MIND Us

What MIND Us does

Stichting MIND Us is a Dutch non-profit foundation established in 2022 in Amersfoort with ANBI (Algemeen Nut Beogende Instelling) status, focused on promoting mental health and preventing mental health problems among Dutch youth aged 12 to 27. It operates across three life domains — Education, Neighborhood & Leisure, and Online — and is led by Director Frederieke Vriends under the honorary chairmanship of Queen Máxima and the chairmanship (since May 2025) of former Education Minister Robbert Dijkgraaf. The foundation was started with support from the broader MIND organization and is governed by an independent board, a Scientific Advisory Council, and a 7-member Raad van Richting of young advisors.

MIND Us delivers its mission through a portfolio of programs and tools rather than a unified software product. Core digital offerings include In Je Bol (launched October 2025, a central online platform for youth 16-27 co-developed with six partner organizations) and De Checkers, a free online training tool for teachers, coaches, and volunteers to recognize and act on mental health signals. Sector-specific extensions include the Mentale Supportbox for football clubs (with KNVB and Zilveren Kruis), the #EchtIsSterk social media campaign with content creators, an influencer training program (with YoungCapital and De Kindertelefoon), and toolkits, onepagers, and video series for schools. Network-based programs include the Veerkrachtcoalitie (Resilience Coalition) for student wellbeing in four lead cities, the Leading Locals network of 11 municipalities, the Jong & Online national agenda uniting 30 organizations, and the MIND Us Community of 17 youth ambassadors. None of these products or services are sold; all are provided free of charge to youth, schools, municipalities, and partner organizations.

The foundation is funded through a mix of multi-year corporate partnerships (Odido as main partner since 2023, SportCity, YoungCapital, KNVB, Zilveren Kruis), donations from individuals and Business Friends (e.g., FuCo), events and community fundraising, and structural support coordinated through the MIND Us Comit\u00e9 established in 2024. Go-to-market is community-led, activating youth, schools, municipalities, sports organizations, and content creators to extend reach rather than charging users. As of the available data, MIND Us operates only in the Netherlands, with approximately 39 total staff.

Name

MIND Us

Legal name

Stichting MIND Us

Website

https://mindus.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

MIND Us is a Dutch non-profit foundation (est. 2022) that promotes mental health among Dutch youth aged 12-27 across Education, Neighborhood & Leisure, and Online domains. It delivers free programs, tools, and networks — including the In Je Bol platform, De Checkers, and the Veerkrachtcoalitie — funded by corporate partnerships and donations.

Ownership category

akta.pro rank

Product category

Youth Mental Health Nonprofit Services

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Youth mental health support
• Mental health prevention
• Youth wellbeing programs
• Mental health advocacy
• Community mental health networks

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations: Individual donations from the public supporting the mission of mental health for youth
2. Corporate Partnerships: Partnership contributions from companies like Odido (main partner), YoungCapital (project partner), and Business Friends like FuCo
3. Foundation/Fund Support: Structural support from funds and organizations through the MIND Us Comité, established in 2024
4. Events and Campaigns: Fundraising events and campaigns where individuals can organize activities to raise money

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

MIND Us is a Dutch non-profit foundation that promotes mental health and prevents mental health problems among Dutch youth aged 12-27 across three life domains: Education, Online, and Neighborhood & Leisure. It delivers this through free online platforms (In Je Bol, De Checkers), toolkits, training programs, coalition-building (Leading Locals, Veerkrachtcoalitie), and national agendas (Jong & Online), funded via donations, corporate partnerships, and grants.

