Mission 89
Mission 89 is a Geneva-based non-profit (founded 2017) that conducts research, education, and policy advocacy to combat human trafficking in, through, and around sport, serving young athletes, sports federations, governments, and NGOs worldwide through its 17-person team.
- Company typePrivate
- Founded2017
- HeadquartersGeneva, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Mission 89 does
Mission 89 is a Geneva-based non-profit organization founded in 2017 that is the world's only research, education, and advocacy entity exclusively dedicated to combating human trafficking in, through, and around sport. The organization operates across three legal jurisdictions (Switzerland as primary, Belgium, and the United States) with a 17-person team, and works at the intersection of sport, migration, and human rights to protect young athletes from exploitation. Its work is structured around three pillars: independent research (producing the 2024 Global Thematic Report that established the field's first comprehensive definition and three-form typology of sport trafficking), education and prevention (multilingual digital toolkits, micro-credential frameworks, and safeguarding training modules distributed via sports federations and EU-funded projects), and policy advocacy (engagement with UN bodies, EU Parliament, Council of Europe, FIFA, INTERPOL, and IOM on safeguarding standards and legislative reform).
Mission 89's "product" is essentially a portfolio of policy instruments, research publications, training curricula, and advocacy campaigns rather than a software platform. Core intellectual outputs include the Global Thematic Report, the Framework for Safeguarding Children from Trafficking in Sport (with GoodCorporation, 2020), the FIFA Anti-Trafficking Training Module and Ethical Recruitment Guidelines for Football Agents, the SafeSport Pathways EU Erasmus+ project (December 2025–November 2026, €60,000 budget) delivering multilingual toolkits and micro-credentials, the SINAFE toolkit for African migrant athletes in Europe, and advocacy campaigns including #NotInOurGame and The Line We Don't Cross (with a United Declaration targeting 300 signatory federations by 2027). Distribution is primarily through co-production partnerships with sports federations (FIFA, CAF, IOC), intergovernmental organizations (IOM, INTERPOL), universities (Loughborough, Ball State, Istanbul Bilgi), and high-profile legislative venues (UK Parliament, EU Parliament, UN).
The revenue model is non-commercial: operations are funded through a mix of donations (individuals, foundations, organizations), grants (primarily EU Erasmus+ Sport), and in-kind contributions from institutional partners. Services are delivered free of charge to athletes, families, coaches, federations, and policymakers. The organization does not have venture capital, private equity, or parent-company ownership, and reports revenue figures are not publicly disclosed. Its three-year event cadence (UNGA High-Level Panel 2023, Global Thematic Report launch 2024/2026, UK Parliament launch 2026, EU Parliament roundtable 2026) and growing signatory commitments indicate active scaling of institutional influence rather than revenue capture.
Mission 89 firmographics
Firmographics- Name
- Mission 89
- Legal name
- Mission 89
- Website
- https://mission89.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mission 89 is a Geneva-based non-profit (founded 2017) that conducts research, education, and policy advocacy to combat human trafficking in, through, and around sport, serving young athletes, sports federations, governments, and NGOs worldwide through its 17-person team.
- Ownership category
- akta.pro rank
Mission 89 industry classification
Industry- Product category
- Sport Trafficking Prevention and Anti-Trafficking Advocacy
- NAICS
- Sports and Recreation Instruction (611620), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity) (MPAKAKAM)
- akta.pro secondary industry
- Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units) (MPAKAFAJ)
Keywords
Where Mission 89 is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Mission 89 business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: Mission 89 relies on donations from individuals, foundations, and organizations to fund research, education initiatives, advocacy campaigns, and operational activities. Supporters can donate through the organization's website.
- EU Erasmus+ Sport Grant: SafeSport Pathways project is co-funded by the European Union Erasmus+ Sport programme with a total budget of €60,000 (Grant Reference: 101242519, December 2025 – November 2026).
