What EVENTup does

EVENTup, doing business as Venue Marketplace, is an online venue marketplace founded in 2011 and headquartered in Chicago that connects event planners with venue owners for parties, corporate events, and weddings. The platform enables users to search venues by location, browse listings showing availability, amenities, pricing, and reviews, request quotes, and complete bookings directly through a self-serve flow. It covers a broad taxonomy of venue types—bars, restaurants, breweries, wineries, banquet halls, lofts, industrial buildings, conference centers, co-working spaces, gardens, farms, barns, warehouses, art galleries, museums, libraries, parks, botanical gardens, rooftops, conservatories, and historical buildings—across 20+ North American cities plus London, UK.

The underlying technology is a web-based marketplace platform with search, listing management, quote request, and booking functionality, integrated with parent company Tripleseat's event management software stack. Venue owners list their spaces through the platform to reach event planners, and the marketplace generates revenue via commissions on bookings. EVENTup operates a horizontal segmentation strategy across three primary user personas: corporate event planners, wedding planners and couples, and social event hosts.

EVENTup's only disclosed funding event was a $1.8M round in June 2012 led by Lightbank with participation from NEA, Pritzker Group Venture Capital, Crosscut Ventures, Science, and Wavemaker Ventures. The company currently operates as a product/brand under Tripleseat (its strategic parent), with the venue marketplace hosted at venuemarketplace.tripleseat.com and the EVENTup consumer-facing site at eventup.com.

Name

EVENTup

Website

https://EVENTup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

EVENTup (Venue Marketplace) is a Chicago-based online venue marketplace founded in 2011 that connects corporate, wedding, and social event planners with venue owners across 20+ North American cities and London via a self-serve listing and booking platform, operating under parent company Tripleseat.

Ownership category

akta.pro rank

Product category

Event Venue Marketplace

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Venue Sourcing & Booking Services (HSACACAL)

akta.pro secondary industry

Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Venue marketplace
• Event venue booking
• Wedding venue directory
• Party venue finder
• Meeting venue search

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Venue Listing and Booking Marketplace: Platform connects venue owners with event planners; venues list their spaces on the marketplace to reach millions of event planners seeking party, wedding, corporate meeting, and social event venues.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

EVENTup operates Venue Marketplace, an online marketplace that connects event planners with venue owners. Event planners search and browse venues by location and type (party, wedding, meeting venues), view availability, amenities, pricing, and reviews, request quotes, and book event spaces directly through the platform. Venue owners list their spaces to reach millions of social, corporate, and wedding event planners.

Product overview

Venue Marketplace is a venue directory and booking marketplace that connects event planners with venues. The core product enables users to search venues by location, browse venue details including availability, amenities, pricing, and reviews, request quotes, and book event spaces directly. The platform covers diverse venue types including bars, restaurants, breweries, wineries, banquet halls, lofts, conference centers, co-working spaces, gardens, farms, barns, warehouses, art galleries, museums, libraries, parks, botanical gardens, rooftops, conservatories, and historical buildings across major cities including Atlanta, Austin, Boston, Chicago, Dallas, Denver, Houston, Las Vegas, London, Los Angeles, Miami, Nashville, New York City, Philadelphia, Phoenix, Portland, San Diego, San Francisco, Seattle, Toronto, Vancouver, and Washington, D.C.

Differentiator

Problem solved

Functional benefit

Products and services

• Venue Marketplace
• Venue Owner Listing Service A self-serve listing service for venue owners to advertise their event spaces on the Venue Marketplace platform, providing access to millions of event planners and integration with Tripleseat's event management software.

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Peerspace: Peerspace is the leading hourly venue marketplace for unique event and meeting spaces, directly competing with EVENTup across corporate offsites, social parties, weddings, and film/photo bookings in North America and Europe.
• VenueScanner: VenueScanner is a London-based venue sourcing platform for meetings, conferences, and events, comparable to EVENTup's meeting venue offering in the European market.
• Hire Space: Hire Space is a UK venue booking platform for corporate events, weddings, and parties, directly comparable to EVENTup's marketplace model and overlapping on London coverage and corporate event sourcing.
• HeadBox: HeadBox is a UK-based venue marketplace focused on corporate meetings, conferences, and events, overlapping with EVENTup's meeting venue category and competing for corporate event planner demand in London.
• Tagvenue: Tagvenue is a global venue marketplace operating in the US, UK, Australia, and other markets, offering directory and booking functionality for party, meeting, and wedding venues — overlapping with EVENTup's core value proposition.
• Giggster: Giggster is a peer-to-peer marketplace for hourly rental of unique production and event locations (houses, lofts, studios), overlapping with EVENTup's unique-venue inventory in cities like Los Angeles, New York, and Atlanta.

Others

• Tripleseat: Tripleseat is the parent company of EVENTup and provides event management software to restaurants, hotels, and unique venues — the supply side of EVENTup's marketplace and a key integration partner.

Broad incumbents

• The Knot Worldwide (The Knot / WeddingWire): The Knot and WeddingWire dominate wedding planning in North America with venue directories, vendor marketplaces, and planning tools — competing with EVENTup in the wedding venue category at much larger scale.
• Cvent: Cvent is a leading enterprise event management platform with venue sourcing (Cvent Supplier Network), directly competing with EVENTup's meeting venue offering for corporate and association buyers.

Emerging players

• Eventbrite: Eventbrite is a ticketing and event management platform that increasingly supports venue discovery and event creation for organizers, partially overlapping with EVENTup's venue directory use case for self-service event hosts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/eventup
• Facebookfacebook.com/eventup
• LinkedInlinkedin.com/company/eventup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EVENTup