What GoodCorporation does

GoodCorporation is a London-headquartered business ethics, compliance, and sustainability consultancy founded in 2000 by Leo Martin. The firm designs, embeds, and independently evaluates ethics and compliance programmes for approximately 258 client organisations, including FTSE 100 and CAC 40 multinationals, mid-market businesses, and not-for-profits, with projects delivered across roughly 90 countries. Its service portfolio spans 17 proprietary frameworks covering bribery and corruption, human rights, modern slavery, data protection, antitrust, fraud, safeguarding, AI governance, and whistleblowing, supported by a digital assessment platform (GCAP), a Compliance Toolkit of policy templates, bespoke and off-the-shelf e-learning courses, and a benchmarking tool built from the firm's library of 900+ prior assessments.

Revenue is generated through professional services and assessments on a project-by-project basis, with no public pricing; engagements are scoped with experienced consultants and supplemented by training programmes, digital tool subscriptions, and framework licensing. Distribution is purely direct — the firm relies on consultative enterprise sales, account management, and content-led demand generation through its GoodBlog, The GoodPod podcasts, publications, and the long-running Business Ethics Debates at the House of Lords. The company maintains offices in London (Melbray Mews, SW6 3NS) and Paris (Deskopolitan Voltaire, 75011), is privately held with no disclosed external funding, and is led by an executive team of MD Leo Martin, Chief Product Officer Adam Spooner, Finance Director Jason Rickert, and multiple practice directors alongside non-executive directors.

Name

GoodCorporation

Legal name

GoodCorporation Limited

Website

https://goodcorporation.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

GoodCorporation is a London-based ethics, compliance, and sustainability consultancy that designs, embeds, and independently evaluates programmes for FTSE 100, CAC 40, mid-market, and not-for-profit clients across roughly 90 countries using 17 proprietary frameworks and a digital assessment platform (GCAP).

Ownership category

akta.pro rank

Product category

Business Ethics and Compliance Consulting

NAICS

Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Governance & Board Effectiveness Advisory (BPAHAFAC)

akta.pro secondary industry

EHS Auditing, Inspections & Assurance (BPAHAJAG)

Keywords

• Business ethics consulting
• Compliance assessments
• Anti-bribery services
• Human rights advisory
• Sustainability consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Ethics and Compliance Consultancy Services: Professional services revenue generated through assessments, consulting engagements, investigations, and training programmes. Services include designing, building, embedding, and evaluating ethics and compliance programmes for clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

GoodCorporation is a business ethics, compliance and sustainability consultancy that designs, builds, embeds, evaluates and benchmarks ethics and compliance programmes for organisations. It delivers independent ethics and compliance assessments, advisory consulting, internal investigations, e-learning training and benchmarking, anchored on its proprietary GCAP digital assessment platform and 17+ assessment frameworks covering topics such as anti-bribery and corruption, human rights, data protection, ESG, AI governance and safeguarding.

Product overview

GoodCorporation offers a consultancy-led portfolio structured around its GCAP (GoodCorporation Assessment Platform) as the core digital delivery tool, supported by a Compliance Toolkit of policy templates, e-learning courses, and a Benchmarking Tool. Its 17 proprietary frameworks — covering AI governance, business ethics, bribery and corruption, child protection, competition, data protection, DEI, environment, fraud prevention, harassment and bullying, human rights due diligence, modern slavery, integrity compliance, project assessment, sports governance, tax evasion, and whistleblowing — serve as both assessment instruments and downloadable guidance documents. GCAP identifies gaps and prioritises actions; the Compliance Toolkit delivers the expert-designed resources to implement improvements; e-learning courses (off-the-shelf or bespoke) can be deployed via client LMS systems; and the Benchmarking Tool provides comparative performance data drawn from over 900 prior assessments.

Differentiator

Problem solved

Functional benefit

Brands

• GCAP: GoodCorporation's digital assessment platform for ethics, compliance, and sustainability controls evaluation
• The GoodBlog
• The GoodPod
• Business Ethics Debates

