What MISA JSC does

MISA JSC (Công ty Cổ phần MISA) is a privately-held Vietnamese joint stock company founded in 1994 and headquartered in Hanoi. It operates one of the broadest domestic software footprints in Vietnam, organized as a platform-plus-modules architecture anchored by the AMIS unified business management suite. Core modules span online and offline accounting (AMIS Kế toán, MISA SME, MISA Mimosa), human resources and payroll (AMIS Nhân sự, Tiền lương, Chấm công, BHXH), CRM and marketing automation (AMIS CRM, AMIS aiMarketing), digital office tools (Công việc, Ghi chép, WeSign), and vertical platforms for restaurants (MISA CukCuk), retail (MISA eShop/OCM), education (EMIS, SISAP), healthcare (MISA iHOS), and government (FinGov, iGov, Bumas, QLTS, Bamboo, Hotich). Adjacent fintech and trust services include MISA meInvoice (e-invoicing), MISA eSign (digital signatures), MISA BankHub (electronic banking), JetPay (payments), MISA mTax (tax filing), and MISA Lending — a credit-decisioning platform powered by MB Bank partnership data.

The technology base is increasingly positioned around Agentic AI via AMIS OneAI, a unified AI layer that integrates third-party foundation models (ChatGPT, Gemini, Grok) priced from 500,000 VND/month per organization. MISA markets 'Agentic Enterprise' capabilities for autonomous business operations, with quantified productivity claims (financial reporting compressed from 3-5 days to 30-60 minutes; 3-5x risk detection improvement; decision cycles shortened to 24-48 hours). The company holds ISO 27001:2013, ISO 9001:2015, CMMI DEV/3, and CSA STAR Level 2 certifications, and has been recognized with the APICTA Asia-Pacific IT first prize, Make in Vietnam Gold, ASOCIO Outstanding Tech Enterprise, VDCA Digital Conversion Award, and Sao Vàng Đất Việt.

MISA's go-to-market blends enterprise field sales for government and large accounts, channel partner/reseller networks, inside sales for mid-market, and product-led self-serve with freemium tiers for SMBs and households, supported by the MISA Academy certification program, an active event/conference calendar, and presence in 22 countries. Revenue is diversified across software subscriptions, perpetual licenses, professional services, hardware/POS sales, and emerging transaction fees from the MISA Lending platform. The customer base spans 400,000+ businesses and households, 44,500+ government administrative units, and 3.5M+ individual users, making MISA one of the largest pure-play Vietnamese enterprise software vendors by reach, even though revenue and headcount figures are not publicly disclosed.

Name

MISA JSC

Legal name

Công ty Cổ phần MISA

Website

https://misa.com.vn

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

MISA JSC is a privately-held Vietnamese technology company founded in 1994 that provides an integrated ecosystem of accounting, ERP, electronic invoicing, government management, and Agentic AI solutions to 400,000+ businesses, 44,500+ government units, and individuals across 22 countries.

Ownership category

akta.pro rank

Product category

Enterprise Management Software / ERP

NAICS

Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Enterprise management software
• Accounting software
• Electronic invoicing
• Government financial management
• Restaurant POS systems

Headquarters

HQ city

Hà Nội

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Recurring subscription fees for cloud-based software products including AMIS accounting, CRM, HRM, and office management modules. Revenue generated through monthly or annual subscription payments per user or organization.
2. One-time License Sales: Perpetual license sales for offline software products like MISA SME 2023, MISA Mimosa 2025 for government accounting.
3. Professional Services: Implementation, training, and consulting services for enterprise and government deployments.
4. Hardware and POS Systems: Sale of POS equipment, cash registers, and related hardware for retail and restaurant customers.
5. Transaction Fees - Lending Platform: Revenue from MISA Lending platform connecting businesses with banks, potentially earning transaction or referral fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

MISA JSC develops and sells a comprehensive ecosystem of enterprise management software products, including the AMIS unified platform for accounting, HR, CRM, marketing, and digital office operations. The portfolio also includes vertical-specific platforms for restaurants (MISA CukCuk), retail (MISA eShop), education (EMIS), state financial management (FinGov, iGov, Mimosa), hospitals (iHOS), personal finance (MoneyKeeper), and the AMIS OneAI unified AI platform integrating ChatGPT, Gemini, and Grok. Revenue is generated through software subscriptions, perpetual licenses, professional services, and POS hardware sales.

