Mi Punto Creativo

What Mi Punto Creativo does

Mi Punto Creativo is a privately held digital agency headquartered in Cuernavaca, Morelos, Mexico, founded in 2013 and operating with approximately 10 employees. The company delivers an integrated portfolio of professional services across four interconnected domains: software development (including AI-powered automation, native mobile apps for iOS and Android, web apps, e-commerce platforms, and database architecture), web design and corporate identity, digital positioning (social media management, Google Ads campaigns, SEO/SEM, content creation, and audiovisual production including drone cinematography), and specialized consulting and training in digital positioning, digital sales, cybersecurity, and content strategy.

The agency's technical foundation combines custom software engineering with applied AI/automation capabilities and integrations across the Google marketing ecosystem (Google Analytics, Google Ads, Google My Business). The company markets AI-driven marketing automation as a differentiator alongside eighteen years of cumulative software development experience and eleven years of digital positioning experience, though there is no evidence of proprietary AI model development or patented technology. Service delivery is grounded in direct client engagement through website contact forms, email ([email protected]), and WhatsApp (+52 777 800 4389), with project-based professional-services pricing that is not publicly disclosed.

The business model is project-based professional services revenue targeting Mexican businesses seeking digital transformation, with reported cumulative scale of 200 web projects completed and 80 brands advised in digital marketing. Customer segments span Mexican enterprises and SMBs requiring IT infrastructure, digital presence, and brand elevation, though no enterprise-specific logos or named major accounts are disclosed. The agency maintains an active blog covering AI, ecommerce technology trends, and Big Data personalization as a top-of-funnel demand generation channel. Operating geography is limited to Morelos, Mexico, with no documented international expansion, external funding, M&A activity, or institutional ownership in the available source material.

Name

Mi Punto Creativo

Legal name

Mi Punto Creativo

Website

https://mipuntocreativo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mi Punto Creativo is a Mexican digital agency in Cuernavaca, Morelos, founded in 2013 with 10 employees, delivering integrated software development, web/e-commerce design, AI-powered marketing automation, digital positioning, cybersecurity, and consulting services to businesses across Mexico.

Ownership category

akta.pro rank

Product category

IT & Digital Agency Services

NAICS

Advertising Agencies (54181), Custom Computer Programming Services (541511), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Conversion Rate Optimization (CRO) & Landing Page Optimization (MPAAACAF)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Custom software development
• Web design services
• Digital marketing agency
• Mobile app development
• Ecommerce platform development

Headquarters

HQ city

Morelos

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Development Services: Custom software development including mobile apps (iOS/Android), web apps, and enterprise systems with AI integration
2. Web Design and E-commerce: Website development, e-commerce platforms, and corporate identity design services
3. Digital Marketing and Inbound Marketing: Digital positioning services including social media management, Google Ads campaigns, SEO/SEM, content creation, and inbound marketing strategy implementation
4. Consulting and Training: Specialized advisory and training services in digital positioning, digital sales, cybersecurity, and content strategy

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Mi Punto Creativo is a Mexican digital agency that delivers custom software development (including AI-powered automation), web design and e-commerce platforms, native iOS/Android mobile apps, database architecture, and comprehensive digital marketing services such as social media management, Google Ads, SEO/SEM, corporate identity, audiovisual production, and content creation. The agency also provides specialized consulting and training in digital positioning, digital sales, cybersecurity, and content strategy. Its clients are primarily Mexican businesses seeking end-to-end digital transformation and brand elevation.

