minus5º ICEBAR

What minus5º ICEBAR does

minus5º ICEBAR (legally M5 Management Company) is a privately held Las Vegas-based operator of immersive ice attractions founded in 2010. The company maintains and operates three physical venues on the Las Vegas Strip — at LINQ Promenade, The Shoppes at Mandalay Place, and the Grand Canal Shoppes at The Venetian — each featuring over 90 tons of custom-carved ice maintained at a constant -5°C (23°F) inside the Mojave Desert's 105°F+ climate. The venues include ice walls, ice seating, ice drinking glasses, interactive sculptures, and LED light installations, with sculptures refreshed throughout the year.

The core product is a tiered ticketed entry experience: the Cool Package ($26), Coolest Experience ($49, marketed as "most popular"), and V-ICE-P Experience ($79, "best value"), plus kids' packages at $19 and $29 for ages 7-12 admitted before 9 PM. Private events represent a meaningful revenue line — corporate and social group bookings require a minimum of 20 guests and are sold via an RFP process handled by an in-house group sales team. Add-on monetization includes custom ice sculptures, professional photography (via Zenfolio integration), premium catering, branded souvenirs, and LED advertising placements. The Mandalay Bay location is paired with the 1923 Prohibition Bar sub-brand offering a FIRE & ICE combined experience.

The business model is direct-to-consumer and direct-to-enterprise, with ticketing handled through FareHarbor and private events managed through Tripleseat. Marketing relies on Instagram (21,689 followers), Facebook, TikTok, a V-ICE-P email membership program, a content blog, and earned media from appearances on Bloomberg TV, Fox Business, and the Tanked TV show. The company employs approximately 19 people, is founder/management-owned with no disclosed institutional investors, and reported the closure of its Monte Carlo location in 2022.

Name

minus5º ICEBAR

Legal name

M5 Management Company

Website

https://minus5experience.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

minus5º ICEBAR is a privately held Las Vegas operator running three -5°C ice attractions inside Strip resort properties (LINQ, Mandalay Bay, Venetian), selling tiered ticketed entries ($19-$79), private corporate events, and ice-sculpture experiences to tourists and enterprise clients.

Ownership category

akta.pro rank

Product category

Ice Bar Hospitality Experiences

NAICS

Drinking Places (Alcoholic Beverages) (722410), Amusement Parks and Arcades (7131)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Bars & Pubs (Non-Music) (MPAGAIAC)

akta.pro secondary industry

Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)

Keywords

• Ice bar experiences
• Hospitality entertainment
• Private event venues
• Specialty cocktails
• Tourist attractions

Headquarters

HQ city

Las Vegas, NV

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. General Admission Tickets: Per-person entry tickets to the ice experience with various package tiers. Tickets include basic entry with parka and gloves, with upgrades available including faux fur coats, cocktails in ice glasses, digital photos, and souvenir hats. Tickets are purchased individually through FareHarbor booking system.
2. Private Event Bookings: Corporate events, private parties, and group bookings at one of three Las Vegas locations. Revenue includes venue rental, catering packages, beverage packages, photography services, custom ice sculptures, and branding opportunities. Minimum guest count of 20 required.
3. Photography and Souvenirs: Professional photographers capture guest experiences with digital photos available for purchase. Souvenir hats with custom embroidery available for branding purposes at private events. Photos watermarked with company logos for corporate branding opportunities.
4. Food and Beverage: Specialty cocktails served in ice glasses ($12-$15 range), ice mocktails for children, and full bar service. Catering services for private events through premium chef and culinary team.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

minus5 operates physical ice bar attractions in Las Vegas where everything—walls, seats, and drinking glasses—is made of ice maintained at -5°C (23°F). The company sells per-person ticketed entry experiences across tiered packages and hosts private corporate and social events with add-on services such as custom ice sculptures, professional photography, catering, and corporate branding. Operations span three Strip locations (LINQ Promenade, Mandalay Bay, and Venetian), with an adjacent prohibition-style sub-brand bar (1923 Prohibition Bar) at Mandalay Bay and an interactive ice scavenger hunt experience.

Product overview

minus5° Ice Experience operates as a single unified attraction brand with multiple Las Vegas locations. The core offering is an immersive ice bar experience where everything is made of ice—walls, seats, and drinking glasses—at -5°C. The company maintains three distinct locations (LINQ Promenade, Mandalay Bay, Venetian) plus the adjacent 1923 Prohibition Bar at Mandalay Bay. Entry-level and premium ticketed packages (Cool Package, Coolest Experience, V-ICE-P Experience, Kids packages) provide tiered access to the ice attraction with varying inclusions. Private events represent a significant service line, offering corporate and social bookings with add-on services including custom ice sculptures, professional photography, catering, and branding opportunities. An interactive scavenger hunt feature adds engagement for visitors.

Differentiator

Problem solved

Functional benefit

Brands

• 1923 Prohibition Bar: A companion prohibition-style bar located at the Mandalay Bay location, offering FIRE & ICE experiences alongside the ice bar.

