What Volkshotel does

Volkshotel operates a hybrid hospitality and creative community complex in Amsterdam Oost, housed in the former headquarters of Dutch newspaper De Volkskrant. The property combines 196-216 hotel rooms (ranging from budget Cabins with shared bathrooms to XL suites and wheelchair-accessible rooms), 24 fully equipped studios for long-stay use, and 85 creative workspaces operated by the Urban Resort Foundation under the Broedplaats VKG concept. The company is privately held via The Magnificent 8 B.V. and employs 51-100 staff.

Revenue is generated across six interlocking streams: hotel room bookings (starting at €69/night with direct-booking discounts, long-stay rates, and corporate packages), food and beverage (Canvas restaurant on the 7th floor, Werkplaats café and coworking on the ground floor, and the Doka underground sound bar), wellness services (Badplaats rooftop spa with hot tubs and sauna, massage, yoga, hairdresser, and bike rental), co-working and meeting cabins (€45-65/hour), event and meeting spaces, and the Volks Card gift card program valid across all venues. Distribution is direct-to-consumer through a five-language website, phone, email, and walk-in traffic, with the brand also monetized through cultural programming such as Canvas Nights and artist-led workshops.

The business is differentiated operationally by sustainability infrastructure (Green Key Gold certified, A++ energy label, 262 solar panels, and an underground WKO thermal energy storage system) and a curated cultural program that includes nine artist-designed 'Special Rooms.' The target segments are leisure travelers, business travelers on company rates, creative professionals occupying the Broedplaats workspaces, and long-stay digital nomads — explicitly positioned as an inclusive, multi-demographic 'hotel of the people' rather than a single-segment property.

Name

Volkshotel

Legal name

The Magnificent 8 B.V.

Website

https://volkshotel.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Volkshotel is an Amsterdam hybrid hospitality and creative community complex (196-216 rooms, 24 studios, 85 workspaces) in the former De Volkskrant building, serving leisure, business, creative-professional, and long-stay guests with integrated F&B, spa, and event venues.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Hotel & Resort Restaurants (THAFACAH), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF)

Keywords

• Boutique hotel accommodation
• Creative workspace rental
• Hospitality food beverage
• Wellness spa services
• Event meeting spaces

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Bookings: Core revenue from 196-216 hotel rooms including Standard Rooms, Special Rooms, Studios, and Cabins. Bookable via direct website with Limited Rate or Flex Rate options. Long-stay discounts available for 14+ nights.
2. Food & Beverage: Revenue from Canvas restaurant (7th floor) serving breakfast, lunch, dinner; Werkplaats cafe with all-day dining; quick breakfast grab-and-go option. Canvas transforms into Canvas Nights dance venue on Friday and Saturday evenings.
3. Nightlife & Entertainment: Doka underground sound bar and Canvas Nights generate revenue from door charges and potentially table service. Limited capacity at Doka creates exclusivity.
4. Long-Stay Accommodations: 24 studios available for extended stays of 14+ nights with 25% discount on limited rate. Monthly rates from €105/night for 30+ night stays. Includes fully equipped kitchen, living room, private balcony.
5. Co-working Space: Free co-working for hotel guests. Work cabins available for €45 or €65/hour for private business meetings (4-8 persons). Werkplaats cafe serves as co-working hub.
6. Wellness Services: Badplaats rooftop spa with hot tubs and sauna (free for hotel guests), massage services (€40-90), yoga classes (€15/class or €125/10-class card), hairdresser (€37.50), bike rental (€15 first day, €10 following days).
7. Volks Card Gift Cards: Gift card program valid for 2 years from purchase. Can be used at all Volkshotel locations (Werkplaats, Canvas, Doka, hotel) for food, drinks, and hotel stays. Purchasable at reception or via email with shipping.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Volkshotel operates a multi-functional hospitality complex in Amsterdam housed in the former De Volkskrant newspaper headquarters, offering 196-216 hotel rooms, four food and beverage venues (Canvas restaurant, Werkplaats cafe, Doka sound bar), a rooftop spa (Badplaats), and 85 creative workspaces (Broedplaats VKG). The property combines overnight accommodation with co-working facilities, nightlife, wellness services, and meeting/event spaces under one roof.

Product overview

Volkshotel is a multi-functional hospitality complex located in the former De Volkskrant newspaper headquarters in Amsterdam Oost. The offering consists of a core hotel product (196-216 rooms ranging from budget cabins to luxury suites), supplemented by four distinct food & beverage venues (Werkplaats café/co-working, Canvas restaurant/bar on the 7th floor, Doka underground sound bar), a rooftop spa (Badplaats with hot tubs and sauna), creative workspace hub (Broedplaats VKG with 85 workspaces), and various add-on services including business packages, meeting facilities, activities (yoga, massage, hairdresser), and a gift card program. The property targets diverse demographics from budget travelers to business guests and creative professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Canvas: Restaurant and bar on the 7th floor with panoramic city views, also transforms into a dance floor on Friday and Saturday nights
• Doka
• Werkplaats
• Badplaats
• Broedplaats VKG
• Volks Card

