Ministerio de Comercio Exterior y Turismo

What Ministerio de Comercio Exterior y Turismo does

Ministerio de Comercio Exterior y Turismo (MINCETUR) is the Peruvian government ministry responsible for defining, directing, executing, coordinating, and supervising foreign trade and tourism policy in alignment with the State's general policy. Headquartered in Calle Uno Oeste 050, Urb. Córpac, San Isidro, Lima, with 984 employees, the ministry oversees three wholly-owned subordinate entities: Centro de Formación en Turismo (CENFOTUR) for tourism training, Comisión de Promoción del Perú para la Exportación y el Turismo (PROMPERÚ) for international promotion, and Unidad Ejecutora de Inversión en Comercio Exterior y Turismo (UICET) for investment execution. It also coordinates Commercial Offices abroad and links to disaster response through the SINAGERD system via its COES MINCETUR emergency operations center.

The ministry operates a portfolio of administrative services, public registries, and digital portals rather than a unified technology product. Core platforms include Ventanilla Virtual (24/7 virtual counter with SOL/Extranet authentication for administrative procedures), COES MINCETUR (emergency operations center integrating IGP seismic and SENAMHI meteorological data), SIICEX and the Observatorio de Datos (trade and tourism statistics), CALTUR (tourism quality certification), the Directorio Nacional de Prestadores de Servicios Turísticos, the Registro de Infractores, the Aula Virtual e-learning platform, and MINCETUR Lab 1.0 (innovation laboratory). Strategic frameworks include the Plan Estratégico Nacional de Turismo (PENTUR) and Plan Estratégico Nacional Exportador (PENX).

MINCETUR's revenue model is fundamentally governmental rather than commercial. The ministry is funded through annual budget allocations from Peru's national treasury, supplemented by transactional fees collected under the Texto Único de Procedimientos Administrativos (TUPA) — paid via Banco de la Nación's PAGALO.PE platform — for services such as travel agency registration, accommodation classification, casino/slot machine authorizations, and trade certifications. Its primary segments are exporting companies/traders and tourism service providers, with secondary coverage of artisans/craftspeople and gaming industry operators.

Name

Ministerio de Comercio Exterior y Turismo

Legal name

Ministerio de Comercio Exterior y Turismo

Website

https://mincetur.gob.pe

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Ministerio de Comercio Exterior y Turismo (MINCETUR) is Peru's government ministry defining and supervising foreign trade and tourism policy, operating digital administrative portals (Ventanilla Virtual, SIICEX, COES) and overseeing attached organisms PROMPERÚ, CENFOTUR, and UICET to serve exporters, tourism providers, artisans, and gaming operators.

Ownership category

akta.pro rank

Product category

Government Trade and Tourism Services

NAICS

International Affairs (92812), National Security and International Affairs (928), Public Administration (92)

SIC

Foreign Governments (8888)

akta.pro primary industry

Tourism Trade & Services Exports Development (BPADAMAO)

Keywords

• Foreign trade policy
• Tourism regulation
• Export promotion
• Administrative procedures
• Public sector services

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. TUPA Fees and Charges: Administrative procedure fees collected through the Single Text of Administrative Procedures (TUPA), including service charges and rates for various trade and tourism permits and registrations.
2. Government Budget Allocation: Annual government budget allocated through the national treasury for ministry operations, infrastructure projects, and promotional programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ministerio de Comercio Exterior y Turismo (MINCETUR) is the Peruvian government ministry that defines, directs, executes, coordinates, and supervises foreign trade and tourism policy. It delivers a portfolio of administrative services, public registries, online portals, certification programs, and data platforms that regulate tourism establishments, travel agencies, casinos, exporters, and artisans. Core offerings include the Ventanilla Virtual for online procedures, the Directorio Nacional de Prestadores de Servicios Turísticos, the COES emergency operations center for the trade and tourism sector, and strategic plans such as PENTUR and PENX.

Product overview

Ministerio de Comercio Exterior y Turismo (MINCETUR) is a Peruvian government ministry that defines, directs, executes, coordinates, and supervises foreign trade and tourism policy. Rather than a unified technology product, it offers a portfolio of administrative services, public registries, and online portals including: the Directorio Nacional de Prestadores de Servicios Turísticos for tourism provider verification; the Ventanilla Virtual for online administrative procedures; the COES emergency operations center providing seismic and weather alerts; SIICEX and the Observatorio de Datos for trade and tourism statistics; CALTUR for quality certification; and MINCETUR Lab for innovation initiatives. These systems support tourism businesses, trade facilitation, and regulatory compliance across Peru's foreign trade and tourism sectors.

Differentiator

Problem solved

Functional benefit

Brands

• COES MINCETUR: Centro de Operaciones de Emergencia del Sector Comercio Exterior y Turismo - Emergency Operations Center for the Foreign Trade and Tourism Sector, created to coordinate information and response during emergencies and disasters affecting these sectors.
• Ventanilla Virtual

