Mindroom
Mindroom is a Scottish registered charity founded in 2000 that provides direct support, training, and advocacy services for neurodivergent children, young people, families, and employers across Scotland, funded by donations, grants, and training fees.
- Company typePrivate
- Founded2000
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mindroom does
Mindroom (legally The Salvesen Mindroom Centre) is a Scottish registered charity founded in 2000 and headquartered in Edinburgh, operating as a non-profit company limited by guarantee (SC209656, charity SC030472). Its mission is to improve quality of life for neurodivergent people by removing barriers, increasing opportunities, and shaping a more inclusive world, delivered through a Scotland-wide Direct Help and Support Service. The organization employs approximately 21 staff and serves primary beneficiary segments including parents and carers of neurodivergent children and neurodivergent children and young people under 25, with secondary segments comprising professionals and employers seeking neuroinclusion support.
Mindroom's portfolio combines free direct support services, structured programmes, and paid training. Core direct services include Family Advice and Outreach Specialists for parents/carers and Children and Young People Outreach Specialists. Branded programmes include the Neuropoint Youth Group, LEANS-C (a parent-led initiative to introduce the LEANS neurodiversity-at-school programme), the Young Start Project (a National Lottery-funded rights and participation project for ages 8-24 running through March 2028), and the Transitions Volunteer Programme for mentoring young people into adulthood. On the employer-facing side, the Neuroinclusion at Work programme supports corporate clients with reasonable adjustments passport systems and inclusive recruitment, anchored by a flagship partnership with law firm Burness Paull since 2022. Mindroom published the free 'Thriving Workplaces: A Practical Guide to Neuroinclusion' in May 2025 in collaboration with the Prince Couple's Foundation.
Mindroom is not a technology company: it has no app, no API, no proprietary software product, and no AI capability. Its underlying 'technology' consists of service delivery infrastructure (hybrid in-person and virtual consultations, training courses), content resources, and research partnerships via the Salvesen Mindroom Research Centre at the University of Edinburgh. Revenue comes from individual and corporate donations, philanthropic grants (historically including major gifts from late co-founder Dr Alastair Salvesen CBE), multi-year institutional funding (National Lottery Community Fund), and fees from training courses and workplace services. The charity is governed by a Board of Trustees chaired since June 2024 by Ed Troughton (former BlackRock Managing Director), with CEO Alan Thornburrow leading operations and founder Sophie Dow maintaining involvement.
Mindroom firmographics
Firmographics- Name
- Mindroom
- Legal name
- The Salvesen Mindroom Centre
- Website
- https://mindroom.org
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mindroom is a Scottish registered charity founded in 2000 that provides direct support, training, and advocacy services for neurodivergent children, young people, families, and employers across Scotland, funded by donations, grants, and training fees.
- Ownership category
- akta.pro rank
Where Mindroom is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Mindroom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Philanthropy: Mindroom receives donations from individual donors, corporate giving programmes, and fundraising activities. They offer corporate fundraising options including charity of the year partnerships and employee giving programmes.
- Charitable Funding and Grants: The organization receives multi-year investment and grants from funders including the National Lottery Community Fund Young Start Programme. Major gift funding from philanthropists like Dr Alastair Salvesen has supported organizational growth.
- Training and Course Fees: Mindroom offers professional training courses and events that generate revenue, including their LEANS programme resources for schools and their Neuroinclusion at Work services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Direct support services provided free to neurodivergent individuals and families |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Mindroom product offering
Product offeringCore offering
Mindroom (The Salvesen Mindroom Centre) is a Scottish charity that provides direct support services, advocacy, training, and resources for neurodivergent individuals and their families across Scotland. Its core offerings include tailored advice and outreach for parents and carers, support for under-25s, the Neuroinclusion at Work programme for employers, volunteer mentoring transitions support, training courses, and youth participation programmes such as Neuropoint and the Young Start project.
Product overview
Mindroom (The Salvesen Mindroom Centre) operates as a neurodiversity charity offering a portfolio of support services, programmes, and resources rather than a unified software product. The core offerings include Direct Help and Support Services for parents, carers, and children/young people; the Transitions Volunteer Programme for mentoring; the Neuroinclusion at Work service for employers; and Training Courses. Key branded programmes include Neuropoint Youth Group, LEANS-C for parent outreach, and the Young Start participation project. The organisation also publishes the free 'Thriving Workplaces: A Practical Guide to Neuroinclusion' guide as a flagship resource. Mindroom does not appear to offer a software product with technical integrations, APIs, or AI capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- LEANS-C: A programme enabling parents and carers of neurodivergent children to introduce neurodiversity awareness to their child's school.
