Misericórdias Saúde

What Misericórdias Saúde does

Misericórdias Saúde (legal entity: Planimed Premium) is a Portuguese digital health plan provider that sells subscription-based health plans to individual consumers, families, and small/medium businesses. The plans — Essencial, +, and Family+ — are priced on a monthly subscription basis with immediate activation, no age limits, and no exclusions for pre-existing conditions. The company's commercial core is a unique cashback mechanic: members shop at 3,000+ commercial partners, accumulate cashback in their account, and the accumulated balance first pays the monthly subscription, with any residual available for health services. This self-funding design is the primary differentiator from traditional Portuguese private health insurers.

The technology stack is a digital health platform consisting of iOS and Android mobile applications, a telemedicine infrastructure for unlimited video consultations (general practice, mental health, nutrition, physiotherapy) without triage, and a dedicated MS Premium Provider Portal (prestadores.mspremium.pt) for healthcare providers to manage appointments, patient records, and billing. Members access a network of 31,000+ healthcare providers across Portugal — including flagship groups such as Hospital da Luz, Hospital Lusíadas, Hospital Cruz Vermelha, Trofa Saúde, and Grupo HPA Saúde — spanning hospitals, clinics, dental networks, pharmacies, optics, and hearing centers. The website and mobile app support Portuguese, English, and Spanish.

Revenue is generated primarily through monthly and annual subscription fees across three plan tiers, supplemented by transaction-based commissions and margins from the 3,000+ commercial partner network. Distribution is digital-first (self-serve via website and mobile app) and consumer-direct, with inbound phone support and referral flows from providers and commercial partners. The company is headquartered in Lisbon, Portugal, employs approximately 10 people, and operates exclusively within Portugal. No funding rounds, revenue figures, or institutional investors are disclosed.

Name

Misericórdias Saúde

Legal name

Planimed Premium

Website

https://misericordiassaude.pt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Misericórdias Saúde is a Portuguese digital health plan provider offering subscription-based plans (Essencial, +, Family+) to individuals, families, and SMBs, with access to 31,000+ healthcare providers and a self-funding cashback mechanic from 3,000+ commercial partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Health Plan Subscriptions: Monthly or annual subscription fees from three tiers of health plans (Essencial, +, Family+). Subscriptions are the primary recurring revenue stream.
2. Partner Network Commissions & Discounts: Revenue generated through a network of 3,000+ commercial partners where members receive discounts on products and services. The company earns commissions or margin on these transactions.
3. Cashback-funded Subscriptions: A unique mechanic where accumulated cashback from partner purchases first pays the monthly subscription fee, with residual balance usable for health services. This drives retention and engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Misericórdias Saúde is a Portuguese health plan subscription provider offering three tiers of plans (Essencial, +, Family+) that grant access to a network of 31,000+ healthcare providers across Portugal. The core differentiator is a self-funding cashback mechanic where accumulated cashback from purchases at 3,000+ commercial partners automatically offsets monthly subscription fees, with residual balance usable for health services. Members also receive unlimited home doctor visits, unlimited telemedicine video consultations, dental discounts, mental health support, nutritional counseling, animal health benefits, and personal accident insurance, all managed through a unified mobile app.

Product overview

Misericórdias Saúde is a health plan provider in Portugal offering a tiered subscription model with three plans: Misericórdias Saúde Essencial (entry-level), Misericórdias Saúde + (mid-tier), and Misericórdias Saúde Family + (family-focused). The core value proposition is a self-paying model where cashback accumulated from purchases at partner merchants offsets the monthly subscription fee. Plans provide access to a network of 31,000+ healthcare providers including hospitals, clinics, dental offices, pharmacies, and optics. Included benefits span home medical consultations, unlimited telemedicina/videoconsultations, mental health support, nutritional counseling, home physiotherapy, dental treatments with up to 60% discounts, animal health benefits, and personal accident insurance. The ecosystem is managed through a dedicated mobile app and provider portal.

Differentiator

Problem solved

Functional benefit

Brands

• Misericórdias Saúde Essencial: Entry-level health plan offering access to a network of 31,000+ healthcare providers with benefits including home doctor visits, video consultations, and cashback.
• Misericórdias Saúde +
• Misericórdias Saúde Family +

Quantifiable outcome

• Up to 60% discount on dental treatments
• +3 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core.

