MIND Us
MIND Us is a Dutch non-profit foundation (est. 2022) that promotes mental health among Dutch youth aged 12-27 across Education, Neighborhood & Leisure, and Online domains. It delivers free programs, tools, and networks — including the In Je Bol platform, De Checkers, and the Veerkrachtcoalitie — funded by corporate partnerships and donations.
- Company typePrivate
- Founded2022
- HeadquartersAmersfoort, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What MIND Us does
Stichting MIND Us is a Dutch non-profit foundation established in 2022 in Amersfoort with ANBI (Algemeen Nut Beogende Instelling) status, focused on promoting mental health and preventing mental health problems among Dutch youth aged 12 to 27. It operates across three life domains — Education, Neighborhood & Leisure, and Online — and is led by Director Frederieke Vriends under the honorary chairmanship of Queen Máxima and the chairmanship (since May 2025) of former Education Minister Robbert Dijkgraaf. The foundation was started with support from the broader MIND organization and is governed by an independent board, a Scientific Advisory Council, and a 7-member Raad van Richting of young advisors.
MIND Us delivers its mission through a portfolio of programs and tools rather than a unified software product. Core digital offerings include In Je Bol (launched October 2025, a central online platform for youth 16-27 co-developed with six partner organizations) and De Checkers, a free online training tool for teachers, coaches, and volunteers to recognize and act on mental health signals. Sector-specific extensions include the Mentale Supportbox for football clubs (with KNVB and Zilveren Kruis), the #EchtIsSterk social media campaign with content creators, an influencer training program (with YoungCapital and De Kindertelefoon), and toolkits, onepagers, and video series for schools. Network-based programs include the Veerkrachtcoalitie (Resilience Coalition) for student wellbeing in four lead cities, the Leading Locals network of 11 municipalities, the Jong & Online national agenda uniting 30 organizations, and the MIND Us Community of 17 youth ambassadors. None of these products or services are sold; all are provided free of charge to youth, schools, municipalities, and partner organizations.
The foundation is funded through a mix of multi-year corporate partnerships (Odido as main partner since 2023, SportCity, YoungCapital, KNVB, Zilveren Kruis), donations from individuals and Business Friends (e.g., FuCo), events and community fundraising, and structural support coordinated through the MIND Us Comit\u00e9 established in 2024. Go-to-market is community-led, activating youth, schools, municipalities, sports organizations, and content creators to extend reach rather than charging users. As of the available data, MIND Us operates only in the Netherlands, with approximately 39 total staff.
MIND Us firmographics
Firmographics- Name
- MIND Us
- Legal name
- Stichting MIND Us
- Website
- https://mindus.nl
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MIND Us is a Dutch non-profit foundation (est. 2022) that promotes mental health among Dutch youth aged 12-27 across Education, Neighborhood & Leisure, and Online domains. It delivers free programs, tools, and networks — including the In Je Bol platform, De Checkers, and the Veerkrachtcoalitie — funded by corporate partnerships and donations.
- Ownership category
- akta.pro rank
MIND Us industry classification
Industry- Product category
- Youth Mental Health Nonprofit Services
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industries
- Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)
Keywords
Where MIND Us is headquartered
LocationHeadquarters
- HQ city
- Amersfoort
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
MIND Us business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations: Individual donations from the public supporting the mission of mental health for youth
- Corporate Partnerships: Partnership contributions from companies like Odido (main partner), YoungCapital (project partner), and Business Friends like FuCo
- Foundation/Fund Support: Structural support from funds and organizations through the MIND Us Comité, established in 2024
- Events and Campaigns: Fundraising events and campaigns where individuals can organize activities to raise money
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
MIND Us product offering
Product offeringCore offering
MIND Us is a Dutch non-profit foundation that promotes mental health and prevents mental health problems among Dutch youth aged 12-27 across three life domains: Education, Online, and Neighborhood & Leisure. It delivers this through free online platforms (In Je Bol, De Checkers), toolkits, training programs, coalition-building (Leading Locals, Veerkrachtcoalitie), and national agendas (Jong & Online), funded via donations, corporate partnerships, and grants.
