MinnMax
- Company typePrivate
- Founded2019
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
MinnMax firmographics
Firmographics- Name
- MinnMax
- Legal name
- MinnMax
- Website
- https://minnmax.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
MinnMax industry classification
Industry- Product category
- Gaming Media & Podcasts
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- Generalist Short-Form Video Social Platforms (MPACAHAA)
Keywords
Where MinnMax is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MinnMax business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Supply Chain
Revenue model
- Patreon Subscriptions: Multiple-tier subscription model ranging from $2 to $500 per month. Tiers provide escalating benefits including Discord access, exclusive shows, early content access, live show recordings, sponsorship slots, and custom podcast recordings.
- Sponsorship and Advertising: Sponsorship packages including $50 slideshow placement generating over 1 million impressions per month. Previous sponsors include Asmodee, iam8bit, Fixture Gaming, Glitch/Tribe Games, Bam Box, and Diverge Coffee.
- Merchandise Sales: Sale of branded merchandise including t-shirts, stickers, magnets, mugs, and other apparel through Bonfire, TeePublic, and Spreadshirt storefronts.
- YouTube Ad Revenue: Content distributed on YouTube with over 325,000 monthly views generating advertising revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | $2/month - Make The Shows Better |
| Subscription | Monthly | $5/month - Exclusive Shows/Audio |
| Subscription | Monthly | $10/month - Backstage Pass |
| Subscription | Monthly | $20/month - Join The MinnMax Council |
| Subscription | Monthly | $50/month - Join The Wall Of Heroes |
| Subscription | Monthly | $100/month - Wall Of Super Heroes |
| Subscription | Monthly | $500/month - Trigger A Cohort Hootenanny |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
MinnMax product offering
Product offeringCore offering
MinnMax is a gaming-focused media company that produces multi-format video game content including a weekly podcast (The MinnMax Show), community game club discussions (The Deepest Dive), live streams, developer interviews, and an annual Game of the Year ranking (The Two Tens). The company monetizes through tiered Patreon memberships, sponsorships, branded merchandise, and ad-supported YouTube distribution.
Product overview
MinnMax is a gaming-focused media company that creates multi-format content including podcasts, videos, live streams, and community events. The core offering centers on The MinnMax Show (weekly gaming podcast), The Deepest Dive (community game club discussions), and seasonal shows like Pew Pew Bang and Trivia Tower. The company operates a Patreon-based membership program with tiered benefits and sells branded merchandise. Annual Game of the Year rankings (The Two Tens) and long-form developer interviews complement the regular content schedule. MinnMax was founded in 2019 by former Game Informer employees and is headquartered in Minneapolis, Minnesota.
Differentiator
Problem solved
Functional benefit
Brands
- The MinnMax Show: Weekly gaming podcast covering the week's biggest conversations from the game industry, new impressions of what they're playing, and community feedback/questions.
- The Deepest Dive
- New Show Plus
- Pew Pew Bang
- Trivia Tower
- MinnMax Merch
- The Two Tens
Products and services
- The MinnMax Show A weekly gaming podcast airing every Thursday at 12pm Central that covers the biggest conversations in the video game industry, shares impressions of games being played, and addresses community feedback and questions. Available as an ad-supported free version and an ad-free version for Patreon supporters who get early access on Wednesday.
- The Deepest Dive A community game club discussion series where MinnMax and community members play through popular games section by section, providing thorough analyses of often-overlooked details. Available as a podcast version for $5 Patreon supporters.
- Pew Pew Bang A show featuring the women of MinnMax that airs every other Monday during active seasons, creating a video game slumber party atmosphere with regular show-and-tell segments. Available on YouTube and podcast apps.
- Trivia Tower A monthly multi-round video game trivia competition held in the middle of each month for all Patreon supporters, offering dozens of game codes and an Astro A50 headset as prizes every month.
- New Show Plus New streams created or continued every Tuesday where Patreon Backstage Pass supporters vote on what show to create or continue. Streams first air on Twitch, then upload to YouTube the following day.
- MinnMax Plays Live Twitch streams airing every Thursday where MinnMax plays games and interacts with viewers in real-time.
- MinnMax Interviews Long-form interviews with game developers, including standard interviews and Rapid-Fire Interviews designed to challenge developers.
- The Two Tens (Game of the Year Awards) Annual ranked list of MinnMax's 20 favorite games from the year, created through full Game of the Year debate discussions on The MinnMax Show, with archived rankings from 2019-2025.
- Patreon Subscription Tiers Five-tier membership program ($2-$500/month) offering escalating benefits including Discord access, exclusive podcasts, early show access, ad-free listening, live show recordings, Wall of Heroes slideshow placements, and cohort hootenanny recordings.
- MinnMax Merchandise Branded apparel and accessories including t-shirts, stickers, magnets, mugs, and various logo merchandise available through Bonfire, TeePublic, and Spreadshirt.
