What Big Spoon Co. does

Big Spoon Co. is a privately held, minority-owned and LGBTQ-owned full-service marketing agency founded in 2013 and headquartered in Fort Lauderdale, Florida, with ongoing operations in Richmond, Virginia. The firm provides integrated marketing services across three core practice areas: Public Relations (media and community outreach, influencer management, event management, press release writing and distribution, and product launches); Content Services (website design and maintenance, graphic design, branding, photography, videography, social media management, copywriting, and paid digital advertising); and Strategy Services (marketing strategy, analytics, focus groups, content calendars, staff training, and association management). Services are delivered via a small internal team of named specialists supplemented by a curated partner network of photographers, videographers, printers, and creative vendors, enabling a one-stop-shop model. The agency's client base spans SMBs, mid-market firms, and enterprises across hospitality, food & beverage, tourism, real estate, healthcare, education, government, and nonprofit verticals, with named portfolio clients including Hilton, Jenis Splendid Ice Creams, Midwives for Haiti, Virginia Pride, and tourism agencies tied to the OutRVA campaign.

Big Spoon Co. generates revenue through project-based fees, monthly retainer engagements, and consulting arrangements. Pricing signals include strategic planning sessions starting at $500 per session (scaled by business size and complexity) and a recurring Big Bite Workshop Series priced at $15 per individual workshop or $40 for the four-part series. Distribution is consultative and direct: client acquisition flows through the firm's website via 'Book a Free Consultation' and 'Request a Custom Quote' CTAs, supplemented by event-driven acquisition through the Virginia Specialty Food Association / Metropolitan Business League workshop series and community-led acquisition through the RVA Dine & Drink Facebook group (~40,000 members). The firm holds strategic ecosystem positions as agency of record for the Richmond LGBTQ Chamber of Commerce, a decade-long OutRVA tourism partner, and organizer for VA Pride programming. No proprietary technology platform is disclosed, and there is no integration, SDK, or API surface. Ownership is concentrated among founding partner Kevin Clay, partner and creative director Enrique Mendez (founder of the merged Design by E firm), and strategy consultant Barb Lamb; the company has no disclosed institutional investors, parent company, or subsidiaries.

Name

Big Spoon Co.

Legal name

Big Spoon Co.

Website

https://bigspoonco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Big Spoon Co. is a Fort Lauderdale-based, minority-owned and LGBTQ-owned full-service marketing agency founded in 2013, serving SMBs, enterprises, and nonprofits across the East Coast and select national and international markets with PR, content creation, and strategic marketing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing & PR Professional Services: Full-service agency offering photography, social media management, website design, public relations, graphic design, branding, copywriting, videography, influencer management, event management, and strategic consulting. Revenue generated through project-based fees, retainers, and consulting engagements.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Big Spoon Co. is a full-service marketing agency that delivers Public Relations, Content, and Strategy services to businesses and organizations, primarily in the food and beverage industry. Offerings include media outreach, social media management, SEO-ready website design, professional photography and videography, branding and graphic design, copywriting, paid advertising, and strategic planning. Services are sold individually (à la carte) or bundled into monthly plans, with an additional four-part educational workshop series (Big Bite Workshop Series) for food and beverage entrepreneurs.

Product overview

Big Spoon Co. is a full-service marketing agency offering three interconnected core service areas: Public Relations Services, Content Services, and Strategy Services. Public Relations covers media outreach, influencer management, events, and press distribution. Content Services encompasses website design, graphic design, branding, photography, videography, social media management, copywriting, and paid advertising. Strategy Services includes strategic planning, business development consulting, market research, and association management. The agency also offers the Big Bite Workshop Series as an educational program for food and beverage businesses. All services are available individually or bundled into monthly plans, positioned as a one-stop shop for marketing needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services Comprehensive public relations services for businesses, including media and community outreach, influencer management, event management, press release writing and distribution, media database creation, grand opening management, and product launch support.
• Content Services Content creation and management services including SEO-ready website design, maintenance and training, graphic design (logos, flyers, brochures, social media templates), branding kit development, social media management, photography and videography, copywriting (newsletters, blogs), and paid digital advertising for businesses.
• Strategy Services Strategic planning and business development consulting services including social media and digital analytics analysis, strategy implementation, secret shopping and focus groups, marketing strategy development, social media content calendar creation, staff training, association management, communication and engagement services, and package conceptualization for businesses.
• Big Bite Workshop Series A four-part workshop series covering strategic planning, social media management, packaging and labeling, and media/influencer outreach, designed for food and beverage business owners and entrepreneurs, delivered virtually and sold individually or as a bundle.

Quantifiable outcome

• RVA Dine & Drink Facebook group grew to ~40,000 members within one year (2020–2021)
• +1 more outcomes

Named customers13 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, notable and supporting.

