minds ge

What minds ge does

minds ge is a Geneva-based non-profit association founded in 2018 that promotes mental health awareness and breaks taboos across French-speaking Switzerland. The organization serves the general public, with tailored outreach to young people, men, older adults, schools, workplaces, and public authorities. Its core offerings include a free mobile application (mindsUP, launched 2025, available on iOS and Android) offering structured thematic pathways covering stress, emotions, sleep, relationships, and self-knowledge; free digital resources (videos, podcasts, quizzes, PDFs); in-person workshops and training; and low-cost physical materials (brochures, posters, flyers) distributed within Switzerland for a 9 CHF shipping fee. Additional products include the 'Sans Filtre' connection card game, 'Cercles d'écoute' listening circles, 'minds TALK' debate events, and the 'Faut en parler!' podcast series co-produced with STOP SUICIDE.

The organization operates under a donation-and-membership funding model, with revenue derived from individual donations (online and via Twint), annual membership fees, and contributions toward physical material costs. It is supported by an in-house scientific Observatory ensuring content is evidence-based, a volunteer ambassador network (Wonderminds) for grassroots outreach, and a roster of institutional partners including Fondation Trajets, Hôpitaux Universitaires de Genève (HUG), Ville d'Onex, Service Agenda 21 – Ville durable de la Ville de Genève, and creative studio OQIO. Distribution is multi-channel: own website with free downloads, iOS/Android app stores, social media, email newsletter, podcast platforms, and in-person events (including the annual Semaine de la santé mentale). The association employs 9 people, is led by Director Dre Andrea Pereira, and is recognized for its 'Pleure comme un homme*!' campaign (Prix de la communication inclusive 2025 – Jury des Jeunes, awarded by Décadrée). Geographic scope is primarily the canton of Geneva for live events and physical goods, with global reach for digital French-language content.

Name

minds ge

Legal name

minds

Website

https://minds-ge.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

minds ge is a Geneva-based non-profit association that promotes mental health awareness and breaks taboos across French-speaking Switzerland through free digital resources, workshops, events, and the mindsUP mobile application, serving the general public, schools, workplaces, and public authorities.

Ownership category

akta.pro rank

Product category

Mental Health Promotion Services

NAICS

Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Mental health promotion
• Mental health education
• Behavioral health app
• Psychosocial support resources
• Community mental health

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Financial Support: minds raises funds from individual donors and supporters who contribute financially to sustain the association's mental health promotion activities. Donations can be made online via a dedicated platform and via Twint.
2. Membership Fees: Individuals can become members of the association for an annual fee, providing ongoing financial and community support.
3. Donation-supported physical resource distribution: Physical promotional materials (brochures, posters, flyers) are offered free or at minimal cost (9 CHF shipping) in Switzerland. The organization encourages donors to cover material costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

minds ge is a Geneva-based non-profit association that promotes mental health and breaks taboos by providing free digital and physical resources, the mindsUP mobile application, podcasts, listening circles, public events, and in-person workshops for schools, workplaces, and the general public in French-speaking Switzerland. The association is funded primarily through donations and membership fees and operates a community ambassador network (Wonderminds) to extend its reach.

Product overview

minds ge is a Geneva-based mental health association that operates as a single unified offering rather than a platform-plus-modules architecture. The primary digital product is the mindsUP mobile application (available on iOS and Android), complemented by educational resources including the Sans Filtre card game, the Faut en parler! podcast series, listening circles (Cercles d'écoute), minds TALK events, training workshops, and a comprehensive library of publications. The minds ge website at minds-ge.ch serves as the central hub for accessing all resources, workshops, and information about the association's mission to make mental health accessible to everyone.

Differentiator

Problem solved

Functional benefit

Brands

• mindsUP: A mobile application designed to help users take care of their mental health step by step, offering thematic pathways covering stress, emotions, sleep, relationships, and self-knowledge.
• Wonderminds

