Minus Thirty
Minus Thirty is an Indian artisanal gelato brand founded in 2016 that produces 85+ clean-label, reduced-sugar gelato and frozen dessert products for retail consumers across India via 300+ stores, D2C e-commerce, and same-day delivery in eight cities.
- Company typePrivate
- Founded2016
- HeadquartersNew Delhi, Delhi, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Minus Thirty does
Minus Thirty (also branded Minus 30) is an Indian artisanal gelato company founded in 2016 in New Delhi by sisters Gayatri and Shivanie. It manufactures frozen desserts at a facility in Kancheepuram, Tamil Nadu, and holds FSSAI licensing. The company's product range spans 85+ SKUs across 40+ flavors, including 500ml and 115ml gelato tubs, 60ml and 4-pack mini gelato sticks, gelato sandwiches, sorbets, frozen yogurt, hot chocolate, an alcohol-infused 'Intox' line, and a 27+ SKU vegan/sugar-free collection formulated with almond milk, stevia, and monkfruit. Its formulation positioning centers on clean-label inputs, 30% reduced sugar versus conventional formulations, 100% vegetarian status, and the absence of preservatives, supported by Italian culinary training held by the founders.
Minus Thirty firmographics
Firmographics- Name
- Minus Thirty
- Legal name
- Minus 30
- Website
- https://minus30.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Minus Thirty is an Indian artisanal gelato brand founded in 2016 that produces 85+ clean-label, reduced-sugar gelato and frozen dessert products for retail consumers across India via 300+ stores, D2C e-commerce, and same-day delivery in eight cities.
- Ownership category
- akta.pro rank
Minus Thirty industry classification
Industry- Product category
- Artisanal Gelato and Frozen Desserts
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing (AFAHAEAJ)
- akta.pro secondary industry
- Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties) (AFAHAJAE)
Keywords
Where Minus Thirty is headquartered
LocationHeadquarters
- HQ city
- New Delhi, Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Minus Thirty business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Direct Product Sales: One-time product purchases through e-commerce website and retail stores. Products sold in various formats including 115ml tubs, 500ml tubs, mini stick packs, and gelato sandwiches. Revenue generated from individual transactions with no subscription requirement.
- Gift Box Sales: Customized gift box combinations available for special occasions through gifting service. Customers can build custom boxes or choose pre-made combinations.
- Event/Corporate Catering: Gelato catering services for events including birthdays, weddings, baby showers, corporate events, and parties with customized setups and formats.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Gelato Tubs (115ml/500ml) |
| Unit Pricing | Pay-as-you-go | Vegan & Sugar Free Products |
| Unit Pricing | Pay-as-you-go | Mini Sticks (Pack of 4) |
| Unit Pricing | Pay-as-you-go | 60ml Novelty Sticks |
| Unit Pricing | Pay-as-you-go | Bundle Offers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Minus Thirty product offering
Product offeringCore offering
Minus Thirty is an Indian artisanal gelato brand that manufactures and sells small-batch frozen desserts, including gelato tubs, mini sticks, frozen yogurt, gelato sandwiches, hot chocolate, sorbet, and alcohol-infused gelato. The company specializes in clean-label, preservative-free formulations with 30% less sugar than traditional ice creams, and maintains a dedicated Vegan and Sugar-Free collection of 27+ products made with almond milk and natural sweeteners like stevia and monkfruit.
Product overview
Minus Thirty is an Indian artisanal gelato brand offering a diverse portfolio of frozen desserts across multiple formats: gelato in 500ml and 115ml tubs (40+ flavors), mini sticks in packs of 4, frozen yogurt, gelato sandwiches, hot chocolate, sorbet (6 flavors), and alcohol-infused 'Intox' gelatos. The brand specializes in cleaner-label products with 30% less sugar than traditional ice creams, and maintains a dedicated Vegan & Sugar-Free collection of 27+ options made with almond milk and stevia. Additional offerings include 60ml mini gelato sticks, customizable gift boxes, and event catering services. Products are distributed pan-India through 300+ retail stores and same-day delivery in major cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Gelato Tubs (500ml and 115ml) Artisanal gelato in 500ml and 115ml tub formats, available in 40+ flavors including Classic, Indulge, and seasonal varieties. Made with natural ingredients, 30% less sugar than traditional ice creams.
- Mini Gelato Sticks (Pack of 4) Bite-sized gelato sticks sold in packs of 4, available in classic and vegan/sugar-free variants across flavors such as Vanilla, Hazelnut, Espresso, Double Choco, Coconut, Strawberry, Mint Choco, and Sicilian Pistachio.
- 60ml Mini Gelato Sticks
- Frozen Yogurt
- Gelato Sandwiches
- Hot Chocolate
- Sorbet Refreshing fruit-based sorbets in six flavors: Raspberry, Mango, Blood Orange, Watermelon Basil, Nimbu Pani, and Passion Fruit. Made with real fruit and no dairy.
- Intox (Alcohol-Infused Gelato) Premium gelato infused with alcoholic beverages including Baileys, Baileys White Chocolate, Dark Chocolate Cointreau, and Belgian Chocolate Cointreau.
