Mineração Horii

What Mineração Horii does

Mineração Horii (Horii Agroindustrial, DBA Horii Agro) is a privately held Brazilian mining company founded in 1982 and headquartered in Campo Grande, Mato Grosso do Sul, with industrial operations at a limestone extraction and processing plant in Bodoquena, MS. The company mines and benefacts high-purity calcitic limestone (CaO) and dolomitic limestone (CaO x MgO), which are sold primarily as agricultural soil correctives for pH management and nutrient availability optimization, and as calcium carbonate (CaCO3) inputs for the animal nutrition industry including calcium-magnesium carbonate and microgranulated poultry-grade products. It also supplies construction aggregates (pedra pulmão, brita, granilha, aterro) and industrial clay. The company's stated differentiator is direct extraction from rock, which it claims yields superior purity and neutralization power versus alternative sources; its PRNT measurement system (PN + RE) is used to grade product effectiveness. No specific AI/digital capabilities, patents, or technology partnerships are evidenced.

Horii operates a sales-led, direct-distribution go-to-market with no intermediaries. All sales are quote-based, initiated via phone or email through a commercial team housed at the Campo Grande corporate office, with fulfillment from the Bodoquena plant. Packaging options include bulk (granel), Big Bag, and bagged (ensacado) formats for animal nutrition products. The customer base is segmented horizontally across agriculture, animal nutrition, and civil construction, with no named enterprise anchors disclosed. Marketing channels are minimal: a product-information website, direct email, and phone sales — there are no disclosed social profiles, no paid acquisition, and no channel partnerships.

Strategically, the company completed a multi-year capacity expansion (2015-2018), located a new Phosphate Dolomitic Limestone deposit in 2018 intended for 2020 operation, and has signaled environmental compliance with NBR standards as part of its positioning. The company shows no evidence of external funding, M&A activity, executive leadership disclosures, or expansion beyond the Mato Grosso do Sul region and adjacent Brazilian states. Revenue, customer count, and pricing are not publicly disclosed.

Name

Mineração Horii

Legal name

Horii Agroindustrial

Website

https://mineracaohorii.com.br

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Mineração Horii is a privately held Brazilian limestone miner founded in 1982, extracting calcitic and dolomitic limestone in Bodoquena, Mato Grosso do Sul, to supply agricultural soil correctives, animal nutrition calcium carbonates, and construction aggregates to regional Brazilian customers via direct sales.

Ownership category

akta.pro rank

Product category

Industrial Minerals Mining

NAICS

Crushed and Broken Limestone Mining and Quarrying (212312), Construction Sand and Gravel Mining (212321), Nonmetallic Mineral Mining and Quarrying (2123)

SIC

Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Limestone Quarrying (Industrial & Construction Grade) (IMAKAHAC)

Keywords

• Limestone mining
• Calcium carbonate production
• Agricultural soil correctives
• Animal nutrition minerals
• Construction aggregates

Headquarters

HQ city

Campo Grande

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure

Revenue model

1. Limestone Mining and Processing: Core revenue from mining and benefacting high-quality calcitic and dolomitic limestone. Products include agricultural soil correctors, construction aggregates, and animal nutrition supplements.
2. Agricultural Soil Correctives: Sale of calcário calcítico and calcário dolomítico for soil pH correction in agriculture. Products are extracted directly from rock for superior purity and neutralization effectiveness.
3. Animal Nutrition Products: Production and supply of calcium carbonate (CaCo3) for animal nutrition including mineral salts and feeds, starting from 2007. Includes carbonato de cálcio, carbonato de cálcio e magnésio, and microgranulated products.
4. Construction Aggregates: Initial market focus on construction aggregates including pedra pulmão, brita, granilha, argila industrial, and aterro. Later expanded into agricultural applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mineração Horii mines and processes calcitic and dolomitic limestone from its quarries in Bodoquena, Mato Grosso do Sul, producing agricultural soil correctives (Calcário Calcítico and Calcário Dolomítico), calcium carbonate for animal nutrition, and construction aggregates. The company supplies Brazilian agricultural producers, agro-industrial buyers, and construction firms with bulk mineral inputs sold on a quote basis. Operations have been continuous since 1982, supported by a corporate office in Campo Grande, MS.

