What ADHD UK does

ADHD UK is a UK-registered charitable organisation (Charity Number 1188365) founded in 2020, headquartered in Richmond, London. It supports individuals affected by ADHD across the United Kingdom through five stated pillars: support, information, research, awareness, and advocacy. The organisation operates with a lean headcount of 1–10 employees and is entirely reliant on private donations and fundraising, receiving no government funding. Its stated mission addresses the relatively late formal recognition of ADHD in the UK (children in 2000, adults in 2008) and the severe outcomes associated with the condition, including elevated suicide risk.

The organisation's service portfolio spans free community resources and paid offerings. Free services include video-based support groups, online screening tools, exam adjustment support letters, and guidance on NHS diagnosis pathways (including Right to Choose). Paid services comprise ADHD coaching (sold in session blocks to individuals and as employer packages combining employee and line manager coaching), a marketplace directory of ADHD-aware professionals (coaches, tutors, home/office organisers), and branded merchandise. Distribution is digital-first across four connected properties: the main WordPress site (adhduk.co.uk), an e-commerce storefront (store.adhduk.co.uk), an events ticketing platform (events.adhduk.co.uk), and an ADHD Strategy Discovery Platform app (app.adhduk.co.uk). Go-to-market is community-led and event-driven, supported by earned media coverage (BBC, Guardian) and high-profile ambassadors including Heston Blumenthal, Tanya Bardsley, and Dr Helen Lawal.

The revenue model is donation-heavy with selective commercial monetisation. Primary inflows are individual donations, fundraising, legacy/bequest giving (facilitated via partner Beququeathed), and tribute giving (via Much Loved). Secondary commercial streams include coaching services and corporate Employee Coaching Packages targeting employers and HR departments. Other partnerships support fundraising infrastructure (JustGiving, eBay Charity, CharityCheckout for payments). The organisation also conducts research surveys used for advocacy and publishes reports; its CEO Henry Shelford and trustee Dr Max Davie provide media-facing expertise.

Name

ADHD UK

Legal name

ADHD UK Charity

Website

https://adhduk.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

ADHD UK is a UK-registered charity founded in 2020 that supports people with ADHD through free support groups, coaching, an online marketplace, and advocacy, serving individuals, parents, educators, and employers via donation-funded digital services.

Ownership category

akta.pro rank

Product category

ADHD Support Services

NAICS

Other Individual and Family Services (624190), Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Executive Function & Learning Coaching (Organization/ADHD Coaching) (EDAJALAI)

akta.pro secondary industries

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ), Parent & Caregiver Training for LD/Dyslexia Support (EDAKAJAJ)

Keywords

• ADHD support services
• ADHD coaching
• ADHD advocacy
• Neurodevelopmental charity
• ADHD marketplace

Headquarters

HQ city

Westminster

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Single or regular donations from individuals. The charity emphasizes that donations are extremely valued as they receive no government funding. The fundraising page notes that donations are the only way they can do their work.
2. Fundraising: Funds raised through individual fundraising efforts, events, and activities. The charity provides resources including a fundraising guide, sponsorship forms, and QR codes for donations.
3. Legacy Giving: Bequests and legacy gifts left in wills, including residuary gifts (percentage share), pecuniary gifts (fixed sum), and gifts of specific items. The charity partners with Beququeathed for free will-writing.
4. ADHD Coaching Services: Paid ADHD coaching services for individuals, including blocks of coaching sessions. Also offered as part of corporate employee coaching packages.
5. Marketplace Sales: Sale of ADHD-related products and services through the online store including branded merchandise (mugs, t-shirts, balloons, bags, pins, lanyards), home and office organizers, and ADHD professional services.
6. Corporate Services: Employer-focused services including Employee Coaching Packages combining employee and line manager coaching for ADHD support in the workplace.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

ADHD UK is a UK charity that delivers free video-based ADHD support groups, information and advocacy on diagnosis pathways (including NHS Right to Choose), an ADHD coaching service for individuals and employers, and a marketplace of ADHD-aware professionals. It funds these activities through private donations, fundraising, and legacy giving, with paid coaching and merchandise as secondary revenue streams.

