City of Milwaukee is a privately held Subaru franchise dealership in Milwaukee, Wisconsin, self-described as the largest Subaru dealer in the market, selling new and Certified Pre-Owned vehicles, service, OEM parts, and financing to individual consumers, families, educators, military, and healthcare workers across southeastern Wisconsin.

Ownership category

akta.pro rank

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Subaru vehicles including SUVs (Forester, Outback, Crosstrek, Ascent), sedans (Impreza, Legacy), performance cars (WRX, BRZ), and electric/hybrid models (Solterra, Crosstrek Hybrid, Forester Hybrid)
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Subarus and other brands, vehicles under $15K, and trade-ins
3. Finance and Lease Services: Vehicle financing through partnerships with lenders, lease programs, and trade-in valuation services including Subaru Trade Up Advantage program
4. Service and Maintenance: Factory-trained technicians providing oil changes, brake service, tire service, battery replacement, and multi-point inspections with 12-month warranty
5. Parts and Accessories: Genuine Subaru parts, accessories, and merchandise including pet-friendly accessories and OEM components

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Schlossmann Subaru City of Milwaukee is a Subaru franchise dealership that sells new, certified pre-owned, and used Subaru vehicles, arranges vehicle financing and leases through lender partners, and provides factory-trained maintenance, repair, OEM parts, and collision services. The company also operates trade-in and trade-up programs and profession-specific incentive programs for educators, healthcare workers, military personnel, and recent college graduates.

Product overview

Schlossmann Subaru City of Milwaukee is a car dealership offering a comprehensive automotive retail platform built around the Subaru brand. The core offering centers on new and certified pre-owned Subaru vehicles spanning multiple segments: compact SUVs (Forester, Crosstrek), midsize SUVs (Outback, Ascent), sedans (Impreza, Legacy), sports cars (BRZ, WRX), and electric vehicles (Solterra). The portfolio also includes hybrid and wilderness/off-road variants across multiple models. Supporting the vehicle sales are integrated service and financing modules: vehicle maintenance and repair through factory-trained technicians, OEM parts and accessories, collision repair, flexible financing options including partner lending (Capital One, Affirm), and trade-in programs. Additional value-add programs include educator, healthcare, military, and college grad incentive programs, as well as the Subaru Love Promise customer commitment initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• New Subaru Vehicles Full lineup of new Subaru automobiles including SUVs, sedans, performance cars, and hybrid/electric models available for purchase at the Milwaukee dealership.
• Used Vehicles Pre-owned vehicles from various brands including Subaru and other manufacturers, inspected and available at various price points including vehicles under $15K.
• Certified Pre-Owned Subaru Vehicles Subaru CPO vehicles passing a 152-point safety inspection by genuine Subaru technicians, including warranty coverage.
• Vehicle Financing and Leasing Customized loan and lease options with flexible terms and competitive rates through multiple lenders, including online pre-approval via Capital One integration.
• Vehicle Service and Maintenance Factory-trained Subaru-certified technicians providing repairs, scheduled maintenance, oil changes, brake service, tire service, battery replacement, and multi-point inspections using OEM parts with a 12-month warranty.
• Subaru Express Service Quick-turnaround service for common repairs including wiper blade replacement, tire pressure checks, light bulb replacement, and battery tests.
• Subaru OEM Parts and Accessories Genuine Subaru parts, accessories, and pet-friendly accessories for vehicle customization and maintenance, including a tire center and wholesale parts.
• Collision Center Schlossmann Auto Group Body Shop & Collision Center providing accident repairs and bodywork for Subaru vehicles.
• Subaru Forester Compact SUV known for reliability, versatility, and advanced safety features; available in standard, Hybrid, and Wilderness variants.
• Subaru Outback Rugged wagon/SUV hybrid with all-weather capability and adventure-ready features; available in standard and Wilderness variants.
• Subaru Crosstrek Compact crossover SUV with off-road capability; available in standard, Hybrid, and Wilderness variants.
• Subaru Ascent Three-row midsize SUV for families, offering seating for up to 8 passengers with advanced safety features.
• Subaru Solterra All-electric SUV offering zero-emissions driving with all-wheel-drive capability.
• Subaru Impreza Compact sedan/hatchback offering efficiency, safety, and everyday practicality.
• Subaru Legacy Midsize sedan with fuel efficiency and reliability.
• Subaru BRZ Rear-wheel-drive sports car with Boxer engine designed for driving enthusiasts.
• Subaru WRX Performance sport sedan with rally-inspired design; available in various trims including the limited Series.Yellow variant.
• Subaru Uncharted Adventure-focused SUV model in the 2026 Subaru lineup.
• Subaru Trailseeker New SUV model in the 2026 Subaru lineup.
• Subaru Trade Up Advantage Program Program allowing existing Subaru owners to exchange their vehicle for a new Subaru model.
• Subaru Guaranteed Trade-In Program Guaranteed value trade-in program for existing vehicle owners enabling trade-in valuation.
• Subaru VIP Educator Program Special pricing and incentive program for teachers and education professionals.
• Subaru VIP Healthcare Program Special pricing and incentive program for healthcare professionals.
• Military Incentive Program Special pricing and incentives for military service members purchasing Subaru vehicles.
• College Grad Program Special financing and incentives for recent college graduates purchasing their first vehicle.
• Service Vehicle Pickup and Delivery Valet service offering complimentary pickup and delivery of vehicles for service appointments.

