Missionary
Missionary LLC is a Phoenix-based Christian ministry that produces educational content, books, podcasts, and merchandise to help local churches send missionaries to unreached language groups, with revenue from direct-to-consumer product sales and donor partnerships.
- Company typePrivate
- Founded-
- HeadquartersPhoenix, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Missionary does
Missionary LLC is a privately held Christian ministry organization incorporated in Arizona and headquartered at 10810 N Tatum Blvd, Suite 102-730 in Phoenix. The organization produces and distributes educational content focused on biblical missiology and the Great Commission, targeting local churches and individual Christians interested in missionary sending to unreached language groups. Its core product is the 'Missionary: Obeying the Great Commission' docuseries — a six-episode production covering historical missionaries (William Tyndale, Hudson Taylor, Amy Carmichael, William Carey, David Livingstone, and John Paton) — supplemented by companion study guides, books, articles, biographies, conference media, and the Ask Missionary podcast.
The underlying technology is a content management and digital distribution platform supporting streaming video, podcast syndication, downloadable publications, and an e-commerce storefront. Physical products (docuseries box sets, books, vinyl soundtracks, apparel) ship to USA, Canada, and UK; digital content is accessible globally via site registration. Missionary offers a Church Partnership Program providing group viewing licenses and bulk study materials to congregations.
The business model combines one-time product sales (digital streaming at $17, books $9-$30, apparel $24-$70, vinyl $75) with a recurring donation and ministry partnership stream processed through the Anedot charitable giving platform. Distribution is direct-to-consumer via the owned missionary.com storefront, supplemented by social media, email, podcast channels, and an annual National Conference (2026 event scheduled for Dallas-Fort Worth). Strategic partnerships with Greenville Presbyterian Theological Seminary, Radius International, and IRBS extend the ministry's reach into missionary training pipelines. Revenue is not publicly disclosed and the organization operates without venture or institutional capital.
Missionary firmographics
Firmographics- Name
- Missionary
- Legal name
- Missionary LLC
- Website
- https://missionary.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Missionary LLC is a Phoenix-based Christian ministry that produces educational content, books, podcasts, and merchandise to help local churches send missionaries to unreached language groups, with revenue from direct-to-consumer product sales and donor partnerships.
- Ownership category
- akta.pro rank
Missionary industry classification
Industry- Product category
- Religious Media & Christian Educational Resources
- NAICS
- Religious Organizations (8131), Religious Organizations (81311)
- SIC
- Books: Publishing Or Publishing & Printing (2731), Services-Educational Services (8200)
- akta.pro primary industry
- Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG)
- akta.pro secondary industries
- Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides) (MPAJAHAC), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB), Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Religious & Spiritual Books Retail (CRALAAAE)
Keywords
Where Missionary is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Missionary business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Product Sales: Sales of physical and digital products including docuseries box sets, streaming access, books, apparel (t-shirts, hoodies, caps), and vinyl soundtracks. One-time purchase model for physical goods; digital access for streaming content.
- Donations and Ministry Partnerships: Charitable giving received through Anedot platform. Recurring monthly partnership giving options available alongside one-time donations. All proceeds from certain products (apparel) support local churches sending missionaries to unreached language groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Books priced $9-$30 |
| Unit Pricing | Pay-as-you-go | Apparel priced $24-$45 |
| Unit Pricing | Pay-as-you-go | Music/Vinyl soundtrack at $75 |
| Subscription | Pay-as-you-go | Video/Docuseries content $17-$17 |
| Other | Monthly | Donation amounts $50-$500 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Missionary product offering
Product offeringCore offering
Missionary LLC produces and sells Christian educational content (the "Missionary: Obeying the Great Commission" docuseries, books on biblical missiology, a weekly podcast, conference media, and free articles/biographies) alongside branded apparel and a vinyl soundtrack, all sold direct-to-consumer through missionary.com. The organization also operates a Church Partnership Program that grants congregations access to docuseries, Bible study materials, and group viewing licenses, supported by donations processed through Anedot.
Product overview
Missionary is a Christian ministry offering a unified content portfolio centered on the Missionary: Obeying the Great Commission docuseries, which chronicles historical missionaries (William Tyndale, Hudson Taylor, Amy Carmichael, William Carey, David Livingstone, John Paton). The product line includes digital streaming access, physical box sets, group viewing licenses, companion study guides (Handbook and Leader's Guide), and the Ask Missionary podcast. Supporting publications include books on prayer for unreached peoples (Kingdom Come, Gospel Ambition), historical missionary works (An Enquiry Legacy Edition), field narratives (The Chronicle of Yembi), and theological critiques (A Brief Guide to Disciple Making Movements). The brand extends to apparel (clothing, hats, hoodies) through limited collections like Drop 001. Free resources include articles, videos, biographies, conference media, and podcasts. Missionary also offers a Church Partnership Program for institutional subscribers.
