Mindy Deno - State Farm Insurance Agent

What Mindy Deno - State Farm Insurance Agent does

Mindy Deno Ins Agency Inc (d/b/a Mindy Deno — State Farm) is an independent State Farm insurance agency headquartered at 2655 Yeager Rd, Ste 103, West Lafayette, Indiana, serving individuals and small businesses across Indiana, Illinois, and Michigan under agent licenses IN-3117264, MI-0145914, and IL-3000077933. Founded in 1996 by principal agent Mindy Deno, who holds ChFC, CASL, CLU, and FLMI designations, the agency operates as an independent contractor under the State Farm Mutual Automobile Insurance Company franchise model with an 8-person team covering office management, marketing, and licensed insurance associate roles.

The agency distributes a broad State Farm product set across personal lines (auto, homeowners, renters, condo, motorcycle, boat, recreational vehicle, life, and pet insurance), commercial lines (business owners policies, workers' compensation, commercial liability umbrella), and financial services (mutual funds, annuities, IRAs, education savings, estate planning, and banking products through U.S. Bank National Association). Pet insurance is delivered via a distribution partnership with Trupanion. Service delivery relies on State Farm's technology platform — including the State Farm mobile app, the Drive Safe & Save telematics discount program (up to 30%+ savings), the Ting electrical fire prevention device for eligible homeowner policyholders, and the Life Enhanced wellness/rewards mobile app for life policyholders — supplemented by direct agent-led channels: phone, SMS, virtual meetings, and in-person consultations at the physical office.

Revenue is generated through commissions on policies sold and renewed, with secondary income from investment and banking product referrals. The go-to-market is primarily direct-to-consumer and community-led, anchored by a 4.9/5 Google rating across 280 reviews that indicates strong word-of-mouth referral velocity. Marketing channels include the agency website, Google Business Profile, Facebook, email/SMS, embedded State Farm video content, and in-person community involvement.

Name

Mindy Deno - State Farm Insurance Agent

Legal name

Mindy Deno Ins Agency Inc

Website

https://mindydeno.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Mindy Deno — State Farm is an independent State Farm insurance agency in West Lafayette, Indiana, distributing personal, commercial, and financial products to individuals and small businesses across Indiana, Illinois, and Michigan via an 8-person team and State Farm's national platform.

Ownership category

akta.pro rank

Headquarters

HQ city

West Lafayette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commissions: As an independent State Farm insurance agent, revenue is generated through commissions on insurance policies sold and renewed. This includes auto, homeowners, life, business, motorcycle, boat, RV, pet, renters, and condo insurance. The agency also earns commissions on investment products including mutual funds, annuities, and variable universal life insurance offered through State Farm affiliates.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Mindy Deno Ins Agency Inc is an independent State Farm insurance agency that sells and services personal and small business insurance products—including auto, homeowners, renters, condo, life, business, motorcycle, boat, recreational vehicle, pet, and personal articles insurance—directly to consumers and small businesses in Indiana, Illinois, and Michigan. The agency also offers investment services (mutual funds, annuities, IRAs, estate planning) and banking products through State Farm affiliates and a U.S. Bank partnership, supported by State Farm's mobile app, online quote platform, and value-add programs.