- EU Erasmus+ Sport Grant (SINAFE): SINAFE project was funded by the Erasmus+ Sport Programme, focusing on social inclusion and protection of African migrant athletes in Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Donation-based support |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Mission 89 product offering
Product offeringCore offering
Mission 89 is a Geneva-based non-profit organization that produces independent research, multilingual digital toolkits, training modules, and policy advocacy outputs aimed at preventing trafficking and exploitation of young athletes in sport. Its deliverables include the Global Thematic Report on Sport Trafficking (2024), SafeSport Pathways and SINAFE EU-funded project toolkits, #NotInOurGame educational resources, and advocacy campaigns such as The Line We Don't Cross with the United Declaration on the Elimination of Child Trafficking in Sport.
Product overview
Mission 89 is a non-profit research, education, and advocacy organisation (not a technology product company) that offers a portfolio of research publications, educational toolkits, EU-funded project deliverables, and advocacy campaigns. The core offerings include the landmark Global Thematic Report on Sport Trafficking (2024) establishing the first definition and typology of sport trafficking; the SafeSport Pathways EU-funded project delivering multilingual digital toolkits, micro-credentials, and practitioner resources for protecting young migrant athletes; the SINAFE toolkit addressing African migrant athlete inclusion; and advocacy campaigns including The Line We Don't Cross (featuring the United Declaration) and #NotInOurGame. These offerings are research and education products, not software platforms, and are distributed as downloadable PDFs, training sessions, and policy instruments rather than integrated software products.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Thematic Report on Sport Trafficking Independent research publication establishing the world's first comprehensive working definition and three-form typology of sport trafficking (trafficking in sport, through sport, and around sport). Produced in partnership with Loughborough University and CPA UK (2024) for policymakers, legal frameworks, and international institutions.
- Framework for Safeguarding Children from Trafficking in Sport First-of-its-kind safeguarding framework produced with GoodCorporation (2020) providing guidance on protecting children from trafficking in sport for federations, clubs, and safeguarding officers.
- Ending Human Trafficking in Sport – A Playbook for Forward Progress Practical playbook produced with Ball State University (2022) providing guidance for combating human trafficking in sport, targeted at practitioners, federations, and policymakers.
- SafeSport Pathways EU Erasmus+ Sport funded project (December 2025 – November 2026, €60,000 budget, Grant 101242519) delivering multilingual digital toolkits, micro-credentials, and capacity-building workshops to protect young migrant athletes from exploitation.
- Migrant Youth Athlete Safe Recruitment Digital Toolkit Interactive and downloadable resources helping young migrant athletes recognize risks, understand contracts, and make safe recruitment decisions. Available in multiple languages.
- SafeSport Pathways Practitioner Toolkit Practical resources for safeguarding and sports recruitment professionals working with young athletes, including structured learning pathways and micro-credential materials.
- SafeSport Pathways Rapid Response & Reporting Guide Step-by-step guide for identifying trafficking warning signs, reporting, and accessing protection networks, with flowcharts and contact directories available in 5 languages.
- SINAFE Toolkit Toolkit produced by the SINAFE EU Erasmus+ project addressing the specific vulnerabilities of African migrant athletes navigating European sport systems, covering legal frameworks, rights, migration systems, and exploitation risks.
- #NotInOurGame Safeguarding and Anti-Trafficking Toolkit for Clubs and Academies Safeguarding toolkit providing clubs, academies, and sports organizations with practical resources to identify, prevent, and respond to trafficking and exploitation of young athletes.
- CAF Safeguarding and Anti-Trafficking Module Training curriculum co-developed with the Confederation of African Football to train safeguarding focal points across African football federations, with 100+ officers trained in 2023.
- FIFA Anti-Trafficking Training Module Global benchmark training module designed for football agents on ethical recruitment, developed with FIFA (2021) and deployed globally as a standard for anti-trafficking practices in football.
- FIFA Ethical Recruitment Guidelines for Football Agents Policy guidelines co-developed with FIFA in 2024 establishing ethical recruitment standards for football agents globally.
- United Declaration on the Elimination of Child Trafficking in, through and around Sport Formal policy instrument through which sport organizations, federations, governments, and institutions commit to upholding child protection standards and preventing exploitation of young athletes, anchoring The Line We Don't Cross campaign.
