NPO Mirai no Mori

Name

NPO Mirai no Mori

Legal name

認定特定非営利活動法人みらいの森 (Certified Specified Nonprofit Corporation Mirai no Mori)

Website

https://mirai-no-mori.jp

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Development Services (Nonprofit / Social Services)

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Social Services (8300)

akta.pro primary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth outdoor programs
• Care home support
• Experiential education
• Nonprofit youth services
• Corporate volunteer programs

Headquarters

HQ city

Minato-ku, Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting the organization's mission to empower marginalized youth through outdoor programs.
2. Corporate Sponsorship: Annual partner sponsorships, program-specific sponsorships (summer camp, weekend programs), event sponsorships, and in-kind donations from corporate partners. Includes employee volunteer programs and charity campaigns.
3. Charitable Event Participation: Revenue generated through charity events such as the Imperial Palace Charity Walk, charity runs, pub quizzes, and other fundraising activities where participants contribute.
4. Social Business Partnerships: Partnerships with social businesses including Otakara Aid (unused goods donations), Energy Funding (electricity bill donations), Support4Good (retail affiliate), ZERO PC (purchase donations), and FEW Japan.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

NPO Mirai no Mori delivers a suite of outdoor experiential programs for children in Japanese care homes who have been abused, neglected, or orphaned. The core offerings are a 5-day residential Summer Camp in Miyagi Prefecture, monthly Back to Nature weekend day programs (hiking, Kikori/forestry, rafting, nature crafts, snow programs, farm visits), a Leader in Training (LIT) leadership program for high school students, and a Graduate Program supporting young adults after they leave care. Supplementary activities include Care Home Visits, Corporate Volunteer Programs (workplace visits, skill workshops), and Charity Events used for fundraising and community engagement.

Product overview

NPO Mirai no Mori is a certified nonprofit organization (認定特定非営利活動法人) that operates a suite of outdoor experiential programs for abused, neglected, and orphaned children living in care homes across Japan. Its core offerings consist of a multi-session Summer Camp (5-day residential program in Miyagi Prefecture), the monthly Back to Nature weekend day programs (featuring activities such as hiking, Kikori forestry, rafting, nature crafts, and farm visits), the Leader in Training (LIT) high school leadership program, and the Graduate Program for post-care-home youth. The organization also runs Care Home Visits with corporate partners, Corporate Volunteer Programs including workplace visits and skills workshops, and Charity Events (Charity Run, Winter Party, Imperial Palace Charity Walk, and others) for fundraising and community engagement. These programs share the common mission of building life skills, resilience, and self-confidence through outdoor experiences and mentorship.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Camp A 5-day residential outdoor camp held in Miyagi Prefecture with multiple sessions, offering hiking, stream walking, outdoor cooking, and team-building activities for children from care homes across Japan.
• Back to Nature Program Monthly weekend day programs offering a variety of experiential outdoor activities including hiking, Kikori (forestry/lumberjack) experiences, rafting, nature crafts, and farm visits for children from care homes.
• Leader in Training (LIT) Program A leadership development program for high school students approaching age 18, teaching problem-solving, teamwork, and leadership skills through participation in outdoor programs and corporate workshops.
• Graduate Program An ongoing support program for former campers who have left care homes, providing continued connection, mentorship, workshops, and career development opportunities as they transition to independence.
• Care Home Visits Visits to partner care homes with corporate sponsors and volunteers, bringing activities, workshops, and gifts to children in their living environment.
• Corporate Volunteer Programs Workplace visits and skill workshops for LITs and graduates, including corporate office tours, communication workshops, project management training, and career exploration activities facilitated by corporate partners.
• Charity Events Various fundraising events including Charity Run, Winter Party, whisky evenings, pub quizzes, touch rugby tournaments, and Imperial Palace Charity Walk to engage supporters and raise funds for programs.