Products and services

• mindsUP Mobile Application A free mobile application (iOS and Android) developed by minds that guides users through thematic mental health pathways (stress, emotions, sleep, relationships, self-knowledge) grounded in behavioral science. Targeted at the general public seeking structured self-care tools.
• Podcast "Faut en parler!" An intimate audio podcast series created in collaboration with STOP SUICIDE that liberates discussion around mental health, with multiple seasons covering youth loneliness, male mental health, and suicide prevention. Targeted at the general public and at-risk audiences in French-speaking Switzerland.
• Cercles d'écoute (Listening Circles) Open and welcoming in-person spaces where participants can share and be heard in complete safety, facilitated through unconditional and non-judgmental listening. Targeted at the general public seeking community-based mental health support.
• Mental Health Training and Workshops In-person training and workshops on mental health topics for schools, businesses, and organizations seeking to raise awareness among their communities. Targeted at HR teams, school staff, and community organizations in the Geneva area.
• Educational Publications and Resources An extensive library of free resources including articles, videos, infographics, brochures, flyers, scientific publications, quizzes, and webinars covering key mental health themes. Targeted at the general public, schools, organizations, and partners.
• Sans Filtre Card Game A card game featuring 50 questions designed to foster connection between participants, intended to open dialogue around mental health. Targeted at groups, families, and community facilitators.
• Wonderminds Ambassador Program A volunteer ambassador community that supports minds in various awareness activities and receives free training in mental health promotion. Targeted at community members wishing to act as mental health advocates in Geneva and French-speaking Switzerland.

Quantifiable outcome

• Over 200 attendees across two 'Pleure comme un homme*!' apéro-débats events, with 50% men
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• STOP SUICIDEcoreStrategic or Co-development Partner · 1 January 2022minds and STOP SUICIDE have partnered since 2022 to create the podcast series 'Faut en parler!' (Must talk about it!), an intimate and powerful audio series that frees the conversation around mental health. The collaboration has produced seasons on youth loneliness, male mental health, and suicide prevention, with minds providing content expertise and STOP SUICIDE contributing to production and outreach.
• OQIOminorGTM or Marketing PartnerOQIO is a creative studio that produced the visual and creative assets for minds' 'Pleure comme un homme*!' (Cry like a man) campaign. The campaign won the Prix de la communication inclusive 2025 - Jury des Jeunes from DécadréE.
• Service Agenda 21 - Ville durable de la Ville de GenèvecoreStrategic or Co-development Partnerminds co-organized apéro-débat events on men's mental health with the Service Agenda 21 - Ville durable of the Ville de Genève. Two events in November 2024 and April 2025 drew over 200 attendees with 50% men.
• Ville d'OnexminorStrategic or Co-development PartnerThe municipality of Onex partnered with minds to co-publish a guide for mental health activities accessible to all residents, based on the Latine SantéPsy campaign messaging and visuals.
• Fondation TrajetscoreStrategic or Co-development Partnerminds collaborates with Fondation Trajets (an organization supporting people in mental health recovery) for events and content creation, including the 'Qui est normal·e?' (Who is normal?) dossier and the TALK #03 on mental illness and normality.
• Hôpitaux Universitaires de Genève (HUG)minorStrategic or Co-development Partnerminds partnered with HUG for the TALK #03 event discussing mental illness and normality, featuring psychiatrist Thomas Rathelot.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Headspace: Mass-market mindfulness and mental health app with structured pathways; comparable to mindsUP in offering guided, thematic self-care journeys, but with a global English-first paid subscription model.
• Mind (UK): UK national mental health charity providing information, advocacy, and resources; comparable as a larger-scale awareness, education, and community organization addressing mental health stigma, with a much broader geographic footprint.
• Calm: Global mass-market meditation and mental wellness app; comparable as a direct competitor to mindsUP in the mental wellness mobile app category, although Calm operates as a broad paid incumbent rather than a Swiss non-profit.

Direct peers

• Pro Mente Sana: Swiss foundation dedicated to mental health advocacy and support for people with psychosocial disabilities; closely comparable as a national-scale mental health promotion and awareness organization with similar mission.
• La Main Tendue (143): Swiss emotional support helpline and non-profit; comparable as a French/German/Italian Swiss mental health awareness and listening service targeting the general public, including at-risk individuals.
• Fondation Trajets: Geneva-based mental health non-profit that partners with minds on dossiers and TALK events; operates in the same regional mental health promotion ecosystem with overlapping community-facing programs.
• Stop Suicide: Geneva-based association that co-produces the 'Faut en parler!' podcast with minds and is itself a peer non-profit working on suicide prevention and youth mental health awareness in French-speaking Switzerland.

Regional players

• Hôpitaux Universitaires de Genève (HUG): Geneva's public university hospital, partnered with minds on TALK events; relevant as a regional clinical mental health player that complements minds' prevention and awareness work with treatment services.
• Santé Psy France: French national public program providing funded psychological consultations; comparable as a public-sector mental health access initiative addressing stigma and barriers to care in a French-language context.

Others

• WHO Mental Health Programme: World Health Organization's mental health unit sets global policy and evidence standards; relevant as the upstream scientific and policy authority whose behavioral-science framing minds references in its Observatory-backed content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/minds-ge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about minds ge