Products and services
- Direct Help and Support Service for Parents and Carers
Quantifiable outcome
- Supported 2,157 children, young people and families in 2024
- +1 more outcomes
Companies that use Mindroom
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Mindroom technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mindroom partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Prince Couple's FoundationcoreCollaborative partnership between Mindroom, Neuroinclusion at Work partners, and the Prince Couple's Foundation to develop 'Thriving Workplaces: A Practical Guide to Neuroinclusion' - a guide rooted in lived experience bringing together voices of neurodivergent individuals, carers, and employers.
- Burness PaullcoreBurness Paull is the first law firm to sign up to Mindroom's Neuroinclusion at Work programme since 2022. The partnership includes implementing a reasonable adjustments passport system, developing inclusive recruitment guides, providing workplace assistance to colleagues on diagnostic pathways, investing in inclusive technologies, and establishing a peer support group for parents and carers of neurodivergent young people.
- University of Edinburgh (Salvesen Mindroom Research Centre)coreDue to Dr Alastair Salvesen's initiative, the Salvesen Mindroom Research Centre was founded at the University of Edinburgh. The research centre links scientific, medical, and societal research with high quality outreach in delivering evidence-based support. Mindroom works with the research centre on programmes like LEANS (Learning About Neurodiversity at School).
- Together ScotlandminorMindroom's Neuropoint Youth Group case study featured in Together Scotland's State of Children's Rights Report 2026, highlighting organizations across Scotland putting a children's human rights approach into practice.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Mindroom competitors and assessment
Company assessmentOthers
- Mind: UK mental health charity providing advice, support, and campaigning. Comparable to Mindroom as a UK-wide charity of similar organisational scale and community-led service model, though focused on mental health rather than neurodiversity.
Broad incumbents
- National Autistic Society: The UK's largest autism charity, offering information, support, and campaigning. Comparable to Mindroom in mission but operates at significantly greater scale and broader UK-wide scope, making it a broad incumbent rather than a direct niche competitor.
- Mencap: The UK's leading charity for people with learning disabilities, providing services, advocacy, and employer programmes. Comparable to Mindroom in disability-support mission and policy advocacy, though operating at much larger scale across learning disability broadly.
Direct peers
- Ambitious about Autism: UK charity focused on education and support for autistic children and young people. Comparable to Mindroom in target beneficiary profile (neurodivergent youth) and direct service model, though with greater emphasis on the education sector.
- Scottish Autism: Scottish charity providing services and support for autistic people across Scotland. Comparable to Mindroom as a Scotland-headquartered neurodiversity charity delivering direct support, advice, and advocacy to individuals and families.
- British Dyslexia Association: UK-wide dyslexia charity offering training, resources, and advocacy. Comparable to Mindroom in mission overlap (neurodiversity support) and training-focused offerings such as workplace and professional development services.
- ADHD UK: UK-wide charity focused specifically on ADHD awareness, support, and advocacy. Comparable to Mindroom as a neurodiversity-focused charity serving individuals and families, though Mindroom's scope is broader (multi-condition) and primarily Scotland-based.
- ADHD Foundation: UK-wide ADHD and neurodiversity charity delivering training, education, and family support. Comparable to Mindroom in operating model (training, direct support, employer/school engagement) and beneficiary focus on ADHD and related neurodivergence.
Emerging players
- Contact (for families with disabled children): UK charity supporting families with disabled children, including neurodivergent children, through advice, helpline, and family services. Comparable to Mindroom in family-focused support model and parent/carer outreach.
Regional players
- Dyslexia Scotland: Scotland's national dyslexia charity providing advice, training, and support. Comparable to Mindroom as a Scotland-specific neurodiversity charity with similar service and training delivery models, though focused solely on dyslexia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mindroom social profiles
Digital presenceMindroom compliance and trust
Trust signalCompliance1 record
Mindroom financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mindroom leadership team
Management profileNumber of profiles
Profiles4 records
Mindroom funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mindroom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mindroom
What does Mindroom do?
Mindroom (The Salvesen Mindroom Centre) is a Scottish charity that provides direct support services, advocacy, training, and resources for neurodivergent individuals and their families across Scotland. Its core offerings include tailored advice and outreach for parents and carers, support for under-25s, the Neuroinclusion at Work programme for employers, volunteer mentoring transitions support, training courses, and youth participation programmes such as Neuropoint and the Young Start project.
Is Mindroom a public or private company?
Mindroom is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mindroom founded?
Mindroom was founded in 2000. It employs 11 to 50 people.
Where is Mindroom based?
Mindroom is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Mindroom make money?
Three revenue lines are on record. Donations and Philanthropy is the primary driver. The others are charitable Funding and Grants and training and Course Fees.
Who are Mindroom's main competitors?
Mind is listed as an others. Broad incumbents are National Autistic Society and Mencap. Direct peers are Ambitious about Autism, Scottish Autism, British Dyslexia Association, ADHD UK and ADHD Foundation. Contact (for families with disabled children) is listed as an emerging player. Dyslexia Scotland is listed as a regional player.
Does Mindroom have an API?
No public API is recorded for Mindroom.