Product overview

MIND Us is a Dutch foundation (established 2022) focused on mental health for youth aged 12-27, operating across three life domains: Opleiding & Onderwijs (Education), Online, and Wijk & Vrije Tijd (Neighborhood & Leisure). The core product portfolio includes the In Je Bol online platform for youth mental health support (16-27 years), De Checkers online training tool for support figures, and the Mentale Supportbox for sports organizations. Supporting tools and programs include one-pagers, videos, guidebooks, and campaign toolkits for schools; the #EchtIsSterk social media campaign with content creators; the Influencer Training program; the Landelijke Agenda Jong & Online initiative; the Veerkrachtcoalitie student wellbeing movement; the Leading Locals municipal network; drop-in facility roadmaps; and youth participation frameworks. The organization also maintains a MIND Us Community of young ambassadors and co-thinkers, a Scientific Advisory Council, and publishes annual reports. The offering is structured as a program-and-toolkit portfolio rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• In Je Bol Free online platform offering young people aged 16-27 mental health information, peer experiences, practical tools, chat/bell access to trained volunteers, and referral suggestions to professional help.
• De Checkers Free online training tool with three modules that teaches support figures such as teachers, coaches, trainers, and volunteers to recognize signals of mental health issues in young people, ask the right questions, and connect them with appropriate help.
• Mentale Supportbox (Mental Support Box) Physical support package for sports clubs containing a question ball, Voetbalcheckers, posters, a card game, and exercises via the KNVB Rinus app to make mental health a fixed part of football club culture.
• Influencerstraining (Influencer Training) Training program developed with De Kindertelefoon and YoungCapital that teaches content creators and influencers how to handle mental health questions from followers empathetically, refer safely to professional help, and protect their own mental health.
• Veerkrachtcoalitie (Resilience Coalition) National movement bringing together municipalities, educational institutions, student organizations, and societal partners to strengthen student mental health, supported by a shared code, declaration, and toolkit.
• Leading Locals Learning network of 11 leading Dutch municipalities (including Amsterdam, Deventer, Haarlem, Gouda, Hollands Kroon, Leiden, Sluis, Tilburg, Utrecht, and Westerkwartier) that exchange good practices on addressing youth mental health.
• Landelijke Agenda Jong & Online (National Agenda Jong & Online) National agenda developed by 30 organizations (including UNICEF Nederland and MIND Us) aimed at a safer, healthier, and media-wise online environment for children and youth, organized around three coalitions: Safety, Health, and Media Literacy.
• MIND Us Community (Ambassadors & Meedenkers) Community of young people aged 16-27 contributing to the MIND Us mission through storytelling, ideas, and solutions, including 17 Ambassadors (who share personal stories publicly) and Meedenkers (who actively contribute to project and campaign development).

