American School Foundation of Monterrey

What American School Foundation of Monterrey does

American School Foundation of Monterrey (ASFM) is a private, non-profit international day school operating on a single 212,000 m² campus in Santa Catarina, Nuevo León, Mexico, serving approximately 2,399 students from Nursery through 12th grade. Founded in 1928 and incorporated as a Private Civil Society (Asociación Civil) under Mexican law in 1944, ASFM delivers a US-style college preparatory curriculum alongside the Mexican Bachillerato, awarding graduates dual diplomas plus, in select cases, the AP Capstone Diploma. The student body draws from 17 nationalities, and the faculty from 14 countries, with 69% of instructors holding advanced degrees.

The school is differentiated academically by a 24+ course Advanced Placement catalog (648 AP exams administered in May 2024), a College Counseling program beginning in 9th grade, and the MAPPS mentor program. Its underlying technology stack is commodity but tightly integrated: Canvas LMS as the primary learning platform, PowerSchool for enrollment, grading, and SIS, MaiaLearning for grades 9–12 career/college planning, and a Follett Destiny library system supporting 35,919 elementary and 17,483 MSHS holdings. A mandatory BYOD laptop program for grades 6–12 standardizes the device environment.

Revenue is generated almost exclusively from tuition paid by individual families, structured by grade band and sibling position, with annual single-installment prices ranging from MXN 297,990 (Nursery/Pre-K Child 1) to MXN 443,630 (10th–12th grade). One-time registration fees (MXN 16,380–32,760) and a USD 9,550 entrance fee per new student supplement recurring revenue. The go-to-market is direct-to-consumer: families apply through PowerSchool Enrollment, complete campus visits with the admissions team, and are onboarded into the Family Services Portal for billing. Marketing is concentrated on the school's owned website, Facebook, and Instagram channels, plus earned media via alumni and community partnerships.

Name

American School Foundation of Monterrey

Legal name

American School Foundation of Monterrey

Website

https://asfm.edu.mx

Company type

Private

Founded year

1928

Operating status

Operating

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)

Keywords

• International K-12 education
• College preparatory school
• Bilingual education services
• Advanced Placement program
• Private international school

Headquarters

HQ city

Santa Catarina

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition Revenue: Annual tuition charged to families for student enrollment. Tuition varies by grade level (Nursery through 12th grade/Bachillerato) with sibling discounts for Child 2+. Can be paid in one annual installment or 11 monthly installments.
2. Registration Fees: One-time registration fees for new students (N-12 and Bach programs). Re-applies if student withdraws and returns.
3. Entrance Fees: One-time entrance fee in USD charged to new students upon enrollment.
4. Late Payment Fees: 2.5% monthly late fee applied to outstanding tuition balances for payments received after the 10th calendar day of the month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ASFM is a private, non-profit international day school that provides a U.S.-accredited college preparatory education to approximately 2,399 students from Nursery through 12th grade, including both international and Mexican nationals. Graduates earn dual U.S. and Mexican (Bachillerato) diplomas, with the option of an Advanced Placement (AP) Capstone Diploma, supported by 24+ AP courses and college counseling from 9th grade. The school delivers instruction through classroom teaching on a 212,000 m² campus, supported by Canvas LMS, PowerSchool, and MaiaLearning platforms, plus a mandatory BYOD laptop program for grades 6-12.

Product overview

American School Foundation of Monterrey (ASFM) is a private, non-profit international day school offering a unified college preparatory education program from nursery through 12th grade. The school provides a U.S.-accredited curriculum culminating in dual diplomas (U.S. and Mexican). Key products include the Advanced Placement (AP) Program with 24+ courses, the Canvas Learning Management System, PowerSchool for enrollment and student information, and a comprehensive Technology in Education BYOD Program requiring student devices in grades 6-12. Supporting infrastructure includes the Family Services Portal for tuition management, library services with extensive physical and digital collections, and the Extended Learning Program offering athletics, arts, and community engagement activities. The school also provides college counseling services and MAPPS mentor teacher support as integral parts of its educational offering.

Differentiator

Problem solved

Functional benefit

Products and services

• ASFM Education Program (Nursery to Grade 12) Private, non-profit international day school program providing a U.S.-type college preparatory education from Nursery through 12th grade. Graduates earn dual U.S. and Mexican diplomas, with the AP Capstone Diploma as a third track. Serves approximately 2,399 students from 17 countries on a 212,000 m² campus in Santa Catarina, Nuevo León.
• Advanced Placement (AP) Program

Quantifiable outcome

• Class of 2026 earned $4.7 million USD in merit-based scholarships
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Partnerships

23 partnerships are on record, tiered minor and core.

