Mise En Place Culinary Center
- Company typePrivate
- Founded2005
- HeadquartersRichmond, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mise En Place Culinary Center does
Mise En Place Culinary Center is a privately held culinary education and event business founded by Chef Christine Wansleben and operating for approximately 20 years from a single studio at 104 Shockoe Slip in Richmond, Virginia. The company delivers hands-on cooking classes for individuals, couples, and groups across a diverse curriculum that spans Greek, Spanish, French, Mediterranean, Southern, and vegan cuisines, supplemented by a Flight School wine tasting series in partnership with Vineyard Fare and Well Crafted Beverage Co.
The underlying operating model is experience-based rather than technology-based. In-person instruction is delivered in a physical studio equipped with culinary tools for participant use; virtual instruction is delivered via Zoom with pre-class grocery lists and instructions distributed to remote participants. There is no mobile app, no proprietary software platform, and no API surface — the technology footprint consists of a Squarespace website, the Zoom videoconferencing tool, and an InkSoft e-commerce storefront for merchandise.
Revenue is generated across multiple streams: per-seat cooking class fees ranging from $85 to $170, virtual class fees, private event bookings (corporate team building, fundraisers, private celebrations), studio venue rental, gift cards (starting at $50, one-year expiry), and branded merchandise (full-length aprons from $50). Customer mix is diversified across corporate groups, social groups (friends, families, couples), and individual home cooks, with virtual participants adding a global reach layer. The business is bootstrapped, independently owned, and operated with a team of approximately 13 employees.
Mise En Place Culinary Center firmographics
Firmographics- Name
- Mise En Place Culinary Center
- Legal name
- Mise En Place
- Website
- https://miseenplacerva.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mise En Place Culinary Center industry classification
Industry- Product category
- Culinary Education and Event Services
- NAICS
- Full-Service Restaurants (722511), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Cooking Classes & Chef-Led Workshops (THAJAGAI)
- akta.pro secondary industries
- Culinary Arts & Cooking (Baking, Pastry, Global Cuisines) (EDAAAGAG), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where Mise En Place Culinary Center is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mise En Place Culinary Center business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- In-Person Cooking Classes: Hands-on cooking classes taught by professional chefs covering various cuisines and techniques. Classes range from $85-$170 and include specialty beverages for certain events.
- Private Events: Corporate team building events, fundraiser hosting, and private cooking parties for groups. Arranged by scheduling private events.
- Venue Rental: Rental of culinary studio space for intimate private events, business meetings, restaurant pop-ups, recipe development, and food photography.
- Gift Cards: Gift cards available for purchase that can be used towards in-person or online classes. Gift cards expire after one year of purchase.
- Merchandise: Sale of branded merchandise including full-length two-pocket bib aprons starting from $50.
- Virtual Classes: Online cooking classes via Zoom for remote participants, with provided grocery list and instructions prior to class.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Cooking Classes |
| Unit Pricing | Pay-as-you-go | Flight School Wine Tasting |
| Unit Pricing | Pay-as-you-go | Couples/Date Night Classes |
| One time/ perpetual license | Pay-as-you-go | Class Gift Cards |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
Mise En Place Culinary Center product offering
Product offeringCore offering
Mise En Place Culinary Center is a hands-on cooking instruction studio located in downtown Richmond, Virginia, offering in-person chef-led cooking classes covering global cuisines (Greek, Spanish, French, Mediterranean, Southern). The center supplements in-person classes with virtual cooking experiences via Zoom, hosts private events such as corporate team building and fundraisers, rents its studio venue, and sells branded culinary merchandise and gift cards.
Product overview
Mise En Place Culinary Center is a premier culinary destination in Richmond, VA, celebrating 20 years of operation. The company offers a single integrated culinary experience centered around in-person hands-on cooking classes held at their downtown studio, supplemented by virtual cooking experiences via Zoom. Additional offerings include private event hosting for team building and fundraisers, venue rental for various occasions, gift cards, an extensive recipe archive, and branded merchandise such as aprons. The portfolio is unified under one experiential culinary service with multiple delivery formats (in-person, virtual, private, rental) rather than a modular software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- In-Person Cooking Classes Hands-on cooking classes taught by professional chefs at the downtown Richmond studio, welcoming novices to seasoned home cooks. Classes cover diverse global cuisines and are priced between $85 and $170, with some including specialty beverages.