Product overview

Mineração Horii (Horii Agroindustrial) is a Brazilian mining company founded in 1982 operating in two main sectors: mining and processing of Calcitic and Dolomitic Limestone for soil correction, and mineral products for animal nutrition. The core product line includes Calcário Calcítico and Calcário Dolomítico for soil pH management, along with agricultural aggregates (Pedra Pulmão, Brita, Granilha, Argila Industrial, Aterro). The animal nutrition division produces Calcium Carbonate products including Carbonato de Cálcio, Carbonato de Cálcio e Magnésio, and Carbonato de Cálcio Granjeiro Microgranulado. Products are extracted directly from rock ensuring high purity, superior neutralization power, and concentration. The company holds some of Brazil's best limestone deposits and focuses on innovation in mineral application technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Calcário Calcítico (Calcitic Limestone) Calcitic limestone mined and processed at the Bodoquena, MS quarry for use as an agricultural soil corrective, agricultural producers, and agro-industrial buyers.
• Calcário Dolomítico (Dolomitic Limestone) Dolomitic limestone mined and processed at the Bodoquena, MS quarry for agricultural soil correction and magnesium supplementation, supplied to agricultural producers and agro-industrial buyers.
• Carbonato de Cálcio para Nutrição Animal (Calcium Carbonate for Animal Nutrition) Calcium carbonate produced for use as a mineral input in animal feed formulations, supplied to feed manufacturers and nutrition premix producers in Brazil.
• Agregados para Construção Civil (Construction Aggregates) Crushed stone aggregates produced from mining operations for use in concrete, base preparation, and civil works, supplied to construction companies and contractors in Brazil.

Quantifiable outcome

• Direct rock extraction guarantees greater material purity, better neutralization power, and concentration

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Carmeuse: Global lime and limestone producer supplying agricultural, environmental and industrial customers. Comparable to Horii in product mix (calcitic/dolomitic limestone) but with much broader geographic reach and integration.
• Mosaic Fertilizantes: Major Brazilian phosphate and soil-nutrition producer. Adjacent competitor in the agricultural inputs value chain and a relevant peer for Horii's phosphate dolomitic limestone initiative.
• Yara Brasil: Brazilian arm of global fertilizer major Yara. Comparable as a downstream buyer and competitor in soil correction and crop nutrition, though Yara's portfolio is dominated by nitrogen-based fertilizers rather than limestone.
• Votorantim Cimentos: Brazil's largest cement and lime producer with nationwide quarrying and logistics. Overlaps with Horii on limestone extraction, soil correctives and construction aggregates, but operates at vastly greater scale and across multiple geographies.
• ICL Group: Global specialty fertilizer and mineral products company. Comparable to Horii through its mineral-based soil amendments and plant-nutrition product lines, though operating at much larger international scale.
• Lhoist (Lhoist do Brasil): Global leader in lime and dolomitic limestone products with Brazilian operations. Directly competes with Horii on high-purity calcitic and dolomitic limestone for agriculture and industrial customers, but with significantly larger reserves and international footprint.

Regional players

• Fertipar (Fertilizantes do Paraná): Brazilian regional fertilizer blender and distributor serving southern ag markets. Comparable to Horii as a domestic supplier of agricultural soil/nutrition inputs to Brazilian farmers, though focused on blending rather than primary mining.
• Timac Agro Brasil: Brazilian fertilizer and soil amendment producer (part of Groupe Roullier). Competes with Horii on soil correctives and crop nutrition products for Brazilian farmers, with overlap in Mato Grosso do Sul agribusiness channels.

Direct peers

• Galvani Indústria e Comércio: Brazilian fertilizer and industrial minerals producer with operations in phosphate, sulphuric acid and mineral processing. Closely comparable to Horii in supplying agricultural soil/plant nutrition inputs in Brazil, particularly through rock-based mineral products.
• Copebrás (CMOC Brasil): Brazilian phosphate and agricultural inputs miner (now part of CMOC). Competes directly with Horii in phosphate-containing soil correctives and mineral nutrient inputs for Brazilian agribusiness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/minera%C3%A7%C3%A3o-horii

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mineração Horii