Products and services

• Directorio Nacional de Prestadores de Servicios Turísticos Calificados National public registry allowing users to search and verify registered and qualified tourism service providers across Peru.
• Ventanilla Virtual Virtual counter system enabling 24/7 online submission of administrative procedures with SOL authentication for businesses and Extranet authentication for natural persons.
• COES MINCETUR - Centro de Operaciones de Emergencia Emergency operations center coordinating disaster response for the foreign trade and tourism sectors, providing seismic bulletins, oceanographic reports, volcanic alerts, and meteorological warnings integrated with national systems.
• Sistema Integrado de Información de Comercio Exterior (SIICEX) Integrated foreign trade information system providing trade data, statistics, and market intelligence for exporters and trade operators.
• Calidad Turística (CALTUR) Tourism quality certification system for establishments meeting quality standards in tourism services delivery.
• Casinos y Tragamonedas Portal Online portal for casino and slot machine regulation, including authorization processes, oversight, and compliance management for gaming operators.
• Encuesta Mensual de Turismo Para Establecimientos de Hospedaje Monthly tourism survey system for lodging establishments to report occupancy and related tourism statistics to the ministry.
• Observatorio de Datos Data observatory providing statistics and analysis on foreign trade and tourism sectors for public and business use.
• Registro de Infractores Public registry of individuals or entities sanctioned for violations within the tourism sector.
• Registro de Personas Prohibidas a Acceder a Salas de Juegos Regulatory registry of individuals prohibited from accessing casinos and slot machine facilities in Peru.
• Búsqueda de Recursos Turísticos - SIGMINCETUR Geographic information system for searching and accessing data about tourism resources, attractions, and destinations across Peru.
• Turismo Emprende Program supporting tourism entrepreneurship and business development initiatives in Peru.
• Centros de Innovación Tecnológica (CITE) de Artesanía y Turismo Technological innovation centers providing development support, technical assistance, and capacity building for the handicrafts and tourism sectors.
• Plan Estratégico Nacional de Turismo (PENTUR) National strategic plan guiding the development and promotion of Peru's tourism sector over multi-year horizons.
• Plan Estratégico Nacional Exportador (PENX) National strategic plan for developing and expanding Peru's export capacity and international trade competitiveness.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and secondary.

• PromPerú (Comisión de Promoción del Perú para la Exportación y el Turismo)coreStrategic or Co-development PartnerAttached organism responsible for Peru's export and tourism promotion internationally. Joint activities include the 'Pueblos con Encanto' (Charming Villages) Marca Perú licensing program where MINCETUR and PromPerú jointly deliver brand licenses to qualifying destinations.
• Cenfotur (Centro de Formación en Turismo)coreStrategic or Co-development PartnerTourism training and education center attached to MINCETUR, responsible for professional development in the tourism sector.
• UICET (Unidad Ejecutora de Inversión en Comercio Exterior y Turismo)coreStrategic or Co-development PartnerInvestment execution unit for foreign trade and tourism sector projects, implementing public investment programs.
• SINAGERD (Sistema Nacional de Gestión del Riesgo de Desastres)coreStrategic or Co-development PartnerNational disaster risk management system that COES MINCETUR coordinates with for emergency operations in trade and tourism sectors.
• INDECI (Instituto Nacional de Defensa Civil)secondaryTechnology or IntegrationNational civil defense institute, linked through COES MINCETUR for emergency coordination and disaster response.
• IGP (Instituto Geofísico del Perú)secondaryTechnology or IntegrationGeophysical institute providing seismic data integrated into COES MINCETUR emergency monitoring products.
• SENAMHI (Servicio Nacional de Meteorología e Hidrología)secondaryTechnology or IntegrationNational meteorological and hydrological service providing weather alerts integrated into COES MINCETUR emergency products.
• Banco de la NaciónsecondaryChannel Partner/ Reseller/ DistributorNational bank serving as collection agent for TUPA fees and service charges through the PAGALO.PE platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ProColombia: Colombia's national export and tourism promotion agency, closely aligned with PROMPERÚ's mandate and structurally comparable to MINCETUR's promotional function for non-traditional exports and inbound tourism.
• Embratur (Agência Brasileira de Promoção Internacional do Turismo): Brazil's federal tourism promotion agency, a direct functional peer of PROMPERÚ and a structural counterpart to MINCETUR's tourism promotion mandate within the largest South American economy.
• ProEcuador: Ecuador's foreign trade promotion agency, comparable to PROMPERÚ's export promotion role and aligned with MINCETUR's broader trade development mandate in a neighbor economy.
• ProChile: Chile's export promotion agency under the Ministry of Foreign Affairs, performing a comparable role to PROMPERÚ and MINCETUR's trade promotion arm for Chilean goods and services exports.
• Uruguay XXI (Instituto de Promoción de la Inversión y las Exportaciones): Uruguay's investment and export promotion agency, mirroring MINCETUR's dual focus on trade facilitation and investment execution through a single integrated entity.
• SECTUR (Secretaría de Turismo de México): Mexico's federal tourism ministry, functionally equivalent to MINCETUR's tourism mandate: policy definition, promotion, and regulation of tourism service providers at the national level.
• Ministerio de Comercio Exterior de Ecuador: Ecuador's national authority for foreign trade policy and trade negotiations, overlapping with MINCETUR's foreign trade mandate in regulatory framework and trade facilitation scope.

Broad incumbents

• ICEX España Exportación e Inversiones: Spain's national trade and investment promotion agency, comparable in scope to MINCETUR's combined trade promotion and investment execution (UICET) functions at a larger, more mature scale.
• Cancillería de Chile (Ministerio de Relaciones Exteriores): Chile's foreign affairs ministry, which oversees trade negotiations and commercial offices abroad—analogous to MINCETUR's management of Peru's Commercial Offices abroad and trade agreement coordination.

Regional players

• CAMCO (Comisión Asesora de Modalidades Crediticias para el Sector Turismo): Regional credit-advisory entity for tourism sector financing in Latin America; comparable to MINCETUR's UICET investment execution function for tourism projects, though scoped at a regional level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/minceturperu

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ministerio de Comercio Exterior y Turismo