Product overview

ADHD UK is a charitable organization providing ADHD-related support, information, research, and advocacy services. The organization operates several interconnected services: a Marketplace for ADHD professionals (coaches, tutors, organizers), an ADHD Strategy Discovery Platform (web-based app), Video Support Groups, Coaching Services (individual and corporate), and branded merchandise. These services are delivered through their main website (adhduk.co.uk), their store platform (store.adhduk.co.uk), events platform (events.adhduk.co.uk), and strategy discovery app (app.adhduk.co.uk). The organization does not appear to offer a unified software product but rather a portfolio of support services and platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• ADHD UK Marketplace Directory of ADHD-aware professionals including coaches, tutors, home/office organizers, and workshop providers, accessed through the ADHD UK online store and used by individuals with ADHD and their families to find specialist support.
• ADHD Strategy Discovery Platform Online platform that helps people with ADHD discover strategies, products, and ideas for managing their condition, available as a web app at app.adhduk.co.uk/discovery.
• Video Support Groups Free video-based support groups on topics such as Recently Diagnosed Adult ADHD, Finding the Right Career, and Parenting, designed for adults with ADHD, parents, and caregivers.
• ADHD UK Coaching Services Paid one-to-one ADHD coaching for individuals and a combined employee and line manager coaching package for employers, designed to support people with ADHD and improve workplace outcomes.
• ADHD UK Corporate Services Services for employers that include an Employee Coaching Package and ADHD workplace support resources, targeted at HR teams and managers supporting staff with ADHD.
• ADHD UK Branded Products Branded merchandise (mugs, t-shirts, balloons, bags, pins, lanyards) sold via the ADHD UK store to raise funds and awareness for the charity.
• Support Group Tickets Free ticketed registrations for ADHD UK support group events, with optional donations encouraged, delivered through the events.adhduk.co.uk platform.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Much LovedminorGTM or Marketing PartnerPartnership with Much Loved, a specialist charity platform, to offer tribute pages for people to remember loved ones and raise funds in memory. Users are redirected to Much Loved's website to create memorial pages.
• BeququeathedminorGTM or Marketing PartnerFree will-writing platform partner that allows users to write wills online and include ADHD UK as a beneficiary. The charity recommends this service for legacy giving planning.
• JustGivingminorGTM or Marketing PartnerFundraising platform integration allowing supporters to start fundraising for ADHD UK through their JustGiving page.
• eBay CharityminorGTM or Marketing PartnerPartnership allowing supporters to list items on eBay with proceeds going to ADHD UK through the eBay charity program.
• CharityCheckoutcoreTechnology or IntegrationPayment services provider handling all website financial transactions including donations. Privacy policy references this partnership for processing payments and refunds.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Autistic Society: Major UK charity operating across autism and broader neurodevelopmental conditions including ADHD; provides support, information, and campaigns. A larger incumbent with overlapping audience and corporate-partnership infrastructure versus ADHD UK.
• Mencap: UK charity supporting people with learning disabilities, including those commonly co-occurring with ADHD. Compares on SEND/employment rights advocacy and corporate partnership infrastructure.
• YoungMinds: UK charity focused on children and young people's mental health, with significant overlap in parent support, education guidance, and youth-facing resources for ADHD families.
• Understood.org: US-based non-profit offering a large digital resource library for parents of children with learning and attention issues including ADHD. Comparable as a content-and-community platform serving ADHD families, with deeper resource depth than ADHD UK.
• Mind (UK): UK's largest mental health charity providing information, support, and campaigning across conditions including ADHD where it co-occurs with other diagnoses. A broader incumbent competing for mental-health-related donations and corporate partnerships.

Regional players

• British Dyslexia Association: UK charity delivering dyslexia-specific support, training, and advocacy, with significant overlap in SEND-system information, school accommodation guidance, and neurodiversity employment work that ADHD UK also performs.

Direct peers

• ADDA (Attention Deficit Disorder Association): US-based non-profit focused on information, resources, and networking for adults with ADHD. Comparable to ADHD UK in the adult/parent support orientation and in operating a membership and digital content model for community engagement.
• ADHD Foundation (UK): The UK's largest dedicated ADHD charity, providing training, conference events, and resources for people with ADHD, families, schools, and employers. It directly overlaps ADHD UK's support, awareness, research, and advocacy remit across the same UK territory.
• CHADD (Children and Adults with ADHD): Long-standing US-based non-profit delivering education, advocacy, and support for people affected by ADHD through local chapters, an annual conference, and a research-driven resource library. Directly comparable in mission, services, and advocacy positioning to ADHD UK.

Others

• Samaritans: UK charity offering emotional support for people in distress, referenced as a free mental health support partner inside ADHD UK's employer resources. They compete for general mental-health donor share but do not directly compete in ADHD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ADHDUKcharity
• YouTubeyoutube.com/channel/UCUNwB38b5CCIF7i9oeHVHMg
• Facebookfacebook.com/ADHDUKcharity
• LinkedInlinkedin.com/company/adhd-uk
• Instagraminstagram.com/adhduk.co.uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADHD UK