Products and services

• Hotel Rooms Overnight accommodation for travelers with rooms ranging from budget Cabins (shared bathroom) to XL suites with Dutch bedstee; includes nine uniquely themed 'Special Rooms' designed by various artists.
• Werkplaats A ground-floor cafe, co-working space, and meeting venue offering coffee, food, workspaces, and flexible meeting rooms; free co-working for hotel guests and Amsterdammers.
• Canvas Restaurant and bar on the 7th floor offering breakfast, lunch, dinner, and drinks with panoramic Amsterdam city views; transforms into a dance floor on Friday and Saturday nights.
• Doka An underground intimate sound bar where night, culture, and music come together; features resident DJs, live music, and club nights.
• Badplaats Rooftop mini-spa on the 8th floor featuring hot tubs, sauna, and massage services with panoramic Amsterdam views.
• Broedplaats VKG Creative workspace hub offering 85 work spaces for artists, designers, photographers, and entrepreneurs, run by The Urban Resort Foundation.
• Studio Long-Stay 24 fully-equipped studios with kitchen, living room, TV, double bed, sofa bed, and private balcony available for extended stays of 14+ nights at discounted rates.
• Meetings and Events Meeting rooms and event spaces for conferences, dinners, parties, and weddings, with customizable packages and group bookings via [email protected].
• Activities and Workshops On-site wellness and creative activities including yoga classes (€15/class), massage (€40-90), hairdresser, djembe workshops, creative workshops, and life drawing sessions.
• Volks Card A gift card available at reception or via email, valid for 2 years and usable at all Volkshotel locations for food, drinks, and hotel stays.

Quantifiable outcome

• Free Badplaats (hot tubs & sauna) for hotel guests, saving €40+/hour on spa services
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Urban Resort FoundationcoreStrategic or Co-development PartnerUrban Resort Foundation runs Broedplaats VKG, the creative workspace hub within Volkshotel with 85 workspaces for artists and creatives. The foundation manages the creative ecosystem that contributes to the hotel's unique positioning and programming.
• De Gezonde Stad & Knowledge MileminorStrategic or Co-development PartnerCollaboration on green facade project behind Volkshotel as part of Knowledge Mile initiative to make Amsterdam a greener city. Environmental sustainability partnership.
• Green Key GlobalcoreOthersAwarded gold Green Key certificate for sustainable tourism operations. Green Key is an international eco-label that reviews environmental responsibility in the tourism sector.
• Gan Production / Djembeland (Victor Sams)minorStrategic or Co-development PartnerCultural organization offering djembe drumming workshops and performances in Volkshotel. Victor Sams has 25+ years experience in African-Caribbean percussion. Workshops held in hotel basement.
• Daphne BleekerminorStrategic or Co-development PartnerArtist conducting 'Painting In Blue' workshop (3 hours, €59.95) for guests. Workshop teaches painting techniques and participants take home their creation.
• Jalinka (Visual Artist)minorStrategic or Co-development PartnerVisual artist offering creative workshops including Poetry Collage, Intuitive Drawing, and custom workshops. Located at VKG broedplaats studio. Workshops for 2-7 persons from €55.
• VolksYoga (Mareille Outshoorn)minorStrategic or Co-development PartnerVolksYoga yoga program with four teachers (Claudia, Tara, Edith, Emily) offering Vinyasa, Yin, and dynamic flow classes. €15/class or €125 for 10-class card. Classes held in zaal Riet.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Generator Hostels: Design-led hostel/hybrid-accommodation operator with integrated bars, event programming, and co-working-friendly common spaces. Comparable as a multi-venue, social, urban European hospitality concept with F&B and nightlife as core revenue streams.
• Hotel Not Hotel: Amsterdam art-themed boutique hotel where each room is designed by a different artist. Overlaps directly with Volkshotel's nine 'Special Rooms' designed by creatives and its overall artist-driven identity.
• citizenM: Design-led, tech-enabled urban hotel brand with self-service check-in, compact rooms, and vibrant lobby/F&B spaces. Comparable as a contemporary, urban, full-service hotel concept targeting modern travelers with multi-venue revenue within one property.
• Zoku: Amsterdam-founded hybrid hotel/co-working operator offering "home-office combo" lofts with kitchens, co-working, and event programming. The closest direct peer to Volkshotel's hybrid hospitality-plus-workspace model, targeting the same digital-nomad and creative-professional segments.
• Yotel: Compact, tech-forward urban hotel brand with multi-revenue common areas and meeting/event spaces. Comparable on urban, design-led, multi-functional hospitality positioning with similar scale of operations in European cities.
• The Hoxton: Lifestyle boutique hotel brand with strong F&B and community programming, Open House co-working/lobby concepts, and design-led rooms. Closely mirrors Volkshotel's full-service-hotel-plus-vibrant-public-space positioning in urban European cities.
• MEININGER Hotels: European hybrid hotel-hostel chain offering affordable urban accommodation with on-site F&B, bar, and co-working-style common areas. Comparable on European urban footprint, price-disciplined positioning, and integrated F&B/social revenue.
• easyHotel: Limited-service urban budget hotel operator with compact rooms in central European locations. Comparable to Volkshotel's XS/Cabin room tiers and starting price points (€69/night), as well as direct online booking model.
• Conscious Hotels: Amsterdam-based chain of eco-friendly boutique hotels. Directly comparable on city (Amsterdam), segment (boutique/lifestyle), and sustainability positioning (green-certified operations), which are core elements of Volkshotel's identity.

Broad incumbents

• Moxy Hotels: Marriott's lifestyle/select-service hotel brand targeting younger travelers with vibrant lobbies and bar/F&B spaces. Overlaps in design-forward urban positioning but operates at much larger scale as part of Marriott's portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Volkshotel
• Instagraminstagram.com/werkplaats_amsterdam
• Xx.com/volkshotel
• LinkedInlinkedin.com/company/volkshotel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volkshotel