Product overview

Mi Punto Creativo is a Mexican digital agency (based in Morelos, México) operating as a single integrated service offering rather than a modular software platform. The company combines 18 years of software development expertise with 11 years of digital marketing experience to deliver a comprehensive suite of digital services. Their portfolio centers on four primary areas: (1) Software Development including AI-powered automation and custom solutions; (2) Web Design and Development encompassing mobile apps, web apps, ecommerce platforms, and database management; (3) Digital Marketing and Positioning including social media management, Google Ads campaigns, SEO/SEM, corporate identity, audiovisual production, and content creation; and (4) Specialized Consulting and Training in digital positioning, sales, cybersecurity, and content strategy. The services function as interconnected offerings where development capabilities support marketing needs and vice versa, creating an integrated creative-to-technical workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Software Development (Desarrollo de Software) Custom software development services incorporating AI-powered automation and strategies designed to drive brand growth and business scalability for businesses.
• Web Design (Diseño Web) Web design services creating effective website pages and secure e-commerce platforms optimized for conversions and sales growth for businesses.
• Mobile App Development (Apps Móviles) Native mobile application development for iOS and Android, optimized for performance and user experience, for businesses needing mobile presence.
• Web Applications (Web Apps) Design and development of scalable web applications tailored to enterprise needs and business requirements.
• E-commerce Platform Development (Ecommerce) Robust and secure e-commerce platform development designed to maximize sales and business growth for businesses wanting to sell online.
• Database Architecture (Bases de Datos) Specialized database services ensuring data integrity, security, and optimal performance for business systems.
• Digital Positioning (Posicionamiento Digital) Digital positioning strategies including social media management, Google Ads campaigns, SEO, SEM, and comprehensive online presence maximization for brands.
• Corporate Identity Design (Identidad Corporativa) Corporate identity design and development services creating solid brand presence from logo design to visual content creation.
• Audiovisual Production (Producción Audiovisual) Video production services including recording, editing, content creation, and drone cinematography for marketing and brand purposes.
• Search Engine Positioning (Posicionamiento en Buscadores) SEO and SEM campaigns integrated with Google Analytics, Google Ads, and Google My Business for search engine visibility.
• Content Creation (Creación de Contenido) Strategic visual content creation for improving brand digital presence across all platforms.
• Inbound Marketing for Sales (Inbound Marketing para Ventas) Inbound marketing strategies designed to increase sales and strengthen digital presence through attract, convert, and delight customer methodologies.
• Specialized Consulting and Training (Asesoría Especializada y Capacitación) Specialized consulting and training services covering digital positioning, digital sales, cybersecurity, and content strategy for brand growth.
• Cybersecurity Services (Ciberseguridad) Cybersecurity services providing advanced strategies to protect business operations and digital assets.

Quantifiable outcome

• 200 web projects completed
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• LLYC: Major LATAM public relations, advertising, and digital communications firm. Comparable to Mi Punto Creativo's brand positioning and digital communications services, though LLYC operates at much larger scale across multiple Spanish-speaking countries.
• Dept: Global digital agency offering web development, e-commerce, SEO, and creative services. Comparable to Mi Punto Creativo's integrated web-and-marketing offering, though at much larger scale and broader geographic reach.
• Wpromote: US-based digital marketing agency offering SEO, SEM, paid media, and content services. Overlaps with Mi Punto Creativo's digital positioning and Google Ads offerings, but at significantly larger scale and primarily in the US market.
• Bounteous: US-based digital experience agency offering web development, e-commerce, and digital marketing. Comparable service portfolio to Mi Punto Creativo covering web, e-commerce, and marketing, but at a substantially larger scale.
• Globant: Large LATAM-headquartered digital and technology services firm offering software development, digital marketing, and AI solutions. Comparable to Mi Punto Creativo in service mix, but operates at vastly greater scale and geographic reach.
• Valtech: Global digital agency focused on digital transformation, commerce, and marketing technology. Overlaps with Mi Punto Creativo's e-commerce, digital marketing, and transformation services, though at much larger scale.
• Monks: Global digital production and marketing services firm (formerly MediaMonks). Overlaps with Mi Punto Creativo's creative production, digital marketing, and content creation capabilities, but operates globally with a much larger team.

Regional players

• Rock Content: LATAM-based content marketing and digital strategy firm serving the Latin American market. Comparable to Mi Punto Creativo's content creation, SEO, and inbound marketing services, with similar geographic focus but a more productized offering.
• Making Sense: LATAM digital marketing agency focused on performance marketing, SEO, and inbound strategies. Comparable to Mi Punto Creativo's digital positioning and inbound marketing services, with a similar regional footprint.

Direct peers

• Curotec: LATAM-headquartered digital solutions firm offering custom software development, web applications, and digital services. Comparable to Mi Punto Creativo's development-focused service line with a similar Americas orientation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mi-punto-creativo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mi Punto Creativo