- Virtual Cooking Classes Zoom-based virtual dinner party experiences where participants receive a grocery list and instructions prior to class, allowing remote cooking alongside chefs and food professionals. Designed for distributed teams and individuals.
- Private Events Corporate team building events, fundraisers, surprise parties, and private cooking parties for groups, delivered both in-person at the studio and virtually for remote teams.
- Venue Rental Rental of the culinary studio space at 104 Shockoe Slip, Richmond for intimate private events, business meetings, restaurant pop-ups, recipe development, and food photography.
- Class Gift Cards Gift cards starting from $50 that can be used toward in-person or online classes. Gift cards expire after one year of purchase.
- Culinary Merchandise (Aprons) Branded Mise En Place Full-Length Two-Pocket Bib Apron by Port Authority, available in Khaki, White, Sapphire, and Red, starting from $50.
- Flight School Wine Tasting Series Monthly in-person wine tasting class priced at $55, featuring curated wine pairings with themed bites from global wine regions, in partnership with Vineyard Fare and Well Crafted Beverage Co.
Companies that use Mise En Place Culinary Center
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Mise En Place Culinary Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mise En Place Culinary Center partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Vineyard FarecoreCollaboration on Flight School wine tasting series - a monthly global wine tasting adventure. Vineyard Fare provides curated wine selections for the classes, with Allie Smith serving as Wine Enthusiast and Owner.
- Well Crafted Beverage Co.coreCurates wine selections for Flight School classes, providing handpicked wines perfectly paired with themed bites that bring each wine region to life.
- Big Spoon Co.minorPR and marketing agency for the food and beverage industry, based in Richmond, VA. Manages the Mise En Place website and marketing presence.
- Chef Yvette Daniel / The Wooden Spoon CateringcoreGuest chef collaborator teaching Spanish cuisine classes. Bilingual Spanish-American culinary professional and honors graduate of Le Cordon Bleu College of Culinary & Baking Arts.
- Lauren Z RaycoreFilmmaker, vegan food blogger, and founder of Vegan Club RVA. Collaborates on vegan cooking classes with chef Emmalee Gough.
- Chef Emmalee Gough / The Conscious TablecoreChef, culinary educator, and co-founder of The Conscious Table. Collaborates on vegan and seasonal farmer's market cooking classes. Culinary training spans Sweden, India, and Costa Rica.
- Salt and AcidminorCocktail consulting business owned by Beth Dixon, former President of the Richmond chapter of the United States Bartenders' Guild. Collaborates on cocktail and canape classes.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Mise En Place Culinary Center competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Mise En Place Culinary Center social profiles
Digital presenceMise En Place Culinary Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mise En Place Culinary Center leadership team
Management profileNumber of profiles
Profiles1 record
Mise En Place Culinary Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mise En Place Culinary Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mise En Place Culinary Center
What does Mise En Place Culinary Center do?
Mise En Place Culinary Center is a hands-on cooking instruction studio located in downtown Richmond, Virginia, offering in-person chef-led cooking classes covering global cuisines (Greek, Spanish, French, Mediterranean, Southern). The center supplements in-person classes with virtual cooking experiences via Zoom, hosts private events such as corporate team building and fundraisers, rents its studio venue, and sells branded culinary merchandise and gift cards.
Is Mise En Place Culinary Center a public or private company?
Mise En Place Culinary Center is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mise En Place Culinary Center founded?
Mise En Place Culinary Center was founded in 2005. It employs 11 to 50 people.
Where is Mise En Place Culinary Center based?
Mise En Place Culinary Center is headquartered in Richmond, United States, in the North America region.
How does Mise En Place Culinary Center make money?
Six revenue lines are on record. In-Person Cooking Classes are the primary driver. The others are private Events, venue Rental, gift Cards, merchandise and virtual Classes.
Does Mise En Place Culinary Center have an API?
No public API is recorded for Mise En Place Culinary Center.
What industry is Mise En Place Culinary Center in?
Mise En Place Culinary Center's product category is Culinary Education and Event Services. Its primary akta.pro industry code is THAJAGAI, Cooking Classes & Chef-Led Workshops, with a secondary code of EDAAAGAG, Culinary Arts & Cooking (Baking, Pastry, Global Cuisines). Its NAICS code is 722511 and its SIC code is 5810.