Differentiator
Problem solved
Functional benefit
Products and services
- Missionary: Obeying the Great Commission (Streaming Only)
Quantifiable outcome
- Missionary docuseries features six historical missionaries and bonus content with study materials
Companies that use Missionary
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Missionary technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Missionary partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Greenville Presbyterian Theological SeminarycoreGreenville Presbyterian Theological Seminary formed a partnership with Missionary to advance missionary training and education. The seminary provides theological training resources and refers prospective missionaries to Missionary's educational content and programs.
- Radius InternationalcoreRadius International, led by Brooks Buser, is a missionary training school that prepares missionaries for unreached language groups. Partners with Missionary to provide training resources and educational content for missionaries. Featured speakers from Radius International appear in Missionary podcasts and content.
- IRBS (International Reformed Baptist Seminary)minorIRBS Partners with Radius International, with Missionary serving as a content and resource partner for the collaboration.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Missionary competitors and assessment
Company assessmentBroad incumbents
- Frontiers: Established global mission organization focused on sending workers to unreached people groups. Overlapping 'unreached peoples' mission thesis and church-sending philosophy, with broader operational scale and longer track record.
- Acts 29: Reformed-leaning church planting network providing conferences, resources, and church partnership programs for member congregations. Overlaps with Missionary's church-as-customer focus and Reformed Baptist theology.
- Crossway: Major Christian publisher producing books, Bibles, and educational resources including missiology titles (e.g., Let the Nations Be Glad). A direct comparator for the book-publishing arm of the Missionary portfolio.
Direct peers
- Desiring God: John Piper's ministry, providing Christian content resources (articles, books, podcasts, conferences) to local churches and individuals. Same Reformed theological niche, same church-as-customer GTM, same content-portfolio monetization model — directly comparable media-ministry peer.
- The Gospel Coalition: Reformed evangelical media organization producing articles, conferences, TGC courses, and church resources. Shares the same theological audience, conference-driven GTM, and B2B church-resource monetization logic as Missionary.
- Center for Mission Mobilization: Missionary mobilization organization that educates churches and individuals on frontier missions and unreached peoples. Directly parallel mission focus (frontier missions, unreached language groups) and educational-resource model.
- Caleb Project: Frontier mission organization mobilizing the church for unreached peoples with training resources, conferences, and educational content. Direct frontier-missions and unreached-peoples thematic overlap with Missionary.
Emerging players
- Radius International: Missionary training school led by Brooks Buser that prepares missionaries for unreached language groups. Strategic co-development partner, with overlapping content, leadership, and unreached-peoples mission focus — but operating a school rather than a publishing brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Missionary social profiles
Digital presenceMissionary compliance and trust
Trust signalCompliance2 records
Missionary financial estimates
Financial estimateRevenue estimate
Valuation estimate
Missionary leadership team
Management profileNumber of profiles
Missionary funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Missionary M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Missionary
What does Missionary do?
Missionary LLC produces and sells Christian educational content (the "Missionary: Obeying the Great Commission" docuseries, books on biblical missiology, a weekly podcast, conference media, and free articles/biographies) alongside branded apparel and a vinyl soundtrack, all sold direct-to-consumer through missionary.com. The organization also operates a Church Partnership Program that grants congregations access to docuseries, Bible study materials, and group viewing licenses, supported by donations processed through Anedot.
Is Missionary a public or private company?
Missionary is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Missionary founded?
Missionary was founded in -1. It employs 51 to 100 people.
Where is Missionary based?
Missionary is headquartered in Phoenix, United States, in the North America region.
How does Missionary make money?
Two revenue lines are on record. Product Sales are the primary driver. The others are donations and Ministry Partnerships.
Who are Missionary's main competitors?
Broad incumbents on record are Frontiers, Acts 29 and Crossway. Direct peers are Desiring God, The Gospel Coalition, Center for Mission Mobilization and Caleb Project. Radius International is listed as an emerging player.
Does Missionary have an API?
No public API is recorded for Missionary.
What industry is Missionary in?
Missionary's product category is Religious Media & Christian Educational Resources. Its primary akta.pro industry code is MPAJAHAG, Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics), with a secondary code of MPAJAHAC, Religious Education & Catechetical Publishing (Sunday School, Catechism, Study Guides). Its NAICS code is 8131 and its SIC code is 2731.