- Sponsorship Packages Sponsorship opportunities including a $50 monthly slideshow placement option generating over 1 million impressions across videos, plus custom partnership arrangements for brands and game developers.
Quantifiable outcome
- Over 1 million impressions generated per month from $50 sponsorship slideshow placement
- +3 more outcomes
Companies that use MinnMax
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
MinnMax technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
MinnMax partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor.
- AsmodeeminorAsmodee sponsored MinnMax for Star Wars and The Lord of the Rings Tabletop Games promotional content.
- Fixture GamingminorPrevious sponsor of MinnMax gaming content.
- iam8bitminorPrevious sponsor whose coupon code generated approximately 5k in sales over 30 days. Testimonial available.
- Glitch/Tribe GamesminorPrevious sponsor of MinnMax gaming content.
- Bam BoxminorPrevious sponsor who credited MinnMax partnership for successful product launch.
- Diverge CoffeeminorPrevious sponsor of MinnMax content.
- WFS (Wanderful Productions)minorSponsored Chrono Cross/Another Eden crossover marketing campaign. Testimonial available praising authentic ad reads and campaign tracking.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MinnMax competitors and assessment
Company assessmentEmerging players
- SkillUp: Independent video game critic operating primarily on YouTube with a focus on long-form reviews and essays. Comparable as a creator-led gaming media property, though predominantly solo-operated versus MinnMax's team model.
- Retronauts: Long-running gaming retrospective podcast covering video game history. Comparable as a community-supported audio gaming content property with an enthusiast/niche focus, particularly aligned with MinnMax's archival and retrospective bent.
Broad incumbents
- Polygon: Major gaming and entertainment digital media outlet producing podcasts, video content, and long-form features for gaming enthusiasts. Overlaps in audience but operates at significantly greater scale under Vox Media ownership.
- GameSpot: Long-standing gaming media outlet with podcasts, video content, and review programming targeting enthusiast gamers. Comparable format and audience, but legacy site with significantly broader editorial operations.
- IGN: One of the largest gaming media brands producing podcasts, video content, reviews, and developer interviews. Comparable core offering (gaming podcasts, video reviews) though at vastly larger scale and broader editorial scope.
- Kotaku: Established gaming news and culture outlet producing editorial and video content for enthusiast gaming audiences. Overlaps with MinnMax on gaming commentary and community engagement, though broader in scope.
- Digital Foundry: Technical gaming analysis brand under Eurogamer/Gamer Network producing deep-dive video content on game performance and design. Comparable as a community-engaged long-form gaming content property, though with a narrower technical focus.
Direct peers
- Kinda Funny: Founders-led gaming media company producing daily podcasts, video shows, and Patreon-supported content for a dedicated enthusiast audience. Closely comparable in team size, GTM motion, and tiered membership model.
- Easy Allies: Founded by former Game Informer staff shortly after MinnMax; produces gaming podcasts, video content, and Patreon-supported community shows. The most structurally analogous competitor with overlapping talent background and identical community-led media model.
- Giant Bomb: Pioneering gaming media outlet with similar podcast/video content model, community forums, and premium subscription tier. Targets the same enthusiast gaming audience seeking long-form discussion and developer interviews.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MinnMax social profiles
Digital presenceMinnMax financial estimates
Financial estimateRevenue estimate
Valuation estimate
MinnMax leadership team
Management profileNumber of profiles
Profiles10 records
MinnMax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MinnMax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MinnMax
What does MinnMax do?
MinnMax is a gaming-focused media company that produces multi-format video game content including a weekly podcast (The MinnMax Show), community game club discussions (The Deepest Dive), live streams, developer interviews, and an annual Game of the Year ranking (The Two Tens). The company monetizes through tiered Patreon memberships, sponsorships, branded merchandise, and ad-supported YouTube distribution.
Is MinnMax a public or private company?
MinnMax is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MinnMax founded?
MinnMax was founded in 2019. It employs 1 to 10 people.
Where is MinnMax based?
MinnMax is headquartered in Minneapolis, United States, in the North America region.
How does MinnMax make money?
Four revenue lines are on record. Patreon Subscriptions are the primary driver. The others are sponsorship and Advertising, merchandise Sales and youTube Ad Revenue.
Who are MinnMax's main competitors?
Emerging players on record are SkillUp and Retronauts. Broad incumbents are Polygon, GameSpot, IGN, Kotaku and Digital Foundry. Direct peers are Kinda Funny, Easy Allies and Giant Bomb.
Does MinnMax have an API?
No public API is recorded for MinnMax.
What industry is MinnMax in?
MinnMax's product category is Gaming Media & Podcasts. Its primary akta.pro industry code is MPACAHAA, Generalist Short-Form Video Social Platforms. Its NAICS code is 51621.