MIRCHI INDIAN RESTAURANT LIMITED

What MIRCHI INDIAN RESTAURANT LIMITED does

Mirchi Indian Restaurant Limited operates a single physical Indian restaurant in Hanley, Stoke-on-Trent, UK, under owner Kishore Jammula, established in 2012 with a 15-person team. The venue offers dine-in, takeaway, and in-house delivery, complemented by a direct online ordering platform at mirchistokeonline.com that supports collection and delivery orders. The menu spans South Indian, North Indian, Indo-Chinese, and British-style curries, with dedicated vegan and children's menus, and the business is halal-certified to address a specific local dietary segment.

The business operates four revenue-generating channels: dine-in service at the restaurant, takeaway orders (direct and via third-party aggregators), delivery through Uber Eats, Just Eat, and Deliveroo, and a mobile catering arm that serves events, weddings, and corporate functions across England with live cooking stations and bespoke menus. Pricing is at mid-market Indian cuisine levels, with individual items in the lower price tier and party/group meals reaching up to approximately £40.97 per package, indicating a value-oriented positioning rather than premium dining.

The commercial model is supplemented by a related-brand ecosystem under common ownership — Oh! India, Mirchi Caterers, and Venue80 (a venue hire offering) — which enables cross-referral across dine-in, catering, and event spaces while distributing overhead. The technology layer is conventional: a content-rich website with multiple SEO-optimized menu landing pages and an online ordering module, with no disclosed AI/ML, data analytics, or proprietary technology assets. The company is privately held with no disclosed funding rounds and operates entirely as a UK small business.

Name

MIRCHI INDIAN RESTAURANT LIMITED

Legal name

MIRCHI INDIAN RESTAURANT LIMITED

Website

https://mirchistoke.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Mirchi Indian Restaurant Limited is a single-location Indian restaurant in Hanley, Stoke-on-Trent, UK, offering dine-in, takeaway, delivery, and event catering to local consumers and corporate/event clients across England.

Ownership category

akta.pro rank

Product category

Indian Restaurant Services

NAICS

Full-Service Restaurants (722511), Caterers (722320), Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industries

Regional/Ethnic Specialty Fast Casual (e.g., Indian, Caribbean, African, Eastern European) (THAFABAM), Event Catering (Weddings, Social, Private Parties) (THAFAIAB), Specialty Dietary & Wellness Catering (Vegan, Halal, Kosher, Allergy-Friendly) (THAFAIAK)

Keywords

• Indian restaurant services
• South Indian cuisine
• Event catering services
• Restaurant takeaway delivery
• Halal indian dining

Headquarters

HQ city

Stoke-on-Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in Restaurant Service: Walk-in and reservation-based dining at the restaurant location offering full menu access including South Indian specialties, North Indian classics, Indo-Chinese fusion dishes, and beverages including alcohol.
2. Takeaway and Collection: Pre-order for collection service allowing customers to order ahead and pick up food. Current promotion offers 20% off all orders over £20.
3. Delivery Service: Delivery through both direct restaurant delivery and third-party platforms (Uber Eats, Just Eat, Deliveroo) serving Stoke-on-Trent and surrounding areas within approximately 5-mile radius.
4. Event Catering: Full-service catering for events including weddings, corporate functions, private parties, and cultural festivals. Offers customizable menus, live cooking stations, waiting staff, and setup services. Both inside catering at the restaurant and outside mobile catering available. Covers events from intimate gatherings (less than 10 guests) to large events (400+ guests).

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Mirchi Indian Restaurant Limited operates a single-location Indian restaurant in Stoke-on-Trent offering authentic South Indian cuisine alongside North Indian and Indo-Chinese dishes through dine-in, takeaway, and food delivery channels. The business also runs a catering division providing customizable Indian catering for weddings, corporate events, private parties, and cultural festivals, including live cooking stations, BBQ, and on-site hall hire, serving events from under 10 guests to over 400 guests across England.

Product overview

Mirchi Restaurant is a single-location South Indian restaurant in Stoke-on-Trent offering a unified dining experience through three primary service channels: dine-in at the restaurant, takeaway for collection, and food delivery. The core offering centers on authentic South Indian cuisine including dosas, idlis, vadas, biryanis, and regional curries, complemented by North Indian classics, Indo-Chinese fusion dishes, and British-style curries. The restaurant also operates a catering division providing Indian catering services, BBQ catering, and live food stations for events. Supporting products include specialized menus (vegan, kids, a la carte), beverage offerings (drinks, wine), and desserts/coffee. The company is owned by Kishore Jammula and is located at 60 Snow Hill, Hanley, Stoke-on-Trent.