Product overview

MISA JSC is a Vietnamese technology company offering a comprehensive ecosystem of digital transformation solutions organized as a platform-plus-modules architecture. The core offerings include the AMIS unified business management platform with modular applications for accounting (AMIS Kế toán, MISA SME), customer relationship and marketing (AMIS CRM, AMIS aiMarketing), human resources (AMIS Nhân sự, AMIS Tiền lương, AMIS Chấm công), and digital office operations (AMIS Công việc, AMIS WeSign). The ecosystem extends to vertical-specific platforms including MISA CukCuk (restaurant management), MISA eShop (retail management), EMIS (education management), MISA FinGov/iHOS/iGov (government sector), and MISA MoneyKeeper (personal finance). Key add-on services include electronic invoicing (MISA meInvoice), digital signatures (MISA eSign), electronic banking (MISA BankHub), payment processing (JetPay), tax management (MISA mTax), and the AI-powered AMIS OneAI platform. The company serves businesses of all sizes, government agencies, educational institutions, and individuals across 22 countries, positioning itself as a pioneer in Agentic AI for autonomous business operations.

Differentiator

Problem solved

Functional benefit

Brands

• AMIS: Unified business management platform providing finance-accounting, marketing-sales, HR management and digital office solutions
• MISA CukCuk
• MISA eShop
• MISA meInvoice
• MISA eSign
• MISA ASP
• MISA OneAI
• MISA EMIS
• MISA FinGov
• MISA iHOS
• MISA iGOV
• MISA MoneyKeeper
• MISA Golf
• MISA Lending
• MISA Mimosa
• MISA QLTS
• JetPay
• MISA Soundify

Products and services

• AMIS Kế toán Online accounting software providing comprehensive financial management including bookkeeping, invoicing, tax declarations, and financial reporting for businesses of all sizes.
• MISA SME Offline accounting and business management solution for small and medium enterprises, providing comprehensive financial and operational control with perpetual licensing.
• MISA meInvoice Electronic invoice solution enabling issuance, processing, and management of e-invoices for businesses and government agencies compliant with Vietnamese e-invoice regulations.
• MISA eSign Digital signature service for electronic document signing, ensuring legal compliance and secure authentication of digital transactions.
• AMIS OneAI Unified AI platform equipped with advanced AI models (ChatGPT, Gemini, Grok) providing AI capabilities for all staff at costs starting from 500,000 VND/month, enabling Agentic AI-powered business operations.
• AMIS CRM Customer relationship management and sales management module enabling lead tracking, customer interactions, and sales pipeline management.
• AMIS aiMarketing AI-powered marketing automation tool for campaign management, customer engagement, and marketing workflow optimization.
• AMIS Nhân sự Human resource management module covering employee information, organizational structure, recruitment, and HR administration.
• AMIS Tiền lương Payroll management module for salary calculation, processing, and employee compensation administration.
• AMIS Chấm công Time and attendance tracking module for monitoring employee work hours, leaves, and productivity.
• MISA CukCuk Restaurant POS management solution for order taking, table management, and restaurant operations; also available for international markets at cukcuk.com.
• MISA eShop Store management and retail management platform for small businesses, including point-of-sale, inventory, and sales tracking.
• EMIS (Education Management Information System) Education management platform for public schools covering student management, enrollment, scheduling, teaching, teacher management, equipment, fee collections, and library management.
• MISA FinGov State financial management platform providing comprehensive solutions for government agencies including budget, accounting, and financial reporting.
• MISA iHOS Smart hospital management platform covering budget, accounting, assets, attendance, HR, payroll, digital office, invoicing, electronic banking, and intelligent reporting.
• MISA iGov Administrative information management platform for government agencies covering budget, accounting, assets, personnel, and performance management.
• MISA Mimosa Accounting solution for civil service (HCSN) available in online and offline versions for government agencies.
• MISA ASP Service accounting platform for tax agents and service accounting professionals managing multiple SMB clients.
• MISA BankHub Electronic banking integration for bank reconciliation, accounting, and financial transaction management.
• MISA Lending Loan connection platform connecting businesses with banks for online credit assessment, with approval possible within 1 day based on MISA software data.
• JetPay Payment Payment gateway for processing online transactions for merchants.
• MISA MoneyKeeper Personal finance management application for individual users to track expenses and manage money.
• MISA Hotich Civil registration and household registration management for government agencies.
• EMIS Kindergarten Kindergarten management solution for private educational institutions covering school management, financial tracking, and parent communication.
• MISA mTax Tax declaration and filing solution for submitting tax declarations and payments electronically.
• MISA Bamboo Accounting solution for commune/ward (xã/phường) level government agencies.
• MISA QLTS Asset management solution for government agencies to track and manage state assets.
• MISA Bumas State budget management solution for government agencies.
• MISA OCM Online sales module integrated with MISA eShop for omnichannel retail operations.
• JetPay Tuition Online tuition payment solution for educational institutions to collect fees digitally.
• MISA TaskGov Government task management solution for work coordination and tracking across agencies.
• MISA SISAP School-parent information sharing platform for education sector communication.
• MISA Soundify Text-to-speech solution converting text content into audio.
• OneAI Chat for Family AI chat solution for family use, bringing AI capabilities to individual households.
• VnResource Wholly-owned subsidiary of MISA focused on human resources management solutions.