- Vegan and Sugar-Free Collection Dedicated range of 27+ vegan and sugar-free gelato options made with almond milk, almond butter, and stevia. Includes Belgian Chocolate, Butterscotch, Coconut, Espresso, Mango, Mint Chocolate Chip, Sicilian Pistachio, Strawberry, Green Tea Matcha, Dark Chocolate Peanut Butter, and Hot Chocolate.
- Gift Boxes Customizable gift box service allowing customers to select flavors for gifting occasions, with curated combinations available for birthdays, anniversaries, and special events.
- Event Catering Gelato catering service for events including birthdays, weddings, baby showers, corporate events, and parties, offering customizable formats such as gelato counters, popsicle bars, and DIY sundae stations.
Quantifiable outcome
- 30% less sugar than traditional ice creams
- +4 more outcomes
Companies that use Minus Thirty
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Minus Thirty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Minus Thirty partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
Minus Thirty competitors and assessment
Company assessmentEmerging players
- Hocco: Newer premium Indian ice cream brand backed by significant institutional capital and rapid national expansion. Comparable as a fast-growing premium Indian frozen dessert player competing for the same health-and-quality-oriented consumer.
- Noto (Healthy Ice Creams): Indian low-calorie, high-protein ice cream brand targeting health-conscious consumers. Closely comparable to Minus Thirty's vegan/sugar-free positioning and its D2C-led go-to-market.
Broad incumbents
- Baskin-Robbins India: International premium ice cream chain operating hundreds of Indian parlors. Comparable as a broad incumbent in the Indian premium/impulse ice cream segment where Minus Thirty also competes.
- Kwality Wall's (HUL): Hindustan Unilever's mass-market Indian ice cream brand with national distribution and marketing scale. Comparable as a broad incumbent whose premium extensions and promotional intensity define the competitive ceiling for Minus Thirty.
- Amul Ice Cream: India's largest dairy cooperative with a dominant mass-market ice cream portfolio. Comparable as the incumbent that defines Indian ice cream distribution, pricing, and supply chain against which Minus Thirty competes on premium positioning.
- Mother Dairy (Ice Cream): Major Indian dairy and ice cream brand with deep national distribution. Comparable as a broad incumbent increasingly extending into premium and health-positioned frozen desserts that overlap with Minus Thirty's territory.
Direct peers
- Gelato Italiano: Indian gelato brand offering Italian-style frozen desserts. Directly comparable to Minus Thirty in product format, authentic gelato positioning, and Indian urban premium consumer.
- Naturals Ice Cream: India's largest fruit-forward premium ice cream chain, with hundreds of parlors across India. Directly comparable to Minus Thirty as a premium, fruit-and-ingredient-led Indian dessert brand competing for the same urban, quality-conscious consumer.
- Hokey Pokey: Indian artisanal ice cream brand positioned on premium ingredients and creative flavors, with retail and D2C presence. Competes with Minus Thirty in the premium/clean-label segment of the Indian ice cream market.
- Hangyo Ice Creams: Premium South Indian ice cream brand with broad distribution and a strong regional base. Comparable to Minus Thirty as an Indian artisanal/quality-positioned frozen dessert competitor with a multi-state footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Minus Thirty social profiles
Digital presenceMinus Thirty compliance and trust
Trust signalCompliance1 record
Minus Thirty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Minus Thirty leadership team
Management profileNumber of profiles
Profiles2 records
Minus Thirty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Minus Thirty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Minus Thirty
What does Minus Thirty do?
Minus Thirty is an Indian artisanal gelato brand that manufactures and sells small-batch frozen desserts, including gelato tubs, mini sticks, frozen yogurt, gelato sandwiches, hot chocolate, sorbet, and alcohol-infused gelato. The company specializes in clean-label, preservative-free formulations with 30% less sugar than traditional ice creams, and maintains a dedicated Vegan and Sugar-Free collection of 27+ products made with almond milk and natural sweeteners like stevia and monkfruit.
Is Minus Thirty a public or private company?
Minus Thirty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Minus Thirty founded?
Minus Thirty was founded in 2016. It employs 11 to 50 people.
Where is Minus Thirty based?
Minus Thirty is headquartered in New Delhi, Delhi, India, in the Asia region.
How does Minus Thirty make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are gift Box Sales and event/Corporate Catering.
Who are Minus Thirty's main competitors?
Emerging players on record are Hocco and Noto (Healthy Ice Creams). Broad incumbents are Baskin-Robbins India, Kwality Wall's (HUL), Amul Ice Cream and Mother Dairy (Ice Cream). Direct peers are Gelato Italiano, Naturals Ice Cream, Hokey Pokey and Hangyo Ice Creams.
Does Minus Thirty have an API?
No public API is recorded for Minus Thirty.
What industry is Minus Thirty in?
Minus Thirty's product category is Artisanal Gelato and Frozen Desserts. Its primary akta.pro industry code is AFAHAEAJ, Reduced-Fat/Low-Fat/No-Sugar-Added Frozen Dairy Desserts Manufacturing, with a secondary code of AFAHAJAE, Plant-Based Frozen Desserts Processing (Non-Dairy Ice Cream, Gelato, Novelties). Its NAICS code is 311520 and its SIC code is 2024.