MIRA SPA

What MIRA SPA does

MIRA SPA, doing business as Mira Hot Tubs, is a manufacturer of premium residential hot tubs and swim spas. The company designs and produces 9 hot tub models and 3 swim spa models (M12000, M16000 B, M16000 Deluxe) at its manufacturing facility in Nashville, Tennessee, despite a corporate registration address in Cercola, Italy. Its products incorporate hydrotherapy jets, full-circumference filtration systems, LED lighting, and Wi-Fi-enabled controls delivered through a partnership with Balboa Water Group, and the company advertises a 145-point quality control inspection across its production process.

The underlying technology stack is assembled rather than proprietary: shells are sourced from Lucite, plumbing components from Waterway, surface finishes from Aristec, and control systems from Balboa. Mira's competitive positioning is "affordable premium," combining tier-one component sourcing with US-based assembly. Product differentiation is driven primarily by SKU breadth, hydrotherapy configuration, and connected-control features layered onto standard hot tub and swim spa form factors.

Mira's business model is a conventional wholesale-to-dealer manufacturer. The company sells finished units to a network of third-party retailers and dealers across the United States, with end customers being residential consumers purchasing a discretionary, big-ticket home wellness asset. Revenue is generated on a unit-sale basis through dealer markups, with no disclosed direct-to-consumer, subscription, financing, or recurring service revenue streams. Pricing is not publicly disclosed but the premium positioning implies mid-to-high ASPs relative to mass-market hot tub brands.

Name

MIRA SPA

Legal name

Mira Hot Tubs

Website

https://mirahottubs.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MIRA SPA (Mira Hot Tubs) manufactures premium residential hot tubs and swim spas in Nashville, Tennessee, distributing through a US dealer network to homeowners.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hot Tub Sales: One-time sale of premium hot tubs manufactured in the USA. Products include various models with different capacities (3-7+ persons), jet configurations, and features. Revenue is generated from dealer sales to end consumers.
2. Swim Spa Sales: One-time sale of swim spas including M12000, M16000 B, and M16000 Deluxe models. Products feature river jets for swimming, seating for 2-4 persons, and larger volume capacity.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MIRA SPA, doing business as Mira Hot Tubs, manufactures and sells premium hot tubs and swim spas made in the USA at its facility outside Nashville, Tennessee. The product line includes nine hot tub models ranging from compact 3-person units to premium 6-7 person spas, plus three swim spa models designed for swimming and aquatic exercise. All products feature hydrotherapy jets, Balboa smart controls, 360-degree full circumference filtration, energy-efficient Thermopane insulation, and undergo a 145-point quality control inspection. Mira distributes exclusively through a network of dealers across the United States.

Product overview

Mira Hot Tubs manufactures premium hot tubs and swim spas as a single unified product line, all made in the USA. The hot tub portfolio consists of nine distinct models across the Classic, GH, and GH-B series (Classic 7-Orion, Classic 8-Aquarius, GH1P 220-Libra, GH10-Little Dipper, GH72P-L-Aries, GH72P-NL-Aurora, GH82P-L-Pegasus, GH82P-NL-Phoenix, and GH8B2P-Scorpio), offering sizes ranging from 3-person compact models to 6-7 person premium spas. The swim spa line includes three models (M12000, M16000 B, and M16000 Deluxe) designed for swimming and aquatic exercise. All products feature Balboa control systems, hydrotherapy jets, full circumference filtration, and energy-efficient insulation. The company operates a manufacturing facility near Nashville, Tennessee, partnering with Balboa, Lucite, Waterway, and Aristec for key components.