Differentiator

Problem solved

Functional benefit

Products and services

• Mirchi Restaurant Dine-In Service Authentic South Indian and broader Indian cuisine dining experience at the restaurant location in Hanley, Stoke-on-Trent, with full menu access, licensed bar service, and family-friendly seating including high chairs. Targeted at local individuals, families, and groups seeking sit-down Indian meals.
• Mirchi Restaurant Takeaway Service Pre-order for collection service offering the full menu of authentic Indian dishes for customers to pick up at the restaurant. Includes a current 20% discount on orders over £20. Available to individual consumers and families in Stoke-on-Trent.
• Mirchi Restaurant Food Delivery Service Delivery of freshly prepared Indian dishes to customers' doorsteps in Stoke-on-Trent and surrounding areas within an approximately 5-mile radius, available via the restaurant's own delivery service and through partnerships with Uber Eats, Just Eat, and Deliveroo.
• Mirchi Restaurant Indian Catering Services Professional Indian catering for weddings, corporate events, private parties, and cultural festivals with customizable menus accommodating vegetarian, vegan, and Halal requirements. Includes both on-site catering at the restaurant venue and mobile off-site catering across England.
• Mirchi Restaurant BBQ and Indian Barbecue Catering Specialized barbecue catering menu featuring tandoori dishes, kebabs, grilled meats, and seafood prepared on-site at events with custom menu options. Targeted at event hosts seeking live grilling at their functions.
• Mirchi Restaurant Live Food Stations Catering Interactive live cooking stations for events including Dosa Counter, Chat Counter, and Indo-Chinese Counter, offering freshly prepared dishes made to order at the event venue.
• Mirchi Restaurant Pre-Designed Catering Menu Packages Pre-designed catering menu packages for events including Pooja/House Warming, Simple Veg/Non-Veg, Special Veg, Mix Menu, Kebab and Biryani, Indo-Chinese, South Indian Street Food, North Indian, and South Indian Breakfast menus. Available for events of all sizes.
• Mirchi Restaurant A La Carte Menu Full restaurant menu featuring South Indian specialties (dosas, idlis, vadas), North Indian curries, tandoori dishes, biryanis, Indo-Chinese fusion items, and classic small plates. The primary menu used for dine-in, takeaway, and delivery orders.
• Mirchi Restaurant Vegan Menu Dedicated plant-based menu with vegan versions of traditional dishes including dosas, curries, biryanis, and Indian breads, featuring naturally vegan South Indian dishes. Targeted at vegan and vegetarian diners.
• Mirchi Restaurant British Currys Menu Menu featuring British-adapted Indian curries including Tikka Masala, Balti, Jalfrezi, Madras, Rogan Josh, Korma, Vindaloo, and more with customizable protein and spice levels.
• Mirchi Restaurant Kids Menu Child-friendly menu with familiar items like chicken nuggets and chips, fish fingers, chicken tikka with chips/rice, and various fried rice and noodle options sized and priced for children (£5.95–£6.95).
• Mirchi Restaurant Drinks Menu Beverage offerings including draught beers, bottled beers, spirits (brandy, vodka, gin, whiskey, rum), liqueurs, mixers, and soft drinks served at the licensed restaurant and for takeaway.
• Mirchi Restaurant Wine Menu Wine selection featuring white wines (Sauvignon Blanc, Chardonnay, Pinot Grigio), red wines (Shiraz, Merlot, Malbec), rosé wines, and prosecco/champagne options available with dine-in service.
• Mirchi Restaurant Desserts and Coffee Menu Sweet treats including ice creams, sticky toffee pudding, chocolate brownie, gulab jamoon, gajar ka halwa, plus coffee drinks and freshly squeezed juices served with dine-in and takeaway orders.

Quantifiable outcome

• 20% discount available on collection orders over £20 and early bird bookings (16:00-18:30)
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core.

• Uber EatscoreChannel Partner/ Reseller/ DistributorUber Eats platform partnership for food delivery. Restaurant listing includes ordering capability for delivery service. Part of multi-platform delivery strategy to maximize customer convenience and reach.
• Just EatcoreChannel Partner/ Reseller/ DistributorJust Eat platform partnership for food delivery. Restaurant listing on major UK food delivery marketplace enabling order placement for delivery service.
• DeliveroocoreChannel Partner/ Reseller/ DistributorDeliveroo platform partnership for food delivery. Restaurant listed on Deliveroo menu enabling delivery service to customers in Stoke-on-Trent area.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mirchi Caterers: A sister catering business under the same ownership, specialized in Indian event catering. Most directly comparable in the catering segment, with overlap in customer base (events, weddings, corporate functions) and cuisine.
• Bundobust: UK-based Indian street food and craft beer restaurant group with multiple locations. Comparable in Indian street food positioning, casual dining model, and craft beer/beverage program; serves as a relevant template for scaling the Mirchi concept.
• Venue80: A venue hire business operated by the same ownership, referenced as 'Our Other Restaurants' on the Mirchi website. Comparable in event hosting and venue operations, providing direct evidence of the owner's multi-business ecosystem.
• Oh! India Restaurant: A related Indian restaurant operated by the same owner (Kishore Jammula), referenced on the Mirchi website as 'Our Other Restaurants'. Direct peer in cuisine, region, and operating model, providing direct evidence of a multi-brand local strategy.

Broad incumbents

• Gymkhana: Michelin-starred Indian fine dining restaurant in London. Comparable in authenticity-led Indian cuisine positioning and event/private dining capabilities, though operating at the premium end of the market.
• Wagamama: Major UK Pan-Asian restaurant chain with dine-in, takeaway, and delivery. Comparable in multi-channel distribution (dine-in + aggregators + delivery) and Asian cuisine positioning, though much broader menu and national footprint.
• Dishoom: UK-based Indian restaurant chain with multiple locations offering dine-in, delivery, and event catering. Comparable in cuisine positioning and multi-channel model, though at much larger scale and national footprint.
• Mowgli Street Food: UK Indian street food chain with multiple locations, focusing on authentic dishes and home-style cooking. Comparable in menu authenticity positioning and casual dining model, though at multi-site scale.
• Chaiiwala: UK Indian street food and chai chain with multiple locations. Comparable in Indian cuisine and casual street-food positioning, though skewed toward grab-and-go rather than full-service dining.

Regional players

• Zouk Restaurant: UK Indian restaurant and bar concept operating in the Midlands region. Comparable in regional Indian cuisine positioning, licensed bar service, and catering for events, though serves a different specific geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mirchi-indian-restaurant-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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