• Casa de Saúde da BoavistacoreTechnology or IntegrationHospital facility integrated into the Misericórdias Saúde provider network, offering discounted healthcare services to plan members across the MS network of 31,000+ providers.
• Germano de SousacoreTechnology or IntegrationClinical laboratory group integrated into the MS provider network, offering diagnostic and laboratory services to Misericórdias Saúde plan members.
• Grupo Casa de Saúde São MateuscoreTechnology or IntegrationHospital group partner providing healthcare services to Misericórdias Saúde members through the national provider network.
• Grupo HPA SaúdecoreTechnology or IntegrationHospital group integrated into the MS provider network, offering hospital and clinical services to plan members.
• Hospital Cruz VermelhacoreTechnology or IntegrationHospital partner in the Misericórdias Saúde network, providing emergency and general healthcare services to plan members.
• Hospital LusíadascoreTechnology or IntegrationMajor hospital group partner offering comprehensive hospital services to Misericórdias Saúde members.
• Hospital da Luz (multiple locations)coreTechnology or IntegrationHospital da Luz network (Caniço, Cantanhede, Carreira, Coimbra, Figueira da Foz, Funchal, Pombal, Solum, Torres de Lisboa) integrated as flagship hospital partners in the Misericórdias Saúde network.
• Hospital da Misericórdia de ÉvoracoreTechnology or IntegrationRegional hospital partner in Évora, integrated into the MS provider network offering services to plan members.
• Hospital de LoulécoreTechnology or IntegrationRegional hospital in the Algarve area, integrated into the Misericórdias Saúde provider network.
• Instituto Microcirurgia OcularcoreTechnology or IntegrationSpecialized ophthalmology institute partner providing microsurgery and eye care services to Misericórdias Saúde members.
• SAMScoreTechnology or IntegrationSAMS (Serviço de Assistência Médico-Social) mutual benefit society integrated into the MS provider network.
• Trofa SaúdecoreTechnology or IntegrationHospital and clinic group integrated into the Misericórdias Saúde provider network offering hospital and outpatient services.
• MS Premium Provider PortalcoreTechnology or IntegrationProprietary online portal through which healthcare providers manage appointments, patient records, and billing with Misericórdias Saúde.
• Planimed PremiumcoreStrategic or Co-development PartnerPlanimed Premium is the parent company and co-creator of the Misericórdias Saúde health plans, providing underwriting and operational infrastructure. The plans were created through the union of Planimed Premium and UMP (União das Misericórdias Portuguesas). © Misericórdias Saúde | Planimed Premium 2026.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Bupa: Global health insurance and healthcare group operating in multiple countries. Broad incumbent with subscription-based health plans and provider networks; comparable in product structure and digital self-serve distribution approach.
• Allianz Care: International health and life insurer (part of Allianz Partners) with strong presence in Europe. Broad incumbent offering international and national health plans; comparable on subscription health insurance model and digital distribution.
• Fidelidade: Portugal's largest insurance group offering health, life, auto, and other insurance products. A broad incumbent with a much larger balance sheet and broker channel; offers overlapping health plans but as part of a multi-line insurance portfolio.
• Cigna: Global health services and insurance company offering individual and group health plans across multiple geographies. Broad incumbent; comparable on the health plan subscription model and digital engagement tools, though serving a much larger and more international footprint.
• Generali (Tranquilidade): Portuguese insurance arm of Generali offering health plans alongside life and P&C products. Broad incumbent with established broker channels and capital reserves; competes in the same health plan subscription space but as part of a wider portfolio.

Direct peers

• AdvanceCare: Major Portuguese health insurer and managed care provider offering individual, family, and employer health plans. Competes head-to-head with Misericórdias Saúde on subscription health plans and provider network breadth in Portugal.
• Médis: Portuguese private health insurer (part of the Ageas-backed group) offering individual and corporate health plans with broad provider networks. Direct competitor in the Portuguese retail and SMB health plan segment.
• Multicare: One of Portugal's largest private health insurance companies offering individual and family plans with extensive provider networks. Directly competes with Misericórdias Saúde in the Portuguese health plan subscription market, with comparable nationwide provider coverage and similar SMB employer offerings.
• Knok Healthcare: Portuguese digital health startup offering telemedicine and integrated care services. Comparable to Misericórdias Saúde on the digital health/telemedicine delivery layer and direct-to-consumer model, though with a different business model.
• CUF Saúde: Major Portuguese private healthcare group operating hospitals, clinics, and its own health plan/membership products. Competes with Misericórdias Saúde both as a provider (in its own network) and as a health plan subscription alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/misericordiassaude
• Instagraminstagram.com/misericordiassaude
• LinkedInlinkedin.com/company/miseric%C3%B3rdias-sa%C3%BAde

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Misericórdias Saúde