MINI OF BEDFORD

What MINI OF BEDFORD does

MINI of Bedford is a franchised automotive dealership located in Bedford, New Hampshire, operating as the sole authorized MINI brand retailer in the state. The dealership sells new MINI vehicles, certified pre-owned inventory, and pre-owned vehicles, and operates a service center, parts department, and accessories retail. It also provides financing and lease services through MINI Financial Services. The store is part of the Lyon-Waugh Auto Group, a multi-dealership platform with more than 30 years of operating history, and draws customers from New Hampshire and Vermont.

The dealership's product surface is determined by MINI USA rather than developed in-house: its current lineup includes the 2025 MINI family, the electric Countryman SE, the 2026 Oxford Edition, and the Paul Smith Special Edition. Technology embedded in the vehicles — most notably the MINI Intelligent Personal Assistant and MINI Operating System — is OEM-supplied and does not represent dealer-owned AI capability. The service operation handles warranty work, routine maintenance, and genuine MINI parts, while the F&I desk monetizes financing arrangements and protection products alongside unit sales.

Revenue is generated through three primary streams: new-vehicle gross profit, used/CPO unit gross, and higher-margin service, parts, and finance & insurance income. The store competes in a defined New Hampshire/Vermont trade area against non-brand-specific used-car competitors and adjacent non-MINI franchises, with its franchise territory providing the principal defensibility of the business. No public revenue, headcount growth, or expansion data is disclosed, and the store operates as a single rooftop within the Lyon-Waugh portfolio.

Name

MINI OF BEDFORD

Legal name

MINI of Bedford

Website

https://minibedford.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MINI of Bedford is the only authorized MINI dealership in New Hampshire, selling new, certified pre-owned, and used MINI vehicles with full service, parts, and financing, serving retail customers across New Hampshire and Vermont as part of the Lyon-Waugh Auto Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new MINI vehicles including Cooper models, Countryman, and Convertibles. Revenue generated from vehicle sales at listed MSRP with potential for negotiated pricing.
2. Pre-Owned & CPO Vehicle Sales: Sales of certified pre-owned and used vehicles. CPO vehicles include factory-backed warranties and undergo 360-degree inspections.
3. Service & Maintenance: MINI service center providing maintenance, repairs, and inspections. Factory-trained technicians using genuine MINI parts.
4. Parts & Accessories: Sale of genuine MINI parts, accessories, lifestyle merchandise, and John Cooper Works performance parts.
5. Finance & Lease Products: Financing and leasing options for vehicle purchases, including MINI Financial Services, college grad programs, and military/first responder incentives.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MINI of Bedford is an authorized MINI franchise dealership that sells new, certified pre-owned, and pre-owned MINI vehicles, complemented by factory-trained service and maintenance, genuine MINI parts and accessories, and financing and leasing options through MINI Financial Services. The dealership is the only MINI franchise in New Hampshire and serves retail consumers across New Hampshire and Vermont.

Product overview

MINI of Bedford is a new and pre-owned MINI vehicle dealership offering the complete MINI model lineup. The product portfolio centers on MINI vehicles including the Countryman SUV (available in standard, S ALL4, and SE electric variants), Cooper Hardtop 2 Door, Cooper Hardtop 4 Door, Convertible, and John Cooper Works performance variants. The dealership operates as part of Lyon-Waugh Auto Group and provides complementary services including vehicle financing/leases, factory-certified maintenance and repairs, genuine MINI parts and accessories, and a Certified Pre-Owned program. Special editions including the Oxford Edition and Paul Smith Edition offer distinctive styling options.