Quantifiable outcome

• 152-point CPO safety inspection ensures quality pre-owned vehicles
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Subaru of AmericacoreChannel Partner/ Reseller/ DistributorAuthorized Subaru franchise dealership representing the Subaru brand. Access to full new vehicle inventory, CPO program, Subaru financing/lease programs, and manufacturer incentives. Participates in Subaru Love Promise, VIP Programs, and certified service operations.
• MADACC (Milwaukee Area Domestic Animal Control Commission)minorStrategic or Co-development PartnerPet partnership initiative promoting pet-friendly Subaru vehicles and accessories. Community outreach program supporting animal welfare.
• UberminorGTM or Marketing PartnerComplimentary Uber rides offered to service customers during vehicle maintenance visits as alternative transportation while car is being serviced.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carvana: Online-first used vehicle retailer with home delivery to the Milwaukee market, representing the digital-native channel that pressures traditional dealership economics and customer experience expectations.
• CarMax Wauwatosa: National used-vehicle retailer with a Milwaukee-area location, competing for trade-ins, used car sales, and shifting consumer expectations about car buying.

Broad incumbents

• Wilde Honda: Adjacent franchised new-car dealer in Waukesha/Milwaukee metro, competing for the same vehicle-buying households with a different brand but overlapping SUV/crossover lineup.
• Jack Safro Toyota: Long-established franchised Toyota dealership in the Milwaukee metro, competing for SUV and family-vehicle buyers with similar sales/finance/service model.

Direct peers

• Heiser Subaru: Subaru dealership in greater Milwaukee competing for the same Wisconsin customers with similar new and certified pre-owned inventory.
• Boucher Subaru of Waukesha: Subaru franchised dealership in the Milwaukee metro (Waukesha, WI) directly competing for the same Subaru buyers, with overlapping service area and inventory.
• Russ Darrow Subaru: Subaru franchised dealership serving the Milwaukee metro area, competing head-to-head for new, CPO, and used Subaru buyers with the same brand inventory and franchise programs.
• Schmit Bros Subaru: Subaru dealer in Mequon, WI (Milwaukee metro) competing for the same north-shore and suburban Subaru customers with overlapping inventory and service offerings.

Regional players

• Don Miller Subaru: Subaru franchise in Madison, WI serving a different Wisconsin metro; same brand, programs, and service model but distinct geography.
• Bergstrom Subaru: Wisconsin-based Subaru dealer group (Appleton/Green Bay) offering the same brand, CPO program, and service capabilities, but operating in a different regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/subaru_city
• Facebookfacebook.com/subarucityofmilwaukee
• LinkedInlinkedin.com/company/schlossmann-subaru-city-of-milwaukee

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schlossmann Subaru City of Milwaukee