Products and services

• minus5° Ice Experience An immersive ice bar attraction where everything—walls, seats, and drinking glasses—is made of ice, maintained at -5°C. Customers are issued parkas and gloves and can order specialty cocktails served in ice glasses. Available across three Las Vegas Strip locations.
• Private Events Corporate and private event hosting at any of the three Las Vegas venues. Includes venue rental, ice bar access, lounge areas, custom ice sculptures with logo/branding, LED screen advertising, professional photography, catering, and custom Eskimo hats. Minimum 20 guests; Mandalay Bay accommodates 500+ on a flow, Venetian 300+, LINQ 80+.
• 1923 Prohibition Bar A speakeasy-style lounge located adjacent to the Mandalay Bay ice bar offering a FIRE & ICE experience that pairs an ice bar visit with classic prohibition-era cocktails. Features classic bar games including billiards, ping-pong, and foosball, with a 1923 Lounge Capacity of 300.
• Ice Scavenger Hunt An interactive 7-question scavenger hunt experience where guests discover hidden items placed in ice cups throughout the ice attraction. Available at all three Las Vegas locations with location-specific themes; priced separately as a value-add experience.

Quantifiable outcome

• Mandalay Bay can accommodate 500+ guests on a flow for private events
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• 1923 Prohibition BarminorStrategic or Co-development PartnerAdjacent lounge venue at Mandalay Bay location. Offers FIRE & ICE experience after the ice bar. Features a classic speakeasy atmosphere with 1923 Lounge Capacity of 300. Serves as a warm-up space adjacent to minus5 ice attraction.
• FareHarborcoreChannel Partner/ Reseller/ DistributorEmbedded ticketing and booking platform for minus5 ice experiences. Handles online ticket sales for all three Las Vegas locations. Provides booking management, calendar integration, and payment processing.
• EventUpminorGTM or Marketing PartnerEvent venue discovery platform through which minus5 receives private event inquiries. Listed as a source of how customers hear about minus5 for private events.
• Venues by TripleseatminorGTM or Marketing PartnerEvent management and venue sourcing platform. Referrer for private event bookings at minus5 locations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Minus5 New York (former location): A former minus5-branded New York location that has closed. While not currently operating, it illustrates the brand's prior expansion footprint and the challenges of operating the ice concept outside the Las Vegas market.
• Eiffel Tower Experience at Paris Las Vegas: A paid observation attraction on the Las Vegas Strip offering a themed visitor experience. Conceptually adjacent to minus5 as a Strip-located tourist experience monetized via ticket sales and photography, though differentiated by theme and structure.
• SkyBar (multiple Las Vegas properties): Rooftop and resort-based experiential bars across Las Vegas properties competing for tourist attention with themed environments, drinks, and photo-worthy atmospheres — an adjacent competitive set for minus5's premium drink-and-experience positioning.

Broad incumbents

• The Chandelier (The Cosmopolitan of Las Vegas): A multi-level, thematically immersive cocktail lounge inside The Cosmopolitan on the Las Vegas Strip. It competes with minus5 for Strip tourist nightlife and Instagram-worthy experience spend, though it is a broader hospitality offering rather than a single-concept ice venue.

Regional players

• Shark Reef Aquarium at Mandalay Bay: A ticketed tourist attraction located within the Mandalay Bay resort — the same property where minus5 operates one of its three locations. Both compete for the same resort guest's discretionary entertainment spend and benefit from co-located foot traffic on the Strip.
• Madame Tussauds Las Vegas: A paid tourist attraction on the Las Vegas Strip offering a themed, immersive experience aimed at visitors. Comparable to minus5 as a Strip-located entertainment attraction targeting tourist dollars and group bookings.
• The High Roller Observation Wheel (LINQ): A 550-foot observation wheel at the LINQ Promenade, directly adjacent to minus5's LINQ location. Shares the same physical resort complex and competes for the same Strip visitor's entertainment time and ticket spend.

Direct peers

• Absolute Icebar London: The original Icebar by Icehotel located in London, offering a sub-zero ice bar experience with sculpted interiors and ice-glass cocktails. Operates the same core concept as minus5 but in a different geography, making it a directly comparable global peer.
• IceBAR Orlando: An immersive ice-themed bar/lounge experience in Orlando operating in a similar concept (everything made of ice, cocktails in ice glasses, -5°C-like environments) and targeting tourists seeking novelty entertainment experiences, the closest direct U.S. analog to minus5's Las Vegas concept.

Emerging players

• Frostbite Ice Bar: An ice bar experience with U.S. locations that operates a similar sub-zero cocktail-and-sculpture concept aimed at tourists, overlapping partially with minus5 in business model (timed-entry ice venue with drinks in ice glasses).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/minus5icebar
• Facebookfacebook.com/minus5experience
• Instagraminstagram.com/minus5icebar
• TikToktiktok.com/@minus5icebar
• LinkedInlinkedin.com/company/minus5

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about minus5º ICEBAR