Quantifiable outcome
- World's first comprehensive definition and typology of sport trafficking established (2024)
- +2 more outcomes
Companies that use Mission 89
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles4 records
Mission 89 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Mission 89 partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered core, major and minor.
- FIFAcoreFIFA collaborated with Mission 89 to develop the Ethical Recruitment Guidelines for Football Agents (2024) and the FIFA Anti-Trafficking Training Module for football agents globally. FIFA's Head of Safeguarding participated in EU Parliament roundtable on child trafficking.
- International Organization for Migration (IOM)coreMission 89 and IOM co-host roundtables on trafficking prevention in mega-sporting events, including events in Doha (2024, 2025) with Generation Amazing Foundation. IOM DG Amy Pope participated in World Summit for Social Development (2025).
- INTERPOLcoreMission 89 participates in INTERPOL's Human Trafficking Expert Group. Former INTERPOL Vice President (Africa) Umar Garba Baba spoke at Mission 89's mega-sporting events roundtable. Collaboration on cross-border trafficking operations.
- Commonwealth Parliamentary Association UK (CPA UK)coreMission 89 and CPA UK co-produced the Global Thematic Report on Sport Trafficking (2024) and co-hosted its formal launch at the UK Houses of Parliament (July 2026).
- Loughborough UniversitycoreLoughborough University was a key research partner in producing the Global Thematic Report on Sport Trafficking (2024), providing academic expertise and credibility to the landmark study.
- United Through SportsmajorUnited Through Sports co-hosted the EU Parliament roundtable with Mission 89 and is a partner in the SportAccord Baku Declaration activation (2026). CEO Julia Govinden serves on Mission 89's board.
- Istanbul Bilgi UniversitymajorIstanbul Bilgi University served as Project Coordinator for the SINAFE (Social Inclusion of African Migrant Athletes in Europe) EU-funded project.
- Instituto Universitário de Lisboa (ISCTE-IUL)majorAcademic partner in the SINAFE project, contributing research expertise on migration and social inclusion of African athletes in Europe.
- NGO AtinaminorNGO partner in the SINAFE project working on migration and athlete protection issues.
- University of BelgrademinorAcademic partner in the SINAFE project from Serbia.
- Esprit de Sport InternationalminorSport organization partner in the SINAFE project.
- Kampos Saint-Denis (KSD)majorFrench community-based football organization and project partner in SafeSport Pathways EU Erasmus+ project, providing grassroots perspective on athlete protection.
- Generation Amazing FoundationcoreMission 89 and Generation Amazing Foundation co-host roundtables on trafficking prevention in mega-sporting events. GA leverages FIFA World Cup Qatar 2022 legacy through sport for development programmes.
- AIMS (Alliance of Independent Recognised Members of Sport)majorPartner in The Line We Don't Cross Declaration activation at SportAccord Baku (May 2026), targeting 50+ signatory federations.
- Council of EuropemajorMission 89 engages with Council of Europe on safeguarding standards and policy reforms. Council of Europe GRETA Secretary participated in EU Parliament roundtable.
- Ball State UniversitymajorCo-produced 'Ending Human Trafficking in Sport – A Playbook for Forward Progress' (2022) with Mission 89.
- GoodCorporationmajorCo-produced Framework for Safeguarding Children from Trafficking in Sport (2020) with Mission 89.
- CAF (Confederation of African Football)majorCAF and Mission 89 developed the CAF Safeguarding and Anti-Trafficking Module and trained 100+ CAF Safeguarding Focal Points across African football (2023).
- Sierra Leone Ministry of Social WelfaremajorSierra Leone's Minister announced intention to host first-ever global conference on sports trafficking. Active participant in Mission 89 policy forums at UN.
Scale indicators16 records
Recent moves6 records
Expansion highlights14 records
Mission 89 competitors and assessment
Company assessmentBroad incumbents
- A21: International anti-trafficking organization operating across prevention, protection, and prosecution. A21 competes with Mission 89 in the same donor category and has a broader geographic footprint in counter-trafficking.
- International Justice Mission (IJM): Large anti-trafficking organization with global operations across multiple exploitation categories. IJM is a major counterparty for philanthropic donor dollars in the same anti-trafficking space and competes for foundation funding.