Quantifiable outcome

• 2025 Charity Run raised 1,024,000 yen for programs
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• Morgan Stanley JapanflagshipGTM or Marketing PartnerLong-term annual partner and program sponsor since 2018. Morgan Stanley sponsors Back to Nature programs, conducts care home visits, hosts Awareness Talks with employees, and participates in Global Volunteer Month. Provides consistent adult role models for campers.
• Oracle JapancoreGTM or Marketing PartnerSponsor of Kikori (forestry) programs and project management workshops for Leaders in Training and graduates. International volunteer team participates in programs throughout the year.
• KEEN JapanflagshipGTM or Marketing PartnerLong-term partner and believer of the mission since early years. Sponsors winter party annually, conducts special care home visits with shoe donations and craft workshops, collaborated on charity T-shirt designs, and offers internship opportunities for LITs at their stores.
• IHG Hotels & Resorts JapancoreGTM or Marketing PartnerAnnual partner since 2025. Charity Walk-a-Thon across 5 Japan locations during Giving for Good Month. Sponsors Kikori programs, hosts workplace visits for LITs and graduates, and film screening events.
• Costco Wholesale JapancoreGTM or Marketing PartnerIn-kind donor since 2014, continuing to provide outdoor snacks, ingredients, and materials for programs including summer camp, snow programs, and weekend activities.
• Knights in White Lycra (KIWL)flagshipGTM or Marketing PartnerCharity partner for the 500km Charity Ride for 7 consecutive years. KIWL riders raise funds through cycling challenges and participate in programs as Santa volunteers for Christmas events.
• Adobe JapancoreGTM or Marketing PartnerSponsor of Back to Nature programs including Easter Game Day and hiking activities. Adobe Foundation provides additional support.
• FedEx JapancoreGTM or Marketing PartnerSponsor of Back to Nature hiking programs. Employee volunteers serve as role models for campers during program activities.
• Avery Dennison JapancoreGTM or Marketing PartnerSponsor of dairy farm program and Easter Game Day activities. Provides in-kind donations including camper passports and T-shirts.
• Robert Half & Protiviti JapancoreGTM or Marketing PartnerSponsor of Christmas Back to Nature programs with employee volunteers. Official sponsor of Imperial Palace Charity Walk.
• Mori to OdorucoreStrategic or Co-development PartnerLong-term program partner providing expertise, tools, and guidance for Kikori (forestry) programs. Enables unique hands-on forestry experiences for campers.
• Wild TamecoreGTM or Marketing PartnerPro-bono video production partner creating impact videos documenting programs. Continuous supporter producing professional content for the organization.
• Columbia Sportswear JapancoreGTM or Marketing PartnerLong-term supporter since 2017. Workplace visit host for LITs at Shinjuku office. Backpack donations and supporter of Leader in Training program.
• Maersk & APM Terminals JapanminorGTM or Marketing PartnerWorkplace visit program host for LITs and graduates at Yokohama facilities, introducing logistics industry careers.
• Michael Page JapancoreGTM or Marketing PartnerFacilitates communication workshops and goal-setting workshops for Leaders in Training and graduates. Supports career development.
• Otakara AidminorOthersSocial business partner allowing unused goods to be donated, converting unused items into support for the organization.
• Energy FundingminorOthersSocial business partner where a portion of electricity bills is donated to support the organization's activities.
• Support4GoodminorOthersJapan's first retail affiliate website partnering with NPO communities, providing ongoing donations through purchases.
• ZERO PCminorOthersSocial business partner where a portion of ZERO PC purchase proceeds is donated to the organization.
• FEW JapanminorOthersOrganization enabling internationally-minded women in Japan to achieve their full professional and personal potential; partnership supporting shared missions.
• Isonuma FarmcoreStrategic or Co-development PartnerProgram partner hosting dairy farm programs. Provides hands-on learning experiences about farm animals and food sources for campers.
• Dom Dom BurgerminorGTM or Marketing PartnerDonates lunch and special gifts for children during Christmas care home programs.
• Jo Malone London JapanminorGTM or Marketing PartnerCreated charity candles with 75% of proceeds donated to the organization in 2022.
• JanSport JapanminorGTM or Marketing PartnerIn-kind donor providing backpacks for campers for use during programs and in daily life (2019, 2021, 2022, 2023).
• English AdventurecoreStrategic or Co-development PartnerOriginal supporter from 2011 when the first summer camp was held with their support. Long-term Mirai no Mori Friend and promoter.
• Eco MarathonminorGTM or Marketing PartnerEvent partner for the annual Charity Run, helping organize and promote the fundraising event.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mirainomori
• YouTubeyoutube.com/channel/mirainomori
• Facebookfacebook.com/mirainomorijp
• LinkedInlinkedin.com/company/npo-mirai-no-mori
• Instagraminstagram.com/mirainomori

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPO Mirai no Mori