Quantifiable outcome

• Financial report completion: 30-60 minutes instead of 3-5 days
• +6 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered moderate, core and minor.

• Học viện Tài chính (Finance Academy)moderateStrategic or Co-development PartnerPartnership for software transfer and textbook development. MISA provides software and educational materials to help students acquire latest knowledge and professional skills, giving them competitive advantage in employment.
• Ngân hàng Quân đội (MB Bank)coreStrategic or Co-development PartnerStrategic partnership for MISA Lending platform connecting businesses with banks for online credit lending. MB Bank provides financing while MISA provides the technology platform and customer data for loan assessment.
• Hiệp hội Kế toán và Kiểm toán Việt Nam (VAA)moderateGTM or Marketing PartnerCo-organizing professional workshops on AI trends and impacts on accounting and auditing profession in the digital age. VAA members gain access to MISA's technology expertise and solutions.
• Liên minh An toàn thông tin CYSEEXminorStrategic or Co-development PartnerParticipation in CYSEEX cybersecurity exercises and defense activities. MISA contributes to improving national cybersecurity capabilities through collaborative exercises.
• Hội Doanh nghiệp Sản xuất Sản phẩm Công nghiệp Chủ lực Thành phố Hà Nội (HAMI)minorGTM or Marketing PartnerMISA leadership elected as Vice Chairman of HAMI for term 2026-2031. MISA contributes to Hanoi industrial enterprise development through technology solutions.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Odoo: Open-source ERP platform with modular architecture similar to MISA's AMIS platform approach. Growing in emerging markets including Vietnam, offering comparable SMB ERP functionality with strong customization capabilities and lower price points.

Broad incumbents

• Yonyou Network Technology: China's largest ERP and enterprise software vendor offering comprehensive business management solutions. Comparable in product breadth and SMB/enterprise focus to MISA, with significantly greater scale and capital resources for R&D.
• Xero: Global cloud accounting software for SMBs with strong presence in Asia-Pacific. Comparable in cloud-based accounting and SMB focus, but Xero's global scale and integration ecosystem represent a long-term competitive threat in the Vietnamese market.
• Kingdee International Software: Leading Chinese ERP and cloud business management software provider serving SMBs and enterprises across Asia-Pacific. Comparable to MISA in offering comprehensive ERP suites with cloud delivery, but operates at much larger scale with established Asia-Pacific presence.
• SAP Business One: Global ERP solution from SAP targeting SMBs in emerging markets. Represents the upgrade path threat to MISA as Vietnamese enterprises scale, with global best practices, deeper R&D budget, and stronger international brand recognition.
• Oracle NetSuite: Global cloud ERP platform serving mid-market and growing enterprises worldwide. Direct competition to MISA's enterprise offerings for customers seeking global-standard ERP with strong compliance and multi-currency capabilities.

Direct peers

• Fast Accounting (FAST JSC): Vietnam's most direct competitor in accounting and business management software for SMBs. Both MISA and Fast serve Vietnamese SMBs with accounting, tax, and ERP software, competing head-to-head for the same customer segments with similar product positioning.
• Bravo Software (Vietnam): Vietnamese enterprise software company offering HR, accounting, and business management solutions. Direct competitor in the Vietnamese enterprise market with comparable product breadth and customer segments overlapping MISA's.
• 1Office (1O JSC): Vietnamese enterprise management software provider offering HR, CRM, and business operations solutions. Direct competitor to MISA's AMIS platform in the Vietnamese enterprise market, particularly in HR and operations management modules.

Regional players

• Viettel Business Solutions (VT-Biz): Vietnamese telecom-backed enterprise software and digital transformation arm of Viettel. State-affiliated competitor with strong government relationships and capital backing, competing in government and enterprise digital transformation segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MISAJSCchannel
• Facebookfacebook.com/MISAJSC
• LinkedInlinkedin.com/company/misa-vn

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MISA JSC