- National Center for Missing & Exploited Children (NCMEC): The largest U.S. nonprofit focused on missing and exploited children, with a CyberTipline and policy advocacy apparatus. Mission 89's minor-trafficking work competes with NCMEC's broader child-exploitation mandate for institutional visibility and donor attention.
- Love146: International anti-trafficking nonprofit focused on the prevention and recovery of child trafficking. Love146 shares Mission 89's prevention-research-advocacy triad and competes for donor dollars in the same trafficking category.
- Polaris Project: U.S.-based anti-trafficking organization operating the National Human Trafficking Hotline. Polaris competes with Mission 89 in the broader anti-trafficking donor pool and operates a comparable research-advocacy-service model.
- ECPAT International: Global network combating sexual exploitation of children, with a sports-programming unit. ECPAT overlaps with Mission 89 on child protection in sport and trafficked minors, but with a broader child-exploitation mandate and deeper institutional footprint.
- World Anti-Doping Agency (WADA): Established international integrity body governing anti-doping in sport. WADA is the canonical model for what a sports-integrity NGO can become (global code, regulatory authority, multi-stakeholder governance). Mission 89 aspires to a similar role in sport trafficking.
Direct peers
- Generation Amazing Foundation: FIFA World Cup Qatar 2022 legacy foundation using sport for social development. Mission 89 partners directly with Generation Amazing on trafficking prevention at mega-events; both operate at the sport-and-development intersection.
- International Centre for Sport Security (ICSS): Doha-based organization focused on safety, security, and integrity in sport. Mission 89 overlaps with ICSS in agenda-setting around athlete welfare and sport-system integrity, though ICSS emphasizes mega-event security whereas Mission 89 emphasizes trafficking and exploitation.
- Sport Integrity Global Alliance (SIGA): A coalition-based organization dedicated to enhancing integrity and governance in sport globally. SIGA operates in the same sports-integrity category as Mission 89, with broader scope (corruption, governance, betting) but a comparable advocacy and standards-setting model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mission 89 social profiles
Digital presenceMission 89 compliance and trust
Trust signalCompliance2 records
Mission 89 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mission 89 leadership team
Management profileNumber of profiles
Profiles9 records
Mission 89 funding detail
Funding detailFunding overview
Funding rounds
Investors
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Mission 89 M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Mission 89
What does Mission 89 do?
Mission 89 is a Geneva-based non-profit organization that produces independent research, multilingual digital toolkits, training modules, and policy advocacy outputs aimed at preventing trafficking and exploitation of young athletes in sport. Its deliverables include the Global Thematic Report on Sport Trafficking (2024), SafeSport Pathways and SINAFE EU-funded project toolkits, #NotInOurGame educational resources, and advocacy campaigns such as The Line We Don't Cross with the United Declaration on the Elimination of Child Trafficking in Sport.
Is Mission 89 a public or private company?
Mission 89 is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Mission 89 founded?
Mission 89 was founded in 2017. It employs 11 to 50 people.
Where is Mission 89 based?
Mission 89 is headquartered in Geneva, Switzerland, in the Europe region.
How does Mission 89 make money?
Three revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are EU Erasmus+ Sport Grant and EU Erasmus+ Sport Grant (SINAFE).
Who are Mission 89's main competitors?
Broad incumbents on record are A21, International Justice Mission (IJM), National Center for Missing & Exploited Children (NCMEC), Love146, Polaris Project, ECPAT International and World Anti-Doping Agency (WADA). Direct peers are Generation Amazing Foundation, International Centre for Sport Security (ICSS) and Sport Integrity Global Alliance (SIGA).
Does Mission 89 have an API?
No public API is recorded for Mission 89.
What industry is Mission 89 in?
Mission 89's product category is Sport Trafficking Prevention and Anti-Trafficking Advocacy. Its primary akta.pro industry code is MPAKAKAM, Sports Compliance, Governance & Integrity Services (Safeguarding, Anti-Doping, Match Integrity), with a secondary code of MPAKAFAJ, Anti-Doping & Integrity Bodies (WADA, match-fixing/integrity units). Its NAICS code is 611620 and its SIC code is 8200.