Product overview

Mindy Deno Ins Agency Inc is a State Farm independent insurance agency offering a broad portfolio of insurance and financial services products. The core offering consists of personal insurance lines — auto, homeowners, renters, condo, motorcycle, boat, recreational vehicle (RV), and pet insurance — supplemented by life insurance, business insurance, banking products, and investment services (mutual funds, annuities, IRAs, and estate planning). Several add-on programs are integrated with State Farm's platform, including the Life Enhanced wellness mobile app, the Drive Safe & Save auto discount program, the Ting fire safety monitoring program, and Trupanion-powered pet insurance. The agency operates as a single-location independent contractor of State Farm Mutual Automobile Insurance Company, serving customers in Indiana, Illinois, and Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance State Farm auto insurance covering passenger vehicles, trucks, snowmobiles, ATVs, trail bikes, and truck campers, including options such as Emergency Road Service, rideshare coverage, and the Drive Safe & Save discount program. Sold to individual drivers in Indiana and Illinois.
• Homeowners Insurance State Farm homeowners insurance covering damage from perils such as blizzard, tornado, wind, and smoke, as well as personal liability for incidents on the property. Eligible Non-Tenant Homeowners may also receive the free Ting Fire Safety Program.
• Renters Insurance State Farm renters insurance covering personal possessions and belongings inside a rented home or apartment, protecting against unexpected damage or loss not covered by the landlord's structure policy.
• Condo Unitowners Insurance State Farm condo unitowners insurance covering the unit and personal property inside against perils such as wind, hail, smoke, identity theft, and drain backups.
• Business Insurance State Farm small business insurance covering worker's compensation, commercial liability umbrella policies, and business owners policies for local business owners such as pharmacies, cosmetic stores, and clock shops.
• Life Insurance State Farm life insurance providing financial support to beneficiaries upon death, covering expenses such as home repair, childcare, and groceries. Options include survivorship universal life and irrevocable life insurance trusts.
• Pet Insurance (Trupanion) Pet medical insurance underwritten by American Pet Insurance Company and ZPIC Insurance Company, administered by Trupanion Managers USA, Inc., available for cats and dogs covering unexpected veterinary situations.
• Motorcycle Insurance State Farm motorcycle insurance covering property damage, vandalism, protective gear damage, accidents, and asset protection for riders traveling around town or on longer trips.
• Recreational Vehicles (RV) Insurance State Farm RV insurance covering travel trailers, motorhomes, and camping vehicles, including liability for accidents, collision damage, theft or destruction while in storage, and emergency road service.
• Boat Insurance State Farm boat insurance covering trailers, motors, fuel tanks, wreck removal, newly acquired boats, fishing tournament fee reimbursement, boat rental reimbursement, liability, and incidental commercial fishing.
• Investment Services State Farm financial services including mutual funds, annuities, variable universal life insurance, retirement planning, IRAs, education savings plans, estate planning, and business retirement plans, offered through State Farm VP Management Corp. and State Farm Investment Management Corp.
• Banking Products (U.S. Bank Partnership) Banking and deposit products offered through State Farm's partnership with U.S. Bank National Association, Member FDIC, including installment loans and credit cards issued pursuant to a Visa U.S.A. Inc. license.
• Personal Articles Insurance Personal articles coverage protecting valuable personal items, sold as one of the agency's standalone insurance products.

Quantifiable outcome

• Customer rating of 4.9/5 on Google based on 280 reviews
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• TrupanioncoreTechnology or IntegrationPet insurance products underwritten by American Pet Insurance Company and ZPIC Insurance Company, administered by Trupanion Managers USA, Inc. State Farm agents facilitate sales of pet insurance as part of their product offerings. Pre-existing conditions may affect coverage when switching carriers.
• WLFI TV 18 News StationminorGTM or Marketing PartnerLocal business neighbor referenced in office address description - 'next to WLFI TV 18 News Station' - indicating physical proximity in West Lafayette area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nationwide Insurance: Nationwide sells personal and commercial insurance through both exclusive and independent agents across the Midwest. Competes head-to-head for the same households and small business accounts as a State Farm agent.
• Allstate Insurance: Operates an independent-agent distribution model very similar to State Farm, with exclusive Allstate agents selling auto, home, life, and commercial policies to households and small businesses in defined local territories. Comparable business model and customer base to a single State Farm storefront like Mindy Deno's agency.
• Auto-Owners Insurance: Mutual insurer with an exclusive independent-agent model concentrated in the Midwest, often cited as a top carrier for small commercial accounts. Direct competitor for the agency-type business model.
• Farmers Insurance: Recruits and supports a national network of exclusive Farmers agents who sell auto, home, life, and small business insurance in local markets. Directly analogous captive-agent model with commission-based economics.
• Erie Insurance: Operates a network of exclusive Erie agents in the Midwest and Mid-Atlantic selling personal and commercial lines. Comparable captive distribution structure and customer overlap in the Indiana/Illinois region.
• Liberty Mutual Insurance: Sells personal and small commercial insurance through a mix of exclusive employees, exclusive agents, and direct channels. Competes with State Farm agents for the same auto and home insurance households.
• American Family Insurance: Mutual insurer with an exclusive-agent model strong in the Midwest, including Indiana. Competes for the same auto, home, life, and farm/ranch insurance customers that Mindy Deno's agency serves.

Broad incumbents

• Progressive Insurance: Although primarily direct-to-consumer, Progressive also distributes personal lines through independent agents. Represents the broader incumbent that competes with State Farm agencies on price and convenience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/193469804025310
• LinkedInlinkedin.com/company/mindy-deno---state-farm-insurance-agent

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindy Deno - State Farm Insurance Agent