Differentiator

Problem solved

Functional benefit

Products and services

• Mira GH8B2P Scorpio Hot Tub Premium 5-person hot tub measuring 92" x 92" x 36" with 43 jets, 2 pumps, 490 US gallons volume, and 692 lbs dry weight. Designed for residential homeowners seeking hydrotherapy and relaxation.
• Mira GH82P NL Phoenix Hot Tub 6-7 person hot tub with 44 jets, 480 US gallons volume, and 656 lbs dry weight, designed for larger households seeking premium hydrotherapy.
• Mira GH82P L Pegasus Hot Tub 5-6 person hot tub with 45 jets, 470 US gallons volume, and 661 lbs dry weight.
• Mira GH72P NL Aurora Hot Tub 82" x 82" x 36" hot tub with 355 US gallons volume and 572 lbs dry weight.
• Mira GH72P L Aries Hot Tub Hot tub with 345 US gallons volume and 582 lbs dry weight.
• Mira GH10 Little Dipper Hot Tub Compact 3-person hot tub measuring 82" x 66" x 34.5" with 28 jets, 1 pump, and 285 US gallons volume, suitable for smaller households or spaces.
• Mira GH1P 220 Libra Hot Tub Hot tub with 27 jets featuring Balboa electrical equipment and digital display controls.
• Mira Classic 7 Orion Hot Tub Classic 82" x 82" x 37" hot tub with 350 US gallons volume and 650 lbs dry weight.
• Mira Classic 8 Aquarius Hot Tub Premium classic hot tub 92" x 92" x 37" with 50 jets, 500 US gallons volume, and 900 lbs dry weight.
• M12000 Swim Spa Swim spa with Balboa electrical equipment, LED lights, ozone ready, 2-person seating, 144" x 90" x 48" dimensions, 1 river jet at 200 gpm, 2 pumps, 100 sqft filter, and 1,110 US gallons volume. Designed for residential swimming and aquatic exercise.
• M16000 B Swim Spa 4-person swim spa measuring 192" x 92" x 56" with 27 two-tone jets, 1 river jet, and 2,400 lbs dry weight. Designed for larger households seeking aquatic exercise combined with hydrotherapy seating.
• M16000 Deluxe Swim Spa Deluxe swim spa featuring 3 river jets and 4 pumps for enhanced swimming and therapy experience. Designed for premium residential fitness and recreation use.

Quantifiable outcome

• Filters out 99.9% of pathogens and particulates
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• BalboacoreTechnology or IntegrationBalboa provides electrical equipment and topside controls for Mira Hot Tubs. Balboa Worldwide App (bwa) enables Wi-Fi connected smart control of hot tubs via smartphone. Balboa is a leading manufacturer of spa control systems.
• LucitecoreTechnology or IntegrationLucite supplies acrylic materials for Mira Hot Tub shells. Lucite is known for high-quality cast acrylic used in spa manufacturing for durability and finish quality.
• WaterwaycoreTechnology or IntegrationWaterway supplies plumbing components and accessories for Mira Hot Tubs. Waterway Plastics is a major manufacturer of spa and pool equipment.
• AristeccoreTechnology or IntegrationAristec supplies surfaces materials for Mira Hot Tubs. Aristec Surfaces is a manufacturer of acrylic sheets and surface solutions for the spa industry.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Jacuzzi Inc. Jacuzzi is the iconic hot tub and spa brand, offering premium hot tubs, swim spas, and related products through dealers. It operates at a larger scale than Mira across a broader portfolio, but directly competes in the same residential hot tub category with overlapping dealer channels.

Direct peers

• Marquis Spas: Marquis Spas produces premium hot tubs and swim spas for residential use, sold through an independent dealer network across the U.S. Its product range and distribution model closely parallel Mira's positioning and channels.
• Hot Spring Spas: Hot Spring Spas is a leading U.S. premium hot tub manufacturer selling through a dealer network with a comparable mid-to-high tier product lineup. Like Mira, it emphasizes energy efficiency, hydrotherapy, and dealer-distributed sales to residential homeowners.
• Dimension One Spas: Dimension One Spas manufactures premium hot tubs and swim spas distributed through U.S. dealers, with similar feature emphasis on hydrotherapy, water filtration, and energy efficiency. It is a direct competitor in Mira's residential hot tub category.
• Master Spas: Master Spas is a U.S.-based manufacturer of premium hot tubs and swim spas, distributed through dealers nationwide. It competes directly with Mira across both hot tubs and swim spas with comparable mid-to-premium price points.
• Bullfrog Spas: Bullfrog Spas manufactures premium hot tubs with proprietary jet technology and sells through a U.S. dealer network. It competes directly with Mira in the premium residential hot tub segment, emphasizing ergonomic design and dealer-based distribution.
• Caldera Spas: Caldera Spas offers premium hot tubs and is part of the Watkins Wellness group, which also owns Hot Spring. Caldera competes directly with Mira in the mid-to-premium residential hot tub space through a similar dealer network model.
• Sundance Spas: Sundance Spas manufactures premium hot tubs with a focus on hydrotherapy and energy efficiency, distributed through a dealer network. Its product positioning and dealer model closely mirror Mira's, making it a direct comparable in the U.S. premium spa market.

Regional players

• Arctic Spas: Arctic Spas is a Canadian-based premium hot tub manufacturer selling through a dealer network in North America. It competes with Mira in the U.S. premium residential market, though its primary manufacturing footprint is outside the U.S.

Emerging players

• Vita Spa: Vita Spa is a smaller premium hot tub and swim spa brand offering competitively priced products through dealers and select retail channels. It competes in a similar value-oriented premium segment as Mira, appealing to cost-conscious residential buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mira-spa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIRA SPA