What mindUS does

Varodd Inkludering (operating as Varodd AS) is a Norwegian work and inclusion social enterprise (arbeids- og inkluderingsbedrift) headquartered in Kristiansand and serving the municipalities of Lindesnes, Vennesla, and Kristiansand in Southern Norway (Agder). The company was formed through the merger of five previously separate enterprises, which it describes as creating Southern Norway's largest such organization. Its mission-driven activities center on work inclusion: targeted follow-up of job seekers, vocational qualification, competence building, and mediation of candidates to employers in collaboration with the Norwegian Labour and Welfare Administration (NAV).

The company operates three principal business lines. First, the social-employment services line delivers NAV-contracted qualification, clarification (avklaring), and job-placement programs that connect disadvantaged job seekers with regional employers. Second, the Varodd Velferdsteknologi division supplies welfare technology and assistive devices (hjelpemidler) intended to support independent living at home and relieve healthcare staffing pressure. Third, a commercial e-commerce storefront (varodd.no/nettbutikk) sells workplace fruit baskets (Jobbfrukt), kitchen and bakery products, printing and branding services, packaging, coffee, frames, interior goods, powder coating, and warehouse and logistics services, with payment support via Vipps, Visa, Mastercard, and Klarna.

Revenue mechanics combine public-sector NAV funding for inclusion placements, municipal and individual procurement of welfare technology products, and commercial sales through the owned e-commerce channel. The entity is privately held with no disclosed parent company, venture capital, or private equity backing, and is governed under Norway's Transparency Act (Åpenhetsloven). Reported headcount is 28; revenue is not publicly disclosed.

Name

mindUS

Legal name

Varodd Inkludering

Website

https://mindus.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Varodd Inkludering is Southern Norway's largest work and inclusion social enterprise, formed from five merged entities, delivering NAV-partnered employment integration, welfare-technology assistive devices, and multi-category e-commerce products across the Lindesnes, Vennesla, and Kristiansand municipalities.

Ownership category

akta.pro rank

Headquarters

HQ city

Kristiansand

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Distribution channels3 records

Marketing channels3 records

Core offering

mindUS delivers work-inclusion and welfare-technology services through the operating platform of Varodd Inkludering. The company provides vocational qualification, assessment, and follow-up services for individuals outside the workforce (in partnership with NAV), complemented by commercial revenue lines including packaging, printing, bakery/food production, and an online shop selling AV-TILRETTE workplace adaptations and assistive products. It also develops and sells CareIT smartsensorer welfare technology for assisted-living and elder-care settings.

Product overview

Varodd Inkludering is a work and inclusion enterprise serving Southern Norway's largest region. The company operates multiple product and service divisions: Varodd Velferdsteknologi (welfare technology) providing assistive aids and tools for independent living; a kitchen and bakery service producing food items for workplaces; printing and branding services; packaging solutions; and workplace fruit delivery (Jobbfrukt). Five former companies have consolidated into one unified organization to deliver comprehensive inclusion and employment services alongside commercial product offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Varodd Velferdsteknologi: Welfare technology division providing aids and solutions that make everyday life safer, simpler, and more independent for people who need support. The technology enables more people to stay home longer, manage more independently, and simultaneously relieve healthcare staff and create safer working conditions.

Products and services

• AV-TILRETTE workplace adaptations and accessibility products A product line of workplace adaptations and accessibility equipment designed to support inclusive employment for individuals with disabilities or reduced work capacity. Sold via the online store (Nettbutikk) to employers, municipalities, and individuals.
• MAPPE / ESKELADDEN assessment and qualification tools Tools and methodologies for vocational assessment and qualification of job seekers, supporting NAV's work-inclusion mandates.
• CareIT smartsensorer welfare technology A line of smartsensorer (smart sensor) welfare-technology products for assisted-living, monitoring, and elder-care settings.
• Food / cafeteria products Food and cafeteria products produced in the bakery/food workshops, sold both as training outputs and to retail customers.
• Packaging products Packaging products manufactured in workshop operations, serving both as a vocational training environment and a commercial revenue line.
• Printing products Printing products produced in workshop operations, sold commercially while serving as a vocational training environment.
• Work-inclusion and qualification services (NAV contracts) Vocational qualification, assessment, and follow-up services for individuals outside the workforce, delivered under NAV service contracts across Southern Norway.
• Operational services (bed-making, laundry, forest maintenance) Operational service offerings including bed-making, laundry, and forest maintenance, provided as part of the work-inclusion training portfolio.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NAV (Norsk Arbeids- og Velferdsetat)coreStrategic or Co-development PartnerFormal strategic partnership with the Norwegian Labour and Welfare Administration for job placement, qualification, and mediation services. Varodd serves as an inclusion enterprise providing targeted follow-up, competence building, and job mediation for job seekers in the NAV system across Lindesnes, Vennesla, and Kristiansand municipalities.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Stendi AS: Major Norwegian welfare and care services provider offering home care, personal assistance, and inclusion services across Norway. Stendi overlaps with Varodd in welfare and inclusion services but operates at national scale and a broader care portfolio rather than focusing on work integration in one region.
• Humana AB: Swedish personal-assistance, elderly care, and individual-and-family services operator with Nordic footprint. Humana is comparable to Varodd in serving publicly funded individual-and-family support services, though at national Nordic scale and with a broader care portfolio.
• Careium AB: Swedish welfare technology company (formerly Doro Care) providing telecare, social alarms, and digital care services across the Nordics and Europe. Careium operates at greater scale than Varodd Velferdsteknologi in welfare tech and represents an incumbent competitor for assistive-device and telecare contracts.

Direct peers

• Samhall AB: Sweden's state-owned work integration enterprise employing people with disabilities across production and service operations. Samhall is the closest international analogue to Varodd Inkludering's mission, mandate structure, and employer-mediated placement model.

Emerging players

• Evondos Group Oy: Finnish/Nordic welfare technology company specializing in automated medication dispensing for home care. Evondos is a regional peer in the welfare-tech space and competes for Nordic municipal assistive-tech contracts alongside Varodd Velferdsteknologi.
• Dignio AS: Norwegian welfare technology company providing remote patient monitoring and digital care platforms for municipalities and elderly care. Dignio competes directly with Varodd Velferdsteknologi in the digital welfare-tech layer serving the same Norwegian municipal buyers.
• Tellu AS: Norwegian IoT and welfare technology company delivering smart-home and telecare solutions that enable independent living for elderly and disabled users. Tellu competes in the same assistive-tech segment as Varodd Velferdsteknologi, with overlapping municipal buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/VaroddAs
• LinkedInlinkedin.com/company/mindus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mindUS