Products and services

• GCAP (GoodCorporation Assessment Platform) A digital compliance platform that provides data-driven assessments of ethics, compliance and sustainability controls, highlighting strengths, exposing gaps and prioritising risks through qualitative and quantitative analysis. Used by organisations to evaluate programme effectiveness across multiple frameworks.
• Compliance Toolkit A suite of ready-to-implement policy templates, process documents, registers and training materials for rapid deployment or enhancement of ethics and compliance programmes, covering governance, codes of conduct, due diligence, risk assessments and anti-bribery and corruption policies. Targeted at organisations needing to operationalise a programme quickly.
• E-learning Courses Interactive e-learning modules covering anti-bribery, human rights and ethics and compliance topics, available as off-the-shelf packages or fully bespoke programmes, translatable into any language and integrable with client Learning Management Systems (LMS). Designed for organisations that need scalable training deployment.
• Benchmarking Tool A benchmarking methodology that draws on over 900 assessments conducted in more than 90 countries, enabling organisations to evaluate their compliance programme performance against GoodCorporation's benchmark and compare results by subsidiary or sector. Used by enterprises for external and internal programme comparison.
• GoodCorporation Frameworks A portfolio of 17 proprietary assessment frameworks covering AI governance, business ethics, bribery and corruption, data protection, human rights, ESG, safeguarding and other ethics and compliance topics, used as practical guides and grading instruments for evaluating programme effectiveness. Also offered as downloadable guidance documents.
• ABC Digital Assessment Tool Digital tool for conducting anti-bribery and corruption assessments, enabling organisations to evaluate the effectiveness of their ABC programmes against GoodCorporation's methodology and benchmark dataset.
• Investigations Services Independent investigations services covering corporate internal investigations, fraud investigations, human rights investigations, safeguarding investigations, workplace investigations and corporate investigation defence support, delivered by experienced legal and compliance practitioners.

Quantifiable outcome

• Conducted over 900 independent, confidential assessments in over 90 countries
• +3 more outcomes

Named customers28 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered minor, core and supporting.

• StripeminorOthersThird-party payment processor for handling online payments for purchases made on the website. Used for processing payments for documents, policies or services ordered through the site.
• DotdigitalminorOthersEmail marketing platform used to manage subscription lists and send newsletters and marketing communications to those who have consented to receive them.
• MarketcircleminorOthersCloud-based relationship management database provider used by GoodCorporation to hold contact information for client relationship management.
• BnEI (Banknote Ethics Initiative)coreStrategic or Co-development PartnerGoodCorporation developed the auditing framework for the Banknote Ethics Initiative, launched in 2013 to promote ethical business practices within the banknote sector. The initiative has been endorsed by over 30 banking institutions including the Bank of England, European Central Bank, and Deutsche Bundesbank.
• Moira Murray (Child Protection Expert)supportingStrategic or Co-development PartnerChild protection expert with over 30 years experience who works alongside GoodCorporation when reviewing child protection and safeguarding procedures. Former Head of Safeguarding at Children's Society, Secretary of State to the Board of Independent Safeguarding Authority, and Safeguarding Manager for the Olympic and Paralympic Games 2012.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SGS: SGS is one of the world's largest testing, inspection and certification companies with growing ethics/social compliance auditing lines. It competes with GoodCorporation on independent third-party ethics and social-compliance assessments, scaled differently and across broader TIC scope.
• FTI Consulting: FTI's Forensic & Litigation Consulting segment includes ethics, compliance and investigations advisory for global corporations. It targets the same FTSE/CAC-40 buyers as GoodCorporation but as part of a much broader professional services portfolio.
• Bureau Veritas: Bureau Veritas is a global TIC major with social-compliance and ethics audit services for multinational supply chains. It overlaps GoodCorporation's human rights and supply-chain assessment work but competes as part of a much wider certification portfolio.
• KPMG (ESG & Risk practice): KPMG's ESG, governance and risk advisory practices serve global enterprises on compliance programme design and assurance. As a Big-4 incumbent with cross-sell into audit, it competes with GoodCorporation on enterprise mandates but lacks an equivalent pure-ethics specialism.

Emerging players

• Frank Bold: Frank Bold is a sustainability and responsible-business advisory that supports companies on human rights due diligence and ESG reporting. It addresses a sub-set of GoodCorporation's practice areas (particularly human rights and ESG) for a similar multinational client base.
• RepRisk: RepRisk is a data and analytics provider that screens companies on ESG, human rights and governance risks via an AI-driven database. It overlaps GoodCorporation's anti-corruption and human rights benchmarking with a product-first approach rather than bespoke consulting.

Direct peers

• TRACE International: TRACE International is a non-profit that provides anti-bribery training, due diligence and benchmarking tools to multinationals. Its anti-corruption training and benchmarking work competes directly with GoodCorporation's ABC practice and e-learning modules.
• Control Risks: Control Risks is a specialist risk consultancy with deep practices in anti-bribery, integrity compliance and investigations - directly mirroring GoodCorporation's ABC assessments, monitorship support and workplace investigations offerings.
• BSR (Business for Social Responsibility): BSR is a global sustainability consultancy that advises multinationals on human rights, ethics and supply-chain integrity. It overlaps GoodCorporation's human rights impact assessment, code-of-conduct and ESG advisory practices and serves a comparable enterprise client base.
• Ethisphere Institute: Ethisphere is a pure-play business ethics and compliance organisation that benchmarks programmes (e.g., World's Most Ethical Companies) and offers ethics-related assessments and advisory. It is the closest direct comparator to GoodCorporation's independent benchmarking and ethics-assessment proposition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInuk.linkedin.com/company/goodcorporation-ltd-
• Xx.com/GoodCorporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodCorporation