What Mirror Centre Amsterdam does

Mirror Centre Amsterdam is a privately-held, family-owned wellness and personal development center located at Ter Gouwstraat 3 in Amsterdam-Oost, Netherlands. Founded in 2004 and operated today by three sisters — Simone, Marcia, and Tamara Huiberts — who inherited the business from their father, the center operates as a multi-service platform combining weekly dance, yoga, and mindfulness classes (Mirror Member), ten rentable event and studio spaces ranging from 45m² to 200m² (Mirror Rent), a plant-based café with co-working flex spots (Mirror Café), and a physical and online retail store carrying sustainable, fair-trade products (Mirror Store), including branded wellness items like the Golden Triangle crystal set and plantable fortune cookies.

The core technology stack is minimal: a WordPress-style website with an integrated e-commerce checkout, a quote-request workflow for venue rentals, a newsletter system, and social media presence on Facebook and Instagram. No proprietary software, AI, or platform APIs are present. Revenue is generated across four discrete streams — recurring class subscriptions, per-event venue rental (€110–€775 depending on space and duration), café transactions, and one-time retail purchases (€1–€59.95). Distribution is hybrid: physical walk-ins at the Amsterdam-Oost location combined with a Dutch/English e-commerce storefront offering free pickup or shipping over €50.

The go-to-market motion is event- and community-led: programming is built around a weekly Mirror Member schedule supplemented by partner-organized workshops, Tantric Dance afternoons, cacao ceremonies, and special events. Customer acquisition relies on organic social media (hashtags #itsmyMirror and #supportyourlocals), a bi-monthly email newsletter, blog content, and community word-of-mouth. Target customers span wellness-focused individuals, corporate/SMB venue renters, café and co-working visitors, and gift buyers, served through a single physical site with a small eight-person team and no disclosed external funding or institutional ownership.

Name

Mirror Centre Amsterdam

Legal name

Mirror Centre

Website

https://mirrorcentre.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Mirror Centre Amsterdam is a family-owned wellness center in Amsterdam-Oost offering weekly dance/yoga/mindfulness classes, 10+ rentable event spaces, a plant-based café with co-working spots, and a sustainable retail store, serving local wellness seekers, SMBs, and corporate event clients.

Ownership category

akta.pro rank

Product category

Wellness Center Services

NAICS

Personal Care Services (8121)

akta.pro primary industry

Wellness & Retreat Stays (Yoga, Spa, Detox) (THAMADAJ)

Keywords

• Wellness center services
• Event venue rental
• Yoga dance classes
• Mindfulness workshops
• Sustainable retail products

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Mirror Member Classes: Weekly program with diverse dance, yoga, and mindfulness classes for members. Classes are offered on a recurring basis with regular scheduling.
2. Studio/Zaal Rental: Rental of various sized event spaces (Spiegelzaal, Grotezaal, Openzaal, Benedenzaal, Tuinzaal, etc.) for meetings, trainings, workshops, seminars, weddings, and events. Prices vary by half-day, full-day, or long-day bookings.
3. Mirror Café: Plant-based coffee and beverages served at the café, with flex spots for co-working.
4. Mirror Store (Retail): E-commerce store selling sustainable, fair trade products including bags, interior items, accessories, drinks and food, yoga accessories, and gift sets. Products sourced from young entrepreneurs with special handmade items.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mirror Centre Amsterdam is a multi-service wellness venue in Amsterdam-Oost offering weekly dance, yoga, and mindfulness classes (Mirror Member); rental of 10+ event spaces (Mirror Rent) ranging from 45m2 to 200m2 for meetings, workshops, weddings, and corporate events; a plant-based coffee café with co-working flex spots (Mirror Café); and a retail store (Mirror Store) selling sustainable, fair-trade products including wellness items, accessories, bags, and gift sets. The center is operated by three sisters (Simone, Marcia, Tamara Huiberts) and serves as a community wellness hub with a silent garden atmosphere.