Quantifiable outcome

• 1 in 3 youth experiences mental health complaints
• +2 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• YoungCapitalcoreStrategic or Co-development Partner · 1 January 2024YoungCapital is project partner of MIND Us. The collaboration brings together YoungCapital's expertise in working with young talent and creators, and MIND Us's content knowledge on mental health for the influencer training program. YoungCapital supports not only financially but also facilitates a training trajectory for influencers and content creators.
• OdidocoreStrategic or Co-development Partner · 1 January 2023Odido is the main partner (hoofdpartner) of MIND Us since 2023. They share the ambition to structurally contribute to improving mental health of youth in the Netherlands. The multi-year partnership combines knowledge, network, and reach to build sustainable long-term collaboration with real impact, focusing on the digital life world of youth (#echtissterk).
• SportCitycoreStrategic or Co-development Partner · 1 January 2023SportCity and MIND Us work together from shared conviction that mental health and physical movement are inextricably linked. SportCity structurally contributes to MIND Us's mission by making sport and social meeting accessible for youth. Collaboration includes free sport months for youth in MIND Us network and statiegeldactie (deposit bins) at 120+ locations.
• FuCo (Koffie met Impact)minorGTM or Marketing PartnerFuCo is Business Friend of MIND Us and actively supports the mission to strengthen mental health among youth. For every kilogram of coffee customers order, FuCo donates a fixed amount to MIND Us. They also contribute to awareness campaigns like 'Maak je kop leeg' (Empty your cup) campaign.
• KNVBcoreStrategic or Co-development PartnerKNVB collaborates with MIND Us on mental health awareness in football through the De Onzichtbare Blessure program. This includes the Mentale Supportbox for football clubs, Voetbalcheckers (football variant of De Checkers), and visibility at major events like the KNVB Cup Final.
• Zilveren KruiscoreStrategic or Co-development PartnerZilveren Kruis collaborated with KNVB and MIND Us on the Mentale Supportbox for football clubs, working to make mental health a standard part of club culture.
• MINDcoreStrategic or Co-development PartnerMIND Us is a foundation of, for, and by youth, started with support from MIND. Both organizations share office space in Amersfoort. While MIND focuses on mental health for all ages, MIND Us specifically targets youth between 12 and 27 years.
• De KindertelefooncoreStrategic or Co-development PartnerDe Kindertelefoon collaborates with MIND Us on the influencer training program, helping content creators handle mental health questions from followers responsibly.
• In Je Bol consortiumcoreStrategic or Co-development PartnerIn Je Bol is developed by seven organizations: De Kindertelefoon, MIND Us, MIND, 113 Zelfmoordpreventie, Join Us, Transformers Community, and @ease, together with youth themselves. MIND Us is a founding partner of this platform for youth mental health (16-27 years).
• UNICEF NederlandcoreStrategic or Co-development PartnerUNICEF Nederland and MIND Us are the initiators (initiatienemers) of the Jong & Online collaboration, bringing together 30 organizations working on a safer, healthier, and media-wise online world for children and youth.
• 113 ZelfmoordpreventiecoreStrategic or Co-development PartnerPartner in the Jong & Online collaboration and co-developer of In Je Bol platform, providing crucial mental health crisis support services.
• Join UscoreStrategic or Co-development PartnerPartner in the Jong & Online collaboration and In Je Bol platform. Collaborated with MIND Us and Odido on the 'Gebruik je stem tegen eenzaamheid' campaign during Week of Mental Health.
• Gemeente DelftminorStrategic or Co-development PartnerOne of four lead cities in the Veerkrachtcoalitie, working on strengthening student mental health through local cooperation with educational institutions and student organizations.
• Gemeente LeidenminorStrategic or Co-development PartnerOne of four lead cities in the Veerkrachtcoalitie and Leading Locals network. Presented their local approach at the launch event at Paleis Noordeinde.
• Gemeente GroningenminorStrategic or Co-development PartnerOne of four lead cities in the Veerkrachtcoalitie, contributing to the national movement for student wellbeing.
• Gemeente TilburgminorStrategic or Co-development PartnerOne of four lead cities in the Veerkrachtcoalitie and one of eleven leading municipalities in Leading Locals network, with active youth participation in mental health policy.
• Gemeente AmsterdamminorStrategic or Co-development PartnerLeading Locals network municipality actively implementing mental health approaches for youth.
• Gemeente UtrechtminorStrategic or Co-development PartnerLeading Locals network municipality and home to Mayor Sharon Dijksma (MIND Us board member).
• Gemeente HaarlemminorStrategic or Co-development PartnerLeading Locals network municipality with inspirational examples in youth mental health, visited by Koningin Máxima and State Secretary Tielen.
• Gemeente Hollands KroonminorStrategic or Co-development PartnerLeading Locals network municipality actively using DE CHECKERS tool through Team Vitaliteit.
• Koningin MáximacoreOthersHare Majesteit Koningin Máxima serves as Erevoorzitter (Honorary Chair) of MIND Us. She conducts annual visits to initiatives related to youth mental health and opened the Veerkrachtcoalitie launch at Paleis Noordeinde.
• Wetenschappelijke Adviesraad (WAR)coreStrategic or Co-development PartnerMulti-disciplinary team of experts (including Prof. Dr. Eveline Crone, Prof. Dr. Hanan El Marroun, Dr. Eddie Brummelman) advising MIND Us on mental health questions, connecting scientific knowledge with practice.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6AFkA1bTLlo41rNZMTiuTQ
• LinkedInlinkedin.com/company/stichting-mind-us
• Instagraminstagram.com/ons.mindus

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about MIND Us