Product overview
MIND Us is a Dutch foundation (established 2022) focused on mental health for youth aged 12-27, operating across three life domains: Opleiding & Onderwijs (Education), Online, and Wijk & Vrije Tijd (Neighborhood & Leisure). The core product portfolio includes the In Je Bol online platform for youth mental health support (16-27 years), De Checkers online training tool for support figures, and the Mentale Supportbox for sports organizations. Supporting tools and programs include one-pagers, videos, guidebooks, and campaign toolkits for schools; the #EchtIsSterk social media campaign with content creators; the Influencer Training program; the Landelijke Agenda Jong & Online initiative; the Veerkrachtcoalitie student wellbeing movement; the Leading Locals municipal network; drop-in facility roadmaps; and youth participation frameworks. The organization also maintains a MIND Us Community of young ambassadors and co-thinkers, a Scientific Advisory Council, and publishes annual reports. The offering is structured as a program-and-toolkit portfolio rather than a unified software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- In Je Bol Free online platform offering young people aged 16-27 mental health information, peer experiences, practical tools, chat/bell access to trained volunteers, and referral suggestions to professional help.
- De Checkers Free online training tool with three modules that teaches support figures such as teachers, coaches, trainers, and volunteers to recognize signals of mental health issues in young people, ask the right questions, and connect them with appropriate help.
- Mentale Supportbox (Mental Support Box) Physical support package for sports clubs containing a question ball, Voetbalcheckers, posters, a card game, and exercises via the KNVB Rinus app to make mental health a fixed part of football club culture.
- Influencerstraining (Influencer Training) Training program developed with De Kindertelefoon and YoungCapital that teaches content creators and influencers how to handle mental health questions from followers empathetically, refer safely to professional help, and protect their own mental health.
- Veerkrachtcoalitie (Resilience Coalition) National movement bringing together municipalities, educational institutions, student organizations, and societal partners to strengthen student mental health, supported by a shared code, declaration, and toolkit.
- Leading Locals Learning network of 11 leading Dutch municipalities (including Amsterdam, Deventer, Haarlem, Gouda, Hollands Kroon, Leiden, Sluis, Tilburg, Utrecht, and Westerkwartier) that exchange good practices on addressing youth mental health.
- Landelijke Agenda Jong & Online (National Agenda Jong & Online) National agenda developed by 30 organizations (including UNICEF Nederland and MIND Us) aimed at a safer, healthier, and media-wise online environment for children and youth, organized around three coalitions: Safety, Health, and Media Literacy.
- MIND Us Community (Ambassadors & Meedenkers) Community of young people aged 16-27 contributing to the MIND Us mission through storytelling, ideas, and solutions, including 17 Ambassadors (who share personal stories publicly) and Meedenkers (who actively contribute to project and campaign development).
Quantifiable outcome
- 1 in 3 youth experiences mental health complaints
- +2 more outcomes
Companies that use MIND Us
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles6 records
MIND Us technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MIND Us partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- YoungCapitalcoreYoungCapital is project partner of MIND Us. The collaboration brings together YoungCapital's expertise in working with young talent and creators, and MIND Us's content knowledge on mental health for the influencer training program. YoungCapital supports not only financially but also facilitates a training trajectory for influencers and content creators.
- OdidocoreOdido is the main partner (hoofdpartner) of MIND Us since 2023. They share the ambition to structurally contribute to improving mental health of youth in the Netherlands. The multi-year partnership combines knowledge, network, and reach to build sustainable long-term collaboration with real impact, focusing on the digital life world of youth (#echtissterk).
- SportCitycoreSportCity and MIND Us work together from shared conviction that mental health and physical movement are inextricably linked. SportCity structurally contributes to MIND Us's mission by making sport and social meeting accessible for youth. Collaboration includes free sport months for youth in MIND Us network and statiegeldactie (deposit bins) at 120+ locations.
- FuCo (Koffie met Impact)minorFuCo is Business Friend of MIND Us and actively supports the mission to strengthen mental health among youth. For every kilogram of coffee customers order, FuCo donates a fixed amount to MIND Us. They also contribute to awareness campaigns like 'Maak je kop leeg' (Empty your cup) campaign.
- KNVBcoreKNVB collaborates with MIND Us on mental health awareness in football through the De Onzichtbare Blessure program. This includes the Mentale Supportbox for football clubs, Voetbalcheckers (football variant of De Checkers), and visibility at major events like the KNVB Cup Final.
- Zilveren KruiscoreZilveren Kruis collaborated with KNVB and MIND Us on the Mentale Supportbox for football clubs, working to make mental health a standard part of club culture.
- MINDcoreMIND Us is a foundation of, for, and by youth, started with support from MIND. Both organizations share office space in Amersfoort. While MIND focuses on mental health for all ages, MIND Us specifically targets youth between 12 and 27 years.
- De KindertelefooncoreDe Kindertelefoon collaborates with MIND Us on the influencer training program, helping content creators handle mental health questions from followers responsibly.
- In Je Bol consortiumcoreIn Je Bol is developed by seven organizations: De Kindertelefoon, MIND Us, MIND, 113 Zelfmoordpreventie, Join Us, Transformers Community, and @ease, together with youth themselves. MIND Us is a founding partner of this platform for youth mental health (16-27 years).
- UNICEF NederlandcoreUNICEF Nederland and MIND Us are the initiators (initiatienemers) of the Jong & Online collaboration, bringing together 30 organizations working on a safer, healthier, and media-wise online world for children and youth.
- 113 ZelfmoordpreventiecorePartner in the Jong & Online collaboration and co-developer of In Je Bol platform, providing crucial mental health crisis support services.
- Join UscorePartner in the Jong & Online collaboration and In Je Bol platform. Collaborated with MIND Us and Odido on the 'Gebruik je stem tegen eenzaamheid' campaign during Week of Mental Health.
- Gemeente DelftminorOne of four lead cities in the Veerkrachtcoalitie, working on strengthening student mental health through local cooperation with educational institutions and student organizations.
- Gemeente LeidenminorOne of four lead cities in the Veerkrachtcoalitie and Leading Locals network. Presented their local approach at the launch event at Paleis Noordeinde.
- Gemeente GroningenminorOne of four lead cities in the Veerkrachtcoalitie, contributing to the national movement for student wellbeing.
- Gemeente TilburgminorOne of four lead cities in the Veerkrachtcoalitie and one of eleven leading municipalities in Leading Locals network, with active youth participation in mental health policy.
- Gemeente AmsterdamminorLeading Locals network municipality actively implementing mental health approaches for youth.
- Gemeente UtrechtminorLeading Locals network municipality and home to Mayor Sharon Dijksma (MIND Us board member).
- Gemeente HaarlemminorLeading Locals network municipality with inspirational examples in youth mental health, visited by Koningin Máxima and State Secretary Tielen.
- Gemeente Hollands KroonminorLeading Locals network municipality actively using DE CHECKERS tool through Team Vitaliteit.
- Koningin MáximacoreHare Majesteit Koningin Máxima serves as Erevoorzitter (Honorary Chair) of MIND Us. She conducts annual visits to initiatives related to youth mental health and opened the Veerkrachtcoalitie launch at Paleis Noordeinde.
- Wetenschappelijke Adviesraad (WAR)coreMulti-disciplinary team of experts (including Prof. Dr. Eveline Crone, Prof. Dr. Hanan El Marroun, Dr. Eddie Brummelman) advising MIND Us on mental health questions, connecting scientific knowledge with practice.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
MIND Us competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MIND Us social profiles
Digital presenceMIND Us financial estimates
Financial estimateRevenue estimate
Valuation estimate
MIND Us leadership team
Management profileNumber of profiles
Profiles18 records
MIND Us funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MIND Us M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MIND Us
What does MIND Us do?
MIND Us is a Dutch non-profit foundation that promotes mental health and prevents mental health problems among Dutch youth aged 12-27 across three life domains: Education, Online, and Neighborhood & Leisure. It delivers this through free online platforms (In Je Bol, De Checkers), toolkits, training programs, coalition-building (Leading Locals, Veerkrachtcoalitie), and national agendas (Jong & Online), funded via donations, corporate partnerships, and grants.
Is MIND Us a public or private company?
MIND Us is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MIND Us founded?
MIND Us was founded in 2022. It employs 11 to 50 people.
Where is MIND Us based?
MIND Us is headquartered in Amersfoort, Netherlands, in the Europe region.
How does MIND Us make money?
Four revenue lines are on record. Donations are the primary driver. The others are corporate Partnerships, foundation/Fund Support and events and Campaigns.
Does MIND Us have an API?
No public API is recorded for MIND Us.
What industry is MIND Us in?
MIND Us's product category is Youth Mental Health Nonprofit Services. Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of HSADAJAH, Meditation Apps, Digital Courses & Online Communities.