Differentiator

Problem solved

Functional benefit

Products and services

• MINI Countryman Compact SUV combining agility with versatility, featuring SUV functionality with premium features and advanced safety for New Hampshire roads. Available at MINI of Bedford to retail consumers in NH and VT.
• MINI Countryman S ALL4 Sport-tuned variant of the Countryman with all-wheel drive, delivering enhanced performance and handling for diverse road conditions. Available at MINI of Bedford starting at MSRP $34,950.
• MINI Countryman SE All4 All-electric variant of the Countryman offering sustainable driving with all-wheel drive capability. Available at MINI of Bedford for retail consumers in NH and VT.
• MINI Cooper Hardtop 2 Door Classic MINI Cooper in compact 2-door format delivering sporty handling and iconic design. Available at MINI of Bedford to retail consumers in NH and VT.
• MINI Cooper Hardtop 4 Door Extended version of the Cooper Hardtop providing extra space for passengers and cargo while maintaining MINI driving dynamics. Available at MINI of Bedford.
• MINI Convertible Open-air convertible version offering wind-in-hair driving experience with power-operated soft top. Available at MINI of Bedford.
• MINI John Cooper Works High-performance trim level delivering maximum horsepower and track-inspired handling across various MINI models. Available at MINI of Bedford.
• MINI Electric Hardtop 2 Door All-electric version of the Cooper Hardtop 2 Door providing zero-emission driving with up to 114 miles of range. Available at MINI of Bedford starting at MSRP $34,225.
• MINI Oxford Edition Limited availability special edition featuring distinctive styling and features, available for pre-order in 2-Door and 4-Door Cooper variants.
• MINI Paul Smith Special Edition Collaborative special edition with fashion designer Paul Smith featuring unique design elements, available for pre-order through MINI of Bedford.
• MINI Certified Pre-Owned Factory-backed pre-owned vehicles meeting strict inspection standards with extended warranty coverage up to 6 years from original in-service date, unlimited mileage, and zero deductible. Available at MINI of Bedford.
• MINI Service & Maintenance Factory-certified technicians providing maintenance, repairs, and inspections using genuine MINI parts. Available to MINI owners in the NH and VT region at MINI of Bedford.
• MINI Value Service Cost-effective maintenance service program available to MINI owners, including oil change service priced at $119.99.
• MINI Financial Services Financing and leasing options for MINI vehicle purchases, including competitive rates, college grad program, military and first responder incentives, and lease specials. Available to retail consumers through MINI of Bedford.
• MINI Accessories and Parts Genuine MINI parts and accessories including lifestyle items, roof racks, and John Cooper Works performance parts, available for order through MINI of Bedford and shop.miniusa.com.
• MINI Lifestyle Merchandise Apparel and lifestyle merchandise featuring MINI-branded clothing, hats, mugs, and collectibles, available through MINI of Bedford.

Quantifiable outcome

• MINI CPO warranty extends up to 6 years from original in-service date with unlimited mileage and zero deductible
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lyon-Waugh Auto GroupcoreStrategic or Co-development PartnerParent company of MINI of Bedford. Lyon-Waugh Auto Group is a New England Auto Group that has been delivering automotive excellence for 30+ years. MINI of Bedford is part of this auto group.
• MINI USAcoreTechnology or IntegrationAuthorized MINI franchise dealer. Sources new MINI vehicles, parts, accessories, and branding from MINI USA. Website links to miniusa.com for model information and online parts/accessories store (shop.miniusa.com).
• MINI Takes the StatesminorGTM or Marketing PartnerAnnual cross-country MINI event. MINI of Bedford participates and promotes the event to customers.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Key Auto Group: Multi-brand auto group with locations in New Hampshire and surrounding New England states. Comparable as a regional franchise dealer group serving similar customer segments in overlapping geographies.
• Prime Motor Group: New England auto group operating multiple OEM franchise dealerships across Maine and New Hampshire. Comparable as a regional dealer group with similar business model and customer demographics.
• Ira Auto Group: New England regional auto group with multiple franchise dealerships across Massachusetts and the Northeast. Comparable as a multi-brand regional dealer group with similar scale and operational footprint.
• AutoFair: New Hampshire-based auto group operating multiple franchise dealerships in the Greater Manchester/Seacoast region. Directly comparable geographic overlap with MINI of Bedford's Bedford, NH catchment area.
• Bill Dodge Auto Group: New England auto group with dealership locations in Maine and the broader region. Comparable as a regional franchise dealer group with similar small/medium-scale operations across multiple brands.
• Lovering Auto Group: Regional New England auto group operating multiple franchise dealerships across New Hampshire and surrounding states. Comparable as a regional multi-brand dealer group serving overlapping NH/VT markets.

Direct peers

• MINI of Ramsey: Authorized MINI dealership in Ramsey, NJ offering the full MINI lineup including Cooper, Countryman, Convertible, and electric variants. Direct same-brand franchise peer with analogous business model.
• MINI of Peabody: Another MINI franchise dealership in New England (Peabody, MA) operating under the same MINI USA brand, offering the same vehicle lineup, CPO program, and service capabilities. Directly comparable as a same-brand franchise peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@miniofbedford
• Facebookfacebook.com/miniofbedford
• Instagraminstagram.com/minibedford/#
• LinkedInlinkedin.com/company/mini-of-bedford

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MINI OF BEDFORD