Product overview

Mirror Centre Amsterdam is a wellness center in Amsterdam-Oost offering a multi-service platform centered on personal development and body-mind wellness. The core offering includes Mirror Member (weekly dance, yoga, and mindfulness classes), Mirror Rent (10 event spaces ranging from 45-200m2), Mirror Café (plant-based coffee and flex spots), and Mirror Store (sustainable retail products). The center hosts events including workshops, seminars, and ceremonies. Room rentals include Spiegelzaal (mirror hall), Grotezaal (largest hall with stage/piano/bar), Openzaal, Benedenzaal (basement with bar), Bovenzaal, Wittezaal, Tuinzaal, Lunazaal, Verdezaal, and Bovenlounge. The Mirror Store retails sustainable items including Mirror Rituals wellness products (crystal sets, cleansing bundles), interior décor, accessories, bags, and food/drinks.

Differentiator

Problem solved

Functional benefit

Brands

• Mirror Member: Weekly program featuring dance, yoga, and mindfulness classes, supplemented by workshops, events, and gatherings.
• Mirror Rent
• Mirror Café
• Mirror Store

Products and services

• Mirror Member Weekly program offering diverse dance, yoga, and mindfulness classes, complemented by special workshops, events, and gatherings for wellness-focused individuals in Amsterdam.
• Mirror Rent (Studio/Venue Rental) Rental service for 10+ event spaces ranging from 45m2 to 200m2, suitable for meetings, trainings, workshops, seminars, weddings, and corporate events. Spaces include mirror halls, stages with pianos, bars, and dedicated facilities.
• Mirror Café Café offering plant-based coffee and beverages, with flex spots for co-working, casual gatherings, and meetings in a wellness-oriented atmosphere.
• Mirror Store Retail store featuring sustainable, green, and fair-trade items including interior products, accessories, bags, food, drinks, and wellness products like Mirror Rituals crystal sets, cleansing bundles, and plantable fortune cookies.
• Events Program (Workshops, Seminars, Ceremonies) Special events program featuring meditation sessions, workshops, seminars, Tantric Dance afternoons, and cacao ceremonies organized by Mirror Centre or partner organizations.
• Flex Spots (Co-working) Flexible co-working spots in the café area for professionals, freelancers, and remote workers to work and gather in a wellness-oriented atmosphere.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Event Partners (unnamed)minorOthersPartners who organize recurring activities within Mirror Centre. Events organized by partners include workshops, seminars, Tantric Dance afternoons, and cacao ceremonies. Partners use Mirror Centre as a venue for their activities while Mirror Centre benefits from the diverse programming offering.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Zoku Amsterdam: Amsterdam hybrid hotel/coworking concept with community events and programming. Comparable to Mirror Centre as a multi-revenue venue blending hospitality, flexible workspace, and events within a single location targeting similar community-oriented Amsterdam audiences.

Regional players

• Kanaal40: Amsterdam event and venue space for corporate meetings, workshops, and private events. Comparable to Mirror Rent as a multi-room Amsterdam venue rental operator serving similar enterprise and SMB clients.
• Roest: Amsterdam cultural and event venue combining food, drinks, and creative programming in a single location. Comparable to Mirror Centre's multi-revenue community venue model in Amsterdam, though with a more cultural/creative orientation.

Broad incumbents

• Conscious Hotels: Amsterdam-based sustainable hotel group with a values-led brand and local community focus. Comparable to Mirror Centre in terms of Amsterdam location, sustainability positioning, and authentic brand identity distinct from large chains.
• Volkshotel: Amsterdam lifestyle hotel in the former Volkskrant building that operates a cultural programming calendar, coworking floor, and event spaces — comparable to Mirror Centre as a multi-purpose community-driven venue combining hospitality, events, and creative gathering in Amsterdam.

Direct peers

• Delight Yoga: Amsterdam yoga and wellness studio operating multiple locations with regular classes, workshops, and teacher training. Direct peer to Mirror Centre's Mirror Member program in terms of yoga/wellness class offerings targeting Amsterdam residents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mirrorcentre
• Instagraminstagram.com/mirrorcentre
• LinkedInlinkedin.com/company/mirror-centre-amsterdam

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mirror Centre Amsterdam