• CardioChavitosminorOthersCommunity partnership providing volunteer opportunities for high school students in health-related service activities.
• CáritasminorOthersCommunity partnership providing volunteer opportunities for students in charitable social service activities.
• Casa MonarcaminorOthersCommunity partnership for volunteer opportunities supporting the organization's mission.
• Cruz RosaminorOthersCommunity partnership providing volunteer opportunities in cancer support services.
• DIF NLminorOthersPartnership with Sistema Nacional para el Desarrollo Integral de la Familia in Nuevo León for community service.
• Hola VecinominorOthersCommunity partnership providing neighborhood support volunteer opportunities.
• La Gran FamiliaminorOthersCommunity partnership supporting family-focused charitable activities.
• Más ÚtilesminorOthersCommunity partnership for educational supply donation and support programs.
• Operation SmileminorOthersInternational partnership providing volunteer opportunities in medical mission work.
• Nuevo AmanecerminorOthersCommunity partnership for volunteer service opportunities.
• Parque ChipinqueminorOthersPartnership for environmental conservation volunteer activities near the campus.
• Primaria Benito Juárez Ford (Zona 85)minorOthersCommunity partnership with local elementary school for tutoring and mentorship programs.
• Primaria Eduardo Caballero (Zona 85)minorOthersCommunity partnership with local elementary school for tutoring and mentorship programs.
• Primaria Ramón López Velarde (Zona 85)minorOthersCommunity partnership with local elementary school for tutoring and mentorship programs.
• Pronatura NoresteminorOthersPartnership for environmental conservation and wildlife preservation volunteer activities.
• Regalando EstrellasminorOthersCommunity partnership for charitable gift programs.
• Secundaria No. 13 - Centro de Alto Rendimiento AcadémicominorOthersPartnership with local secondary school for academic support programs.
• Soñar DespiertominorOthersCommunity partnership for wish-granting and children's support activities.
• TECHO NLminorOthersPartnership with TECHO for affordable housing volunteer construction activities in Nuevo León.
• UnidosminorOthersCommunity partnership for united charitable initiatives.
• Canvas LMScoreTechnology or IntegrationLearning Management System used by students, faculty, and staff for coursework, assignments, and academic communication.
• PowerSchoolcoreTechnology or IntegrationStudent Information System used for enrollment, course selection, grades, and parent/student portal access.
• MaiaLearningcoreTechnology or IntegrationWeb-based platform for students in grades 9-12 offering tools for self-reflection, career exploration, and college planning.

Scale indicators16 records

Recent moves11 records

Expansion highlights4 records

Direct peers

• American School Foundation of Mexico City (ASF México): Mexico City's flagship ASOMEX school, offering the same U.S./Mexican dual diploma, college-prep curriculum, and AP program serving a similarly affluent international and local family base; the highest-scale direct peer in the ASOMEX network.
• Westhill Institute: Mexico City-based private international school providing a U.S.-style college-prep education with AP and dual-diploma pathways; comparable premium-priced alternative for expatriate and Mexican families.
• Alexander Bain Institute: Mexico City private international school offering an English-language college-prep curriculum with strong AP and extracurricular offerings; competes for upper-income Mexican families seeking global university access.
• Edron Academy: Mexico City private international day school with a British-Mexican curriculum and strong university placement record; directly comparable on premium positioning, parent demographic, and college-prep focus.
• American School of Puebla: Puebla-based American international school with U.S. accreditation and AP offerings, serving expatriate and Mexican families through a similar college-prep model; another ASOMEX peer replicating the ASFM value proposition in a secondary Mexican metro.
• Greengates School: Mexico City-based private international school offering IB and Advanced Placement tracks to affluent local and expatriate families; competes for the same premium tuition-paying families targeting global university admission.
• American School of Tampico: Long-established ASOMEX international school in Tampico serving the regional oil-industry expat community; another near-identical bilingual/college-prep model in Mexico's industrial corridor.
• American School Foundation of Guadalajara: ASOMEX-affiliated private international day school serving Nursery-12 with U.S. accreditation and AP program; operates the same dual-diploma model as ASFM in another major Mexican industrial city, making it the closest structural comparable.

Regional players

• Colegio Inglés (Monterrey): Premier Monterrey-area bilingual private day school serving the same upper-income local and expat families; a same-city regional competitor rather than a direct ASOMEX peer but material to enrollment share in Monterrey.
• American School of Guatemala: Guatemala-based private American international school with AP, U.S./local dual diplomas, and a broadly comparable college-prep model; useful regional benchmark for ASFM's growth optionality beyond Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OfficialASFM
• LinkedInlinkedin.com/company/american-school-foundation-of-monterrey
• Instagraminstagram.com/asfmeagles

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American School Foundation of Monterrey