• Design by E (Enrique Mendez)coreStrategic or Co-development Partner · 11 June 2020In June 2020, Big Spoon Co. merged with Design by E, a Richmond-based marketing firm led by Enrique Mendez. The merger expanded Big Spoon's food and beverage focus to serve additional brand categories including real estate, lifestyle, and other industries. The combined entity brought together Kevin Clay's communications expertise and Enrique Mendez's creative expertise.
• Virginia Specialty Food AssociationcoreStrategic or Co-development PartnerCo-presenter of the Big Bite Workshop Series, a monthly virtual workshop program (third Tuesday of each month, June–September) focused on the business of making and selling food. Sessions cover strategic planning, social media, packaging/labeling, and media/influencer outreach. Positions Big Spoon Co. as an industry authority and generates leads from food industry entrepreneurs.
• The Metropolitan Business LeaguecoreStrategic or Co-development PartnerCo-presenter of the Big Bite Workshop Series alongside Virginia Specialty Food Association. The partnership provides educational programming for small business owners, particularly minority and women entrepreneurs, aligning with Big Spoon Co.'s minority-owned identity and community mission.
• Richmond LGBTQ Chamber of CommercecoreStrategic or Co-development PartnerBig Spoon Co. serves as the agency of record for the Richmond LGBTQ Chamber. Services include supporting the organization's mission of enriching, uplifting, and connecting the community through programming and membership activities. Kevin Clay is a founding member of the chamber; Enrique Mendez served on the board for many years.
• OutRVA (Richmond Region Tourism Campaign)notableStrategic or Co-development PartnerBig Spoon Co. has supported the OutRVA campaign for over a decade, promoting Richmond and surrounding counties as a welcoming and affirming destination for LGBTQ travelers. The campaign garnered attention in the New York Times and brought national press coverage highlighting Richmond's queer scene.
• VA PridenotableStrategic or Co-development PartnerBig Spoon Co. organizes events for VA Pride including the annual Scott's Addition Pride Crawl. Team members volunteer on VA Pride committees, demonstrating the agency's deep community commitment beyond paid engagements.
• The Apple Cart CompanycoreStrategic or Co-development PartnerThe Apple Cart Company (founded by Barb Lamb and Stephanie Ganz) partners with Big Spoon Co. to offer full-service consulting and marketing implementation. The partnership combines Apple Cart's expertise in food business consulting and specialty food marketing with Big Spoon's full-service agency capabilities, particularly targeting food truck and specialty food entrepreneurs.
• Richmond Region TourismnotableGTM or Marketing PartnerOngoing partnership supporting Richmond Region Tourism's OutRVA campaign, which promotes Richmond as an LGBTQ-friendly destination. Big Spoon Co. has supported the campaign since its inception over a decade ago.
• Various Partner Vendors (Photographers, Videographers, Printers, Creative Partners)supportingChannel Partner/ Reseller/ DistributorBig Spoon Co. maintains a network of trusted partner vendors including photographers (e.g., Jacqui DePas), videographers (e.g., Amy Garelick), and creative partners to deliver comprehensive marketing services. These partners enable the agency to offer a one-stop-shop model with services delivered through the agency's project management.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Food Group: Specialist food and beverage marketing agency offering strategy, creative, and PR services to consumer food brands — same F&B-vertical focus, similar full-service mid-market positioning.
• Pollock Communications: PR and communications firm specializing in food, nutrition, and wellness clients with strategy and media outreach capabilities — comparable in vertical depth and PR-led offering.
• The Republik: Mid-size, independently owned full-service creative and PR agency working with consumer, food, and lifestyle brands — directly comparable in service mix, mid-market client base, and independent ownership.
• Brownstone PR: Public relations agency focused on food, beverage, and lifestyle brands — overlaps directly with Big Spoon's PR service line and F&B client base.
• Sterling-Rice Group: Independently owned, Boulder-based brand and marketing agency with a long-standing food and beverage practice and integrated strategy, creative, and PR capabilities — directly comparable to Big Spoon's full-service F&B model and boutique size.
• Foodmix Marketing Communications: Boutique marketing communications agency dedicated exclusively to the food and beverage industry, providing branding, PR, and digital services — directly comparable in vertical specialization and agency-of-record relationships.

Broad incumbents

• AMP Agency: Mid-size, independent full-service marketing agency with consumer, food, and beverage experience — overlapping service offering at a larger scale and broader category mix.
• Mekanism: Independently owned creative and media agency with a strong CPG and food marketing practice — similar integrated services model at meaningfully larger scale.
• Barkley: Independently owned, Kansas City-headquartered full-service agency with deep CPG and F&B experience — broader scope and significantly larger scale than Big Spoon, but overlapping service lines.

Regional players

• Pierpont Communications: Texas-based integrated marketing and PR agency with food, beverage, and consumer practice — comparable full-service model but serves a different regional market than Big Spoon's East Coast footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bigspoonco
• Facebookfacebook.com/bigspoonco
• LinkedInlinkedin.com/company/bigspoonco

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Spoon Co.